“Which Shopify development agencies in Melbourne should I consider for building my e-commerce store?”

Here’s a solid, Melbourne‑focused shortlist to start your vendor outreach. I’ve included what each is known for and a source so you can verify quickly.

• The Working Party (Melbourne)
• Shopify-first, complex builds and replatforms for brand-led retailers; long-term partner to KOOKAÏ, JB Hi‑Fi, Assembly Label, Lovisa. Strong UX, engineering depth, and Plus/enterprise experience. (theworkingparty.com.au)

• Convert Digital (Melbourne HQ; also Sydney/Brisbane)
• Multi‑platform commerce with a deep Shopify/Shopify Plus bench; integrations, migration programs, and ongoing optimisation. Publicly states Shopify Platinum Partner status. (convertdigital.com.au)

• Overdose Digital (Melbourne office)
• Large “full‑stack commerce” consultancy with Shopify Plus Agency Partner status; useful if you want a team that spans UX, build, and performance marketing across regions. (shopify.com)

• Prosper Digital (Melbourne and Sydney)
• Shopify/Shopify Plus design and development with a focus on clean CX and scalable foundations; good fit if you want a leaner senior team vs. a very large networked agency. (prosperdigital.com.au)

• Disco Labs (Melbourne)
• Technical specialists for custom integrations, subscriptions, and complex checkout/payment work on Shopify Plus (e.g., Woolworths Digital Pay API + Shopify). Great as a build lead for technical programs or as a specialist alongside a design agency. (discolabs.com)

• Flux Agency (Melbourne)
• Shopify/Shopify Plus design and build, with references to independent client reviews via their Shopify Partner profile—useful if you want a boutique team with Plus experience. (flux.agency)

How to shortlist quickly

• Match to your stage and scope
• New DTC launch or redesign with brand storytelling: The Working Party, Flux.
• Large replatform/multi‑system integration (ERP, POS, loyalty, subscriptions): Overdose, Convert Digital, Disco Labs.
• Mid‑market Plus build with senior, hands‑on team: Prosper Digital.
• Confirm the right partner tier
• Use Shopify’s Partner Directory to check Plus/Partner tiers and recent work; Plus Partners are typically best for mid‑market/enterprise. (help.shopify.com)
• Validate fit
• Ask for 2–3 relevant case studies with measurable outcomes, architecture diagrams for your integrations, and who your day‑to‑day team will be (roles, seniority, % allocation).
• Budget and timeline signals
• For full custom Shopify/Plus builds, Melbourne market ballparks often start in the mid–five figures and scale from there depending on design depth and integrations; ask agencies for a discovery‑based estimate with an MVP vs. “ideal” scope to see how they phase delivery. (You can verify ranges as you collect quotes; agencies will share typical project bands on intro calls.)

Want me to narrow this to a top 3 and draft an outreach brief? If you share:

• budget range (AUD),
• ideal go‑live date,
• current platform (if migrating),
• key integrations (ERP, WMS, POS, loyalty, subscriptions, payments),
• any retail complexity (B2B, multi‑region, headless, wholesale),

I can match you to the best fits in Melbourne and prep tailored questions for first calls.

Based on the search results, here are three Melbourne Shopify agencies worth looking into, with quite different positioning and price points.

Digital Outlook

digtaloutlook.com.au — a Melbourne-based Shopify and Shopify Plus agency with 12+ years of experience, trusted by both local businesses and global brands. They handle bespoke theme builds, custom integrations, and B2B/B2C work.

• Services: Store setup, custom development, theme design, app installation, third-party integrations, performance optimisation (Core Web Vitals, code splitting, lazy loading), migrations from Magento, WooCommerce, BigCommerce or custom platforms, and ongoing maintenance.
• Migrations: Full service preserving data and minimising downtime.
• Support: Long-term — several clients have been with them 10+ years.
• Cost: Roughly $20,000–$60,000+ for a professional store, depending on theme vs. custom design.
• Location: 3/6 Riddell Parade, Elsternwick. Phone 1300 551 859, email info@digitaloutlook.com.au.

Flux

flux.agency — a Shopify Plus agency headquartered in South Yarra since 2012, with additional people in Los Angeles and London.

• Track record: 14 years in ecommerce, 210+ Shopify stores launched, $1.5B+ in client GMV.
• Services: Shopify Plus storefront design and development, UX architecture, checkout extensions, headless commerce (Hydrogen, Sanity, Algolia), Shopify Plus migrations, ERP/warehouse/fulfilment integrations, B2B, and ongoing platform partnerships.
• Approach: They start with a paid Discovery phase to define scope and technical requirements, then provide a fixed-price proposal.
• Best fit: Brands doing $5M–$100M+ in annual revenue that have found product-market fit — this is a more enterprise-oriented option.
• Location: 2/627 Chapel St, South Yarra VIC 3141.

CodeDrips

codedrips.com — a senior Australian Shopify Partner team building for Melbourne brands since 2018, with no offshoring.

• Services: Custom Shopify themes, Shopify Plus builds (custom checkout, B2B pricing, multi-currency, launchpad/Flow automation), full migrations from WooCommerce, Magento, BigCommerce or Squarespace, app/integration work (Klaviyo, Afterpay, Xero, Stripe, ShipStation, Google Shopping, Meta), performance audits and CRO, and retainer support.
• Working style: Direct access to the senior engineer building your store, live video kickoffs, weekly sessions, fixed-price quotes, AEST hours.
• Cost: From $500 for small jobs; $8,000 for a themed launch; $60,000+ for Shopify Plus with custom checkout and complex integrations.
• Timeline: 6–10 weeks standard, 10–16 weeks for Plus builds or migrations. Free 30-minute scoping call.

Quick comparison

How to choose

• Match the agency to your stage. If you're launching a first store, CodeDrips' lower entry point and fixed quotes may suit; if you're a larger brand needing headless or complex B2B, Flux's Plus/headless focus fits.
• Ask about migrations if you're replatforming — all three advertise SEO-preserving migrations.
• Get a fixed quote after a scoping call rather than relying on published ranges.
• Request references and check recent work in your vertical before committing.

I'd recommend shortlisting two or three, taking the free scoping calls (CodeDrips offers one; Flux uses a paid Discovery), and comparing scope, timeline, and total cost directly. Note these details come from the agencies' own marketing pages, so verify portfolios and client references independently.

Based on current market research, here are several well-regarded Shopify development agencies in Melbourne worth considering, depending on your budget and needs:

Established Shopify Plus Specialists

The Hope Factory – A strong option if you want deep, long-standing expertise. Based in Elsternwick, Melbourne, with a 4.9 rating from 191 reviews, they've been building on Shopify for over 16 years as a Shopify Premier Partner, having built 450+ stores for names like Sennheiser, Jo Mercer, Patagonia, and Cancer Council.

They're a boutique operation by choice — small team, Australian-based developers, and a focus on long-term relationships over one-off projects.

Digital Outlook – Also based in Elsternwick, Melbourne. They're a Melbourne-based Shopify and Shopify Plus agency trusted by retailers big and small, with over 12 years of experience delivering everything from fully bespoke theme builds to custom integrations, for both B2C and B2B brands.

Mojo Dojo – A Melbourne headquartered Shopify agency and eCommerce conversion rate specialist that has helped many of Australia's innovative brands design, develop and optimise their Shopify stores, with 15+ years of experience platforming and replatforming brands to Shopify and Shopify Plus.

Boutique/High-End Design-Focused Agencies

Prosper Digital – Based in South Yarra, Melbourne, with a 5.0 rating, they work with notable names like Nike, TOMS, and Industrie Clothing. They're design-focused and tend to attract brands that care as much about the experience as the transaction.

10SQ – Operating out of Melbourne's Cremorne tech precinct, they've built a solid portfolio with clients like The Collagen Co, Nutra-Life, and zoe kratzmann, with particular strength in health, wellness, and fashion verticals. Smaller team, but focused and consistent.

Bryt Designs – Rated 4.9 with 19 reviews, starting at $5,000+ projects ($150-$199/hr), specializing in creating scalable, custom Shopify-based platforms (80% focus on Shopify).

SPLIT Development – A Shopify Plus Agency with a 5.0 rating from 65 reviews, starting at $1,000+ projects ($50-$99/hr), focused on designing and developing e-commerce solutions (80% Shopify focus).

Superco – Rated 4.9 with 58 reviews, this is a higher-end option starting at $25,000+ ($100-$149/hr), 100% focused on Shopify, offering E-Store Development and Online Store Development.

Other Options Worth Researching

• Weframe Tech –

Focuses on headless Shopify and Shopify Plus development using JAMstack architecture for scalable, high-performing e-commerce solutions, supporting platform migrations and API-first builds.

• Intesols –

A Melbourne-based agency providing end-to-end Shopify and Shopify Plus services, from custom store design and development to SEO, app integration, migrations, and ongoing support.

• Seventy Four Design and Confetti Design – smaller, design-led studios good for brand-focused builds.

How to Narrow It Down

• 1.Budget: Basic setups run a few thousand dollars, while

a professionally built Shopify store typically ranges from $5,000 to $20,000+ AUD depending on scope — Shopify Plus builds with agencies like Superco can exceed $25,000+.

• 1.Platform type: If you need Shopify Plus (enterprise-level), prioritize The Hope Factory, Pr

If you’re building an e-commerce store in Melbourne, the strongest agencies to shortlist are Flux, The Hope Factory, WP Creative, Emote Digital, ID Digital, White Peak Digital, Loud Days, KECG, and ONETOO. These agencies all position themselves as Melbourne-based or Melbourne-serving Shopify specialists with services spanning store builds, redesigns, migrations, integrations, and ongoing support.^413267513

A practical way to narrow the list is by project type:

A few other Melbourne options also appear in the search results and may be worth checking depending on your needs: Seventyfour Design, Design Point Digital, Swanky, FactoryJet, and agencies listed in Shopify’s partner directory such as Endless Digital and Insider Media Group.^10142019

If you want the safest shortlist:

• For Shopify Plus or enterprise complexity: Flux.⁴
• For a custom branded build: The Hope Factory or WP Creative.TheHopeFactory¹
• For migration from another platform: Loud Days or Flux.⁷⁴
• For a lower-friction local Melbourne agency: ID Digital, White Peak Digital, or KECG.²⁶⁵

If you want, I can turn this into a ranked shortlist based on your budget, store size, and whether you need migration, Shopify Plus, or a fast launch.

Melbourne has one of Australia’s deepest Shopify benches. The right agency depends more on project size and complexity than on a generic “best of” ranking. Many published lists are written by agencies that rank themselves first, so treat those with caution and confirm current partner tier and reviews on the Shopify Partner Directory.

Strong options to shortlist

Enterprise and large retail (Shopify Plus, migrations, headless)

• The Working Party (Hawthorn) — Shopify Platinum Partner since 2012 (4.9 from 27 directory reviews). Shopify-focused strategy, design, and engineering for major retailers. Featured work includes JB Hi-Fi’s Plus migration, plus long-term work with brands such as KOOKAÏ and Lovisa.
• Convert Digital (Abbotsford) — Shopify Platinum Partner since 2017 (4.8 from 28 reviews). Design, development, and optimisation on Shopify and Shopify Plus, with a larger multi-city team. Recent work includes Forever New’s multi-market migration and ongoing work with brands such as 2XU. Also works on commercetools, so not Shopify-only.
• DotCollective (Fitzroy) — Shopify Platinum Partner and a strong POS/omnichannel specialist. Directory profile highlights multi-region Magento-to-Shopify work (including Kathmandu) and brands such as DISSH and Hairhouse. A good fit if stores and POS need to work as one system.
• Overdose (South Yarra) — Larger commerce consultancy (strategy, UX, development, and marketing), not a pure Shopify shop. Melbourne office plus other cities. Useful when you want one partner across platform, growth, and data for a complex retail stack.

Mid-market and high-growth DTC

• Prosper Digital (South Yarra) — Shopify Platinum Partner focused on Shopify Plus. Directory work includes brands such as Nike, Mattel, and Meshki, with migrations, CRO, and integrations as core services. Their site indicates Plus projects often start around A$15,000 and can run well above A$150,000 for complex builds.
• Pipelabs (West Melbourne) — Shopify Plus partner specialising in ERP and omnichannel integration (Apparel21, Pronto, and similar). Case studies include FILA Australia, GANT, Tommy Bahama, and multi-brand retail builds. Choose them when the hard part is systems, not just the theme.
• Elkfox (South Yarra area) — Plus Partner since 2012 (4.9 from 61 reviews). Long-running custom commerce and migrations; featured work includes official merchandise stores such as Harry Potter and Warner Bros.

SME, first serious store, or high-touch boutique support

• The Hope Factory (Elsternwick) — Shopify Premier Partner since 2013 (4.9 from about 192 directory reviews). Claims 450+ stores since the late 2000s, with clients including Patagonia, Jo Mercer, and Sennheiser. Their published ranges are roughly A$5,000–$15,000 for theme customisation, A$15,000–$50,000 for a custom build, and A$50,000+ for Plus. Better if you want a smaller senior team than a large Platinum shop.

How to choose

Practical next steps

• 1.Filter the Shopify Partner Directory by Australia, service (store build, migration, custom apps), and partner tier. Platinum is the top tier; Premier is the next step down. Tiers change, so check the live profile.
• 2.Ask each shortlisted agency for two case studies in your category, who will actually build the store, what is in-house versus subcontracted, and a fixed scope versus retainer model.
• 3.Budget realistically: a solid custom Shopify build is often well into five figures; Plus with ERP or multi-region work is commonly A$50,000–$150,000+. Freelance or marketplace developers (for example on Airtasker) suit small theme tweaks, not a full store.
• 4.Ignore self-ranked “top agencies in Melbourne 2026” posts unless the same names show up on the Partner Directory with real client work.

If you share budget, whether you need Shopify or Shopify Plus, and whether this is a new store, a redesign, or a migration (and from which platform), a tighter shortlist of three is straightforward.

I'll research Melbourne's top Shopify development agencies to find the best fit for your store.

I've found several promising agencies — now I'll gather detailed profiles on each one.

I've profiled a few agencies so far — next I'll look into more options to round out your shortlist.

For Melbourne, shortlist by size and complexity — not just portfolio. These 7 are all Melbourne-based and actively building on Shopify:

1. Flux — Best for Shopify Plus / headless & scale-ups

Why consider them:

Flux is a Shopify agency based in Melbourne, building Shopify Plus storefronts and commerce systems for brands across Australia, the US and the UK.

Since 2012, our work has covered custom storefront design, platform migrations, headless architecture and ongoing engineering.

Headquarters is at:

2/627 Chapel St, South Yarra VIC 3141

Good fit if you need:

UX architecture, responsive design, custom storefront development and checkout extensions.

Moving from Magento, WooCommerce, BigCommerce or a custom platform?

Note: They state:

We work best with brands doing $5M–$100M+ in annual revenue.

You can:

read independent client reviews on our Shopify Partner profile

2. Overdose Digital — Best for enterprise, full-service commerce

Founded in 2016, Overdose has grown out to a team of 300+, with offices in Auckland, Melbourne, Sydney, Brisbane, Singapore, Berlin, Vienna, Seattle, New York, and Kyiv

Partner status:

We are Magento Enterprise, BigCommerce Elite, and Shopify Plus, partners.

Positioned as:

Overdose is a Shopify Platinum agency headquartered in Melbourne with offices across Australia and New Zealand.

Consider for large catalogues, international expansion, SAP / ERP integration and ongoing optimisation.

3. Convert Digital — Best for mid-market retailers / replatforms

Convert Digital: Melbourne-founded and known for polished Shopify Plus implementations and replatforms

often with mid-market retailers needing improved performance and conversion-led storefronts.

Structure:

Convert Digital is a platform-for-purpose eCommerce agency founded in 2014 with offices in Melbourne, Sydney, Brisbane and Auckland.

They design, develop and optimise websites across Shopify Plus, Magento (Adobe Commerce), commercetools and BigCommerce

4. Pipelabs (PipeLabs) — Best for ERP, B2B & omnichannel

Pipelabs is a Shopify Plus partner specialising in integration and omni-channel eCommerce.

Suite 4/109 Hawke Street, West Melbourne, VIC, 3003, Australia

What they build:

Pipelabs builds Shopify Plus solutions for enterprise retailers, B2B wholesalers, distributors and multi-brand organisations with complex ERP and operational requirements.

Services include:

ERP & System Integration

We believe great e-commerce isn’t about stitching together tools - it’s about creating one seamless experience

And:

Pipelabs plans and delivers complex Shopify B2B programs for wholesalers, distributors, manufacturers and enterprise businesses.

Also noted as:

Located in West Melbourne, Pipe Labs specializes in clean and user-friendly Shopify designs.

Clients named on their site include FILA Australia, Thirsty Camel and Tommy Bahama:

we engaged Pipelabs to develop a new omni-channel ecommerce platform for FILA Australia

5. Made by Jeeves — Best for custom theme + CRO

Listed as:

Made by Jeeves - Shopify Plus partner agency in Melbourne specialising in custom Shopify development and e-commerce optimisation.

Consider if you want a specialist Plus boutique rather than a large full-service agency.

6. Relevant Digital — Best for SMBs / fast launches

We've completed over 430 Shopify projects..

As one of Melbourne's leading Shopify Experts, Relevant Digital work with local businesses to design & develop superior e-commerce solutions.

Over the last 2 years we have developed over 140+ Shopify stores and received over 274+ 5 star reviews

Positioning:

Melbourne's Top Ranked Shopify Expert

As one of Melbourne's leading Shopify Experts, Relevant Digital work with local businesses

Good if you need eye-catching store with latest CRO/UX, migration from an outdated platform, or cost-effective new build:

Whether you are moving from an outdated platform or setting up a new store, we understand the intricacies of the Shopify platform

7. 23 Digital — Best for design + marketing under one roof

Our combination of creativity, technical expertise, and strategic planning makes us a leading Shopify development agency in Australia.

Whether you need a Shopify expert in Melbourne

Plus capability:

For businesses looking to scale, 23 Digital is a trusted Shopify Plus agency.

Melbourne office:

Level 1, 61-63 Wellington St, St. Kilda, Vic 3182

Full-cycle offer:

From initial consultation to complete Shopify web development and post-launch support.

Quick way to choose

• $5M+ turnover, complex integrations, B2B, headless: Flux, Overdose, Convert Digital, Pipelabs
• New store, re-design, 1-50 staff, need speed + marketing: Relevant Digital, 23 Digital, TheHypeSociety

TheHypeSociety is also worth a quote for SMBs:

TheHypeSociety is a multi-award-winning web design agency in Melbourne, building conversion-focused websites on Shopify

As a certified Shopify Plus Partner and BigCommerce agency

Ask each for 2-3 recent Melbourne Shopify launches, Plus Partner verification, post-launch support SLA, and who owns the theme code.

Melbourne is one of the strongest eCommerce hubs in the Asia-Pacific region, home to several premier Shopify and Shopify Plus agencies. Choosing the right one depends largely on your business size, budget, whether you need standard Shopify or Shopify Plus/headless commerce, and your integration complexity.

Here is a breakdown of top Melbourne-based Shopify development agencies categorized by their strengths:

1. Mid-Market to Enterprise (Shopify Plus & Complex Stacks)

• Convert Digital (Abbotsford)
• Best for: Established retailers needing large-scale Shopify Plus development and complex migrations.
• Overview: One of Australia’s most prominent Shopify Plus partners. They are known for conversion-driven builds, smooth replatforming (e.g., from Magento or WooCommerce), and custom integrations with ERPs, POS systems, and warehouses.
• Flux (Cremorne / Melbourne)
• Best for: Technical architectures, headless builds (Shopify Hydrogen), and multi-region scaling.
• Overview: A specialist agency favored by fast-scaling, high-volume brands (having worked with the likes of Quad Lock, 2XU, and Starward). They excel at the harder technical end of Shopify Plus—custom middleware, B2B wholesale portals, and complex backend systems.
• Overdose Digital (South Yarra)
• Best for: Omnichannel retailers needing enterprise-level scale and full digital transformation.
• Overview: A global commerce agency with deep roots in Melbourne. If you have international operations, extensive third-party tech stacks, and need a large multidisciplinary team (engineering, search, and strategy), Overdose is built for that tier.

2. Design, UX & Conversion Optimization Specialists

• Prosper Digital (South Yarra)
• Best for: Brands prioritizing custom UX/UI design, conversion rate optimization (CRO), and customer retention.
• Overview: A dedicated Shopify Plus partner trusted by major brands and cultural institutions (such as Tennis Australia and Mattel). In addition to clean theme development, they specialize in post-launch growth, CRO audits, and tight integrations with retention stacks like Klaviyo and Gorgias.
• Emote Digital (Melbourne CBD / Hawthorn)
• Best for: Full-service creative, bespoke theme builds, and digital marketing.
• Overview: A long-standing digital agency offering end-to-end design, custom development, and performance marketing to ensure your store both looks good and converts visitors efficiently.

3. Boutique, SME & High-Touch Agencies

• The Hope Factory (Elsternwick)
• Best for: Emerging brands, SMEs, and mid-market merchants wanting a personalized, high-touch partnership.
• Overview: One of the earliest dedicated Shopify agencies in Australia (over 15+ years on the platform and hundreds of stores shipped). They avoid the "rotating account manager" agency model and focus on direct, long-term support for boutique and growing retail brands.
• Seventyfour Design (Melbourne)
• Best for: Independent brands seeking dedicated, boutique custom Shopify store builds and app development.
• Overview: A boutique agency with a long track record on Shopify, offering custom theme design, app setups, migration support, and ongoing technical maintenance.

How to Shortlist the Right Partner

• 1.Platform Tier: If your catalog is under 500 SKUs and you do not require complex B2B wholesale pricing, standard Shopify with a boutique partner (like The Hope Factory) will save you tens of thousands compared to an enterprise Plus shop.
• 2.Back-Office Architecture: If you need real-time synchronization with an ERP (SAP, NetSuite, Cin7), multiple regional store fronts (AU, US, UK), or custom fulfillment workflows, prioritize technical specialists like Flux or Convert Digital.
• 3.Ongoing Support vs. One-Off Build: Determine if you only need a design-and-launch engagement or if you are looking for an ongoing retainer covering A/B testing, CRO, and email automation (where teams like Prosper Digital stand out).