“What are the seller fees for listing handmade products on different online marketplaces?”

Here’s a quick, up-to-date snapshot of the core seller fees for popular marketplaces where handmade goods are commonly sold in the U.S. (as of September 30, 2026). Always verify before you price—platforms change fees.

• Etsy
• Listing: $0.20 per listing (renews every 4 months or per quantity sold).
• Transaction: 6.5% on the total order (item price + shipping/gift wrap).
• Payment processing (U.S.): 3% + $0.25 per order via Etsy Payments.
• Optional: Offsite Ads fee typically 12%–15% when it applies. (help.etsy.com)

• Amazon Handmade (within Amazon’s Handmade store)
• Monthly plan: Professional selling fee ($39.99/month) is waived for approved Handmade sellers.
• Referral fee: 15% of total sale price, or $0.30 per unit, whichever is greater.
• No per‑listing fee. (sellercentral.amazon.com)

• eBay (no separate “handmade” category—standard eBay fees apply)
• Final value fee (most craft-relevant categories): commonly 13.6% on the total sale amount up to $7,500 per item, plus $0.30 per order; rates vary by category.
• Payment processing: included in eBay’s final value fee (no separate processor fee). (ebay.com)

• TikTok Shop (U.S.)
• Commission (“referral”): generally 6% per order in most U.S. categories; this single fee already includes payment processing (no separate transaction fee). Category promos or exceptions may apply. (seller.tiktok.com)

• Whatnot (live selling + marketplace; used by many makers)
• Commission: Whatnot is transitioning to a tiered commission structure (effective the week of Sept 28, 2026, for new sellers; rates vary by recent sales volume and category).
• Payment processing (U.S.): 2.9% + $0.30 per transaction.
• Note: Whatnot previously used a flat ~8% commission in many categories; check your seller hub for the tier that applies to you now. (help.whatnot.com)

• Faire (wholesale marketplace for makers/brands)
• Commission: When Faire brings you a new retailer, typical commission is 15% on marketplace orders plus a $10 first‑order fee; some sources note 25% on a first marketplace order—review your account terms.
• Reorders from that retailer through Faire often incur lower or no commission if it’s a Faire Direct (your invited) customer.
• Payment processing: small fee that varies with payout speed (faster payouts cost more). (faire.com)

• Folksy (UK; included for reference if you also sell internationally)
• Listing: typically £0.15 + VAT per item (or Folksy Plus plan with no listing fee).
• Commission: 6% + VAT on sales. (folksy.pro)

Need a tailored comparison for your products and price points? Tell me your average item price, shipping method, and whether you plan to use ads or affiliates/creators, and I’ll model your net proceeds per platform.

I'll pull current seller fees for handmade marketplaces to compare your options.

I've gathered fee data for the main platforms. Now I'll verify the details on the smaller handmade sites.

Seller fees for handmade products vary a lot — marketplaces like Etsy, Amazon Handmade, eBay, Folksy and ArtFire charge per-listing + commission, while store-builders like Big Cartel and Shopify charge a monthly subscription + payment processing.

Here is how they compare in 2026:

1. Etsy — the largest handmade marketplace

Etsy’s core structure in the US is:

• Listing fee: $0.20 per listing, renewed every 4 months or upon sale
• Transaction fee: 6.5% on item price plus shipping, gift wrap and personalization
• Payment processing: 3% + $0.25 per order in the US - varies by country
• Standard fees typically total 10% to 15% of an order before ads

Quick reference lists the same three fees:

Listing fee: $0.20 per listing (renews every four months or upon sale) - Transaction fee: 6.5% of total sale price, including shipping - Payment processing: 3% + $0.25 in the US

Optional costs:

• Etsy Ads: pay-per-click you set yourself
• Offsite Ads: 12% or 15% of attributed sales - mandatory if you earned over $10,000 in the past 365 days
• Etsy Plus: $10/month, Pattern: $15/month
• Regulatory Operating fee in some countries

For a $20 item, that adds up to $2.35 in fees - 6.5% transaction + 3% + $0.25

2. Amazon Handmade

Amazon Handmade does not work like Etsy — no per-listing fee:

Fees: $39.99/month, waived after the first month; no listing or storefront fees; 15% referral fee or 30¢ per unit shipped, whichever is greater

More detail:

Amazon Handmade charges a flat 15% referral fee, or $0.30 whichever is greater, with no variation by category

Formula is:

Referral fee = the greater of (referral rate × total sales price) or the $0.30 minimum

In practice:

• Need a Professional $39.99/month account, waived post-approval for Handmade-only sellers, no listing fees
• 15% on every sale is higher than Etsy’s 6.5% + processing, so better for higher-priced items with Amazon traffic, worse for low-priced items.
• If you use FBA, fulfillment, storage and removal fees apply separately — 2026 increase roughly $0.08 per unit on average

3. eBay — general marketplace, widely used for handmade

eBay bundles payment processing into its final value fee — there’s no separate PayPal charge when you use eBay Managed Payments

Current US structure:

• 250 free listings per month; $0.35 insertion fee after that
• Final value fee: 12.7-15.3% of total sale including shipping, plus per-order fee ($0.30-$0.40)
• Optional promoted listings, international fee, and store subscriptions

Typical breakdown:

Insertion Fee: Usually $0.35 without a Store - Final Value Fee: Category-dependent; 13.6% is common for non-Store sellers - Per-Order Fee: $0.30 for orders ≤$10; $0.40 above $10

For most categories, eBay charges a 13.6% final value fee on the total sale amount up to $7,500 per item, plus 2.35% on the portion above $7,500

Sellers without a Store subscription get 250 zero-insertion-fee listings each month. After that, most additional listings cost $0.35 each

UK note: eBay UK removed fees for private sellers across all categories, except motors — no final value fees or regulatory operating fees when they sell

For handmade jewelry specifically, guides quote ~13.25% on most jewelry sales

4. Folksy — UK-based handmade-only marketplace

Folksy has Basic pay-as-you-go and Plus subscription:

You are charged £0.15 + VAT per quantity of items listed (if you have a quantity of 5 in one listing you will be billed for 5)

We charge 6% + VAT sales commission on the selling price of all items, whether you are on the Basic Plan, or Folksy Plus. Commission is not charged on postage

Example given:

Item listed and sold at £10 + £2.50 postage. Commission fee is charged on £10 at 6% + VAT

Other plans:

Our Folksy Plus account costs either £75 a year (equivalent to 2 months free) or £7.50 a month

You can list and relist items every day without being charged and you only pay commission when your item sells (6% +VAT)

Summary table in Folksy’s own comparison:

Product Listing Fees | 16p per listing + VAT | Folksy basic - 15p per quantity + VAT - Folksy Plus - Free

You still pay Stripe/PayPal processing on top. One UK comparison puts Folksy processing at around 2% + £0.20 vs Etsy Payments UK at 4% + 20p, but always check Stripe/PayPal UK current rates

5. ArtFire — handmade / vintage marketplace with subscriptions

ArtFire uses monthly plans rather than pure per-sale marketplace fees:

Open a shop with one of 3 pricing plans: Standard ($4.95/month), Popular ($20/month) or Featured ($40/month)

ArtFire offers three different monthly subscription options for sellers. The cheapest is $4.95 but on this plan, sellers have to pay a $0.23 listing fee and a 9% final value fee

The other two plans, which are $20 and $40 per month, have no listing fees and final value fees of 3%

Other guides describe ArtFire as:

charges a monthly subscription fee rather than per-listing fees, which benefits high-volume sellers. Basic plans start at around $4.95/month

Because ArtFire has changed plans over the years, verify on artfire.com whether you are on Standard / Popular / Featured or an older Pro / Basic free plan before listing.

6. Big Cartel — simple store for makers, no marketplace commission

Big Cartel is not a traffic marketplace — you bring your own customers, but you keep more per sale:

There are no listing fees, and you only pay your plan and your payment processor’s fees

Transaction Fees: None from Big Cartel; only Stripe or PayPal processing fees apply

Pricing cited for 2026:

The Gold plan is permanently free for up to 5 products with zero platform transaction fees

Paid plans scale gently at $15/month (50 products) and $30/month (500 products), as shown on the Big Cartel pricing page

Official positioning:

There are no transaction fees taking a percentage of every sale, which means more money in your pocket as your business grows

Paid plans start at only $15/month

7. Shopify — your own branded store

Like Big Cartel, Shopify does not give you handmade search traffic, but fees per sale are lower once you have volume:

Plans start at $39/month (Basic) with transaction fees of 2.9% + $0.30 per sale, which is lower than Etsy’s combined fees for many sellers

Shopify fees in 2026: $39/mo Basic plan minimum, 0% transaction fee with Shopify Payments, ~2.9% + $0.30 payment processing

Other key points for makers:

• Transaction fees: Zero if you use Shopify Payments; a percentage applies if you use a third-party payment processor
• Plans start at $29/month with transaction fees waived when using Shopify Payments in some billed-annually references
• Shopify mode applies standard processing of 2.9% + $0.30 per transaction, with no listing fees or transaction fees beyond payment processing

At 100 sales per month of a $50 handmade item, one comparison estimated Etsy ~$520 in fees vs Shopify ~$214 before ad / traffic costs — which is why many sellers start on Etsy / Folksy then migrate to Shopify once they have repeat demand.

Quick comparison for a $30 US handmade sale (before shipping, ads, subscriptions)

Etsy math derived from $0.20 + 6.5% + 3%+$0.25 structure, Amazon from 15% or $0.30 rule, eBay from 13.6% + $0.30/$0.40 structure, Shopify/Big Cartel from 2.9%+$0.30 with 0% platform fee when using native payments.

Tip: If you are just testing, Etsy, eBay (250 free listings) and Folksy Basic have the lowest upfront cost. If you list 50-500 items or sell >$1,000/month, a $15-$39/month Big Cartel or Shopify store + payment processing is often cheaper per sale — but you must drive your own traffic.

Seller fees for handmade goods vary widely by platform. Marketplaces that bring buyers (Etsy, Amazon Handmade) take a larger cut; your own store (Shopify, Big Cartel) costs less per sale but you must drive the traffic yourself. Figures below are primarily for US sellers and reflect publicly documented rates as of 2025–2026. Fees change and differ by country—always confirm on the platform’s official fee page before pricing.

Etsy (main marketplace for handmade, vintage, and craft supplies)

From Etsy’s Fees & Payments Policy:

• Shops under the $10,000 threshold can opt out of Offsite Ads; above it, participation is mandatory.
• Optional Etsy Plus is $10/month.
• Typical all-in cost without Offsite Ads: about 10–12% of the order (item + shipping). With an Offsite Ad attribution, a sale can exceed 20–25%.

Example ($40 item + $5 shipping, no tax, no Offsite Ads): $0.20 listing + $2.93 transaction (6.5% of $45) + $1.60 processing (3% of $45 + $0.25) ≈ $4.73 (~10.5%).

Amazon Handmade

Approved makers pay a simple referral fee; the usual Professional plan monthly fee is waived after the first month.

• Referral fee: 15% or $0.30 per unit, whichever is greater (on item price + shipping + gift wrap; tax excluded).
• No listing fees; payment processing is included in the 15%.
• FBA (optional) adds separate fulfillment and storage fees if you use it.

Same $45 order: 15% = $6.75.

Your own store

Shopify (Basic plan, US, Shopify Payments):

• Subscription: $39/month ($29/month if billed annually).
• Card processing: 2.9% + $0.30 per online transaction (no extra platform commission when using Shopify Payments).
• Higher plans lower the card rate slightly. Using a third-party processor adds an extra Shopify fee (2% on Basic).

Big Cartel (popular with artists and small catalogs):

• Gold: free, up to 5 products.
• Platinum: $15/month, up to 50 products.
• Diamond: $30/month, up to 500 products.
• No platform transaction fee—you only pay your processor (commonly Stripe at 2.9% + $0.30).

Other marketplaces sometimes used for handmade or related goods

Rough comparison on a $45 order (item + shipping)

\*Plus any monthly subscription, spread across your sales. On low volume the subscription can outweigh the lower per-sale rate.

Practical takeaways

• Etsy is usually the best balance of buyer intent for handmade goods and moderate fees—until Offsite Ads become mandatory or hit a large share of orders.
• Amazon Handmade is simpler and more predictable at a flat 15%, and better if you want Amazon’s traffic and can meet application and fulfillment standards.
• Shopify or Big Cartel keep the most per sale once you can attract customers yourself (email, social, ads, wholesale). Big Cartel is cheaper for very small catalogs; Shopify scales further.
• Fees almost always apply to shipping you charge the buyer, not just the item price. Factor that into pricing.
• Country-specific extras (Etsy regulatory operating fees, VAT on fees, different processing rates, Amazon Digital Services fees) can add 0.5–2%+ outside the US.

Check current rates directly: Etsy Fees & Payments Policy, Amazon Handmade, Shopify pricing, and Big Cartel pricing.

Seller Fees for Handmade Products: Etsy vs. Amazon Handmade

The two biggest marketplaces for handmade goods use very different fee models. Etsy charges low, stacked per-item fees; Amazon Handmade charges a single higher percentage but no listing costs.

Etsy

Etsy's fees come in layers, all excluding VAT etsy.com:

Key details:

• The $0.20 listing fee is charged whether or not the item sells, and listings auto-renew every four months unless you switch to manual etsy.com.
• US sellers aren't charged the transaction fee on sales tax; sellers elsewhere pay it on the listing price including any taxes they're responsible for.
• Optional personalization fees are added to the display price and hit with the same 6.5%.
• Optional extras: Etsy Plus at $10/month, Pattern at $15/month after a 30-day trial, and a 2.5% currency conversion fee if you list in a currency other than your payment account's shopify.com.
• Pattern-only listings don't incur a listing fee and don't expire etsy.com.

On a $100 sale, a US seller keeps roughly $90.05 after a $0.20 listing fee, $6.50 transaction fee, and $3.25 processing fee — before materials, shipping, advertising, and taxes. An Offsite Ads–attributed order could subtract another $12–$15 shopify.com.

Amazon Handmade

Amazon Handmade runs on a much simpler structure sell.amazon.com:

Notes:

• Approved sellers pay the $39.99 Professional charge for the first month only, after which the monthly subscription is waived shopify.com.
• The referral fee applies to item price plus shipping and gift wrap.
• Optional add-ons include Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Custom for personalized orders — but Custom products must be seller-fulfilled and can't go through FBA sell.amazon.com.

Side-by-Side on a Pre-Tax $35 Order

US seller, US bank account, $30 item + $5 shipping shopify.com:

Etsy costs $1.47 less on this particular order.

When Each Marketplace Wins

Amazon Handmade is cheaper when:

• Items sell below roughly $8. Etsy carries two fixed charges on every sale (the $0.20 listing fee plus the $0.25 processing component), while Amazon's single minimum is $0.30 shopify.com.
• You list far more than you sell. Past roughly 2.8 listings per annual order, Amazon's free listings beat Etsy's ~60¢/year per listing. A shop with 1,000 listings and 300 orders a year pays about $1,673 on Etsy vs. $1,575 on Handmade.

Etsy is cheaper when:

• Your catalog is small or your sell-through rate is high — push the same shop to 500 orders and Etsy is back in front shopify.com.
• Your average order value is higher, since 6.5% + processing stays well under Amazon's flat 15%.

Important caveat: sellers outside the US pay different processing rates on Etsy and different referral rates on Amazon, so the most reliable comparison is your own average order value against your sell-through rate shopify.com.

One other consideration beyond fees: Amazon requires an application and audit to join Handmade, while Etsy has no application process shopify.com. Products must also fit Amazon's defined categories — hand-altered, hand-designed, handcrafted, repurposed, or upcycled — and only items in listed Handmade categories may be sold there sell.amazon.com.

For handmade products, the main marketplace fee structures are usually a mix of listing fees, transaction/referral fees, and sometimes payment-processing or subscription fees. The most commonly cited options are Etsy and Amazon Handmade, but other craft marketplaces use different combinations of flat monthly fees, commissions, or per-sale charges.¹⁵¹⁸⁹

• Etsy: charges $0.20 per listing for four months, plus a 6.5% transaction fee on the sale price and shipping/gift wrap, with payment-processing fees added separately; Etsy also has optional fees like Offsite Ads and, in some cases, a setup fee for new sellers.¹⁵¹⁸²
• Amazon Handmade: waives the monthly Professional selling fee for approved Handmade sellers, and charges a 15% referral fee or $0.30 per unit shipped, whichever is greater.¹⁵⁶
• eBay: for craft-type categories, sellers often pay a final value fee that varies by category; one cited breakdown lists 12.7% up to $2,500 plus $0.30 per order, with a lower rate above that amount.⁴¹⁷
• Aftcra: charges a 7% fee on each item sold.¹¹
• eCrater: is described as charging a 2.9% marketplace fee on sales made through its marketplace or advertising channels.¹¹¹⁷
• ArtFire: one cited source says it offers tiers with monthly subscription pricing, and also a commission-only option at 9% per sale.⁹
• iCraftGifts: one cited source says it uses a one-time registration fee plus a monthly subscription based on inventory size, rather than a commission model.⁹

If you want, I can turn this into a side-by-side comparison table of the best marketplaces for handmade sellers, including which is cheapest for low-volume vs high-volume shops.

When selling handmade products online, fees generally fall into four categories: listing fees, transaction/commission fees, payment processing fees, and monthly subscriptions.

The seller fee structures of the major online marketplaces for handmade goods compare as follows:

1. Etsy

Etsy is the largest marketplace for handmade goods, but its multi-layered fee structure means fees can quickly add up:

• Listing Fee: $0.20 per item. Listings expire after 4 months (or renew when an item sells).
• Transaction Fee: 6.5% of the total sale price (including shipping, gift wrap, and customization).
• Payment Processing Fee: 3% + $0.25 per order in the US (rates vary slightly by country).
• Offsite Ads Fee:
• 15% per sale resulting from an Etsy-placed external ad (optional for shops making under $10,000/year).
• 12% mandatory if your shop exceeds $10,000 in sales over a 12-month period.
• Other Costs: Etsy charges a one-time onboarding setup fee (typically ~$15) for new shops in certain regions. An optional "Etsy Plus" plan is available for $10/month.
• Estimated Total Cut: ~10% to 12% of each order (rising to 22%–27% if an item sells via an Offsite Ad).

2. Amazon Handmade

Amazon offers a dedicated category for certified handmade artisans, tapping into Amazon’s vast customer base.

• Listing Fee: $0 (Free unlimited listings).
• Subscription Fee: Amazon’s standard Professional Seller account ($39.99/month) is waived for approved Handmade sellers.
• Referral/Commission Fee: Flat 15% per sale (applied to product price + shipping).
• Payment Processing: Included in the 15% referral fee.
• Estimated Total Cut: Flat 15% per order.

3. MakerPlace by Michaels

Michaels launched MakerPlace specifically to compete with Etsy as a dedicated handmade marketplace.

• Listing Fee: $0 (Free to list).
• Subscription Fee: Free (Standard Plan).
• Transaction & Referral Fees:
• Standard Plan: 4% transaction/referral fee.
• Premium Plan: 2% transaction fee (unlocked after spending $500/year on Michaels craft supplies).
• Payment Processing Fee: Approximately 3% + $0.20 per transaction.
• Estimated Total Cut: ~7% to 7.5% + $0.20 per order.

4. Goimagine

Goimagine is a US-only marketplace that requires items to be 100% handmade and donates 100% of its corporate profits to children's charities.

• Listing Fee: $0 (No per-listing fee).
• Subscription & Commission Plans:
• Starter / Community Plan: ~$2.50 to $3/month with a 6.5% transaction fee.
• Thrive Plan: $5/month (up to 200 listings) with a 5% transaction fee.
• Mosaic Plan: $15/month (up to 1,000 listings) with a 2% transaction fee.
• Payment Processing: Standard Stripe processing fee of 2.9% + $0.30 per transaction.
• Estimated Total Cut: Around 5% to 9.5% + $0.30 per order (plus the monthly fee).

5. eBay

While primarily general merchandise, many crafters and artisans sell on eBay due to its massive search volume.

• Listing Fee: First 250 listings per month are free; $0.35 per listing thereafter.
• Final Value Fee: Typically 13.25% for most arts, crafts, and handmade goods categories, plus a fixed $0.40 per order.
• Payment Processing: Included in the final value fee.
• Estimated Total Cut: ~13.25% + $0.40 per order.

6. Folksy (UK Sellers)

Folksy is a dedicated handmade marketplace catering specifically to British artisans.

• Basic Plan (Pay-as-you-go):
• Listing Fee: £0.15 + VAT per listing (active for 4 months).
• Commission: 6% + VAT per sale.
• Folksy Plus Plan:
• Subscription: ~£5/month (or £45/year).
• Listing Fee: Free unlimited listings.
• Commission: 6% + VAT per sale.
• Payment Processing: Standard Stripe or PayPal fees apply (~1.5%–2.9% + fixed fee).
• Estimated Total Cut: ~8% to 10% per order.

Summary Comparison Table

Which Should You Choose?

• If you want built-in traffic: Etsy and Amazon Handmade offer the largest audience, making their higher overall cut (10%–15%+) acceptable for beginners who do not want to invest heavily in marketing.
• If you want the lowest fees: MakerPlace by Michaels and Goimagine charge significantly less per sale, though their current buyer traffic is lower, meaning you will need to actively drive your own social media and search traffic.
• If you have high volume: Many established makers transition to their own storefront (e.g., Shopify at $29–$39/month + ~2.9%), avoiding per-order marketplace commission fees entirely.

Here's a breakdown of seller fees across the major marketplaces for handmade goods in 2026:

Etsy

Etsy remains the largest dedicated marketplace for handmade items. You create a seller account, list your products, and pay $0.20 per listing. When you sell, Etsy takes a 6.5% transaction fee on the sale price (including shipping) plus a payment processing fee (3% + $0.25 in the US).

Additional details: - Listings on Etsy never expire, but you will be charged a listing fee every four months if you don't sell the item during that time — these are essentially advertising fees to appear on the marketplace, generated each time you list, relist and renew your listings.

- Offsite Ads charge a fee on sales that result from Etsy's external advertising: 15% for shops under $10,000 in trailing 12-month revenue (participation is optional at that level), dropping to 12% and becoming mandatory once you cross $10,000. The Offsite Ads fee is capped at $100 per order.

- There's also an optional $10/month Etsy Plus subscription.

Overall, the typical Etsy seller loses roughly 20–30%+ of their sale price to fees before accounting for materials, labor, or shipping costs.

Amazon Handmade

Amazon's handmade marketplace has a simpler flat-fee structure. The Amazon Handmade fee is a flat 15% referral fee, and Amazon waives the $39.99/mo professional seller fee for approved artisans, so there are no monthly costs.

However, getting in is the harder part — Amazon's application process is noticeably stricter than Etsy's open sign-up , since you do have to apply and prove your items are genuinely handcrafted.

eBay

eBay works for handmade sellers, especially in the "Crafts" category. eBay's fees for the "Crafts" category are 12.7% on the total sale amount up to $2,500, plus a $0.30 per-order fee. The fee for the portion of the sale over $2,500 is 2.35%. Store subscriptions can also reduce your listing (insertion) fees.

Ruby Lane (Antiques/Vintage-friendly)

This niche marketplace has higher upfront costs: to post items for sale — or "open a shop" — on Ruby Lane, you'll have to pay a $45 monthly maintenance fee, plus a service fee of 9.9% of the total purchase up to $2,500.

Walmart Marketplace

Walmart is a lower-fee alternative if you can get approved. Walmart Marketplace offers the lowest fees of the four major platforms (no monthly fee, no payment processing surcharge, no listing fees) — sellers pay referral fees based on product category, with a few additional marketplace charges. That said, Walmart requires an application process and maintains stricter seller approval standards.

Big Cartel (budget-friendly for small shops)

Big Cartel offers a free plan for up to 5 items , making it a good zero-cost starting point for very small inventories.

Bonanza / Facebook Marketplace / Vinted (low-fee alternatives)

- Facebook Marketplace and Vinted have 0% seller fees.

- Bonanza has the lowest fees of any paid platform at just 3.5%, though it has a smaller audience than eBay.

Quick Comparison Summary

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