The field guide, free
Own what people find when they Google you.
Right now it is quietly deciding deals you will never even hear about. This is the exact system we run for clients to make that verdict go your way, in a 20-minute read.
7 chapters, no fluff Used with real clients
Normally $49 free today.
Why this matters
Someone is deciding about you in three seconds
They type your name, they scan, and before they read a word, they have decided how seriously to take you. What decides it is not your pitch. It is whose logos sit next to your name.
Most people never click. The names next to yours already answered the only question they had.
What is inside
Seven moves. Each one easier than the last.
The same stack we build for paying clients, in the exact order we run it. Here is what each move does. The how is in the guide.
- 01Real press, the foundation
The single move that flips the verdict in your favor, and why everything else stands on it.
- 02Fill the page with names
Why one mention barely registers, and what actually erases the doubt for good.
- 03Your Google Knowledge Panel
The box on the right that reads as Google itself vouching for you. You cannot buy it. Inside: what earns it.
- 04The Wikipedia page
The one source every major AI model trusts most, and the lawful way it actually gets built.
- 05What AI says about you
People ask ChatGPT who you are before they ever call. How to decide that answer in advance.
- 06The same handle everywhere
The quiet signal that tells everyone the account is the real, established you.
- 07Control what they find
The one bad result that silently undoes all the rest, and how to make it disappear.
A peek inside
Every chapter is built around a real, worked example
This is roughly what the pages look like. What each one actually shows you is on the other side of the download.
Essentras did not just publish my story. They turned it into a real piece of news that stands on its own, something AI tools can cite, other outlets can pick up, and that helps build the kind of record a Wikipedia page is made of. For the price, nothing else comes close.
The offer
Everything you get, free today
- The Authority Playbook, all 7 chapters$49 value
- 8 visual walkthroughs, see exactly what to buildincluded
- The 3-tool toolkit (audit, angle, AI prompt)included
- Every step mapped to a done-for-you optionincluded
This is the same system agencies charge $5,000 and up to run for you. The reading is free. The doing, if you want us, comes with a promise: if we cannot deliver, you get every dollar back.
Who it is for
- Founders raising or selling, who get looked up before every meeting
- Executives and consultants whose name is the product
- Authors, experts, and creators building a reputation that compounds
- Anyone who has lost a deal to someone who simply looked more credible
Straight answers
- Is it really free?
- Yes. The full guide is free. Every step also links to the service that does it for you, in case you would rather not do it by hand, but nothing here is gated behind a purchase.
- How long is it?
- Seven short chapters plus a three-tool toolkit. A 20-minute read that most people finish in one sitting, then keep for reference.
- Do I need to be famous first?
- No. This is the path that creates the record in the first place. Notability is the output of these steps, not a prerequisite.
- What if I just want you to do it for me?
- That is exactly what the links inside are for. Read the chapter, then let our team handle the placement, the panel, or the removal, with a full-refund guarantee if we cannot deliver.
Stop being underestimated
The next person who Googles you is going to decide something. Give them a reason to take you seriously. Get the guide, free, and start today.
No spam. Just the guide, and the occasional way to have us do it for you.