Guides
PR, SEO & reputation, explained
Straight answers on getting published, building authority, cleaning up search results, and getting verified. No fluff, no jargon.
New: AI market share, live data on ChatGPT, Gemini, Claude and more
AI visibility (GEO & AEO)
Getting named in AI answers, measured across six live models rather than guessed.
What GEO is, how engines build an answer, and how far six models disagree, from our own recorded answers.
What the engines actually cite, engine by engine, and how to write the page that gets lifted.
Seven steps to get named in ChatGPT, Claude, Gemini and the rest, each backed by a measured number.
What OpenAI, Perplexity, Google, Anthropic and Microsoft document: crawlers, indexes, product feeds, llms.txt and free measurement.
Press releases & PR
How distribution works, what it costs, and whether it helps SEO.
Where to send it, what each route costs, 6 templates and timing.
Subject lines, paste or attach, embargoes, timing, deliverability and 10 copy-ready emails, with a free pitch checker.
The newswire route, the paid label, every price and a listing you can order.
AP News vs AP Newsroom, the routes, the label and a listing you can order.
Pitches, journalist request services, op-eds and what paid placements cost, by outlet type.
Editors, lead times, gift guides, contributor bylines and priced magazine listings.
News pitches, op-ed and letter rules from the papers, local routes and priced newspaper listings.
Reuters’ sponsored press release section, the wires that reach its newsroom, and every route’s cost.
What Google’s own pages say, why no one can sell inclusion, and 6 steps for your own site.
Every wire's published price, dated and sourced, with a cost calculator.
Do PR links still help rankings? What actually works.
Distribution companies and pricing
What every press release service actually charges in 2026, and what the same placements cost bought one by one.
PR Newswire, Business Wire, EIN Presswire, GlobeNewswire and nine more, with real entry and national pricing side by side.
Which free sites are worth using, why free publishing is not distribution, and how to get one free placement on a named outlet.
Editorial vs sponsored links, Google’s paid link policy in its own words, rel="sponsored", and what 3,886 priced outlets show about dofollow.
What media placements really cost
Live prices from the 3,886 outlets we sell, what a Forbes feature really costs, and how Business Insider coverage works.
Median prices by authority, region, topic, turnaround and link policy, from a live catalog of 3,886 priced outlets.
Every outlet buyers name, sold or not: the cheapest listing, price range, turnaround, link and label, and the route when we do not sell it.
Published retainers from $1,500 to $75,000 a month, what they buy, and the same budget per placement, with a calculator.
Apple’s publisher rules, the routes for brands, and 2 listings that syndicate there.
Partner Hub, Microsoft’s rules on guest posts, and 5 listings that reach MSN.
The routes Forbes documents, what each costs and what it does not buy, and the regional editions you can order.
Leadership Network, Entrepreneur Wire and paid listings: price, label and limits.
Contributor, partner-wire and sponsored routes with costs and labels, and a listing with a live example.
Paid, pitched and opinion routes, a reseller rate in dollars, and the listing with its label.
What Forbes Councils are, what membership really costs, and when a placement you can buy today is the better route.
Every route into Forbes, what each costs where a source exists, how to spot fake Forbes placements and verify a real one.
How Business Insider newsrooms decide, how to pitch them, and exactly what a $420 Business Insider listing is and is not.
Playbooks by industry
Press and reputation for one type of organization at a time: the rules, the routes, real prices and a 90-day plan.
The 4 routes with published prices, which tech outlets B2B buyers and AI assistants read, 3 quoted budgets and a 90-day plan.
Form D timing, embargoes, the TechCrunch reality, wire and paid outlets with prices, and 5 templates.
Google reviews within the rules, replies, removals, local press, free checkers and real prices for local pages.
NAR data on how clients pick agents, branding and review rules for Zillow and Google, fair housing caution and real prices.
Review rules on Google, Tripadvisor, Booking.com, Yelp and OpenTable, the FTC rule, 6 templates and 8 priced press baskets.
What publicists and curator platforms cost, 150 music outlets with prices, a release-date planner and an EPK checklist.
Trade reviews from Kirkus Indie to BookLife with prices and lead times, BookBub fees, publicist rates and a launch timeline.
Free routes first: local press, Google Ad Grants and Candid's free Seal, then what paid placements cost, with 5 templates.
Wikipedia
Notability, cost, and what it takes to get a page that sticks.
What it takes to get a page that survives the editors.
The company rule (WP:NCORP), what coverage counts, who may write it, review times and honest alternatives.
Edit requests, the living-persons rules, the noticeboard and the volunteer email team, with 7 copy-ready texts.
The bar you have to clear to qualify.
What you should, and should not, pay.
The honest answer, and how it really works.
Online reputation & Google removal
Your lawful options for removing unwanted content from search.
Sourced prices by method, vendor and audience, with a free estimator.
What works, what fails, what Google says about timing, and placement costs from the live catalog.
Published vendor prices, item prices, 3 executive budgets and a free estimator.
Your lawful options for unwanted coverage.
People-search opt-outs with each company’s registry data, DROP and GDPR requests, 6 letters, an opt-out tracker and prices compared.
Results about you, Google’s removal form, doxxing, intimate images, minors, denials and Google’s own timelines, checked 18 Oct 2026.
People-search opt-outs, Results about you, Street View and Apple blur requests, public records, confidentiality programs and 5 letters.
Every official route for a photo: your own site, the owner, Google’s refresh, explicit images, minors and DMCA. 6 templates and a free link check.
Results about you, people-search opt-outs, California’s DROP, caller ID, profiles and spam. 5 templates and a free opt-out tracker.
Why the court record stays, what sealing can change, people-search copies, mugshot sites and Google’s rules. 6 templates and a free pay-site check.
Step-by-step GDPR de-indexing.
Every official route: deleted pages, personal info, your own site, images, legal requests and news, with a free route finder.
Review removal
How to challenge fake and defamatory reviews on the platforms that shape buying decisions.
What 12 platforms remove, how to report, who decides and how to appeal, from each platform's own pages.
What qualifies, how flagging works, and the legal escalation ladder.
The opinion-versus-fact test and the legal routes that follow.
What qualifies for removal, how to flag, and when to escalate.
Genuine bad reviews stay up. What you cannot do, how to reply, 14 templates and a rating calculator.
Yes if you wrote it, no if it is about your business: steps by device, and what Google removes itself.
Facebook Pages use recommendations: what Meta removes, how to report, what turning them off costs, and 8 templates.
What Yelp removes, how to report from your business account, the recommendation filter, Consumer Alerts and 8 templates.
Yelp does not delete business pages. What works: closing, moves, duplicates, ineligible pages, your address and reviews.
What Amazon removes from product reviews, Report and Report Abuse, Amazon's fake review numbers, the EU route and 8 templates.
Amazon's 6 removal reasons, the FBA strike-through, Feedback Manager steps within 90 days and 8 templates.
eBay's removal grounds, Seller Help within 90 days, revision requests and replies, and the EU and UK route.
What Glassdoor removes and never will, how to flag and reply, the anonymity rules, and Indeed's version.
When a fake or defamatory review becomes a legal claim.
Verification
Badges on every platform: what each one costs, who decides, and why requests get denied.
Route, price, rules and who decides on 10 platforms, from each platform's own pages.
Both official routes to the blue check, step by step.
What you need to qualify for the blue check.
Every plan, Meta One, refunds and what happens if you cancel.
The common reasons, and how to fix them.
Meta Verified for business: the 4 sign-up blockers, steps, documents, prices by country and the free notable route.
The 3 badge types, Meta Verified steps and prices, the notable request for Pages and why requests get denied.
The in-app request, TikTok's 5 criteria, what counts as news coverage and the Verified Business Account route.
Meta Verified in the app or Official Business Account on the Platform: Meta's rules, prices and steps.
Knowledge Panels and IMDb
What Google shows for your name, and getting listed on IMDb.
How Google builds a panel, the free readiness check, claiming it and what to do while you wait.
What a panel costs to build or claim yourself, what agencies charge, and what no one can promise.
Title eligibility, adding your credit, the evidence IMDb accepts, IMDbPro prices, STARmeter and processing times.
Instagram account recovery
What to do when you are hacked, locked out, or disabled.
Deactivated, pending deletion or deleted: the 30-day window, how to cancel, and what is gone for good.
The first moves that actually recover accounts.
What recovery should cost you.
How to spot and avoid them.
Find or replace your codes, and Meta’s official routes if you have none.
The appeal approach that works.
Options when you have lost access to both.
Facebook, WhatsApp, TikTok and Telegram accounts
The official recovery and appeal route for each platform, read from its own help pages, with copy-ready texts and the scams to avoid.
facebook.com/hacked, the reverse link for a changed email, 2FA you did not set, identity checks, Pages and ads.
The 180-day window, the IDs Meta accepts, Pages and ads, Meta Verified and the Oversight Board's limits.
Request review, final bans, Business API appeals within 90 days, and unban scams.
The Appeal button, 90-day strikes, underage deadlines by region, TikTok Shop and EU dispute bodies.
Banned number, frozen account or spam limit: the form, the in-app appeal and @SpamBot.
Instagram usernames
Claiming, buying, and valuing rare handles.
Can you get an abandoned @handle? Here is how.
Your real options for a handle someone else has.
What rare handles actually sell for.
What is allowed, and what is risky.
What makes a handle valuable, and how to get one.
Link building
How to earn backlinks without swaps or paid links: what Google says, what the data shows, and methods that still work.
Digital PR, original research, expert sourcing, broken links and more, with honest effort and time estimates.
Google's spam policy wording, the Ahrefs reciprocal link data, 3-way swaps and a decision checklist.
When links that point both ways are normal, when they are a scheme, and how to audit your own.
Stop reading, start ranking
Get published in 3,800+ vetted outlets. Every price on the page.
Adds us as a preferred source, so our guides surface for you in Search and AI answers. One click, and you can undo it any time.
Free tool · Authority Audit
Where does your authority actually stand?
Before you fix one piece, see the whole picture. A free Authority Audit scores your presence across Google, AI, Wikipedia, reviews, and press, and shows you exactly where to start.