Digital PR · Done-for-you tier
PR campaigns that move metrics.
Done for you. Monthly retainer.
Last updated · reviewed by the Essentras editorial team
Skip the dashboard. Get a dedicated account manager, a curated quarterly content calendar, and 473+ tier-1 outlets working for your brand. Built for founders, CMOs, and PR teams who want results, not software.
Packages
Subscription tiers. No surprises.
All packages include a dedicated account manager, monthly content calendar, and live performance reporting.
3 placements per month, mid-tier outlets, mostly local + niche.
Boutique brands and bootstrapped startups establishing first credibility.
- ✓3 placements / mo (DA 40-70)
- ✓Dedicated AM
- ✓Monthly content brief
- ✓Live reporting dashboard
- ✓60-day commitment
6-8 placements per month including 1-2 tier-1 features per quarter.
Series A/B SaaS companies, D2C brands scaling to mainstream awareness.
- ✓6-8 placements / mo
- ✓1-2 tier-1 features / quarter
- ✓Senior AM + strategist
- ✓Custom content angles
- ✓PR-driven SEO playbook
- ✓90-day commitment
Comprehensive program: tier-1 placements monthly, crisis comms, executive thought leadership.
Public companies, late-stage growth, regulated industries (fintech, health, crypto).
- ✓10+ placements / mo
- ✓Bloomberg / WSJ / TechCrunch tier monthly
- ✓Crisis communications retainer
- ✓Executive ghostwriting
- ✓AI-citation optimization
- ✓Custom contract terms
Process
From kickoff to placements in 14 days
30-minute call. We learn your goals, audience, brand voice, and constraints (industry, geo, competition).
Within 5 days: quarterly content calendar with story angles, target outlets, and ROI hypothesis.
Our team writes (or you provide). Editorial review against each publisher's standards.
Direct publisher pitching. Live tracking dashboard. Bi-weekly performance reviews.
Marketplace vs DFY
When to use done-for-you vs self-serve
Use the marketplace
- ✓ You know which outlet you want
- ✓ You have content ready to publish
- ✓ You want one placement or short bursts
- ✓ You enjoy the operational control
- ✓ Budget under $5k per placement
Use Digital PR
- ✓ You want strategy, not just placements
- ✓ You don't have time for outlet research
- ✓ You want consistent monthly results
- ✓ Tier-1 features matter to you
- ✓ Budget $5k+ per month, 3+ month commit
Before you pay
The answers people ask for before they buy, and the options around this service. Every option is optional.
What a placement costs by authority, region and topic, from 3,800+ priced outlets.
Each outlet’s price is the price at checkout. Writing, draft approval, the live link, a dated screenshot and live-link monitoring are included.
Connect it to Essentras with no account or key: it can search and price placements and run the free checkers.
Often added
What buyers of this service add, when it fits their case.
Not ready yet?
A smaller first step, or the route you can take on your own.
Talk to a real PR strategist.
30-minute discovery call. We'll know within 5 minutes if we're a fit.
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