Last updated · reviewed by the Essentras editorial team

Online reputation management

Take back your
search results, lawfully.

We remove and suppress harmful content in Google through lawful channels only: personal-information removal, GDPR right to be forgotten, DMCA, court-ordered removals, and content suppression. No hacking, no fake legal threats, and a straight answer about what can and cannot be removed.

Lawful channels onlyHonest about what is removableConfidential

Free and honest. We tell you what is lawfully removable, and what is not.

The honest part most agencies skip

What Google will, and will not, remove

Knowing the difference upfront saves you money and disappointment. Here is the honest line.

Usually removable (lawfully)

  • Your personal contact info: home address, phone, email (Google personal-info policy)
  • Government IDs, financial account numbers, medical records
  • Doxxing content and non-consensual intimate images
  • Copyright-infringing content (DMCA), if you hold the copyright
  • Content a court has ruled defamatory or unlawful (with the order)
  • In the EU/UK: outdated or irrelevant personal data (GDPR right to erasure)

Generally not removable

  • Truthful news reporting in the public interest, without a court order
  • Content about public officials or figures in their public role
  • Genuine reviews that do not violate the platform's policies
  • Public court records that remain actively published
  • Anything, "guaranteed", we cannot promise outcomes Google controls

Full guide: what Google will and will not remove →

How we do it

The lawful removal channels we use

Personal info removal

Google's personal-information and "results about you" tools for contact details, IDs, financial and medical data.

Official channel
Right to be forgotten

GDPR Article 17 erasure requests to delist outdated or irrelevant personal data (EU/UK).

Official channel
DMCA takedowns

For content that copies material you own the copyright to. Removes from Google and often at source.

Official channel
Legal removals + suppression

Court-ordered removals for defamation, plus publishing accurate content to push harmful results down.

Official channel

Pricing

Honest, case-by-case pricing

Because what is removable varies, we price honestly per case after a free assessment. Concrete entry points:

Single-URL Google de-indexing
from $1,650

Where the content qualifies under Google policy or law.

Negative review removal
from $700

For reviews that violate the platform's policies.

Full reputation programs (multiple items plus suppression) are scoped per case. We assess for free and tell you what is realistic before you commit.

Get a free case assessment →

FAQ

Online reputation management, FAQ

How do I remove my personal information from Google?

Use Google's personal-information removal tools (the "Results about you" dashboard and the content removal request form) to request removal of your home address, phone, email, government IDs, and similar data from search results. This de-indexes the result from Google; it does not delete the source page. Essentras prepares and files these requests and pursues removal at the source where possible.

How do I remove a negative news article from Google?

It depends. If the article is defamatory, a court order is usually required; if it infringes copyright, a DMCA applies; in the EU/UK, outdated personal data may qualify for erasure. If the article is truthful public-interest reporting, Google will not remove it, and the realistic strategy is suppression: publishing strong, accurate content that ranks above it. We assess which path is honest for your situation.

How do I submit a right to be forgotten request?

In the EU and UK, you can ask Google to delist outdated or irrelevant personal information about you under GDPR Article 17, using Google's right-to-be-forgotten request form. You provide the URLs, the name searched, and your reasons. Google weighs your privacy against public interest. Essentras builds the strongest case and handles the filing and any appeal to the regulator.

Can you remove a negative Google review?

Only if the review violates Google's policies, for example spam, fake reviews, off-topic content, or conflicts of interest. Google will not remove a genuine negative review simply because you dislike it. We identify policy-violating reviews and flag them through the correct process, and advise on responding to legitimate ones.

How do I remove a mugshot from Google?

Mugshot removal usually involves a combination of contacting the host site, using Google's removal tools where the content qualifies (for example if records were expunged), and suppression. Outcomes vary by jurisdiction and whether the underlying record still exists. We assess your specific case honestly before quoting anything.

What is the difference between de-indexing and removal?

De-indexing removes a URL from Google's search results, but the page still exists and can be reached directly or via other search engines. Removal at source means the content is actually deleted by the website that hosts it. De-indexing is faster and does not need the site owner; removal at source is more complete. We pursue both where each applies.

Can you guarantee content will be removed from Google?

No, and anyone who guarantees removal of any content is misleading you. Google and publishers make the final call, and truthful public-interest content generally cannot be removed without a legal basis. What we guarantee is using every lawful channel correctly and telling you honestly what is realistic before you commit.

How much does reputation management or content removal cost?

It depends on the work. Single-URL Google de-indexing starts around $1,650 and negative review removal around $700 where the content qualifies. Full reputation programs (multiple items plus suppression) are scoped per case after a free assessment. We do not quote a flat fee blindly, because honest pricing depends on what is actually removable.

Is content removal from Google legal?

Yes, when done through lawful channels: Google's own request forms, GDPR erasure requests, DMCA takedowns, and court orders. It is not legal or effective to hack, threaten, or file fraudulent claims. Essentras only uses lawful channels, which is also the only approach that produces durable results.

See what is lawfully removable, free.

Confidential case assessment in 24 hours. We use lawful channels only and tell you honestly what can and cannot be done.

Essentras uses lawful removal channels only and is not affiliated with Google. General information, not legal advice.