Last updated · reviewed by the Essentras editorial team

Shipped weekly

Changelog

What changed on Essentras, week by week: new free tools, new guides, what AI agents can do here, and the fixes. Every item was live and checked before it went on this page.

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Changelog #0004 ·

53 guides in 8 languages, a named-outlet price list and 17 agent recipes

New guides for getting press, named outlets, removing personal information, reviews beyond Google, hacked, disabled and banned accounts, verification on every platform, Wikipedia and 8 industries, each checked against the platforms’ own pages and published in all 8 site languages. Also a price list of 66 named outlets, 17 agent recipes, and fixes to agent search and the country pages.

  • New

    Getting press: 6 guides

    How to get press coverage, get featured in a magazine or a newspaper, email a press release to journalists, what a PR agency costs, and how press placements build backlinks within Google’s rules.

    Open
  • New

    Named outlets: 8 guides

    Reuters, Google News, Apple News, MSN, Forbes contributors, Entrepreneur, Benzinga and Hindustan Times: the routes each outlet documents, what each costs, and our listing where one exists.

    Open
  • New

    Can you buy coverage in Forbes? 66 named outlets, priced

    Every outlet buyers name, sold or not: the cheapest listing, the price range, turnaround, link policy and label, and the route that works when we do not sell it.

    Open
  • New

    Remove personal information and search results

    Guides for personal information, home addresses, phone numbers, photos and public records, and for removing a search result from Google, with every official route and timeline.

    Open
  • New

    Reviews beyond Google

    What 12 platforms remove and how to report, with guides for Glassdoor, Amazon seller feedback, eBay and Yelp business pages. Our paid service covers Google reviews only; every platform decides its own.

    Open
  • New

    Hacked, disabled, banned or deleted accounts

    Facebook hacked or disabled, a deleted Instagram account, and banned WhatsApp, TikTok and Telegram accounts, each with the platform’s own appeal route and the scams to avoid.

    Open
  • New

    Verification on every platform

    A map of 10 platforms, then guides for Instagram business accounts, Facebook, TikTok, the WhatsApp Business green tick and IMDb, from each platform’s own rules.

    Open
  • New

    Wikipedia for companies, and fixing a page about you

    Wikipedia’s company rule source by source, who may write the page, review times, and how to ask for a correction without breaking the conflict of interest rules.

    Open
  • New

    Playbooks by industry

    SaaS, startups, small businesses, real estate, hotels and restaurants, music, books and nonprofits, each with real budget baskets priced from our catalog and a 90-day plan.

    Open
  • New

    How to get recommended by ChatGPT

    What OpenAI, Perplexity, Google, Anthropic and Microsoft document about the crawlers and indexes their assistants read, and how to measure it for free.

    Open
  • New

    17 recipes for AI agents

    Real buyer tasks with the real MCP calls and responses, from a press release on Yahoo Finance to local news in Texas, review bombing, a Knowledge Panel and a hacked Instagram account. Each is also an MCP prompt.

    Open
  • Improved

    Local outlets in your language

    The translated press guides now list the leading outlets of each market with their prices: Italy, Spain, Mexico, France, Germany, Brazil, Poland and the UAE.

    Open
  • Improved

    Search for AI agents

    Outlet search forgives spacing, takes a language code or a US state code, matches a city in the outlet name, finds every outlet within a turnaround, and states each turnaround as a window a buyer can picture.

    Open
  • Fixed

    Country pages

    The browse buttons and category links on the country pages opened an empty list. They now show that country’s outlets.

    Open
  • Fixed

    Paid placements say paid

    A few pages called paid placements earned editorial, and the Amazon and Yelp review guides suggested we remove reviews on those platforms. They now say what is true.

    Open

Changelog #0003 ·

AI agents can price every service, live examples on outlet pages, and rebuilt buying guides

AI agents can now diagnose a case for free and price every service, outlet pages show articles we already published there, every service page answers the questions people ask before paying, and the buying guides were rebuilt around a free tool each.

  • New

    Live examples on outlet pages

    Outlet pages now show up to 3 articles Essentras already placed on that outlet, opened on the outlet’s own site. Client names are left out on purpose.

    Open
  • New

    How to get published on every outlet

    Every outlet page now has the 3 steps, the price with the volume discount, the turnaround, the link policy, how the article is labeled and whether Google indexes it, in 1 table.

    Open
  • New

    Before you pay, on every service page

    The free check to run first, what the price covers, a free call, and the options people add or start with instead, on all 29 service pages.

    Open
  • New

    Setup guides for 8 AI clients

    Claude, Claude Code, ChatGPT, Cursor, Codex, Gemini CLI, GitHub Copilot and Windsurf each have a page with the exact MCP config, example prompts, workflows and troubleshooting, checked against the vendor’s own documentation.

    Open
  • New

    Agents can price every service

    The MCP server and the REST API now list every service with its price, refund terms and who decides, and hand the buyer the page to pay. Search also filters by turnaround, state and city.

    Open
  • New

    5 free checkers for AI agents, on MCP and REST

    An agent connected to our MCP server or REST API can check whether a Google review breaks a policy, how ready a name is for a Knowledge Panel, whether a subject meets Wikipedia notability, the lawful route to remove a result from Google, and the official Instagram recovery path. Inputs are fixed choices, never a name, email or link, and each answer quotes the matching service at its current price.

    Open
  • New

    Media placement price index

    Every outlet we sell with its public price, in one explorer with 6 filters and views you can share.

    Open
  • New

    Forbes and Business Insider cost guides

    What a Forbes Council seat, a Forbes feature and a Business Insider placement cost, with a free Forbes link checker.

    Open
  • New

    Reputation management cost guide

    An itemized cost estimator with no email gate, the contract terms that change the real price, and separate guides for pushing down negative results and for executives.

    Open
  • Improved

    Knowledge Panel guide and Entity Readiness Check

    The guide was rebuilt around an 11-question readiness check that scores a name out of 100 and says what is missing.

    Open
  • Improved

    Wikipedia notability checker

    Checks each source on its own, and every verdict cites the Wikipedia rule behind it.

    Open
  • Improved

    Google review removal guide and policy checker

    The checker now weighs the evidence you have, so it tells a review that breaks a rule from one that only hurts.

    Open
  • Improved

    Remove your name from Google: route finder

    Finds the lawful removal route for 15 situations, by where you live.

    Open
  • Improved

    Press release distribution ranking

    14 services scored on a 100-point rubric with the evidence for each score, shown under 4 different weightings, plus a cost calculator built only from published rates.

    Open
  • New

    Username studio

    A username generator that publishes how it scores rarity.

    Open
  • Improved

    Instagram support channels and Meta Verified routes

    A channel finder for 11 Instagram situations, and a route check between the free badge, Meta Verified and Meta One.

    Open

Changelog #0002 ·

Meta AI joins the AI check, a faster ChatGPT, and Essentras in Italian and Polish

The AI check now asks 7 assistants, answers faster, and the site speaks 8 languages.

  • New

    Meta AI is the 7th assistant in the AI check and the AI Visibility Tracker

    The assistant inside WhatsApp, Instagram, Facebook and Messenger now answers next to ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Grok.

    Open
  • Improved

    ChatGPT answers about 4 times faster

    ChatGPT answers in the AI check now come from GPT-6 Luna, the model ChatGPT serves on its Free and Go plans. An answer that times out is retried on its own, and every source shows the website it came from.

    Open
  • New

    Italian and Polish

    The site is now available in Italian and Polish, next to English, Portuguese, Spanish, German, French and Arabic.

  • New

    AI market share, LLM leaderboard and best AI chatbot

    Which AI assistants people use, by country and by region, an LLM leaderboard, and a best AI chatbot ranking scored by win probability.

    Open
  • New

    AI Visibility Tracker Pro for any domain

    Start Pro from any website without running a check first. Each extra domain on the same account is $29 a month.

    Open
  • Improved

    Lighter publisher pages

    Every publisher page now loads from cache with about 40% less HTML.

    Open
  • New

    AI Match on the marketplace

    Answer 3 questions and get the outlets that fit your niche and budget, ranked, with the full price.

    Open

Changelog #0001 ·

AI Visibility Tracker, a free plan, and 155 comparison pages

Track what AI assistants say about your brand every week, and compare every provider we compete with on one page each.

  • New

    AI Visibility Tracker

    Weekly tracking of what the AI assistants answer about your brand, with the full answers and the sources they cite, for $49 a month.

    Open
  • New

    A free tracker plan

    Track 3 questions for free on a public dashboard. Pro tracks 25 and keeps them private.

    Open
  • New

    Comparison library

    54 alternatives pages, 62 head-to-heads, 27 switching guides, 7 rankings and a placement cost calculator, with a source link next to the competitor facts.

    Open
  • New

    Listed in the official MCP Registry

    AI agents can find our MCP server in the Model Context Protocol registry and search, price and quote placements through it.

    Open
  • New

    Manage or cancel a press plan yourself

    Press Monthly subscribers can change their card, download invoices or cancel at the end of the period from the customer portal.

  • Improved

    Faster pages everywhere

    Guides, services, publisher and comparison pages are now served from the edge cache instead of being rebuilt for every visit.

  • Fixed

    Booking form

    The call booking form no longer shows raw text labels, and a saved WhatsApp number keeps its country code.

    Open

A new entry goes up every Friday. Suggestions and bug reports are welcome through the contact page.