Last updated · reviewed by the Essentras editorial team
Outlet guide
How to get a press release on Reuters
Reuters journalism cannot be bought, and sending a release to its newsroom is a pitch, not a placement. Paid press releases on reuters.com run in a sponsored section powered by EZ Newswire, labeled as content Reuters staff did not produce. On Essentras, a Reuters press release costs $3,000, live in 1 to 2 weeks.
Sources: Reuters' and Thomson Reuters' own pages, archived copies of the press release section, EZ Newswire's prices and our listing
What you will do
- See how releases reach Reuters journalists, LSEG terminals and reuters.com.
- Learn what the sponsored press release section is, and what its label says.
- Compare every route with its price, timing, label and who decides.
- Order a page, send through a wire, or pitch a Reuters journalist.
- Describe the result honestly: a paid page is not Reuters reporting.
Start here in 1 click
The Essentras Reuters listing, with everything it states before you pay.
Reuters press release
$3,000
- Turnaround
- 1 to 2 weeks
- Goes live on
- reuters.com, per the listing
- Link
- Dofollow, per the listing; see what we found on links below
- Indexed
- Yes, per the listing
- Label, as the listing states it
- Published with a sponsored or partner label.
- Included
- Writing available, you approve the draft, dated screenshot, live URL on delivery
- If it does not publish
- Refunded if not published, or if the turnaround is missed.
On a smaller budget? An AP News press release costs $317
A paid placement. It is not earned coverage, and it runs with the label the listing states.
The mechanics
How do press releases reach Reuters?
3 ways, and only 1 is a page on reuters.com. Newswires deliver releases to Reuters' newsroom and to LSEG terminals, you can send a release to Reuters' editorial team yourself, and reuters.com runs a sponsored press release section.
Through a newswire
PR Newswire says it delivers material news to financial systems including Thomson Reuters, Business Wire names Thomson Reuters among the platforms it reaches, and GlobeNewswire says its disclosure service distributes to Thomson Reuters. That puts a release in front of Reuters journalists and terminal users, not on a reuters.com page.
Straight to the editorial team
Reuters' agency contact page lists press releases among the topics its editorial team handles, through a web form. A release sent there is a pitch: Reuters journalists decide what to report.
Through the sponsored section
reuters.com lists Press Releases next to Reuters Plus under Sponsored Content. PRWeek reported on 16 Sep 2024 that EZ Newswire is Reuters' first and only sponsored newswire partner, under a multi-year deal.
Reuters Plus is the brand studio
Reuters Plus, Reuters' content marketing unit, makes branded content credited as produced for the brand by Reuters Plus, with no link to the newsroom implied. No price is published on the pages we read.
Reuters Connect is licensing
Reuters Connect is a subscription marketplace for licensing Reuters content. Buyers license content there; nobody publishes through it.
What readers see
What does a press release on reuters.com look like?
Easy to tell from Reuters reporting. These are the parts we saw on archived copies of the section from 10 and 13 May 2026; reuters.com blocked our reader on 19 Oct 2026, so open a recent release before you buy.
A sponsored banner
"Sponsored content by EZ Newswire. The Reuters staff was not involved in producing this content."
No byline
No Reuters reporter. The dateline names EZ Newswire, and questions go to an EZ Newswire address.
Its own address
A page under reuters.com/press-releases/, in the Sponsored Content part of the site.
Kept out of Google News
A Googlebot-News noindex tag tells Google News not to index the page. It is not a route into Google News.
Nofollow links
All 7 links in the body of the page we inspected went through EZ Newswire redirects marked nofollow.
Readable by AI, mostly
Our listing page read reuters.com's robots.txt: 6 of 6 answer engines allowed. reuters.com also runs bot protection, which blocked our own reader, so fetching varies by assistant.
What the Essentras listing states
The listing states: "Published with a sponsored or partner label." It marks the page indexed: yes, and the link dofollow.
On the archived section page we inspected, the links were nofollow redirects. If the link matters to you, ask us for a recent example before you order. Google's spam policies treat paid links that pass ranking credit as link spam unless they carry rel="nofollow" or rel="sponsored". Link to your newsroom with your brand name.
If the publisher removes the page within 90 days, Essentras gives a free re-placement or a full refund. Our refund policy states the indexing status at purchase and does not cover a later Google decision.
Reuters Plus and other sponsored content
Reuters' advertising guidelines require ads to be clearly distinguishable from editorial, keep editorial staff from creating or influencing advertising, and have Reuters Plus work credited "Produced by Reuters Plus for" the brand on social posts.
A separate advertiser area on reuters.com/plus carries content The Business Reporter created and paid for, with neither Reuters News nor Reuters Plus involved. None of these publishes a price on the pages we read.
Routes and prices
Which routes reach Reuters, and what does each cost?
The lowest published price for a page on reuters.com is $1,500 at EZ Newswire, the section's newswire. On Essentras, a Reuters press release costs $3,000. Wires that reach Reuters' newsroom and terminals price by quote, and pitching costs nothing.
| Route | What it costs | Time to go live | What the reader sees | Who decides |
|---|---|---|---|---|
| Pitch a Reuters journalist, or send the release to its editorial team | $0 | No date: Reuters journalists decide | A Reuters story, only if a journalist writes it | Reuters journalists |
| A newswire that reaches Reuters' newsroom and LSEG terminals | PR Newswire and GlobeNewswire by quote; Business Wire from $475 for 400 local words (grade B) | Set with the wire | No reuters.com page: your release in newsroom and terminal feeds | The wire's circuit |
| EZ Newswire Premium | $1,500 per release | Usually same day after verification, per EZ Newswire | "Sponsored content by EZ Newswire. The Reuters staff was not involved in producing this content." | EZ Newswire's verification and guidelines |
| Essentras: Reuters press release | $3,000 | 1 to 2 weeks | "Published with a sponsored or partner label." | You order it by name and approve the draft |
| Reuters Plus branded content | No published price | Set with Reuters Plus | Credited as produced by Reuters Plus for your brand | Reuters Plus, apart from the newsroom |
- Business Wire's $475 is a starting price quoted by a search engine (its site blocks our reader), grade B in our rate card. PR Newswire and GlobeNewswire publish no price.
- EZ Newswire's pricing page states no refund terms or link policy. The Essentras listing states both before you pay, and includes writing if you want it, your approval of the draft, a dated screenshot and the live URL.
- Vendor prices and wording are the vendors' own on the dates shown. Confirm at the source before you buy.
Which route gets you on Reuters?
3 questions. The answer names the route, its price and what it will not do.
Answer the questions to see your route.
Every answer, in a table
| If | Route | Price | Time |
|---|---|---|---|
| You are listed and the news is material | A disclosure wire that reaches Reuters' newsroom and terminals | PR Newswire and GlobeNewswire by quote; Business Wire from $475 (grade B) | Set with the wire |
| You want a Reuters journalist to write about it | Pitch the Reuters journalist on your beat | $0 | No date can be promised |
| You want the lowest price for a reuters.com page | EZ Newswire Premium, the section's own newswire | $1,500 per release | Usually same day after verification, per EZ Newswire |
| You need a reuters.com page by a date, written and handled for you | The Essentras Reuters listing | $3,000 | 1 to 2 weeks |
Optional add-ons, and cheaper starts
Optional. You can publish without any of these.
Often added
Yahoo Finance in the same order
$667
A Yahoo Finance press release through PR Newswire, 3 to 5 business days. The listing states: "Published with a sponsored or partner label."
Publish on Yahoo FinanceBusiness Insider, Yahoo and AP News in 1 order
$833 instead of $1,404
The 3 bought separately cost $1,404; the bundle saves $571 (41%). The listing states: "Published with a discreet disclosure."
See the bundleVolume discount
10% off 3 or more, 15% off 5 or more
Taken off the basket at checkout when you order 3 or more placements.
Browse outlets
Not ready yet?
A press release on AP News
$317, 3 to 5 business days
A page on apnews.com, another news agency's site. The listing states: "Published with a sponsored or partner label."
Publish on AP NewsPress Monthly
$97 a month
1 press placement every month, on an outlet matched to your niche and shown to you before we write. Cancel any time; plan months carry no turnaround guarantee.
See Press MonthlyStart free
$0
Price a wire release in the calculator, then decide whether a named page is worth it.
Open the calculator
Step by step
How to get a press release on Reuters in 5 steps
1. Decide what you need
A Reuters story, a page on reuters.com, or investor disclosure. Only the page can be bought, and it runs as sponsored content.
2. Pick the route
A disclosure wire for material news, EZ Newswire or the Essentras listing for a page, a pitch for a story. Ask any seller which "Reuters" it means, using the template below.
3. Write it as news
The date written out, the figures first with their sources, 1 quote and a media contact. Have the logo and an image ready.
4. Order before your date
The Essentras listing runs 1 to 2 weeks, paused while we wait on you. EZ Newswire says publication is usually same day after verification.
5. Check the page and describe it honestly
Look for the sponsored banner, your links and the date, and save the URL and a screenshot. Call it a press release on Reuters, not Reuters coverage.
When to order to be live by your date
Pick the date the release must be live. The table shows the latest day to start, from each route's stated time.
| Route | Window | If you start today | To be live by your date |
|---|---|---|---|
| Essentras: Reuters press release | 1 to 2 weeks, per the listing. | ||
| EZ Newswire Premium | Usually same day after the release passes verification, per EZ Newswire. | ||
| A newswire to the newsroom and terminals | Set with the wire when you order. | You set the release time with the wire | You set the release time with the wire |
| Pitching a Reuters journalist | No date: Reuters journalists decide. | No date can be promised | No date can be promised |
Pick a date to see the latest day to start. Business days are Monday to Friday. Public holidays are not counted, so allow for them.
Essentras windows are business days, paused while we wait on you, with a 3 business day grace period before the automatic refund.
Reuters journalism
How do you get Reuters journalists to cover you?
By pitching news they can use. A paid release page does not lead to a story: the section's banner says Reuters staff were not involved.
Find the Reuters journalist who covers your market from the bylines on recent Reuters stories, and pitch with new data, a filing, a deal or a spokesperson on the record. If you can, offer the data before it is public, under an embargo you state.
Reuters' agency contact page routes press releases to its editorial team through a web form, and newswires put releases in front of Reuters journalists through LSEG terminals. Either way, what Reuters reports is its journalists' call, under the Trust Principles.
Make it easy to check: every figure with its source and method, names and titles spelled out, and the date and time zone written in full.
Copy-ready
Templates for a Reuters release and pitch
5 templates. Replace everything in [brackets].
Release top for the newsroom and the paid page
Any release meant for Reuters journalists or a reuters.com page.
FOR IMMEDIATE RELEASE [Headline: the news in plain words, with the key figure] [Sub-headline: who it affects and from when] [CITY], [Country], [Month Day, Year] - [Company Name], a [what the company is] based in [city], [did the new thing] on [Month Day]. [The key figure, with its source.] [Why it matters, to whom, with 1 more figure and its source.] "[A quote that adds a view, not a slogan]," said [Full Name], [Title] of [Company Name]. About [Company Name] [2 or 3 sentences.] [Website] Media contact: [Name], [email], [phone] Investor contact, if listed: [Name], [email], [phone]
Questions for any vendor that sells "Reuters"
Before you pay for any package that mentions Reuters.
Hi [Name], Before I order [package name], please confirm in writing: 1. Does the release get its own public page on reuters.com, or is it only delivered to Reuters journalists or to LSEG terminals? 2. Can you send 2 recent links to releases on this package? 3. What label or notice will the page show? 4. Are the links nofollow, sponsored or followed? 5. Will Google index the page, and how long does it stay up? 6. When does it go live, and what proof do I get? 7. What is your refund policy if it does not appear where you say? Thanks, [Your name]
What to have ready before you order
The Essentras Reuters listing asks for these.
Organization name: [ ] Website: [ ] Location (city, country): [ ] Company bio (2 or 3 sentences): [ ] Media contact (name, email, phone): [ ] Headline: [ ] Sub-headline: [ ] Dateline location: [ ] Body text, or a request for us to write it: [ ] Image (with credit): [ ] Logo: PNG, 1200 x 600 Date it must be live by: [ ]
Pitch to a Reuters journalist
When you want a Reuters story, not a release page.
Subject: [The figure] on [market, company or policy]: [the news] Hi [First name], Your [date] story on [topic] reported [specific point]. We have [new data, a filing, a deal or a figure] that moves it on: [the news in 1 sentence]. [1 figure, with its source and how it was measured.] [Spokesperson, title] can speak on the record [days, time zone]. The data is ready to share now, or under embargo until [date, time, time zone]. [Your name] [Title, company, phone]
Follow-up to the journalist
A few days later, only with something new.
Subject: Re: [Original subject] Hi [First name], 1 addition in case it helps: [a new figure, a regulator's response, a customer or a chart]. [Link] If it is not for you, no reply needed. [Your name]
Avoid
Mistakes that waste a Reuters release
Calling it Reuters coverage
The section says Reuters staff were not involved. Say "press release on Reuters" and link to the page.
Buying "Reuters" without asking which
A wire's "Reuters" can mean terminals or the newsroom, not a page. Ask, using the questions template.
Expecting Google News
The section's pages carry a Googlebot-News noindex tag.
Buying it for the link
Links on the page we inspected were nofollow redirects. Google's spam policies treat paid links that pass ranking credit as link spam unless they carry rel="nofollow" or rel="sponsored".
Sending material news the wrong way
Results and deals from a listed company go through the disclosure wire your process uses, with or without a page.
Leaving figures unsourced
Reuters journalists check facts. Give the source and the method for every figure.
Using an old newsroom address
Addresses copied from old guides go stale. Use the contact route on Reuters' own pages.
Ordering too late
The listing runs 1 to 2 weeks. Order at least 2 weeks before your date.
FAQ
Frequently asked questions
Can I submit a press release to Reuters?▾
You can send it to Reuters' editorial team, whose contact page lists press releases, or through a newswire that reaches its newsroom and LSEG terminals. Either way it is a pitch: Reuters journalists decide what to report.
How much does a press release on Reuters cost?▾
A page in the reuters.com press release section costs $1,500 per release at EZ Newswire (Premium, read 19 Oct 2026) and $3,000 on Essentras. Wires that reach Reuters' newsroom price by quote, and pitching is free.
Is a press release on Reuters the same as a Reuters article?▾
No. The section labels each page "Sponsored content by EZ Newswire. The Reuters staff was not involved in producing this content." A Reuters article is written by its journalists under the Trust Principles, and it is not for sale.
Who publishes press releases on reuters.com?▾
EZ Newswire powers the section. PRWeek reported on 16 Sep 2024 that EZ Newswire is Reuters' first and only sponsored newswire partner.
Will my Reuters press release appear in Google News?▾
Not from that page: the section's pages carry a Googlebot-News noindex tag. The listing marks the page indexed in Google search: yes.
Is the link in a Reuters press release dofollow?▾
The Essentras listing states dofollow. On the archived section page we inspected, body links were nofollow redirects, so ask for a recent example if the link matters. Google treats paid links that pass ranking credit as link spam.
How long does it take to get a press release on Reuters?▾
On Essentras, 1 to 2 weeks, counted in business days and paused while we wait on you, with a refund if the window is missed. EZ Newswire says publication is usually same day after verification.
Does a newswire put my release on reuters.com?▾
Not by itself. PR Newswire, Business Wire and GlobeNewswire name Thomson Reuters among the systems they reach, which means terminals and the newsroom. The reuters.com section is EZ Newswire's.
What is Reuters Plus?▾
Reuters' content marketing unit. Its work is credited as produced by Reuters Plus for the brand, apart from the newsroom, and no price is published on the pages we read.
How do I get Reuters to write about my company?▾
Pitch the journalist who covers your market with new data, a filing, a deal or a spokesperson on the record. A paid release page does not change what Reuters reports.
Next steps
- 01
Decide: story, page or disclosure
A story is pitched; a page is bought as sponsored content; material news goes through a disclosure wire.
- 02
Ask which "Reuters" a seller means
Use the questions template: a page, the newsroom or terminals.
- 03
Write it as news
Figures with sources, 1 quote, a media contact, the logo and an image.
- 04
Order at least 2 weeks ahead
The Essentras listing runs 1 to 2 weeks.
- 05
Check the page and describe it honestly
A press release on Reuters, not Reuters coverage.
Ready for the page itself?
$3,000, 1 to 2 weeks, live URL and screenshot, or a full refund.
Publish on Reuters Or AP News for $317Checked on . Every price, turnaround, label and link policy on this page comes from a listing or a page named in the sources below, read on the date shown there. reuters.com pages were read through archived copies, dated in the list.
Sources, with the date we read each one
- Thomson Reuters Trust Principles, read 19 Oct 2026
- Reuters advertising guidelines (archived copy of 4 Apr 2026), read 19 Oct 2026
- reuters.com press release section (archived copies of 10 and 13 May 2026), read 19 Oct 2026
- reuters.com advertiser content by The Business Reporter (archived copy of 7 Oct 2026), read 19 Oct 2026
- Reuters agency, contact page (editorial team topics), read 19 Oct 2026
- Reuters Connect, read 19 Oct 2026
- LSEG Workspace, data and content (news sources), read 19 Oct 2026
- LSEG Developers, Workspace news, read 19 Oct 2026
- PRWeek, Reuters inks exclusive partnership with EZ Newswire (16 Sep 2024), read 19 Oct 2026
- MediaPost, Reuters signs news distribution deal with EZ Newswire (17 Sep 2024), read 19 Oct 2026
- EZ Newswire pricing, read 19 Oct 2026
- PR Newswire, earnings releases and material news (archived copy of 11 Jul 2025), read 19 Oct 2026
- Business Wire, press release distribution, read 19 Oct 2026
- GlobeNewswire, distribution options (archived copy of 9 Apr 2026), read 19 Oct 2026
- Google Search spam policies (last updated 28 Aug 2026), read 19 Oct 2026
- Essentras catalog API: Reuters listing, read 19 Oct 2026
- Essentras Reuters listing (robots.txt reading), read 19 Oct 2026
- Essentras refund policy (last updated 8 Oct 2026)
Essentras sells paid placements, including the Reuters listing on this page. Essentras is not affiliated with Reuters, Thomson Reuters or EZ Newswire. Vendor prices are the vendors' own, as dated. Paid placements are not earned coverage.
More on press releases
Adds us as a preferred source, so our guides surface for you in Search and AI answers. One click, and you can undo it any time.
Free tool · Authority Audit
Where does your authority actually stand?
Before you fix one piece, see the whole picture. A free Authority Audit scores your presence across Google, AI, Wikipedia, reviews, and press, and shows you exactly where to start.