Last updated · reviewed by the Essentras editorial team
Press release distribution pricing 2026: what every major wire charges
Published prices for a single press release run from $21 to $1,205, checked 14 and 16 Oct 2026. Budget wires start at $21 to $149; national packages at Newswire.com, eReleases and ACCESS Newswire cost $399 to $1,205. Business Wire starts at $475 for 400 local words. PR Newswire, GlobeNewswire and Cision publish no price, so you need a quote.
Key facts, checked 14 and 16 Oct 2026
- 16services checked13 publish a price, 3 publish none (PR Newswire, GlobeNewswire, Cision).
- $21lowest published price for 1 releaseIssueWire, tier 1. Free plans with limited distribution exist at IssueWire, OpenPR, PRLog and PR.com.
- $149EIN Presswire, single releaseUp to 700 words; $66.60 each on its 15-release plan.
- $475Business Wire starting price400 words, US domestic local. Everything else is quoted.
- $1,205highest published single releaseACCESS Newswire US Premium, which lists Yahoo Finance, AP and Business Insider.
- $150per extra 100 words at eReleasesIts packages include 400 to 600 words.
Disclosure: Essentras sells placements on named outlets. Vendor prices on this page are the vendors' own, as dated; our outlet prices are labeled as ours.
How much does each press release service charge?
Each row is a vendor, from its own pricing page. "Not published" means exactly that: we do not estimate. Each date links to the page we read.
| Service | Entry price | National or top tier | Checked |
|---|---|---|---|
| EIN PresswireNewsmatics Inc. | $149 (1 release) | $499 for 5, $999 for 15 | Grade A |
| PRWebCision | $120 (Basic) | $245 to $480 | Grade A |
| eReleases | $399 (400 words) | $499 to $699 | Grade A |
| Newswire.comACCESS Newswire Inc. | $399 (Starter) | $659 to $965 | Grade A |
| ACCESS NewswireACCESS Newswire Inc. (formerly Issuer Direct) | $475 (Budget) | $865 to $1,205 | Grade A |
| 24-7 Press Release Newswire | $29 site only, $49 distributed | $139 to $479 | Grade A |
| Brandpush | $195 (Access, 200 sites) | $265 to $795 | Grade A |
| IssueWire | $21 (Tier 1) | $42 to $99 | Grade A |
| OpenPR | Free (1 release per 30 days) | Credits from 49.00 EUR | Grade A |
| PRLog | Free (ads), or $29 (Basic) | $49 to $99, PR Newswire $389 | Grade A |
| PR.com | Free, or $60 paid | $100 to $300 | Grade A |
| Business WireBerkshire Hathaway | From $475 (400 words, local) | Quote (Prezly reports $940) | Grade B |
| Send2Press NewswireNeotrope | From $99 (state) | From $199 | Grade A |
| PR NewswireCision | Not published | Quote only | Grade X |
| GlobeNewswireNotified (part of Equiniti) | Not published | Quote only | Grade A |
| CisionPlatinum Equity | Not published | Annual quote | Grade X |
- Grade A
- read on the vendor's own page
- Grade B
- the vendor's page as quoted by a search engine; the page blocked our reader
- Grade X
- not verified, or sources conflict
What will your release cost?
Set your release and see what each service charges for it, from verified list prices only. Quote-only wires are listed as quotes, never estimated.
| Service | Per release |
|---|---|
| PRWebBasic to Premium | $120 to $480 |
| EIN PresswireBasic | $149 |
| eReleasesBuzz Builder | $399 |
| Newswire.comStarter to Feature | $399 to $965 |
| ACCESS NewswireBudget to US Premium | $475 to $1,205 |
| Send2PressUS national distribution | From $199 |
| Business Wire- | Quote, from $475 |
| Cision- | Quote only |
| GlobeNewswire- | Quote only |
| PR Newswire- | Quote only |
For a 400-word release (US national), verified list prices run from $120 at PRWeb to $1,205 at ACCESS Newswire. 4 services quote this spec instead of listing a price.
Or buy the outlets by name
A placement on each outlet you tick, at our catalog price read 27 Oct 2026. You get the live URL, or a full refund if it does not publish.
Total for 1 release: $317
Browse all outletsEstimates from list prices checked 14 and 16 Oct 2026. Vendors change prices without notice; confirm at the source before you buy.
Which wires publish no price?
PR Newswire, GlobeNewswire and Cision publish no rate card. Below is what third parties publish about them, each with its source, date and our evidence grade, so you can see how far apart the figures are. Then use the checklist to get quotes you can compare.
PR Newswire
PR Newswire, owned by Cision, publishes no rate card: we found no per-release price on prnewswire.com on 14 Oct 2026, and its FAQ says cost varies with distribution scope, geographic reach and extra services. Third-party figures for a single release run from $355 (Prezly, state circuit) to more than $1,500 (eReleases, national). Expect a quote.
| Source | Figure | Grade |
|---|---|---|
| PrezlyUpdated 21 Sep 2026, read 14 Oct 2026 | State $355, top-market $650 and national $850 for 400 words; 4-release bundles with a logo at $2,395, $3,095 and $3,895 | Grade C |
| eReleases FAQ (sells PR Newswire distribution)Undated, read 14 Oct 2026 | 500-word release: $715 to $865 local and more than $1,500 national, plus a $305 setup fee; $1,100 to $1,900 in total | Grade C |
| Newswire.com comparison (a competitor)Undated, seen in a search summary on 14 Oct 2026 | $805 per release up to 400 words, $245 per extra 100 words, $495 for a logo, $3,253 for multimedia | Grade D |
GlobeNewswire
GlobeNewswire, run by Notified, publishes no rate card for its full-service wire: its FAQ says price depends on distribution requirements, geographic reach and service package, and points to sales (read 16 Oct 2026). Its self-service page names 4 flat-rate packages but shows no amounts. Third-party estimates, such as Prezly's $350 for 400 words, are not published prices.
| Source | Figure | Grade |
|---|---|---|
| PrezlySeen in a search summary on 14 Oct 2026, page not read | About $350 for 400 words, $140 to $175 per extra 100 words, a logo from $100, an image about $200, video up to $1,200; a typical release $700 to $1,200 | Grade D |
| Notified (GlobeNewswire's owner)Seen in a search summary on 14 Oct 2026, page blocked our reader | No extra charge for logos, microlists or additional trade categories | Grade D |
Cision
Cision sells CisionOne (media database, monitoring and distribution through PR Newswire) as an annual subscription with no published price: its pricing page asks you to request one. AuthorityTech, citing Vendr contract data, puts small deployments near $15,000 a year and enterprise programs above $200,000. PRWeb, a Cision brand, lists $120 to $480 per release.
| Source | Figure | Grade |
|---|---|---|
| AuthorityTech, citing Vendr contract dataUpdated 25 Aug 2026, read 15 Oct 2026 | About $15,000 a year for smaller deployments, $30,000 to $80,000 for some small to midsize multi-module teams, above $200,000 for broad enterprise programs | Grade C |
| Rephonic, citing Reddit posts it could not confirmUpdated 2 Apr 2026, read 15 Oct 2026 | $3,500 a year (media database, 2 users) to $23,000 (database, monitoring and social listening, 5 users) | Grade C |
| CapterraSeen in a search summary on 14 Oct 2026 | A $1 placeholder plan; the real price is on request | Grade D |
Ask every quote-only wire for the same 6 lines
- Circuit: which state, regional, national or international list the price covers, and which named outlets are guaranteed to post the release.
- Words: how many words the price includes and the charge per extra 100.
- Multimedia: the logo, photo and video charges, each as its own line.
- Fees outside the release: membership, setup, rush and translation.
- Reporting: what the pickup report shows, and when you get it.
- Term: whether the price needs an annual commitment or a minimum number of releases, and how renewal works.
What changes the price of a press release?
These 7 things move the price. Each line uses the verified prices in the table above.
- Word count
- Caps run from 375 words (24-7 Press Release Mass Media Visibility) and 400 (eReleases Buzz Builder, Business Wire's starting price) to 2,500 (EIN Presswire Corporate). eReleases charges $150 per extra 100 words; Newswire.com, ACCESS Newswire and the other 24-7 Press Release plans include unlimited words.
- Reach
- A single state costs $599 at Newswire.com and ACCESS Newswire, and starts at $99 at Send2Press. National tiers at Newswire.com, eReleases and ACCESS Newswire run $399 to $1,205. International is quoted at ACCESS Newswire, and costs $150 per country or $1,000 global as an eReleases add-on.
- Named outlets
- The jump from $399 to $965 at Newswire.com is the outlet list: AP News from Basic ($659), Yahoo and Nexstar on Feature. ACCESS Newswire adds Yahoo Finance and AP at National ($865) and Business Insider at US Premium ($1,205).
- Images and video
- PRWeb includes unlimited media assets at every tier, Newswire.com unlimited images and ACCESS Newswire unlimited multimedia. eReleases includes 2 images and charges $200 to embed a YouTube video. EIN Presswire allows 1 to 5 images and 1 video, by plan.
- Volume
- EIN Presswire falls from $149 to $66.60 per release on its 15-release plan. ACCESS Newswire takes 5% off 3 releases and 10% off 5. PRWeb and Newswire.com publish no volume price, and eReleases mentions a bulk discount without a figure.
- Disclosure
- Regulated disclosure is what PR Newswire, Business Wire and GlobeNewswire quote for. Newswire.com marks its State package "not for regulatory distribution".
- Writing
- eReleases charges $300 and Send2Press $199 to write the release.
How can you pay less for a press release?
Write to the cap
eReleases bills $150 per extra 100 words, so a 500-word release on Buzz Builder ($549) costs more than Newsmaker ($499). At EIN Presswire, 700 words keeps you on the $149 plan.
Buy volume only when you will use it
EIN Presswire's 5-pack ($499) beats single releases from the 4th release in 365 days (4 × $149 = $596). ACCESS Newswire single releases expire after 60 days.
Use a state package for local news
$599 at Newswire.com or ACCESS Newswire, or from $99 at Send2Press, instead of a national tier.
Ask for first-order offers
eReleases offers first-time customers 30% off, and Send2Press 10% off a first project. EIN Presswire adds a free release to Pro+ while its limited-time offer runs.
Pick a plan that includes your images
Images are unlimited at Newswire.com, ACCESS Newswire and PRWeb. eReleases includes 2 and lists image embedding at $150.
Write it yourself
It saves $300 at eReleases or $199 at Send2Press.
Pay for the outlet, not reach you will not use
If AP News is the goal, compare an AP News press release in our catalog ($317) with Newswire.com Basic ($659), which adds Digital Journal and more.
Make quote-only wires quote the same spec
Send PR Newswire, GlobeNewswire and Business Wire the same word count, circuit and multimedia, and ask for every line in writing.
Which option fits your goal?
| Investor disclosureA disclosure wire | Public companies announcing material news use PR Newswire, Business Wire or GlobeNewswire, all by quote. ACCESS Newswire's National tier ($865) lists broker and trading terminals at a published price. Named outlets do not replace a disclosure wire. |
|---|---|
| Local newsA state package or a local outlet | $599 for a single state at Newswire.com or ACCESS Newswire, from $99 at Send2Press, or Business Wire from $475 for a local 400-word release. For a local news site by name, our catalog lists Patch at $433. |
| SEOCoverage, not links | Wire links are nofollow: EIN Presswire's FAQ says it allows only nofollow links, and Business Wire's blog says the same of its releases. Google's spam policies list optimized links in press releases distributed on other sites as link spam. Choose by where the release will be read and indexed, and check each outlet's link policy before you buy. |
| AI visibilityPages on sites assistants read | An assistant can only cite a page that exists on a site it reads. A wire gives you many copies on sites you do not choose; a named placement gives you a single page on a site you did choose. Check which sites already get cited for your topic before you buy. |
| Cheapest footprintA budget wire | IssueWire Tier 1 ($21), PRLog Basic ($29) or 24-7 Press Release Visibility Boost ($49), then Send2Press (from $99), PRWeb Basic ($120) or EIN Presswire ($149). Expect a network you do not choose. |
| A specific publicationBuy the outlet | No wire lets you choose the exact site. Buy the outlet directly, with the price, turnaround and link policy shown before you pay. |
Is buying a named outlet cheaper than a wire?
Sometimes the wire is cheaper, and the numbers below show where. ACCESS Newswire's US Premium ($1,205) lists Yahoo Finance, AP and Business Insider; bought one by one in our catalog those cost $667, $317 and $420, or $833 as our 3-outlet press release bundle. Newswire.com's Feature ($965) lists AP News and Yahoo. What a named placement buys is certainty: you choose the site, see the price first and get the live URL, or a full refund if it does not publish.
| Option | Price | Same outlets on Essentras | Cheaper for these outlets |
|---|---|---|---|
| ACCESS Newswire NationalACCESS Newswire also includes its Budget circuit plus broker and trading terminals. | $865 |
= $984 | ACCESS Newswire, by $119 |
| ACCESS Newswire US PremiumACCESS Newswire also includes its National circuit plus specialty circuits. | $1,205 |
= $1,404 | ACCESS Newswire, by $199 |
| ACCESS Newswire US Premium vs our 3-outlet bundleACCESS Newswire also includes its whole circuit, against 3 named pages. | $1,205 |
| Buying direct, by $372 |
| Newswire.com BasicNewswire.com also includes Digital Journal and more outlets. | $659 |
| Buying direct, by $342 |
| Newswire.com FeatureNewswire.com also includes Nexstar and other major outlets. | $965 |
= $984 | Newswire.com, by $19 |
| eReleases Buzz BuildereReleases also includes national distribution through Cision PR Newswire, Google News and Bing News (vendor claims). | $399 |
= $984 | eReleases, by $585 |
| EIN Presswire BasicEIN Presswire also includes Nexstar Media Group, the USA TODAY Network, Google News and the other channels it lists. | $149 |
| EIN Presswire, by $168 |
Outlet prices are live catalog prices, read 27 Oct 2026. A wire tier sends your release across a circuit; each Essentras placement is a single named page, with the live URL delivered, or a full refund if it does not publish. Outlet lists in wire tiers are the vendors' own claims.
Browse outletsHow we checked these prices
On 14 Oct 2026 we read each vendor's pricing page directly. EIN Presswire, PRWeb, eReleases, Newswire.com and Send2Press loaded, and their figures are grade A. Business Wire, GlobeNewswire and ACCESS Newswire blocked our reader and PR Newswire reset the connection, so we used the pages as quoted by a search engine (grade B) or marked the price as not published. On 16 Oct 2026 we read 24-7 Press Release, Brandpush, IssueWire, OpenPR, PRLog and PR.com on their own pages and opened ACCESS Newswire and GlobeNewswire in a browser, which raised both to grade A. Business Wire still returned Access Denied, so its starting price stays grade B, and PR Newswire still reset the connection.
Third-party figures appear only when we can name the source, with its date and grade, and they never feed the calculator. Our own outlet prices come from the live catalog and are labeled as ours.
We recheck monthly and log every change below. Spotted a price that moved? Tell us and we will recheck it.
Evidence grades
- Grade A
- read on the vendor's own page
- Grade B
- the vendor's page as quoted by a search engine; the page blocked our reader
- Grade C
- a third-party page we read
- Grade D
- a third-party claim seen only in a search summary
- Grade X
- not verified, or sources conflict
What other guides got wrong
- Prezly's June 2026 PRWeb figures ($110, $230, $340, $455) sit 5.5% to 9.1% below PRWeb's current list.
- Third-party pages still cite EIN Presswire at $99.95 or $399 for 10 releases; its page says $149, $499 for 5 and $999 for 15.
- SaaSWorthy's ACCESSWIRE prices date from November 2021.
- Newswire.com's own 2022 blog lists prices its pricing page no longer shows.
Change log
- 14 Oct 2026: rebuilt this page around verified vendor prices and added the cost calculator.
- 14 Oct 2026: corrected EIN Presswire ($499 for 5, not $399), PRWeb ($120 to $480, not $99 to $489) and eReleases plan names; Newswire.com does publish prices; ACCESSWIRE is now ACCESS Newswire.
- 14 Oct 2026: PR Newswire, GlobeNewswire and Business Wire national figures now appear as attributed third-party figures, not as prices.
- 16 Oct 2026: read 24-7 Press Release, Brandpush, IssueWire, OpenPR and PRLog on their own pages (their prices had not been verified before) and added PR.com. Published single-release prices now run from $21 (IssueWire Tier 1) to $1,205 (ACCESS Newswire US Premium).
- 16 Oct 2026: read ACCESS Newswire and GlobeNewswire on their own pages and raised both from grade B to A. GlobeNewswire publishes no amounts, and its old /pricing address now returns a 404. Business Wire still returned Access Denied, so its starting price stays grade B.
FAQ
Press release distribution cost, FAQ
How much does a press release cost in 2026?▾
Published prices for a single release run from $21 (IssueWire Tier 1) to $1,205 (ACCESS Newswire US Premium), checked 14 and 16 Oct 2026. National packages at Newswire.com, eReleases and ACCESS Newswire cost $399 to $1,205. Business Wire starts at $475 for 400 local words, and PR Newswire, GlobeNewswire and Cision quote every buyer. Free plans with limited distribution exist at IssueWire, OpenPR, PRLog and PR.com.
What is the cheapest way to distribute a press release?▾
At published prices: IssueWire Tier 1 at $21, PRLog Basic at $29, 24-7 Press Release Simple Post (own site only) at $29 and its Visibility Boost at $49, Send2Press from $99 for a single state, PRWeb Basic at $120, or EIN Presswire at $149 for a single release and $66.60 each on its 15-release plan. Free plans with limited distribution exist at IssueWire, OpenPR, PRLog and PR.com (read 16 Oct 2026).
How much does a press release on AP News or Yahoo Finance cost?▾
Bought by name in our catalog: an AP News press release costs $317 and a Yahoo News/Finance press release $667 (read 27 Oct 2026). In wire tiers, Newswire.com Basic ($659) lists AP News, Feature ($965) adds Yahoo, and ACCESS Newswire National ($865) lists Yahoo Finance and AP.
Why do PR Newswire, GlobeNewswire and Cision not publish prices?▾
They quote per account: price depends on the circuit, reach, word count, multimedia and, for Cision, modules, seats and term. That makes a comparison impossible without a quote, so ask each one for the same lines in writing.
Do press release prices include media pickup?▾
No. A wire distributes your release across its circuit; it does not promise that journalists cover the news. Outlets listed in a tier are the vendor's own claims, so ask which are guaranteed to post it.
Is a more expensive wire worth it?▾
It is when you need what the price buys: regulated disclosure, named outlets in a higher tier or an email to journalists. It is not when the extra money buys reach you will not use.
How much does it cost to have a press release written?▾
eReleases charges $300 and Send2Press $199, as published on their pricing pages on 14 Oct 2026.
Do press releases help SEO?▾
The value is coverage and brand mentions, not the link. Wire links are nofollow at EIN Presswire and Business Wire by their own statements, and Google's spam policies list optimized links in distributed press releases as link spam.
Are bundles cheaper than buying outlets one by one?▾
Often. ACCESS Newswire's US Premium ($1,205) lists Yahoo Finance, AP and Business Insider, which cost $667, $317 and $420 one by one in our catalog, or $833 as our bundle. Compare the names, then decide whether a wider circuit or 3 confirmed pages matters more.
How often do these prices change?▾
PRWeb's list moved 5.5% to 9.1% between Prezly's June 2026 snapshot and our check on 14 Oct 2026, and EIN Presswire's plans no longer match most third-party pages. We recheck monthly and date every row.
Sources
Vendor pages were read on the dates shown in the table. Third-party pages carry their own dates.
- EIN Presswire: EIN Presswire pricing page (14 Oct 2026)
- PRWeb: PRWeb pricing page (14 Oct 2026)
- eReleases FAQ (sells PR Newswire distribution) (Undated, read 14 Oct 2026)
- Newswire.com: Newswire.com pricing page (14 Oct 2026)
- ACCESS Newswire: ACCESS Newswire pricing page (16 Oct 2026)
- Business Wire: Business Wire pricing page (14 Oct 2026)
- Send2Press Newswire: Send2Press Newswire pricing page (14 Oct 2026)
- PR Newswire: PR Newswire pricing page (14 Oct 2026)
- GlobeNewswire: GlobeNewswire pricing page (16 Oct 2026)
- Cision: Cision pricing page (14 Oct 2026)
- 24-7 Press Release Newswire: 24-7 Press Release Newswire pricing page (16 Oct 2026)
- Brandpush: Brandpush pricing page (16 Oct 2026)
- IssueWire: IssueWire pricing page (16 Oct 2026)
- OpenPR: OpenPR pricing page (16 Oct 2026)
- PRLog: PRLog pricing page (16 Oct 2026)
- PR.com: PR.com pricing page (16 Oct 2026)
- ACCESS Newswire: Premium subscription (16 Oct 2026)
- Prezly (Seen in a search summary on 14 Oct 2026)
- Newswire.com blog (its own, 2022) (Published 15 Aug 2022, read 14 Oct 2026; not on the current price page)
- Older ACCESSWIRE pages (Outdated)
- SaaSWorthy (Last updated 18 Nov 2021)
- Prezly (Updated 21 Sep 2026, read 14 Oct 2026)
- Prezly (Updated 21 Sep 2026, read 14 Oct 2026)
- Newswire.com comparison (a competitor) (Undated, seen in a search summary on 14 Oct 2026)
- Prezly (Seen in a search summary on 14 Oct 2026, page not read)
- Notified (GlobeNewswire's owner) (Seen in a search summary on 14 Oct 2026, page blocked our reader)
- AuthorityTech, citing Vendr contract data (Updated 25 Aug 2026, read 15 Oct 2026)
- Rephonic, citing Reddit posts it could not confirm (Updated 2 Apr 2026, read 15 Oct 2026)
- Capterra (Seen in a search summary on 14 Oct 2026)
- Google spam policies (read 15 Oct 2026)
Vendor pricing pages
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