How to get featured in Business Insider
There are 2 routes. Earned: pitch the reporter who covers your beat with news or data; it costs nothing but is never guaranteed. Paid: Essentras lists a Business Insider article at $420, live in 3 to 5 business days and refunded if not published. It is a paid article you supply or we write, not a staff-written news story.
Last updated · reviewed by the Essentras editorial team
The newsroom
How Business Insider’s newsroom works, and what it covers
Business Insider organizes its journalism by section. Its navigation lists Business (strategy, economy, finance, retail, careers, small business, personal finance), Tech (AI, enterprise, startups), Markets, Lifestyle, Politics, Military and Defense, and Reviews, plus editions for Germany and Austria, Spain, Japan, Poland and Taiwan.
The rules that matter if you want coverage
- No payment for news: “Business Insider does not accept remuneration from the subjects of its news articles.” Its journalists may not accept anything of value for promoting an entity.
- Sponsored content is labeled: “Business Insider’s sponsored content must always be clearly identified”, and co-sponsored articles “will include a published disclosure”.
- Tips have a front door: the newsroom takes news tips at [email protected], and many reporters list Signal or WhatsApp details on their articles and author pages.
- Shared policies: Business Insider’s advertising policies (last updated November 18, 2025) cover Insider, Business Insider and Markets Insider.
Quotes from Business Insider’s Code of Ethics Policy, News Tips page and Advertising Policies, checked October 15, 2026.
Earned route
How to pitch Business Insider, step by step
Earned coverage is free and decided entirely by Business Insider’s journalists. These steps make a yes more likely; nothing makes it certain.
Read the section your story belongs in and find who covered similar news in recent months. Reporter contact details are on their articles and author pages.
A first, a number, a change: something new that you can prove. A company profile is not a pitch.
A subject line that states the news, why it matters now, the proof, what you can offer (data, an interview, a customer) and how to reach you.
Give a single reporter first access to your data or announcement, with a clear embargo time.
A single short follow-up, then move on. Never offer a journalist payment: Business Insider’s Code of Ethics forbids them from accepting it.
The newsroom tip line is built for news tips, including confidential ones. Send story pitches to the reporter on the beat.
Angles
Story angles that fit Business Insider’s sections
These are formats, not guarantees. Each maps to a section Business Insider runs.
A survey, a dataset or pricing numbers nobody else has. It fits Business, Economy and Markets coverage when the numbers say something new.
Real figures on cost, pay, revenue or savings, from people willing to be named. It fits Personal Finance and Careers.
How a recognizable company or industry actually works, with sources who can speak on the record.
A shift you can show with 3 or more examples and numbers, not a single anecdote.
A specific, verifiable experience told by the person who lived it, such as starting, selling or closing a business.
Fast, specific commentary on breaking news in your field, offered to the reporter already covering it.
Paid routes
Contributor, sponsored and syndicated routes
Business Insider’s own sponsored content
Sold by its advertising team as Insider Studios content and Editorial Sponsorships, with no public prices on its advertising site (October 15, 2026). The sponsored hub we checked carries a “Sponsored by” label.
Guest posts
We found no public guest-post or contributor submission page among Business Insider’s policy, tips and advertising pages (October 15, 2026). Treat any “Business Insider guest post” offer as a third-party placement and ask what it is.
Syndication and press releases
Markets Insider is a Business Insider property. In 2021 the Columbia Journalism Review found more than 100 paid Benzinga articles syndicated to Yahoo Finance and Markets Insider without disclosure over about 6 months; Insider called the missing labels unintentional. Ask where a “Business Insider” placement will appear.
Third-party placements
Marketplaces such as Essentras sell article placements at a fixed price. The next section says exactly what ours is.
Our listing
What the $420 Business Insider placement is, and what it is not
This is how the Essentras catalog lists the Business Insider placement as of October 14, 2026. Essentras is not affiliated with Business Insider or Insider Inc.
- An article placement on Business Insider at a $420 list price, paid once
- Listed as “a standard editorial article, with no sponsored label”
- A nofollow link, on a domain with Domain Authority 94 and about 42 million monthly visitors
- Written by you, or by our editors at no extra cost; you approve the draft, edits included
- Live in 3 to 5 business days, delivered with the live URL and a dated screenshot
- Refunded if it is not published or the turnaround is missed
- Not a staff-written news story: no Business Insider journalist chooses, writes or endorses it
- Not Business Insider’s own Insider Studios sponsored content
- Not a dofollow link
- Not a promise of homepage placement, traffic, rankings or AI citations
- Not a way around disclosure: it is paid content, so the advertising rules that apply to you still apply when you promote it
- The turnaround counts business days, pauses while we wait for you, and has a 3 business day grace period before the automatic refund. If the publisher removes the article within 90 days, you choose a free re-placement or a refund.
How to order
How to order the Business Insider placement, step by step
- 01Open the Business Insider page in the catalog and confirm the price, turnaround, link type and label on the day you buy.
- 02Check outAdd it to your cart and pay. Buying 3 or more placements takes 10% off the placements, and 5 or more takes 15%.
- 03Send or request the articleUpload your own article, or ask our editors to write it from a short brief.
- 04Approve the draftYou review the draft before anything goes live, and edits are included. The turnaround clock pauses while we wait for you.
- 05Get the proofYou receive the live URL and a dated screenshot, within 3 to 5 business days.
Want it live this week?
See the Business Insider listing with its current price, turnaround, link type and label, then order in a few minutes. Not published means a full refund.
Compare
Every way to appear on Business Insider, compared
| Route | What you get | Price | Label | Who decides |
|---|---|---|---|---|
| Pitch a reporter | A news story by a Business Insider journalist, if they choose to write it | $0 | None: it is news | The reporter and editors |
| Insider Studios or an Editorial Sponsorship | Content commissioned through Business Insider’s advertising team | No public price | “Sponsored by” on the hub we checked | You and the advertising team |
| Essentras Business Insider placement | An article you supply or we write | $420 | Listed with no sponsored label | You, within the outlet’s guidelines |
| Business Insider, Yahoo and AP News press release | Your press release on 3 outlets | $833 | Discreet disclosure | You |
| Guaranteed 7 bundle | Your story on MSN, USA Today, Business Insider, AP News, Medium and 2 more | $999 | Varies by outlet | You |
Business Insider editions in the catalog
| Outlet | What you get | Price (USD) | Link | Label on the page | Turnaround | DA |
|---|---|---|---|---|---|---|
| Business Insider Africa | Article placement | $1,667 | Dofollow | No sponsored label | 1 week | 94 |
| Business Insider Polska | Article placement | $5,267 | Nofollow | Sponsored or partner label | 2 to 4 weeks | 77 |
| Business Insider Netherlands | Article placement | $27,915 | Dofollow | No sponsored label | 1 to 2 weeks | 81 |
For how these prices compare across 3,886 outlets, see the media placement price index.
Not sure Business Insider is the right outlet for your story? Get featured on a matched outlet at the catalog price.
Due diligence
How to judge any “Business Insider” offer, from us or anyone
- Ask for 3 live sample URLs and open them yourself
- Confirm the exact domain and section: businessinsider.com, an international edition or Markets Insider
- Ask how the article is labeled, and check the label on a sample
- Ask whether the link is dofollow or nofollow
- Ask who writes the article and whether you approve the draft
- Get the turnaround and the refund terms in writing
Ready for Business Insider?
Order the $420 placement with its terms shown up front, or put the same story on 7 outlets with the guaranteed bundle.
FAQ
Getting featured in Business Insider: frequently asked questions
How do I get featured in Business Insider?▾
Pitch the reporter who covers your topic with news or data; contact details are on their articles and author pages, and news tips go to [email protected]. Or buy a placement: Essentras lists Business Insider at $420 as of October 14, 2026, refunded if it is not published.
Can you pay to be featured in Business Insider?▾
Not for news coverage: Business Insider says it accepts no payment from the subjects of its news articles. You can buy its own sponsored content through its advertising team (labeled “Sponsored by”, no public price) or a third-party article placement such as the Essentras listing at $420.
How much does a Business Insider article cost?▾
In the Essentras catalog on October 14, 2026: $420 for a Business Insider article placement, $833 for a press release on Business Insider, Yahoo and AP News, and $1,667 for Business Insider Africa. Business Insider publishes no price for its own sponsored content.
Is the Business Insider link dofollow?▾
No. The catalog lists the $420 Business Insider placement with a nofollow link (October 14, 2026). Its value is the name and the audience, about 42 million monthly visitors, not link equity. If you need dofollow links, filter the catalog by link type.
Will my Business Insider article say “sponsored”?▾
The catalog lists this placement as a standard editorial article with no sponsored label (October 14, 2026). It is still a paid placement written by you or our editors, not by Business Insider journalists, so describe it accurately when you share it.
How long does a Business Insider placement take?▾
3 to 5 business days. The clock starts when payment has cleared and we have what we need, and it pauses while we wait for your approval. If we miss the window plus a 3 business day grace period, the refund is automatic.
Does Business Insider accept guest posts?▾
We found no public guest-post or contributor submission page among Business Insider’s policy, tips and advertising pages (October 15, 2026). The editorial route is a pitch to the reporter on your beat; the paid routes are BI’s sponsored content or a third-party placement.
How do I send a story to Business Insider?▾
Find a reporter who covered your topic recently and email them directly; addresses are on their articles and author pages. For news tips, Business Insider lists [email protected] and recommends Signal over email for sensitive information.
Is Markets Insider the same as Business Insider?▾
Markets Insider is a Business Insider property, under the same advertising policies. In 2021 the Columbia Journalism Review found undisclosed paid Benzinga articles syndicated to Markets Insider and Yahoo Finance. Before buying a “Business Insider” placement, ask which property it runs on.
What if my article is not published?▾
You get a full refund, automatically if the turnaround is missed. If the publisher removes the article within 90 days, you choose a free re-placement on a comparable outlet or a refund (Essentras refund policy, updated October 8, 2026).
Sources
- Business Insider, Code of Ethics Policy (checked October 15, 2026)
- Business Insider, “Send Business Insider News Tips More Securely” (checked October 15, 2026)
- Business Insider, Advertising Policies (last updated November 18, 2025; checked October 15, 2026)
- Business Insider Advertising: Insider Studios and Editorial Sponsorships (checked October 15, 2026)
- Business Insider sponsored hub, “The Better Work Project” (checked October 15, 2026)
- Columbia Journalism Review, Caleb Pershan, on undisclosed paid Benzinga content syndicated to Yahoo Finance and Markets Insider (October 29, 2021)
- Essentras, Business Insider listing (checked October 14, 2026)
- Essentras refund policy (last updated October 8, 2026)
- Essentras catalog: 3,886 active outlets with a fixed USD price (snapshot, October 14, 2026)
Essentras sells media placements and is not affiliated with Business Insider or Insider Inc. Business Insider’s policies are quoted from its own pages as checked on October 15, 2026. Catalog prices are Essentras list prices as of October 14, 2026; the live price is on each outlet page.
More on media placement costs
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