Last updated · reviewed by the Essentras editorial team
Playbook for authors
Book PR: how authors get press and reviews
Book PR gets a book reviewed and talked about: trade reviews sent 3 to 5 months before publication, reader reviews and deals such as BookBub, interviews and features, and an author site that answers searches for your name. Publicists charge about $3,000 to $5,000 a month; a paid Kirkus Indie review costs $450.
Sources: Kirkus, Publishers Weekly, BookLife, BlueInk, Shelf Awareness, BookBub, Amazon KDP, Google, 4 publicist price guides and the Essentras catalog
What you will do
- See what press and reviews do for a book, and what they cannot do.
- Compare free and paid trade reviews with their prices, lead times and who accepts self-published books.
- Price reader deals, a publicist and paid placements, with dated sources and 4 real baskets.
- Plan the launch backwards from publication day, and set up your author site and Knowledge Panel route.
- Pitch with 5 copy-ready templates and avoid the mistakes that cost a launch.
Start here in 1 click
The free check shows whether Google can recognize you as an author yet. The cheapest real placement is an excerpt under your name, and the filter lists the lifestyle titles authors use most, with prices.
Free: Entity Readiness Check
A few questions about your name, books and sources, and a score with the gaps to fix before Google can show a Knowledge Panel for you. No account.
Cheapest real start: Medium
$97
- Turnaround
- 1 business day
- Label
- Published as a standard editorial article, with no sponsored label.
- Use it for
- An excerpt or an essay under your name, linked to your book
US lifestyle titles up to $500
The marketplace filtered to US lifestyle outlets at $500 or less, each with price, turnaround and label before you pay.
Paid placements are paid, not earned coverage. Each listing states its price, turnaround, link policy and label before you pay, and a quote reserves nothing.
Start with the job
What press and reviews do for a book, and what they do not
Book PR is everything that gets a book in front of readers through someone else: reviewers, editors, hosts, booksellers and other readers. It sells books when the book fits the audience; it cannot make an audience want a book that does not.
What it does
Gives readers a reason to believe
A trade review, a feature or an interview is a quote for your cover, your retailer page and your pitches.
Reaches readers you cannot reach alone
A deal email, a podcast or a local feature puts the book in front of people who already buy books like it.
Answers the search for your name
Reviews and articles rank for your name and give Google and AI assistants sources to describe you and your books.
Opens the next door
Bookstores, festivals, libraries and podcast hosts check what others have said before they say yes.
What it does not do
Buy a good review
A paid review is an honest review you pay to receive. Kirkus says reviews can be positive, negative or anywhere in between.
Count toward Wikipedia
Wikipedia's book guideline counts independent coverage and excludes press releases, flap copy and self-interested publications.
Turn paid into earned
A paid placement stays paid whatever label the outlet uses. Share it as what it is.
Rescue a late start
Trade reviewers want books months ahead. 2 weeks before launch, most of the free review routes are already closed.
Trade reviews
Trade reviews: free, paid, and who takes self-published books
Trade reviews are read by booksellers, librarians and editors. The free ones want early galleys and mostly serve traditional publishers; the paid ones serve any author and leave the verdict to the reviewer.
| Review | Price, as published | Time | Who it is for | If it is negative |
|---|---|---|---|---|
| Kirkus Reviews (traditional) | Free consideration | Digital galleys at least 4 to 5 months before publication; reviews usually run 2 to 3 months before | Traditional publishers; self-published titles are excluded | Kirkus decides what it reviews and publishes |
| Kirkus Indie | $450, or $599 expedited; expanded $599 ($750); picture book $399 ($450) | 7 to 9 weeks, or 4 to 6 expedited | Any author, any genre, no publication-date limit | You can choose not to publish it |
| Publishers Weekly | $25 per book submitted (since 24 Mar 2025) | 3 months, preferably 4, before the 1st day of the month of publication; consideration via BookLife takes 6 to 12 weeks | Publishers through GalleyTracker; self-published authors through BookLife | Submission does not mean a review |
| BookLife Reviews (Publishers Weekly) | $399, plus $150 for expedited | 6 weeks, or 4 expedited | Self-published authors | Private by default; once public it cannot be retracted |
| BlueInk Review | $445, or $545 fast track | 7 to 9 weeks, or 4 to 6 fast track | Self-published authors | You can opt out of running it on BlueInk's site |
| Shelf Awareness | Free consideration | 4 months ahead of publication | Books in reliable distribution; no ebook-only or print-on-demand titles | Shelf Awareness decides |
- Kirkus says it receives between 100 and 200 submissions a day and cannot review every title.
- A paid review buys a reviewer's time and honest verdict, not praise. Quote it only if it says something you want quoted.
- Foreword Reviews and Library Journal blocked our reader on 19 Oct 2026, so their terms are not quoted here; check their pages directly.
Readers
Reader reviews and deals: BookBub, giveaways, preorders
Reader-facing routes sell copies directly and build the reviews on retailer pages. They have their own rules, and the FTC's review rule applies to every one of them.
BookBub Featured Deal fees, US, as listed
| Category | Eligible subscribers | Free deal | $0.99 deal | $3 and up |
|---|---|---|---|---|
| Crime Fiction | 2,120,000+ | $758 | $947 | $3,566 |
| Thrillers | 1,910,000+ | $762 | $948 | $3,583 |
| Literary Fiction | 1,570,000+ | $642 | $796 | $3,011 |
| Biographies and Memoirs | 1,410,000+ | $708 | $962 | $3,552 |
| Fantasy | 1,080,000+ | $467 | $586 | $2,204 |
| Teen and Young Adult | 670,000+ | $190 | $256 | $949 |
| Business | 400,000+ | $304 | $379 | $1,435 |
BookBub says its fees "reflect recent click ranges and partner demand for the category", and that it selects about 25% of the hundreds of submissions it gets each day (BookBub Insights, updated 3 Sep 2026). Deals unavailable on all retailers or regions go to a subset of subscribers.
Goodreads giveaways
Kindle Book Giveaways let KDP authors give away up to 100 copies with no shipping; print giveaways can target the US and Canada. The public page we read shows no price.
Preorders on Kindle
KDP lets new ebook preorders go up to 18 months ahead (since 2 Sep 2026). The final file is due 72 hours before release; a second missed deadline removes preorder privileges for 6 months.
Free copies for reviews
Allowed when no review or rating is required in return. The FTC says incentives tied to a particular sentiment break its rule, and undisclosed incentives can break the FTC Act: ask reviewers to mention the free copy.
Family, friends and staff
The FTC rule bars officers and managers from soliciting undisclosed reviews from relatives or staff. Its guidance: ask them to disclose the relationship clearly.
Never buy or swap reviews
Buying reviews that misrepresent the reviewer or the experience, or paying for a particular sentiment, violates 16 CFR 465.2 and 465.4. Swapping reviews counts: a review is a thing of value under the rule.
Reply to reviews rarely
Retailer reviews are for readers. Thank in public where the platform allows it; never argue with a reviewer (our recommendation).
The routes
The routes compared: yourself, a publicist, reviews, deals, paid placements
Most launches mix them. Free pitching and trade submissions cost time, not money; a publicist buys months of pitching; paid reviews and deals buy a verdict or an audience; paid placements buy a named page on a date.
| Route | What it costs, as published | Time | Who decides | What you get |
|---|---|---|---|---|
| Pitch reviewers, podcasts and local press yourself | $0 plus your time | Months; no date can be promised | Editors and hosts | Earned coverage, if they say yes |
| Free trade review consideration | Free (Kirkus traditional, Shelf Awareness) or $25 (Publishers Weekly) | 3 to 5 months before publication | The review editors | A trade review, if selected |
| Paid trade review | $399 (BookLife) to $450 (Kirkus Indie); $445 at BlueInk | 4 to 9 weeks | The reviewer writes the verdict; you decide whether to publish it | An honest review you can quote, if it is good |
| Reader deal (BookBub Featured Deal) | $256 to $962 for a $0.99 deal in the 7 categories shown below; more for higher deal prices | BookBub selects; about 1 in 4 submissions | BookBub's editors | A deal email to the category's subscribers |
| A book publicist | $3,000 to $5,000 a month, 3-month minimum (Build Book Buzz); median $1,370 for 1 month (Reedsy) | Hire about 6 months before launch (Reedsy) | Editors and hosts, after the publicist pitches | Strategy, pitching and bookings; no promised results |
| A paid placement on a named outlet (Essentras) | From $97 (Medium); $5,000 for Reader's Digest | The listing's stated window, often under 1 week | You pick the outlet; it publishes in its format, with its label | A dated article on a named outlet, paid, with the label the listing states |
What book publicists charge, as published
| Source and date | Price, as published | What | When |
|---|---|---|---|
| Build Book Buzz (Sandra Beckwith) | $3,000 to $5,000 a month | Experienced publicists; at least a 3-month commitment, so $9,000 to $15,000 for 3 months | Updated 5 Jun 2026 |
| Reedsy | $1,370 median | A month-long publicity campaign hired on Reedsy; hire about 6 months before launch | Undated, read 19 Oct 2026 |
| Kathleen Schmidt, Publishing Confidential | $1,500 to $3,000 at the low end; $15,000 to $25,000 for a full campaign (estimate) | A freelance publicist's view; half the fee up front is common; publicists take clients 4 to 6 months before publication | 7 Apr 2023 |
| Scribe Media | About $5,000 a month, possibly lower | A typical PR firm retainer | 1 Sep 2020 |
- Build Book Buzz and Kathleen Schmidt both say no publicist can promise results; Build Book Buzz's advice is to walk away from one who does.
- Some publicists do not take self-published books, and some want to hear from you at least 6 months before publication (TCK Publishing, about 1 publicist).
The catalog
What paid press costs for authors, from the catalog
On 19 Oct 2026 the public API returned 0 outlets for the topic books and 0 for literature, and a name search for "book" found 3 listings, none of them a review outlet. Paid book press runs on lifestyle, arts and culture titles, local papers, business titles for nonfiction, and press release pages.
| Outlets tagged | Outlets | In the US | Median price | Middle half | From | Live within 1 week | Labeled |
|---|---|---|---|---|---|---|---|
| Lifestyle | 665 | 212 | $1,950 | $650 to $5,000 | $53 | 56% | 40% |
| Arts | 340 | 51 | $2,381 | $881 to $9,198 | $110 | 41% | 57% |
| Every outlet (3,886) | 3,886 | 1,550 | $2,167 | $752 to $4,260 | $53 | 49% | 38% |
Outlets authors use, as listed
| Outlet | Price | Turnaround | Label, as the listing states it | Link |
|---|---|---|---|---|
| MediumAn excerpt or essay under your name | $97 | 1 business day | Published as a standard editorial article, with no sponsored label. | Nofollow |
| Vocal.mediaA story and essay platform | $197 | 3 to 7 business days | Published as a standard editorial article, with no sponsored label. | Nofollow |
| Words JournalLifestyle feature | $217 | 1 to 3 business days | Published as a standard editorial article, with no sponsored label. | Dofollow |
| AP News; Press ReleaseA press release page for the launch | $317 | 3 to 5 business days | Published with a sponsored or partner label. | Nofollow |
| NY WeeklyEntertainment and business feature | $333 | 3 to 5 business days | Published with a discreet disclosure. | Dofollow |
| Self GrowthSelf-improvement titles | $352 | 1 business day | Published as a standard editorial article, with no sponsored label. | Nofollow |
| Good Men ProjectEssays and culture | $390 | 1 week | Published as a standard editorial article, with no sponsored label. | Dofollow |
| Business InsiderNonfiction and business books | $420 | 3 to 5 business days | Published as a standard editorial article, with no sponsored label. | Nofollow |
| Yahoo News/Finance; Press ReleaseA press release page for the launch | $667 | 3 to 5 business days | Published with a discreet disclosure. | Nofollow |
| Galore MagazineEntertainment and lifestyle | $1,667 | 1 to 3 business days | Published as a standard editorial article, with no sponsored label. | Dofollow |
| LA WeeklyCulture weekly, Los Angeles | $1,833 | 1 business day | Published as a standard editorial article, with no sponsored label. | Nofollow |
| Indianapolis StarExample of a US local daily: 283 US outlets list at the same price | $2,167 | 1 to 2 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow |
| Reader's DigestA national general-interest title | $5,000 | 1 week | Published as a standard editorial article, with no sponsored label. | Nofollow |
What $300 to $5,000 buys for a book launch, quoted today
Each basket was priced with the public quote endpoint on 19 Oct 2026; the total is the endpoint's own figure, with the volume discount it applied.
| Budget | Basket (each name opens the listing) | Subtotal | Volume discount | Quoted total |
|---|---|---|---|---|
| About $300An excerpt and a story under your name | Medium ($97), Vocal.media ($197) | $294 | None | $294 |
| About $1,000Launch release plus 2 features and an excerpt | Medium ($97), Words Journal ($217), AP News; Press Release ($317), Business Insider ($420) | $1,051 | 10% ($105.10) | $945.90 |
| About $2,500Adds LA Weekly, with the 15% tier | Medium ($97), Words Journal ($217), AP News; Press Release ($317), Business Insider ($420), LA Weekly ($1,833) | $2,884 | 15% ($432.60) | $2,451.40 |
| About $5,000A national general-interest title | Reader's Digest ($5,000) | $5,000 | None | $5,000 |
- 283 US outlets list at the same $2,167, almost all local newspapers (280 tied to a state, across 46 states), every one published with no sponsored label per its listing: the hometown paper is often the best fit for an author.
- The $294 basket is 2 publishing platforms, not newsrooms: useful for an excerpt, not a review. The $5,000 basket is 1 national title.
- A quote reserves nothing. Listings state: "Refunded if not published, or if the turnaround is missed." Every outlet here is a paid placement with the label its listing states.
Step by step
The launch timeline, backwards from publication day
Work back from the date. Each window comes from the source named in the step; where a step is our recommendation, it says so.
1. 6 to 12 months out: plan the publicity
The Author Learning Center puts the start of publicity 6 to 12 months before release; Reedsy says hire a publicist about 6 months before launch.
2. 4 to 5 months out: send galleys to the trades
Kirkus wants digital galleys at least 4 to 5 months before publication; Shelf Awareness takes books 4 months ahead; Publishers Weekly 3 months, preferably 4.
3. 3 to 4 months out: order paid reviews if you want them
Kirkus Indie and BlueInk take 7 to 9 weeks (4 to 6 expedited), BookLife 6 weeks (4 expedited). Order early enough to quote the review at launch.
4. 2 to 3 months out: pitch podcasts, local press and blogs
Send advance copies to the hosts and writers who cover your subject. Offer an interview, an excerpt or a guest piece (our recommendation).
5. Before launch: open the preorder
KDP preorders can go up to 18 months ahead; the final file is due 72 hours before release.
6. 1 to 2 weeks out: book any paid placement
Order from the listing's stated window so it lands on launch week: Medium lists 1 business day, Reader's Digest 1 week.
7. Launch week: share, thank and log
Share each piece the day it runs, thank the writer, and add it to your author site and press page.
8. After launch: keep it going
The Author Learning Center describes publicity ending about 4 months after launch. A deal on BookBub, events and new angles keep the backlist moving.
Copy-ready
5 templates for book PR
Fill the [brackets]. 1 email per person, no attachments unless asked, and always the real publication date.
Pitch to a book reviewer or blogger
To a reviewer who covers your genre, 2 to 3 months before publication.
Subject: Review copy: [Title] by [Author], out [date] Hi [Name], You reviewed [book they covered] in [month]; [Title] is for the same readers. [1 sentence on the book: the hook, not the plot summary.] [Publisher or imprint], [format], [page count], publication [date]. Would you like an advance copy (print or ebook)? There is no obligation to review it. If you do review it, please mention that you received a free copy. [Author], [website], [email]
Pitch to your local paper
To the books, features or local news desk in your town.
Subject: [Town] author's [genre] book out [date], launch at [venue] Hi [Name], I live in [town] and my [genre] book, [Title], comes out on [date] from [publisher]. [1 sentence on the local angle: set here, inspired by a local story, a local cause.] I am launching it at [venue] on [date] and can do an interview before then. Photos, the cover and an excerpt are here: [link]. [Author], [phone]
Podcast or radio interview pitch
To a host whose episodes match your subject.
Subject: Guest idea: [the topic, not the book title] Hi [Host], Your episode with [guest] on [topic] is why I am writing. I can talk about [3 specific points], with stories your listeners have not heard. I wrote [Title] ([publisher], [date]) on this. Media kit and past interviews: [link]. Times that work: [2 or 3 windows]. [Author]
Advance copy note for readers
With an advance copy to readers who asked for one.
Hi [Name], Thank you for reading [Title] early. Here is your copy: [link or format]. You do not have to review it. If you do, an honest review helps most, good or bad, wherever you buy books. Please mention that you received a free copy from the author. [Author]
Questions to ask a book publicist before you sign
Before any contract.
1. Which outlets have you placed books like mine in during the last year? Links, please. 2. Do you work with self-published books, and in my genre? 3. What will you pitch, to whom and when? Can I see the plan in writing? 4. How long is the campaign, what is the total, and when is each payment due? 5. Do you promise any coverage? (A publicist should not.) 6. How do you report pitches, replies and results? 7. Do you use paid placements or paid reviews? Which ones, and how are they labeled?
The plan
A 30, 60, 90 day book PR plan
For the last 3 months before publication. Trade galleys go out before day 1, 4 to 5 months ahead.
Days 1 to 30: the foundation
About 3 months before publication
- Finish the author site with a press page, bio in 3 lengths and the book page.
- Order any paid review now: 7 to 9 weeks at Kirkus Indie and BlueInk.
- List the reviewers, podcasts and local outlets that cover your subject.
- Open the ebook preorder and check every retailer page.
- Run the free Entity Readiness Check for your author name.
Days 31 to 60: outreach
1 to 2 months before publication
- Send advance copies to reviewers and hosts, 1 email each.
- Pitch your local paper and the outlets near your launch event.
- Offer an excerpt or a guest essay where an editor takes them.
- Plan a Goodreads giveaway or reader copies, with disclosure.
- Book any paid placement from its listed window for launch week.
Days 61 to 90: launch and after
Launch week and the month after
- Share every review and feature the day it runs; thank the writer.
- Add each piece to the press page, marked paid where it was.
- Follow up once with reviewers who did not reply.
- Submit for a reader deal when the price drop fits your plan.
- Once coverage exists, consider a Knowledge Panel for your name.
Avoid these
Book PR mistakes that cost a launch
Starting 2 weeks before launch
Kirkus wants galleys 4 to 5 months ahead and Publishers Weekly 3 to 4. Late means paid routes only.
Paying for good reviews or swapping them
Incentives tied to a sentiment and fake reviews violate 16 CFR 465.4 and 465.2, and the rule counts another review as a thing of value.
Undisclosed reviews from family and staff
The FTC rule bars managers from soliciting undisclosed reviews from relatives or staff; its guidance is to disclose the relationship.
Expecting a paid review to be positive
You pay for an honest verdict. Kirkus lets you keep a negative Indie review private; quote only what earns quoting.
Hiring a publicist on a promise
Ask for a written plan, recent placements for books like yours and the total cost. Walk away from promised results.
No author site, or 3 versions of your name
Editors and Google look for a single, consistent author name. Fix your site and profiles before the first pitch.
Buying placements for Wikipedia
Wikipedia's book guideline excludes promotional and self-interested publications. Paid press will not qualify a book.
Skipping local press
Hometown papers, bookstores and libraries are the most natural yes for a new author. Pitch them first.
Add-ons and lighter starts
Optional. Nothing here is required, and none of it changes what a platform, an editor or Google decides.
Often added
Google Knowledge Panel for an author
$650
A panel for your name once real reviews and coverage exist. Pay today. If we take you on and your panel does not go live, you get every dollar back. Google decides whether a panel appears.
See the panel serviceAI Visibility Tracker
$49 a month
Asks ChatGPT, Gemini, Claude and 4 other assistants your questions about you and your books every week, and keeps every answer. A free plan tracks 3 questions.
Track what AI saysVolume discount on 3 or more outlets
10% or 15% off
Buy 3 or more placements for 10% off the basket, 5 or more for 15%. Applied in the cart and in the quote.
Build a basket
Not ready yet?
Medium: an excerpt under your name
$97
1 business day. Listing label: "Published as a standard editorial article, with no sponsored label."
See the listingPress Monthly
$97 a month
1 placement every month, matched to your niche and shown to you before we write. Cancel at the end of any period.
See Press MonthlyAI Visibility Baseline
$97
Find out what AI actually says about you, then fix the first layer. A single payment, not a subscription.
See the baseline
FAQ
Frequently asked questions
How much does book PR cost?▾
Book publicists charge about $3,000 to $5,000 a month with a 3-month minimum (Build Book Buzz, 2026); Reedsy's median is $1,370 for a month. Paid trade reviews cost $399 to $450, and paid placements start at $97 in the Essentras catalog.
Is a paid Kirkus Indie review worth it?▾
It costs $450, or $599 expedited, and buys an honest review in 7 to 9 weeks. It is worth it when you need a quotable trade review and can wait; if the review is negative, Kirkus lets you keep it unpublished.
When should I start PR for my book?▾
About 6 months before publication for a publicist (Reedsy), and 4 to 5 months before for trade galleys (Kirkus). Pitch podcasts and local press 2 to 3 months out, and keep going for about 4 months after launch.
Can self-published authors get trade reviews?▾
Yes, with limits. Kirkus's free program excludes self-published titles; Publishers Weekly considers them through BookLife for $25; Shelf Awareness takes no ebook-only or print-on-demand titles. Paid reviews from Kirkus Indie, BookLife and BlueInk accept any author.
How much does a BookBub Featured Deal cost?▾
It depends on category, deal price and regions. On 19 Oct 2026, a $0.99 deal listed at $379 in Business, $796 in Literary Fiction and $947 in Crime Fiction. BookBub says it selects about 25% of submissions.
Can I pay for reader reviews?▾
No. The FTC rule bans buying reviews that misrepresent the reviewer or the experience, and incentives tied to a sentiment. You can send free copies with no review required; ask reviewers to say they received one.
What press can an author buy, and is it labeled?▾
Lifestyle, arts and culture titles, local papers, business titles and press release pages, from $97 (Medium) to $5,000 (Reader's Digest). Each listing states its label before you pay; every one is a paid placement, not earned coverage.
Do I need a Google Knowledge Panel as an author?▾
Not to sell books, but it controls what people see when they search your name. Google decides whether one appears; if it shows, claim it through Google's verification. Essentras does the panel work for $650, refunded if the panel does not go live.
Will press coverage get my book a Wikipedia page?▾
Not paid coverage. Wikipedia's book guideline counts 2 or more non-trivial works independent of the book and excludes press release reprints, flap copy and self-interested publications. Volunteer editors decide.
Next steps
- 01
Fix the date and work back
Trade galleys 4 to 5 months out, paid reviews 3 to 4, outreach 2 to 3.
- 02
Build the author site and press page
Bio, books with ISBNs, reviews with links, a media contact.
- 03
Submit and pitch
Trades first, then reviewers, podcasts and your local paper.
- 04
Pay where a date or audience matters
A paid review for a quote, a deal for readers, a placement for a named page on launch week.
- 05
Own your name
Run the Entity Readiness Check and claim or build the Knowledge Panel route.
Ready to see what fits your book?
Lifestyle, arts, local and press release outlets with price, turnaround and label, from $97.
Browse the outlets Or get a free AI shortlistChecked on . Every price, turnaround and label on this page comes from a listing in the Essentras public catalog, read through the public API, or from a page named in the sources below, read on the date shown there.
Sources
- Kirkus Reviews: Kirkus Indie review options and FAQ (read 19 Oct 2026)
- Kirkus Reviews: submission guidelines for publishers (read 19 Oct 2026)
- Publishers Weekly: submission guidelines (read 19 Oct 2026)
- BookLife: Publishers Weekly reviews FAQ, 9 May 2025 (read 19 Oct 2026)
- BookLife: BookLife Reviews FAQ, 4 Aug 2026 (read 19 Oct 2026)
- BlueInk Review: purchase a review (read 19 Oct 2026)
- Shelf Awareness: submission guidelines (read 19 Oct 2026)
- BookBub Partners: Featured Deal pricing (read 19 Oct 2026)
- BookBub Insights: tips on optimizing your Featured Deal submission, updated 3 Sep 2026 (read 19 Oct 2026)
- Amazon KDP Help: eBook pre-orders (read 19 Oct 2026)
- Goodreads: giveaways for authors and publishers (read 19 Oct 2026)
- Build Book Buzz: 7 things to know about working with a book publicist, updated 5 Jun 2026 (read 19 Oct 2026)
- Reedsy: getting your book coverage in the national press (read 19 Oct 2026)
- Kathleen Schmidt, Publishing Confidential: what you need to know about hiring a publicist, 7 Apr 2023 (read 19 Oct 2026)
- Scribe Media: book publicists, 1 Sep 2020 (read 19 Oct 2026)
- Author Learning Center: what does a book publicist do? (read 19 Oct 2026)
- TCK Publishing: book publicists (read 19 Oct 2026)
- Google Knowledge Panel Help: get verified on Google (read 19 Oct 2026)
- eCFR: 16 CFR Part 465, Rule on the Use of Consumer Reviews and Testimonials (current 15 Oct 2026, read 19 Oct 2026)
- FTC: Consumer Reviews and Testimonials Rule, questions and answers, Nov 2024 (read 19 Oct 2026)
- Wikipedia: Notability (books) (read 19 Oct 2026)
- Essentras public catalog API, topic lifestyle (read 19 Oct 2026)
- Essentras agent API reference, including the quote endpoint (read 19 Oct 2026)
Essentras sells paid media placements, Google Knowledge Panel work and AI visibility tracking, and this page links to them. Paid placements are not earned coverage, and paid reviews are honest reviews, not praise. No route on this page can promise reviews, coverage, sales or a Knowledge Panel.
More on getting press
Adds us as a preferred source, so our guides surface for you in Search and AI answers. One click, and you can undo it any time.
Free tool · Authority Audit
Where does your authority actually stand?
Before you fix one piece, see the whole picture. A free Authority Audit scores your presence across Google, AI, Wikipedia, reviews, and press, and shows you exactly where to start.