Last updated · reviewed by the Essentras editorial team
Amazon for sellers
The short answer
Amazon removes seller feedback only for 6 reasons, such as profanity, personal information, another seller’s product, or a comment that is entirely a product review. It strikes through FBA delivery complaints. Request review in Feedback Manager within 90 days of the feedback; any other channel risks your account. You may not ask buyers to remove it.
Checked on 19 Oct 2026 against Amazon’s Seller Central help pages, amazon.com and amazon.de customer help, and Amazon’s own reportsWritten by the Essentras editorial team
Essentras is not affiliated with Amazon. Amazon decides every feedback request; every route on this page is free and runs through Amazon’s own tools.
Free decision table
Find what the feedback says, then click your move to jump to the steps. Every row comes from Amazon’s Seller Central help pages, read on 19 Oct 2026.
| What the feedback is | What Amazon’s policy says | Your move | Who decides | Deadline |
|---|---|---|---|---|
| Profanity, obscenities or hate speech | Removed | Request review | Amazon | 90 days from the feedback |
| Personal information: an email address, full name or phone number | Removed | Request review | Amazon | 90 days from the feedback |
| About a product sold by a different seller | Removed | Request review | Amazon | 90 days from the feedback |
| About a product for which you are the brand owner or authorized reseller | Removed | Request review | Amazon | 90 days from the feedback |
| The whole comment is a product review | Removed. A comment that mixes the product with your service stays | Request review | Amazon | 90 days from the feedback |
| An FBA order, and the whole comment is about delivery | Struck through with Amazon’s note; it stops counting | Check the strike-through rules | Amazon | 90 days from the feedback |
| Late or undelivered, but you shipped on time with Buy Shipping | Struck through with Amazon’s note | Request review | Amazon | 90 days from the feedback |
| Delays caused by customs or other events outside your control | Stays. Amazon suggests a public reply explaining it | Post a public reply | You | None stated |
| A fair complaint about your service | Stays. Only the buyer can remove it, at their discretion | Fix it, then reply | The buyer | Seller Central says 60 days from posting |
| Abusive feedback, or a buyer threatening feedback to get something | Report it as abuse or a violation | Report a violation | Amazon | None stated |
| Your request came back Denied | Appeal Decision is available until the deadline shown | Appeal once | Amazon | The deadline on screen |
| It is a product review on the product page, not feedback | A different policy and the Report button under the review | Our Amazon review guide | Amazon | None stated |
Amazon’s pages call the Feedback Manager button Request review; older pages say Request removal. It is the same action, in the Actions column next to the order.
Send us the feedback text and the order ID. A specialist replies by email with an honest read: which of Amazon’s reasons fits, or that it will stay and how to reply. Free, with no obligation. We never ask for your Seller Central login or access to your account: you file every request yourself.
Get a free case readAmazon decides every request, and it accepts removal requests only through Feedback Manager: asking through Contact Us or any other channel may lead to account deactivation. Essentras does not remove Amazon feedback, and no payment to anyone changes Amazon’s decision. Everything in the table above is free.
As a general rule, Amazon does not remove buyer feedback that complies with its policies. When a request is granted, the feedback stops counting in your feedback rating and your Order Defect Rate.
Removal requests must be made within 90 days of the feedback; Amazon’s system blocks later requests. Only Feedback Manager may be used.
For FBA orders, a comment entirely about delivery is struck through and Amazon adds: “This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience.”
Order Defect Rate counts negative feedback (1 and 2 stars), A-to-z Guarantee claims and chargebacks over 60 days, on seller-fulfilled orders only. Amazon requires it below 1%.
Buyers have 90 days from the order date to leave feedback, and only 1 per order. They cannot edit it, only remove it.
Your score is calculated for 30, 90 and 365 days and lifetime; buyers see the 12-month rating once you have more than 10 entries in the past 12 months.
Amazon’s policies bar asking buyers to remove or change feedback, and any incentive for positive feedback or for removing negative feedback.
Amazon says it proactively blocked over 275 million suspected fake reviews in 2024, and that review brokers it sued also sold fake seller feedback.
Know which one you have
Amazon defines a product review as a customer’s evaluation of the product and seller feedback as their experience with the seller: shipping, packaging and customer service. Each has its own policy, its own report button and its own effect on your account.
| Seller feedback | Product review | |
|---|---|---|
| What it rates | The order experience with you, including shipping and customer service | The product, whoever sold it |
| Where buyers see it | As a percent positive on your offers and beside your seller name | On the product detail page |
| Who can post | Buyers who bought from you through Amazon, 1 per order, within 90 days of the order date | Customers who spent at least $50 on Amazon.com with a credit or debit card in the past 12 months |
| Scale | 1 to 5 stars: 4 and 5 are positive, 3 neutral, 1 and 2 negative | Covered in our Amazon review guide |
| How you challenge it | Feedback Manager, Request review, within 90 days of the feedback | The Report button under the review; Report Abuse for attacks by a competitor |
| Effect on your account | Negative feedback on seller-fulfilled orders counts in your Order Defect Rate | Not on the Order Defect Rate list (negative feedback, A-to-z claims, chargebacks) |
| Can it expire? | No: Amazon says it does not delete reviews or feedback after a set time | No, for the same reason |
| Our guide | This page | How to remove an Amazon review |
A product review left as seller feedback
If the whole comment is about the product, request review in Feedback Manager: it is 1 of Amazon’s 6 removal reasons. If it also criticizes your service, it stays.
Seller complaints left as a product review
Amazon’s Community Guidelines keep comments about sellers and their customer service out of product reviews. Use the Report button under the review on the product page.
Product condition comments
Amazon’s UK page says comments about the accuracy of a product description or the condition of a product are kept as seller feedback, and an FBA comment that touches the product’s condition is not struck through.
What a negative rating costs you
The real risk is the Order Defect Rate on orders you ship yourself: above 1%, Amazon says it may suspend your Fulfilled by Merchant selling privileges. Negative feedback is counted by order date, and feedback a buyer withdraws leaves the rate within up to 48 hours.
Amazon’s own pages:Amazon Seller Central: Answers to questions about reviewsAmazon Seller Central UK: Can Amazon remove buyer feedback?Amazon: Community GuidelinesAmazon: Comments, feedback and ratings about sellers
Amazon’s rules
Amazon’s seller-side list is short and exact. Feedback outside it stays, however unfair it feels; Amazon’s own help page says it has no control over the feedback you receive.
1. Profanity or obscenity
Profanity, obscenities or language commonly seen as inappropriate in public forums.
2. Hate speech
Language expressing hatred toward people for characteristics such as race, religion, gender, age or disability.
3. Personal information
Personally identifiable information, including email addresses, full names or telephone numbers.
4. Another seller’s product
The feedback refers to a product sold by a different seller.
5. Your own brand’s product
The feedback relates to a product for which you are the brand owner or an authorized reseller.
6. Entirely a product review
The whole comment reviews the product. If it also mentions your service, it stays.
| Case | Amazon’s condition | What buyers see |
|---|---|---|
| Fulfilled by Amazon (FBA) | The entire comment is about the delivery experience of an FBA order, and you request removal. Not if any part concerns the product’s listed condition (New, Used and so on) or a service you provided instead of Amazon, and not for merchant-fulfilled orders sent through Multi-Channel Fulfillment | The rating struck through and Amazon’s note that it takes responsibility for the fulfillment experience |
| Buy Shipping | The entire comment is about a delayed or undelivered order you shipped on time using Buy Shipping | The rating struck through and Amazon’s note that the fulfillment issues were not due to the seller |
A struck-through or removed rating no longer counts in your feedback rating or performance metrics. Amazon warns against sending high volumes of incorrect or speculative requests.
Amazon’s own pages:Amazon Seller Central: Can Amazon remove buyer feedback?Amazon Seller Central: Buyer feedback for FBA listingsAmazon Seller Central: How does feedback and rating work?
Step by step
Feedback Manager is the only channel Amazon accepts for feedback removal. The steps below come from Amazon’s help pages; the Feedback Manager screen itself sits behind the Seller Central sign-in.
For feedback you believe is abusive, Amazon points to Report a violation for an additional review. For buyers who threaten bad feedback or reviews, Amazon says sellers can use Report Abuse from the Account Health dashboard.
Do not use Contact Us for this
Amazon says requesting feedback removal through Contact Us, or any channel other than Feedback Manager, may lead to account deactivation. Several ranking guides still tell sellers to open a support case: do not.
Amazon’s own pages:Amazon Seller Central: Request feedback reviewAmazon Seller Central: About Feedback ManagerAmazon Seller Central: Report a violation
If it stays
A denied request leaves 3 things: an appeal before the deadline, fixing the buyer’s problem without mentioning the feedback, and a public reply that future buyers will read.
Appeal once, in time
For a Denied request, select Appeal Decision before the deadline Feedback Manager shows. After that deadline, Amazon says the case cannot be reopened. Lead with what is new (template 5).
Fix the problem, not the feedback
Contact the buyer through Buyer-Seller Messaging, the only approved channel, to put the problem right. Amazon says pressuring or incentivizing a buyer to remove or change negative feedback breaks its policies, and its own example of a banned message asks a buyer to delete feedback after a fix.
Only the buyer can withdraw it
Buyers can remove feedback at their discretion; Seller Central says within 60 days of posting it, while another Seller Central page says at any time. Once removed, they cannot post new feedback for that order.
Post a public reply
In Feedback Manager, use the Choose one menu and Post a public reply. It does not change your score. You cannot edit it, only delete it, and if you delete it you cannot post another.
What you may not send to buyers
Amazon’s communication rules ban messages that ask buyers to update or delete a non-favorable review or seller feedback, any incentive (money, gift cards, refunds, replacements or future benefits) for feedback, asking more than once per order, and language that tells unhappy buyers to contact you first while happy ones review. Use Request a Review, once per order, or nothing.
Amazon’s own pages:Amazon Seller Central: Resolve or respond to buyer feedbackAmazon Seller Central: Post a public replyAmazon Seller Central: When buyers want to remove feedbackAmazon: Remove third-party seller feedback
Legal routes
Amazon enforces its feedback rules itself and sues the brokers who sell fake reviews and fake seller feedback. The law matters when someone attacks you with false statements, and when a seller is tempted to buy or bully feedback away.
Amazon’s own enforcement
Amazon says it blocked over 250 million suspected fake reviews in 2023 and over 275 million in 2024, and has sued review brokers since 2015. In October 2025 it named brokers that sold fake seller feedback alongside fake reviews. Its policy penalties for review abuse include permanent loss of selling privileges and withheld funds.
Report abuse, not just the rating
For abusive feedback, request an additional review through Report a violation. For a competitor attacking you in reviews, Amazon’s Community Guidelines point sellers to Report Abuse.
The FTC rule on reviews (US)
Since 21 Oct 2024, 16 CFR Part 465 bans buying reviews that express a particular sentiment, and using unfounded legal threats, intimidation or knowingly false public accusations to get a review removed. The FTC adds that paying consumers to change or remove truthful negative reviews may violate the FTC Act. Courts can impose civil penalties for knowing violations, up to $53,088 per violation in 2026.
FTC: Consumer Reviews and Testimonials Rule, questions and answers (Nov 2024)
Who is responsible in the US
Under Section 230, Amazon is not treated as the publisher of what its users post, so a defamation claim over feedback generally runs against the buyer who wrote it. A provably false statement of fact can be defamatory; an opinion generally is not, though labeling it opinion does not protect a false fact it implies.
Your terms cannot gag buyers (US)
The Consumer Review Fairness Act voids form-contract terms that bar customers from reviewing you, fine them for it, or take the rights in their reviews, and makes offering such terms unlawful. Keep such clauses out of your inserts, website terms and emails.
FTC: Consumer Review Fairness Act, what businesses need to know (Feb 2017)
EU stores
Amazon’s EU stores have a Report illegal content route; a rejected report can be disputed through the notice dispute form within 180 days, with the complaint ID, and then taken to a certified out-of-court body whose decision does not bind you or Amazon. Amazon’s EU pages do not say whether this route covers seller feedback.
Essentras is not a law firm
This is general information, not legal advice. Talk to a lawyer before any legal step, and never threaten a buyer: a groundless legal threat aimed at removing a review is itself banned by the FTC rule.
Amazon’s own pages:Amazon Seller Central: Customer product reviews policiesAbout Amazon: 2025 Trustworthy Shopping Experience ReportAmazon.de: out-of-court dispute settlement under the DSA16 CFR Part 465, Rule on the Use of Consumer Reviews and Testimonials (eCFR)15 U.S.C. 45b, Consumer Review Fairness Act (Cornell LII)
Templates
Templates 1 to 5 go in the Comments box of Feedback Manager; 6 goes through Buyer-Seller Messaging; 7 and 8 are public replies. Replace everything in [square brackets] and delete any line that is not true.
Before you send anything
When to use it: Feedback that only reviews the item, with nothing about your service.
Comments box
Order [order ID]. The entire feedback comment reviews the product, not our service: "[quote the comment]". It says nothing about shipping, packaging or customer service, so it matches Amazon's removal reason for feedback that is entirely a product review.
If the comment also criticizes your service, Amazon keeps it: do not send this one.
When to use it: Feedback whose words break 1 of these 3 reasons.
Comments box
Order [order ID]. The feedback contains [profanity / hate speech / personally identifiable information: (an email address / a full name / a phone number)]. The words are: "[quote only the words needed, and do not repeat personal details]". This matches Amazon's removal reasons for seller feedback.
When to use it: The buyer reviewed an item that someone else sold.
Comments box
Order [order ID] contained [your item and ASIN]. The feedback refers to [the other product, quoted], which we did not sell on this order. This matches Amazon's removal reason for feedback about a product sold by a different seller.
When to use it: A delivery complaint on an FBA order, or a late or lost order you shipped on time with Buy Shipping.
Comments box
Order [order ID] was [fulfilled by Amazon (FBA) / shipped on time on (date) using Buy Shipping, tracking (number)]. The entire comment is about [delivery timing / an undelivered package]: "[quote]". It says nothing about the product's condition or our service. Please apply the strike-through for [FBA delivery feedback / Buy Shipping orders shipped on time].
Not for Multi-Channel Fulfillment orders, and not if any part of the comment is about the product’s condition.
When to use it: In Appeal Decision, before the deadline Feedback Manager shows.
Appeal text
Order [order ID]. Original request: [date], reason: [reason chosen]. Status: Denied. What is new: [the detail the first request missed, for example: the comment names our employee in full, see "(quote)" / the order shipped with Buy Shipping on (date), tracking (number)]. This matches Amazon's removal reason for [the reason, in your words]. Please review the decision.
When to use it: After negative feedback, to put the problem right. It never mentions the feedback.
Buyer-Seller Messaging
Hi [first name], we are sorry order [order ID] [arrived late / was not what you expected / (the problem)]. We have [sent a replacement, tracking (number) / issued a refund of (amount)], following our usual policy. If anything else is wrong with this order, reply to this message and we will help. [Your name], [store name]
No request to update or remove feedback, no incentive, and only 1 message about it. Amazon bans all 3.
When to use it: The buyer had a real problem. Post it once in Feedback Manager.
Public reply
We are sorry this order [arrived late / was packed poorly]. We contacted the buyer, [refunded / replaced] the item on [date], and have since [the change you made].
No questions to the buyer: they cannot answer a public reply.
When to use it: Customs holds, carrier disruption or similar events, which Amazon suggests explaining in a reply.
Public reply
This order shipped on [date], within our handling time. Delivery was delayed by [a customs hold / (the event)] outside our control. We kept the buyer updated and [the remedy, if any].
Mistakes
Each one comes from Amazon’s own pages or the FTC rule. Several ranking guides still recommend the first 3.
| Mistake | What Amazon or the law says | Do this instead |
|---|---|---|
| Opening a Seller Support case or using Contact Us | Any channel other than Feedback Manager may lead to account deactivation | Use Request review in Feedback Manager |
| Asking the buyer to remove the feedback | Amazon bans asking buyers to remove or change feedback, even after the issue is resolved | Fix the problem and say nothing about the feedback |
| Expecting FBA feedback to vanish | Amazon strikes it through; the comment stays with Amazon’s note | Request the strike-through only when the whole comment is about delivery |
| Waiting more than 90 days | The system blocks requests after 90 days from the feedback | Check Feedback Manager every week |
| Offering a refund, gift or discount for removal | Amazon bans incentives for feedback; the FTC says paying to change or remove truthful negative reviews may violate the FTC Act | Give every buyer the same remedy, with no condition |
| Requesting review of a mixed comment | If a comment reviews the product and your service, Amazon keeps it | Post a public reply instead |
| Sending speculative requests in bulk | Amazon warns against high volumes of incorrect or speculative requests | Request only when 1 of the reasons clearly fits |
| Emailing or calling buyers | Buyer-Seller Messaging is the only approved way to contact buyers | Keep every message inside Seller Central |
| Inserts that ask only happy buyers for feedback | Amazon allows neutral requests only, and no personal contact information in packaging | Use Request a Review or a neutral insert card |
| Arguing in the public reply | You cannot edit it, and the buyer cannot answer it | State the facts once; delete only if you must, knowing you cannot post again |
Optional
Optional, and none of these touches Amazon. They work on what people see about your brand on Google.
FAQ
Only Amazon can, and only for 6 reasons: profanity, hate speech, personal information, a product sold by another seller, a product you own the brand of or resell as authorized, or a comment that is entirely a product review. FBA delivery complaints and on-time Buy Shipping orders are struck through instead. Request review in Feedback Manager within 90 days.
Seller feedback rates your service on an order (shipping, packaging, customer service) and shows on your seller profile and offers. A product review rates the product on its detail page. Feedback is challenged in Feedback Manager; a review through the Report button under it. Negative feedback counts in your Order Defect Rate; product reviews do not.
90 days from the day the feedback was posted. Amazon’s system blocks requests after that. If Amazon denies the request, Appeal Decision is available until the deadline Feedback Manager shows; after it, the case cannot be reopened.
Amazon does not state a time. Track the request in the Manage Review Requests tab, where it shows Under review, Approved or Denied. When a buyer withdraws negative feedback, Amazon says it can take up to 48 hours to leave your Order Defect Rate.
It strikes it through instead, when the whole comment is about the delivery of an FBA order. The comment stays visible with Amazon’s note that it takes responsibility for the fulfillment, and the rating stops counting. If any part of the comment is about the product’s condition, it stays as it is.
No. Amazon bans asking buyers to remove or change feedback, even after you resolve the issue, and bans any incentive for it. You may contact the buyer through Buyer-Seller Messaging to fix the problem. Removing the feedback is the buyer’s decision alone.
Yes, on orders you fulfill yourself. Order Defect Rate counts 1 and 2 star feedback, A-to-z Guarantee claims and chargebacks over 60 days, by order date, and Amazon requires it below 1%. A granted removal takes the feedback out of the rate.
Yes, with Post a public reply in Feedback Manager. It does not change your score. You cannot edit it, only delete it, and after deleting you cannot post a second reply. Do not ask questions: the buyer cannot answer.
Do not pay for the feedback. Keep every message in Buyer-Seller Messaging and report the buyer: Amazon says sellers can use Report Abuse from the Account Health dashboard, and Report a violation for abusive feedback. Then request review in Feedback Manager if the feedback meets a removal reason.
No. Amazon decides every request, and Essentras does not sell Amazon feedback removal. We can give you a free case read by email, saying which of Amazon’s reasons fits or that the feedback will stay. You file every request from your own Seller Central account.
Sources and method
Checked on 19 Oct 2026
Every Amazon rule on this page comes from Amazon’s own pages, read live on 19 Oct 2026. Seller Central help pages were read without a login; the Feedback Manager screen itself was not viewed. Amazon’s help pages carry no publication date, so the read date is the stamp. Amazon’s wording is paraphrased except for its FBA note.
What Amazon does not say, so this page does not either
Spotted an error? Tell us and we will check it against Amazon’s page. Report an error
General information, not legal advice. Essentras is not a law firm and is not affiliated with, endorsed by or sponsored by Amazon. Amazon decides every feedback request; nobody can promise an outcome.
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