Meta Verified requirements

To qualify for Meta Verified you must be 18 or older (or the age of majority where you live), live where it is offered, use a personal or creator profile, show a valid government photo ID whose name matches your profile name, and turn on Advanced Protection, Instagram's mandatory two-factor login. Meta also requires a minimum level of activity and limits recent profile changes, without publishing thresholds. There is no follower minimum.

The full requirements

✓You are 18 or older, or the age of majority where you live

✓You live in a country where Meta Verified is offered (Meta publishes no list; the app tells you)

✓An eligible personal or creator profile (business accounts use Meta Verified for businesses)

✓A valid, unexpired government photo ID whose name matches your profile name

✓Advanced Protection turned on: Instagram's mandatory two-factor login, which stays on while you subscribe

✓A profile picture and name that meet Meta's naming standards, plus Meta's minimum activity (no thresholds published)

✓No burst of recent changes to your name, picture, username, location or profile type

✓You follow Instagram's Terms and Community Standards and accept the Meta Verified terms

Official: Meta Verified eligibility · ID requirements.

Businesses have extra requirements

Meta Verified for businesses may ask for business details such as name, address, website and phone, decides which plans you see from your business activity, and replies within 3 working days. Plans cost $14.99 to $499.99 a month per Page or account. See how we help businesses qualify.

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FAQ

Meta Verified requirements, FAQ

What are the requirements for Meta Verified?▾

For creators: be 18 or older (or the age of majority where you live), live in a country where Meta Verified is offered, use an eligible personal or creator profile, show a valid government photo ID that matches your profile name, turn on Advanced Protection, meet Meta's minimum activity level and avoid a burst of recent changes to your name, picture or username. There is no follower minimum.

How many followers do you need to get verified on Instagram?▾

None. Meta publishes no follower minimum for either route. Meta Verified checks identity, not fame. The free badge needs notability instead: Meta looks for a well-known, highly searched for person or brand featured in multiple news sources, and it does not count paid or sponsored media.

Can a business get Meta Verified?▾

Yes. Meta Verified for businesses lists Business Standard, Plus, Premium and Max at $14.99, $49.99, $149.99 and $499.99 a month per Facebook Page, Instagram account or WhatsApp number, and subscribing Facebook and Instagram together saves 20%. Meta shows plans based on your business activity, may ask for business details and replies within 3 working days. Essentras helps businesses prepare the application.

What is the difference between Meta Verified and legacy verification?▾

Meta Verified is a paid monthly subscription that confirms your identity. If you cancel, it stays active to the end of the billing cycle, then the badge goes. The free (legacy) badge goes to notable public figures, celebrities and brands with no fee, and you keep it unless Instagram removes it, for example if the badge is sold or you try to verify through a third party.

Why was my Meta Verified application denied?▾

Meta's help pages list the causes without ranking them: a profile name that does not match your ID or breaks its naming rules, an ID photo that is blurred, cropped, glared or expired, Advanced Protection off, too many recent profile changes, too little activity, an unavailable country, or verification not finished within 3 days (which triggers a refund). Most are fixable before you reapply, and Essentras can help find which applied.

More on Instagram verification

Instagram verification (Meta Verified) application assistance/services/instagram-verification How to get verified on Instagram: both routes compared/guides/instagram-blue-check Free Meta Verified eligibility check/tools/meta-verified-eligibility-checker Why was my Meta Verified denied? (how to fix)/guides/why-was-my-meta-verified-denied How much does Meta Verified cost?/guides/meta-verified-cost

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