Peec AI vs Semrush

Peec AI's Starter plan is $95 a month, built purely for AI-engine visibility tracking, with unlimited seats on every tier. Semrush's cheapest plan with any AI feature is $139 a month (SEO), but that tier only includes sentiment monitoring, not daily prompt tracking: real AI-prompt tracking starts on Starter at $199 a month, one seat included. Pound for pound on this one feature, Peec AI is cheaper to start.

Semrush's SEO plan ($139/mo) covers 5 sites, 500 keywords tracked daily, site audits and AI sentiment monitoring, but not the daily AI-prompt tracking that shows how often a brand surfaces inside ChatGPT, Gemini or AI Overviews answers. For that you need Starter at $199/mo, which adds 50 tracked prompts a day on one domain. Reviewers flag this tier gating as a reason real cost runs above the $139 headline.

Yes, both offer month-to-month billing at full list price with no term lock-in. Peec AI's annual plan, if chosen instead, auto-renews for a full 12 months and needs 30 days' notice before renewal, with no pro-rata refund unless the fault is Peec's. Semrush's annual plan is prepaid upfront; only a one-time 7-day money-back window applies, and only to a first annual purchase paid by card on semrush.com.

Peec AI's self-serve tiers cover 50 to 350 prompts a month depending on plan, across 3 of 6 listed AI engines you choose, with more engines available as paid add-ons. Semrush tracks a fixed 50, 100 or 200 prompts every day on Starter, Pro+ and Advanced, a materially larger monthly volume at the same tier level. Both reserve their largest, custom volumes for a quote-only Enterprise tier with no published price.

Adobe completed an all-cash acquisition of Semrush Holdings for roughly $1.9 billion in April 2026. As of this comparison, no public pricing or plan changes tied to that acquisition are confirmed. Peec AI remains an independent, venture-backed company that raised a $21 million Series A in November 2025 and reportedly crossed $10 million in annualised revenue by May 2026.

Peec AI's Advanced tier ($495/mo) covers 5 projects and multi-country tracking with Looker Studio export, built for an agency watching several brands at once. Semrush's Advanced tier ($549/mo) covers 40 sites and adds full API access plus the rest of its SEO toolset in the same login. An agency already living in Semrush for client SEO work gains more by staying put; one buying AI visibility alone gets more scope per dollar from Peec.

Neither tool executes anything; both are dashboards that tell you where a brand is weak. Closing a measured gap, earning a citation, a Wikipedia entry, a Knowledge Panel, a cleaner review profile, is separate work. Essentras sells that work item by item, price and link policy shown before you pay, but it cannot guarantee a ranking or an AI citation, no one honestly can, and it is not a substitute for regulated disclosure work that belongs with a newswire.

Peec AI holds 4.7/5 on G2 across 21 reviews, with reviewers mainly noting it shows visibility gaps without prescribing how to fix them. Semrush holds 4.5/5 on G2 from over 3,000 reviews, but only 1.7/5 on Trustpilot from 1,407 reviews, driven largely by billing, auto-renewal and refund complaints rather than core product complaints, alongside recurring G2 tags of being expensive at scale.