Last updated · reviewed by the Essentras editorial team
paid article placement and link building services / Migration
Switching from Authority Builders to Essentras
Thinking about moving off Authority Builders? Here is exactly what the move involves, what carries over, and what does not.
Yes. Published links and articles stay live on each publisher's domain; nothing is pulled down. The real constraint is contract timing: 15 days' written notice before auto-renewal, a 3-month minimum on Digital PR, and signed SOWs stated non-cancellable. Start the first Essentras placement now, in parallel, rather than waiting.
No obligation, and no pitch until you have seen what the replacement actually costs.
Why companies move off Authority Builders
These are the reasons buyers give, not reasons we would like them to have. Authority Builders is a good fit for a specific case, stated further down.
Price hidden until signup
The core guest-post marketplace publishes only a '$160 starting' figure. Real outlet names, inventory and per-site prices show only after a free account is approved, so there's no way to price-compare before applying.
15-day cancellation window
Paid subscriptions auto-renew on their own schedule, and cancelling takes 15 days' written notice before the next renewal date. Miss that window and another full term bills automatically.
3-month PR minimum
Digital PR retainers carry a stated 3-month minimum campaign. That's a longer lock-in than a month-to-month arrangement, and it runs regardless of when notice is given.
SOWs aren't cancellable
Signed Statements of Work for ABC Plus and ABC Platinum are stated in the terms to be non-cancellable by the client. A monthly-retainer framing can read as flexible; the signed paperwork underneath it is not.
No outlet choice
In the managed retainer tiers, Authority Builders' own strategists pick which outlets and links run each month. A buyer who wants to choose the specific publication before paying has no lever for that inside the retainer.
The five phases of moving off Authority Builders
The notice period alone is 15 days, but if you're inside a signed Statement of Work or the 3-month Digital PR minimum, that committed term runs its own course regardless of the notice given. This excludes any time you choose to keep a lower-volume retainer running in parallel while new placements ramp up elsewhere.
- 1
Send the cancellation notice
Day 1Put the 15-day written cancellation notice in now, dated and in writing, ahead of the next renewal. If the account sits inside a signed ABC Plus or ABC Platinum SOW, or the Digital PR 3-month minimum, that term still runs its course; the notice stops the renewal after it, not the term itself.
- 2
Buy the first replacement placement
Same weekDon't wait for the notice period to clear. Pick one outlet on Essentras now, in parallel with whatever Authority Builders still owes you. Each listing shows its own price, turnaround and dofollow/nofollow policy before you pay, so there's nothing to negotiate or apply for first.
- 3
Run both at once
Through the committed termFor as long as a signed SOW or the 3-month Digital PR minimum is still active, expect to be paying both vendors. That overlap is the plan, not a mistake: the first new placement is live before the old retainer stops, instead of a content gap while one contract ends and the next begins.
- 4
Let the contract lapse, don't renew it
At term endOnce the notice period and any SOW or 3-month term have run out, the account closes on its own. There's no data to export and no integration to unhook, since nothing was ever wired into your systems in the first place.
- 5
Everything already published stays put
OngoingLinks and articles Authority Builders placed live on the publisher's domain, not on an Authority Builders property, so leaving doesn't take them down. From here, each new placement is bought one outlet at a time, with price and terms visible before payment.
What you keep, and what you do not
Carries over
- Every article and link Authority Builders already placed stays live on the publisher's own domain. Nothing is pulled down when the account closes.
- Any ranking or authority signal those already-published links are passing to your site keeps passing it after you leave; it isn't tied to an active subscription.
- Past reporting, placement lists and invoices you've already been sent are yours to keep. There's no vendor database to extract data from.
- No integration to rebuild. This was always a services purchase, not software wired into your stack.
Does not carry over
- Authority Builders' team stops choosing your monthly outlet mix. On Essentras you pick the specific publication yourself, before you pay, order by order.
- The blanket do-follow policy and 365-day link-replacement guarantee apply only to what Authority Builders already placed; they don't extend to anything bought elsewhere afterward.
- The opaque '$160 starting' entry point goes away. Essentras shows the outlet, its price, turnaround and link policy upfront, with no account-approval step to see them.
- The single monthly invoice for a bundled links-plus-PR-plus-tracking retainer goes away. A per-outlet marketplace bills per placement, not per month.
Contract note. Digital PR states a 3-month minimum campaign. Paid subscriptions auto-renew (same interval as the initial term) until cancelled, and the terms require 15 days' written cancellation notice before the next renewal. Signed Statements of Work for the managed retainers are stated to be non-cancellable by the client. Published terms state all purchases are final with no refunds, except a 30-day satisfaction-ticket window; guest-post links separately carry a 365-day replace-or-refund guarantee if a link is removed.
What replaces it, and what it costs
| Authority Builders | Essentras | |
|---|---|---|
| Entry price | $160 | Priced per outlet, published on each listing |
| Pricing visible before you buy | Partly, list pricing published | Yes, per item |
| Minimum commitment | Digital PR states a 3-month minimum campaign. Paid subscriptions auto-renew (same interval as the initial term) until cancelled, and the terms require 15 days' written cancellation notice before the next renewal. Signed Statements of Work for the managed retainers are stated to be non-cancellable by the client. Published terms state all purchases are final with no refunds, except a 30-day satisfaction-ticket window; guest-post links separately carry a 365-day replace-or-refund guarantee if a link is removed. | None. Buy one item. |
| Best for | Agencies and in-house SEO teams that want an ongoing, hands-off monthly link-building and digital-PR retainer run entirely by a managed team, rather than buying individual placements outlet-by-outlet | Buyers who need to know the publication, its link policy and its price before paying, and who want a single placement rather than a monthly link quota. |
Published list pricing, checked 4 October 2026 on Authority Builders's own site. Full Authority Builders comparison, including where it wins
When Authority Builders is the better buy
Authority Builders genuinely wins for a buyer who wants one managed team to run an ongoing, multi-channel authority-building program -- links, press roundups and AI-visibility tracking together -- without having to pick individual outlets themselves, who values a blanket do-follow policy plus a 365-day link-replacement guarantee layered on top of every placement, or who needs monthly volume (8 to 32+ high-authority placements per month) at a scale that a per-outlet marketplace checkout isn't built to batch into one transaction.
Measured, not asserted
The numbers behind this page
Every comparison on this site rests on two things we recompute rather than claim: the live catalog of what we actually sell, and a running study of what answer engines actually say. Both are linked below so you can check them.
Corpus figures recomputed 5 October 2026. Catalog figures are live.
How we compared
Contract and pricing details were read off Authority Builders's own published terms and pricing pages on 4 October 2026. Where a term is not published, this page says so instead of describing one.
- 01Is the specific publication named before payment, or only revealed after the piece is live?
- 02Is the full per-outlet price list public, or does it sit behind an account application?
- 03Is the dofollow or nofollow policy, and any sponsored label, stated per outlet before checkout?
- 04Can you buy a single placement, or does the published model require a retainer or minimum term?
- 05If the link is removed, what is the remedy, replacement, store credit or cash, and for how long?
Deliberately excluded. Anything a sales representative said on a call, and anything reported in a single review without a document behind it.
Essentras sells services in this category, so this page is not a neutral review. Every competitor figure is published list pricing you can check on the vendor's own site, and the case for choosing a competitor over us is stated on every entry rather than left out.
FAQ
Switching from Authority Builders, FAQ
Can Authority Builders remove the articles and links they already placed for us?▾
No. A published guest post or PR placement lives on the publisher's own domain, not on an Authority Builders property. Cancelling, letting a contract lapse, or a dispute over billing doesn't give Authority Builders a way to pull content off someone else's site. Whatever is already live stays live regardless of what you do with the vendor relationship going forward.
What actually stops us from leaving right away?▾
Not technology, timing. Paid subscriptions auto-renew and need 15 days' written cancellation notice before the next renewal date. Digital PR retainers carry a 3-month minimum campaign, and signed Statements of Work for ABC Plus or ABC Platinum are stated in the terms to be non-cancellable by the client. Whichever of those applies to your account is the real clock, not any data or technical handoff.
Do we need to migrate any data or rebuild an integration first?▾
No. There's no embedded software, API or dashboard login tied into your stack to unhook. This is a services purchase: Authority Builders places content on other publishers' sites and sends you reporting on it. Once the contract ends, there's nothing left to export or disconnect, only the reporting history you've already received.
Should we cancel first and then start with a new vendor, or run both at once?▾
Run both at once. Send the 15-day cancellation notice, then buy the first replacement placement immediately rather than waiting for the notice period or any SOW or 3-month term to finish. That way the next placement is already live before the old retainer stops, instead of a gap in activity while paperwork runs its course.
We're mid-way through a signed SOW or the Digital PR 3-month minimum. Does leaving cost us anything extra?▾
The terms state signed SOWs for ABC Plus and ABC Platinum are non-cancellable by the client, and Digital PR carries a stated 3-month minimum campaign. Practically, that means the committed term keeps billing through to its end regardless of notice given; the 15-day notice stops the renewal after it, it doesn't shorten the term itself.
Is there actually a good reason to stay with Authority Builders instead of switching?▾
Yes, for some buyers. If what you want is one managed team running links, press roundups and AI-visibility tracking together at monthly volume, 8 to 32-plus high-authority placements, without picking individual outlets yourself, that's exactly what ABC Plus, ABC Platinum and Digital PR are built for. A per-outlet marketplace like Essentras asks you to choose each publication yourself; if you'd rather hand that decision to a team, switching removes something you value.
What should we know about Essentras before moving everything over?▾
Essentras is a per-outlet marketplace, not a newswire: it can't file regulated financial disclosure, and a listed company with material news still needs Business Wire, PR Newswire or GlobeNewswire for that. It sells placements, not editorial independence, and says so rather than calling a paid post earned press. It's a smaller operation than a platform vendor: no enterprise seat model, SSO or dedicated CSM on a standard order. And like any vendor in this category, it can't guarantee a search ranking or an AI citation, because nobody can.
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