Best AI Visibility Tools of 2026

Published entry prices in this set run from $29/mo for Otterly.ai Lite to $295/mo for AthenaHQ Starter, with Writesonic at $79 billed annually, Peec AI at $95, Ahrefs Lite at $129, Semrush at $139 and Scrunch Starter at $250 billed annually. Profound publishes no price above its 7-day free trial. Add-ons move the real number: extra engines, extra prompts, extra credits and extra seats are billed separately on most of these plans.

HubSpot's AI Search Grader is free and needs no account, but it is a one-time snapshot across ChatGPT, Perplexity and Gemini rather than ongoing tracking. For continuous tracking, Otterly.ai Lite at $29/mo is the cheapest published plan, though it covers 15 prompts a month across 4 engines, and independent reviews repeatedly flag that allowance as too small, which pushes buyers to the $189 Standard tier or a $99/mo prompt add-on.

Peec AI at $95/mo and Otterly.ai at $29/mo are the obvious self-serve swaps, since both publish list prices and need no sales call. AthenaHQ Starter at $295/mo tracks 11 or more models on a credit meter. Scrunch Starter is $250/mo billed annually. If you already pay for an SEO suite, Ahrefs bundles Brand Radar from $129/mo and Semrush adds daily prompt tracking from $199/mo.

They measure it. Every vendor on this page describes its own product as monitoring, analytics or recommendations, and Peec, Otterly and AthenaHQ reviewers all report the same gap: the dashboard shows where a brand is missing but does not close it. Writesonic drafts outreach copy and Profound stages agent-written content for human approval, but neither secures the third-party publication, the Wikipedia article or the Knowledge Panel itself.

Models answer from sources they can read, so citation follows from being present and consistent across third-party material rather than from anything you publish on your own site. In practice that means coverage on outlets the models draw on, a reliable entity record, and review profiles that match. No supplier can guarantee a citation, because each model vendor decides what it cites. Essentras publishes its measurement method at /ai-check rather than scoring itself.

On monthly billing, usually yes. On annual billing, usually no. Peec, Otterly, Writesonic and Ahrefs all state in their own terms that prepaid fees are not refunded for unused time, Peec and Writesonic require 30 days' notice before renewal, Semrush limits refunds to a one-time 7-day window on an initial annual purchase, and HubSpot says a subscription cannot be cancelled mid-term at all.

Very little in practice. Generative engine optimization, answer engine optimization and LLM SEO are three labels for the same goal: being present and accurately described when an AI system answers a question about your market. Vendors use the terms interchangeably, and the tools on this page sell broadly the same four metrics under all three names. The work that moves any of them is third-party sources, not the label.