Placement cost calculator

It takes the spec you care about (what outcome you need, the authority floor, the region, whether the link has to be dofollow, and how many placements) and prices it against a live catalog of vetted publications. The range it returns is the 10th, 50th and 90th percentile of the outlets that genuinely match, plus named examples across that range. It is not a market estimate; it is the actual prices of the actual matches.

Yes, and no. The number appears without an email address, without an account and without a call. There is an optional field after the result if you want the costing and the matched list sent to you, but the answer is already on screen by then.

From the live publisher catalog that powers the marketplace, queried at the moment you press the button. Every outlet in it carries its own base price, authority score, link policy and turnaround, set per outlet rather than averaged across a tier. That is why the calculator can name publications instead of only returning a band.

They are different products. A press release is distributed to a circuit and syndicated automatically, which is cheap per URL and usually nofollow. An article placement is one named publication publishing one piece, with a price set by that publication. The first buys volume you cannot choose, the second buys a destination you can.

Because it is worth more and the publisher knows it. A dofollow link passes ranking signal, so the publications that allow it price it accordingly, and many will not allow it at any price. Wires are the clean example: nofollow is published policy, so no amount of spend buys link equity through a wire.

Supply. Crypto, gambling, adult, supplements and firearms are refused by most editorial teams, so the pool of outlets that will run the piece is much smaller and each one prices the scarcity. Where that multiplier applies in the catalog, the calculator shows it rather than folding it silently into the base price.

For credibility and for AI citation, usually yes, because higher-authority domains are read, cited and crawled more. For raw ranking it is far less linear than the price curve suggests, and three mid-authority placements often outperform one expensive one. Decide which outcome you are buying before you buy the authority.

The range is exact for the catalog it queries: those are the real listed prices of the real matching outlets at that moment. What it cannot do is predict negotiated enterprise rates at vendors that publish no pricing at all, which is most of the newswire category. Where the calculator relaxes a filter to find a result, it says so above the number.

A wire sells a circuit: one price for distribution to wherever that circuit reaches, with the destinations disclosed afterwards in a pickup report. The calculator prices the opposite model: named publications, chosen in advance, each with its own price and link policy. Our comparison pages carry the published list pricing for every major wire, checked 4 October 2026.

Nothing automatic. You can browse the full matched list yourself, have the AI matcher shortlist it, or send the costing to your inbox and sit on it. Every outlet page shows its price, turnaround and link policy before you add anything to a cart, so there is no stage where a number changes after you have committed.