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AI Chatbot Market Share in Royaume-Uni
As of septembre 2026, ChatGPT accounts for 79,8% of AI chatbot referrals in Royaume-Uni, followed by Gemini (10,2%) and Microsoft Copilot (5,7%). Worldwide, ChatGPT accounts for 80,5%.
Updated 13 octobre 2026. Data through septembre 2026.
octobre 2026 is still in progress (13 days in). It is shown separately as month to date and is not used in headline figures.
What this measures. Share of AI chatbot referrals: of all website visits that arrive from an AI chatbot, the percentage that came from each assistant. It measures traffic sent to websites. It is not a count of users.
Royaume-Uni: AI chatbot market share leaderboard
Share of AI chatbot referrals worldwide, septembre 2026. Change is in percentage points.
| Rank | Assistant | Share | vs 1 month ago | vs 3 months ago | vs 6 months ago | vs 12 months ago |
|---|---|---|---|---|---|---|
| 1 | ChatGPT | 79,8% | +2,3 | +11,5 | +10,4 | -1,0 |
| 2 | Gemini | 10,2% | +0,9 | +1,5 | +2,3 | +7,9 |
| 3 | Microsoft Copilot | 5,7% | -0,7 | -4,1 | -4,5 | -3,8 |
| 4▲1 | Perplexity | 2,7% | -0,1 | -1,8 | -4,2 | -3,4 |
| 5▼1 | Claude | 1,6% | -2,4 | -7,0 | -4,0 | +0,4 |
| 6 | DeepSeek | 0,0% | 0,0 | -0,1 | 0,0 | 0,0 |
Royaume-Uni: AI chatbot market share over time
- ChatGPT
- Gemini
- Perplexity
- Microsoft Copilot
- Claude
- DeepSeek
Dashed line: octobre 2026, month to date. Provisional until the month closes.
View data table
| Month | ChatGPT | Gemini | Perplexity | Microsoft Copilot | Claude | DeepSeek |
|---|---|---|---|---|---|---|
| oct. 26 month to date | 60,9% | 19,7% | 6,4% | 10,1% | 2,9% | 0,0% |
| sept. 26 | 79,8% | 10,2% | 2,7% | 5,7% | 1,6% | 0,0% |
| août 26 | 77,5% | 9,3% | 2,8% | 6,4% | 4,0% | 0,0% |
| juil. 26 | 71,0% | 11,1% | 3,9% | 8,2% | 5,8% | 0,1% |
| juin 26 | 68,3% | 8,7% | 4,5% | 9,8% | 8,5% | 0,1% |
| mai 26 | 70,1% | 8,2% | 5,5% | 10,2% | 6,0% | 0,0% |
| avr. 26 | 65,5% | 9,1% | 6,1% | 13,4% | 5,8% | 0,0% |
| mars 26 | 69,4% | 7,9% | 6,9% | 10,2% | 5,5% | 0,0% |
| févr. 26 | 75,9% | 7,1% | 6,9% | 7,8% | 2,2% | 0,0% |
| janv. 26 | 78,0% | 6,0% | 6,1% | 8,4% | 1,5% | 0,0% |
| déc. 25 | 77,4% | 4,3% | 7,4% | 9,7% | 1,2% | 0,0% |
| nov. 25 | 79,4% | 2,7% | 7,5% | 9,4% | 1,0% | 0,0% |
| oct. 25 | 80,7% | 2,1% | 7,0% | 9,1% | 1,1% | 0,0% |
| sept. 25 | 80,8% | 2,3% | 6,2% | 9,5% | 1,2% | 0,0% |
| août 25 | 80,6% | 2,2% | 5,4% | 10,4% | 1,1% | 0,3% |
| juil. 25 | 80,8% | 2,3% | 5,4% | 10,0% | 1,2% | 0,3% |
| juin 25 | 78,4% | 2,7% | 5,7% | 11,6% | 1,2% | 0,4% |
| mai 25 | 79,4% | 2,1% | 6,1% | 11,2% | 0,8% | 0,5% |
| avr. 25 | 89,5% | 2,4% | 7,2% | 0,4% | 0,1% | 0,5% |
Royaume-Uni vs worldwide
Share of AI chatbot referrals, septembre 2026. Difference is Royaume-Uni minus worldwide, in percentage points.
| Assistant | Royaume-Uni | Worldwide | Difference |
|---|---|---|---|
| ChatGPT | 79,8% | 80,5% | -0,7 |
| Gemini | 10,2% | 10,9% | -0,7 |
| Microsoft Copilot | 5,7% | 1,8% | +3,9 |
| Perplexity | 2,7% | 5,8% | -3,1 |
| Claude | 1,6% | 1,0% | +0,6 |
| DeepSeek | 0,0% | 0,0% | 0,0 |
Royaume-Uni: desktop vs mobile
Share of AI chatbot referrals by device, septembre 2026.
| Assistant | All devices | Desktop | Mobile |
|---|---|---|---|
| ChatGPT | 79,8% | 78,6% | 90,6% |
| Gemini | 10,2% | 10,7% | 5,6% |
| Microsoft Copilot | 5,7% | 6,1% | 1,8% |
| Perplexity | 2,7% | 2,8% | 2,0% |
| Claude | 1,6% | 1,7% | 0,0% |
| DeepSeek | 0,0% | 0,0% | 0,0% |
FAQ
AI chatbot market share in Royaume-Uni: frequently asked questions
Which AI chatbot is most used in Royaume-Uni?▾
ChatGPT, with 79,8% of AI chatbot referrals in Royaume-Uni as of septembre 2026. Gemini is second at 10,2%.
How does Royaume-Uni compare with the world?▾
ChatGPT has 79,8% in Royaume-Uni vs 80,5% worldwide. Microsoft Copilot is the assistant whose share differs most from the global figure: 5,7% in Royaume-Uni vs 1,8% worldwide.
How reliable are regional figures?▾
StatCounter measures referrals recorded on the websites in its network, filtered by visitor country. Smaller regions rest on less traffic, so month-to-month moves there are noisier than the worldwide series. Use the trend, not one month.
How often is this updated?▾
Every 2 days we re-check StatCounter. StatCounter publishes monthly, so a new month appears in the first days of the next month.
Data: StatCounter Global Stats, AI Chatbot Market Share, licensed CC BY-SA 3.0. Derived tables and charts on this page are shared under CC BY-SA 3.0. StatCounter CC BY-SA 3.0
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