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Free press release templates
Four fill-in-the-blank templates for the news you are most likely to announce. Copy one, replace the brackets, keep it to one page, and it is ready to send.
Product launch
FOR IMMEDIATE RELEASE [Company] Launches [Product], [One-Line Benefit] [CITY], [State] — [Month Day, Year] — [Company] today launched [Product], [what it does in one sentence]. [One sentence of proof: a result, number, or who it is for.] "[A quote that adds insight, not hype]," said [Name], [Title] of [Company]. [1-2 sentences of detail: how it works, availability, price.] [Product] is available [where/when]. About [Company] [2-3 sentences: what you do, founded when, who you serve.] Media Contact: [Name] · [email] · [phone] · [site]
Funding announcement
FOR IMMEDIATE RELEASE [Company] Raises $[Amount] [Round] to [Goal] [CITY], [State] — [Month Day, Year] — [Company], [one-line description], today announced a $[Amount] [seed/Series A] round led by [Lead Investor], with participation from [Others]. The company will use the funding to [hire / expand / build]. "[Quote from CEO on the vision]," said [Name], CEO of [Company]. "[Quote from lead investor on why they invested]," said [Investor Name], [Firm]. About [Company] [2-3 sentences.] Media Contact: [Name] · [email] · [phone] · [site]
New hire / appointment
FOR IMMEDIATE RELEASE [Company] Appoints [Name] as [Title] [CITY], [State] — [Month Day, Year] — [Company] today announced the appointment of [Name] as [Title]. [Name] brings [X years / notable background] and will [responsibility / goal]. "[Quote welcoming them and what they will drive]," said [Name], [Title]. About [Company] [2-3 sentences.] Media Contact: [Name] · [email] · [phone] · [site]
Event / milestone
FOR IMMEDIATE RELEASE [Company] [Hits Milestone / Announces Event]: [Detail] [CITY], [State] — [Month Day, Year] — [Company] today announced [milestone or event], [why it matters in one sentence]. [Key detail: date, scale, location, or number.] "[Quote on significance]," said [Name], [Title]. About [Company] [2-3 sentences.] Media Contact: [Name] · [email] · [phone] · [site]
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FAQ
Press release templates, FAQ
What should a press release template include?▾
A "FOR IMMEDIATE RELEASE" line, a plain headline, a dateline, a lead paragraph answering who/what/when/where/why, 1-2 body paragraphs with a real quote, an "About" boilerplate, and contact details. Keep the whole thing to one page.
Are these press release templates free?▾
Yes. Copy any template, swap the bracketed fields for your details, trim to 300-500 words, and it is ready to distribute.
Which template should I use?▾
Match it to your news: a launch, a raise, a hire, or an event/milestone. The structure barely changes; the lead and quote do. When in doubt, use the product-launch format and adapt the headline.
What do I do after filling in the template?▾
Distribute it to outlets whose beat matches your news. Targeting beats volume. Our marketplace shows the real price next to 1,500+ vetted outlets, with a money-back guarantee if we don't publish.
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