Last updated · reviewed by the Essentras editorial team
Resource
Press release examples that actually get published
A press release that gets picked up is short, factual, and effortless to lift. Below is the exact anatomy, a full copy-paste example, and what separates a release editors run from one they delete. Then the part most guides skip: how to get it in front of outlets that actually rank.
The anatomy of a press release
7 parts, in order. Miss any and you give an editor a reason to pass.
One line, under 12 words, says the news plainly. No clever wordplay, editors scan dozens an hour.
CITY, State — Month Day, Year. Grounds the news in place and time.
Who, what, when, where, why in the first 2 sentences. Assume they read nothing else.
2-4 short paragraphs with the details, a data point, and one quote from a named person.
A real, attributable quote that adds insight, not "we are thrilled to announce."
A 2-3 sentence "About [Company]" the outlet can lift verbatim.
Name, email, phone, and your newsroom or website link. Make follow-up effortless.
A full press release example
Copy it, swap in your details, keep it to one page. (Company and quotes are illustrative.)
FOR IMMEDIATE RELEASE Northbeam Labs Launches AI Tool That Cuts Compliance Review Time 80% SAN FRANCISCO, CA — June 11, 2026 — Northbeam Labs today launched Northbeam Review, an AI assistant that reduces enterprise compliance review from days to hours. In early deployments across 12 financial firms, teams cut average review time by 80%. "Compliance teams are drowning in manual review," said Maya Chen, CEO of Northbeam Labs. "We built Review so analysts spend their time on judgment calls, not paperwork." Northbeam Review reads policy documents, flags risk clauses, and drafts reviewer notes, with every output traceable to its source. It is available today for enterprise teams. About Northbeam Labs Northbeam Labs builds AI tools for regulated industries. Founded in 2024, the company serves finance, healthcare, and legal teams worldwide. Media Contact Priya Nair, Head of Communications [email protected] · +1 (555) 010-2030 · northbeamlabs.com/news
Written it? Now get it published.
A great release does nothing in a drafts folder. Distribute it to outlets whose beat matches your news, see the real price next to each of 1,500+ vetted publishers, with a money-back guarantee if we don't publish.
FAQ
Press release examples, FAQ
What does a good press release look like?▾
Short and factual: a plain headline, a lead that answers who/what/when/where/why in two sentences, a couple of body paragraphs with a real quote and a data point, an "About" boilerplate, and clear contact details. One page is ideal. Editors reward clarity, not hype.
How long should a press release be?▾
Aim for 300-500 words, one page. Longer than that and editors stop reading. The news should be obvious in the first two lines.
What is the difference between a press release and a news article?▾
You write the press release; it is your announcement in a standard format. A news article is what a journalist writes after deciding your release is newsworthy. A strong, factual release makes that decision easy.
Do press releases still work for SEO?▾
Yes, when they earn real placements on outlets that rank and get cited by AI, those links and mentions carry weight. Mass-blasting a release to low-quality wire sites does little. Targeted distribution to vetted outlets is what moves the needle.
How do I get my press release published?▾
Write it cleanly, then distribute it to outlets whose audience and beat actually match your news. Our marketplace shows 1,500+ vetted outlets with the real price next to each, so you pick the right ones, with a money-back guarantee if we don't publish.
Keep reading
Example company and quotes are illustrative.
Free tool · Authority Audit
Where does your authority actually stand?
Run a free Authority Audit. See what Google, ChatGPT, Claude, Wikipedia, and reviews say about you, get a 0 to 100 score, and the exact fixes for every gap.