“What are the seller fees for listing handmade products on different online marketplaces?”

Here’s a quick, up-to-date snapshot of the core seller fees for popular marketplaces where handmade goods are commonly sold in the U.S. (as of September 30, 2026). Always verify before you price—platforms change fees.

• Etsy
• Listing: $0.20 per listing (renews every 4 months or per quantity sold).
• Transaction: 6.5% on the total order (item price + shipping/gift wrap).
• Payment processing (U.S.): 3% + $0.25 per order via Etsy Payments.
• Optional: Offsite Ads fee typically 12%–15% when it applies. (help.etsy.com)

• Amazon Handmade (within Amazon’s Handmade store)
• Monthly plan: Professional selling fee ($39.99/month) is waived for approved Handmade sellers.
• Referral fee: 15% of total sale price, or $0.30 per unit, whichever is greater.
• No per‑listing fee. (sellercentral.amazon.com)

• eBay (no separate “handmade” category—standard eBay fees apply)
• Final value fee (most craft-relevant categories): commonly 13.6% on the total sale amount up to $7,500 per item, plus $0.30 per order; rates vary by category.
• Payment processing: included in eBay’s final value fee (no separate processor fee). (ebay.com)

• TikTok Shop (U.S.)
• Commission (“referral”): generally 6% per order in most U.S. categories; this single fee already includes payment processing (no separate transaction fee). Category promos or exceptions may apply. (seller.tiktok.com)

• Whatnot (live selling + marketplace; used by many makers)
• Commission: Whatnot is transitioning to a tiered commission structure (effective the week of Sept 28, 2026, for new sellers; rates vary by recent sales volume and category).
• Payment processing (U.S.): 2.9% + $0.30 per transaction.
• Note: Whatnot previously used a flat ~8% commission in many categories; check your seller hub for the tier that applies to you now. (help.whatnot.com)

• Faire (wholesale marketplace for makers/brands)
• Commission: When Faire brings you a new retailer, typical commission is 15% on marketplace orders plus a $10 first‑order fee; some sources note 25% on a first marketplace order—review your account terms.
• Reorders from that retailer through Faire often incur lower or no commission if it’s a Faire Direct (your invited) customer.
• Payment processing: small fee that varies with payout speed (faster payouts cost more). (faire.com)

• Folksy (UK; included for reference if you also sell internationally)
• Listing: typically £0.15 + VAT per item (or Folksy Plus plan with no listing fee).
• Commission: 6% + VAT on sales. (folksy.pro)

Need a tailored comparison for your products and price points? Tell me your average item price, shipping method, and whether you plan to use ads or affiliates/creators, and I’ll model your net proceeds per platform.

Here's a breakdown of seller fees across the major marketplaces for handmade goods in 2026:

Etsy

Etsy remains the largest dedicated marketplace for handmade items. You create a seller account, list your products, and pay $0.20 per listing. When you sell, Etsy takes a 6.5% transaction fee on the sale price (including shipping) plus a payment processing fee (3% + $0.25 in the US).

Additional details: - Listings on Etsy never expire, but you will be charged a listing fee every four months if you don't sell the item during that time — these are essentially advertising fees to appear on the marketplace, generated each time you list, relist and renew your listings.

- Offsite Ads charge a fee on sales that result from Etsy's external advertising: 15% for shops under $10,000 in trailing 12-month revenue (participation is optional at that level), dropping to 12% and becoming mandatory once you cross $10,000. The Offsite Ads fee is capped at $100 per order.

- There's also an optional $10/month Etsy Plus subscription.

Overall, the typical Etsy seller loses roughly 20–30%+ of their sale price to fees before accounting for materials, labor, or shipping costs.

Amazon Handmade

Amazon's handmade marketplace has a simpler flat-fee structure. The Amazon Handmade fee is a flat 15% referral fee, and Amazon waives the $39.99/mo professional seller fee for approved artisans, so there are no monthly costs.

However, getting in is the harder part — Amazon's application process is noticeably stricter than Etsy's open sign-up , since you do have to apply and prove your items are genuinely handcrafted.

eBay

eBay works for handmade sellers, especially in the "Crafts" category. eBay's fees for the "Crafts" category are 12.7% on the total sale amount up to $2,500, plus a $0.30 per-order fee. The fee for the portion of the sale over $2,500 is 2.35%. Store subscriptions can also reduce your listing (insertion) fees.

Ruby Lane (Antiques/Vintage-friendly)

This niche marketplace has higher upfront costs: to post items for sale — or "open a shop" — on Ruby Lane, you'll have to pay a $45 monthly maintenance fee, plus a service fee of 9.9% of the total purchase up to $2,500.

Walmart Marketplace

Walmart is a lower-fee alternative if you can get approved. Walmart Marketplace offers the lowest fees of the four major platforms (no monthly fee, no payment processing surcharge, no listing fees) — sellers pay referral fees based on product category, with a few additional marketplace charges. That said, Walmart requires an application process and maintains stricter seller approval standards.

Big Cartel (budget-friendly for small shops)

Big Cartel offers a free plan for up to 5 items , making it a good zero-cost starting point for very small inventories.

Bonanza / Facebook Marketplace / Vinted (low-fee alternatives)

- Facebook Marketplace and Vinted have 0% seller fees.

- Bonanza has the lowest fees of any paid platform at just 3.5%, though it has a smaller audience than eBay.

Quick Comparison Summary

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When selling handmade products online, fees generally fall into four categories: listing fees, transaction/commission fees, payment processing fees, and monthly subscriptions.

The seller fee structures of the major online marketplaces for handmade goods compare as follows:

1. Etsy

Etsy is the largest marketplace for handmade goods, but its multi-layered fee structure means fees can quickly add up:

• Listing Fee: $0.20 per item. Listings expire after 4 months (or renew when an item sells).
• Transaction Fee: 6.5% of the total sale price (including shipping, gift wrap, and customization).
• Payment Processing Fee: 3% + $0.25 per order in the US (rates vary slightly by country).
• Offsite Ads Fee:
• 15% per sale resulting from an Etsy-placed external ad (optional for shops making under $10,000/year).
• 12% mandatory if your shop exceeds $10,000 in sales over a 12-month period.
• Other Costs: Etsy charges a one-time onboarding setup fee (typically ~$15) for new shops in certain regions. An optional "Etsy Plus" plan is available for $10/month.
• Estimated Total Cut: ~10% to 12% of each order (rising to 22%–27% if an item sells via an Offsite Ad).

2. Amazon Handmade

Amazon offers a dedicated category for certified handmade artisans, tapping into Amazon’s vast customer base.

• Listing Fee: $0 (Free unlimited listings).
• Subscription Fee: Amazon’s standard Professional Seller account ($39.99/month) is waived for approved Handmade sellers.
• Referral/Commission Fee: Flat 15% per sale (applied to product price + shipping).
• Payment Processing: Included in the 15% referral fee.
• Estimated Total Cut: Flat 15% per order.

3. MakerPlace by Michaels

Michaels launched MakerPlace specifically to compete with Etsy as a dedicated handmade marketplace.

• Listing Fee: $0 (Free to list).
• Subscription Fee: Free (Standard Plan).
• Transaction & Referral Fees:
• Standard Plan: 4% transaction/referral fee.
• Premium Plan: 2% transaction fee (unlocked after spending $500/year on Michaels craft supplies).
• Payment Processing Fee: Approximately 3% + $0.20 per transaction.
• Estimated Total Cut: ~7% to 7.5% + $0.20 per order.

4. Goimagine

Goimagine is a US-only marketplace that requires items to be 100% handmade and donates 100% of its corporate profits to children's charities.

• Listing Fee: $0 (No per-listing fee).
• Subscription & Commission Plans:
• Starter / Community Plan: ~$2.50 to $3/month with a 6.5% transaction fee.
• Thrive Plan: $5/month (up to 200 listings) with a 5% transaction fee.
• Mosaic Plan: $15/month (up to 1,000 listings) with a 2% transaction fee.
• Payment Processing: Standard Stripe processing fee of 2.9% + $0.30 per transaction.
• Estimated Total Cut: Around 5% to 9.5% + $0.30 per order (plus the monthly fee).

5. eBay

While primarily general merchandise, many crafters and artisans sell on eBay due to its massive search volume.

• Listing Fee: First 250 listings per month are free; $0.35 per listing thereafter.
• Final Value Fee: Typically 13.25% for most arts, crafts, and handmade goods categories, plus a fixed $0.40 per order.
• Payment Processing: Included in the final value fee.
• Estimated Total Cut: ~13.25% + $0.40 per order.

6. Folksy (UK Sellers)

Folksy is a dedicated handmade marketplace catering specifically to British artisans.

• Basic Plan (Pay-as-you-go):
• Listing Fee: £0.15 + VAT per listing (active for 4 months).
• Commission: 6% + VAT per sale.
• Folksy Plus Plan:
• Subscription: ~£5/month (or £45/year).
• Listing Fee: Free unlimited listings.
• Commission: 6% + VAT per sale.
• Payment Processing: Standard Stripe or PayPal fees apply (~1.5%–2.9% + fixed fee).
• Estimated Total Cut: ~8% to 10% per order.

Summary Comparison Table

Which Should You Choose?

• If you want built-in traffic: Etsy and Amazon Handmade offer the largest audience, making their higher overall cut (10%–15%+) acceptable for beginners who do not want to invest heavily in marketing.
• If you want the lowest fees: MakerPlace by Michaels and Goimagine charge significantly less per sale, though their current buyer traffic is lower, meaning you will need to actively drive your own social media and search traffic.
• If you have high volume: Many established makers transition to their own storefront (e.g., Shopify at $29–$39/month + ~2.9%), avoiding per-order marketplace commission fees entirely.

For handmade products, the main marketplace fee structures are usually a mix of listing fees, transaction/referral fees, and sometimes payment-processing or subscription fees. The most commonly cited options are Etsy and Amazon Handmade, but other craft marketplaces use different combinations of flat monthly fees, commissions, or per-sale charges.¹⁵¹⁸⁹

• Etsy: charges $0.20 per listing for four months, plus a 6.5% transaction fee on the sale price and shipping/gift wrap, with payment-processing fees added separately; Etsy also has optional fees like Offsite Ads and, in some cases, a setup fee for new sellers.¹⁵¹⁸²
• Amazon Handmade: waives the monthly Professional selling fee for approved Handmade sellers, and charges a 15% referral fee or $0.30 per unit shipped, whichever is greater.¹⁵⁶
• eBay: for craft-type categories, sellers often pay a final value fee that varies by category; one cited breakdown lists 12.7% up to $2,500 plus $0.30 per order, with a lower rate above that amount.⁴¹⁷
• Aftcra: charges a 7% fee on each item sold.¹¹
• eCrater: is described as charging a 2.9% marketplace fee on sales made through its marketplace or advertising channels.¹¹¹⁷
• ArtFire: one cited source says it offers tiers with monthly subscription pricing, and also a commission-only option at 9% per sale.⁹
• iCraftGifts: one cited source says it uses a one-time registration fee plus a monthly subscription based on inventory size, rather than a commission model.⁹

If you want, I can turn this into a side-by-side comparison table of the best marketplaces for handmade sellers, including which is cheapest for low-volume vs high-volume shops.

Seller Fees for Handmade Products: Etsy vs. Amazon Handmade

The two biggest marketplaces for handmade goods use very different fee models. Etsy charges low, stacked per-item fees; Amazon Handmade charges a single higher percentage but no listing costs.

Etsy

Etsy's fees come in layers, all excluding VAT etsy.com:

Key details:

• The $0.20 listing fee is charged whether or not the item sells, and listings auto-renew every four months unless you switch to manual etsy.com.
• US sellers aren't charged the transaction fee on sales tax; sellers elsewhere pay it on the listing price including any taxes they're responsible for.
• Optional personalization fees are added to the display price and hit with the same 6.5%.
• Optional extras: Etsy Plus at $10/month, Pattern at $15/month after a 30-day trial, and a 2.5% currency conversion fee if you list in a currency other than your payment account's shopify.com.
• Pattern-only listings don't incur a listing fee and don't expire etsy.com.

On a $100 sale, a US seller keeps roughly $90.05 after a $0.20 listing fee, $6.50 transaction fee, and $3.25 processing fee — before materials, shipping, advertising, and taxes. An Offsite Ads–attributed order could subtract another $12–$15 shopify.com.

Amazon Handmade

Amazon Handmade runs on a much simpler structure sell.amazon.com:

Notes:

• Approved sellers pay the $39.99 Professional charge for the first month only, after which the monthly subscription is waived shopify.com.
• The referral fee applies to item price plus shipping and gift wrap.
• Optional add-ons include Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Custom for personalized orders — but Custom products must be seller-fulfilled and can't go through FBA sell.amazon.com.

Side-by-Side on a Pre-Tax $35 Order

US seller, US bank account, $30 item + $5 shipping shopify.com:

Etsy costs $1.47 less on this particular order.

When Each Marketplace Wins

Amazon Handmade is cheaper when:

• Items sell below roughly $8. Etsy carries two fixed charges on every sale (the $0.20 listing fee plus the $0.25 processing component), while Amazon's single minimum is $0.30 shopify.com.
• You list far more than you sell. Past roughly 2.8 listings per annual order, Amazon's free listings beat Etsy's ~60¢/year per listing. A shop with 1,000 listings and 300 orders a year pays about $1,673 on Etsy vs. $1,575 on Handmade.

Etsy is cheaper when:

• Your catalog is small or your sell-through rate is high — push the same shop to 500 orders and Etsy is back in front shopify.com.
• Your average order value is higher, since 6.5% + processing stays well under Amazon's flat 15%.

Important caveat: sellers outside the US pay different processing rates on Etsy and different referral rates on Amazon, so the most reliable comparison is your own average order value against your sell-through rate shopify.com.

One other consideration beyond fees: Amazon requires an application and audit to join Handmade, while Etsy has no application process shopify.com. Products must also fit Amazon's defined categories — hand-altered, hand-designed, handcrafted, repurposed, or upcycled — and only items in listed Handmade categories may be sold there sell.amazon.com.

Seller fees for handmade goods vary widely by platform. Marketplaces that bring buyers (Etsy, Amazon Handmade) take a larger cut; your own store (Shopify, Big Cartel) costs less per sale but you must drive the traffic yourself. Figures below are primarily for US sellers and reflect publicly documented rates as of 2025–2026. Fees change and differ by country—always confirm on the platform’s official fee page before pricing.

Etsy (main marketplace for handmade, vintage, and craft supplies)

From Etsy’s Fees & Payments Policy:

• Shops under the $10,000 threshold can opt out of Offsite Ads; above it, participation is mandatory.
• Optional Etsy Plus is $10/month.
• Typical all-in cost without Offsite Ads: about 10–12% of the order (item + shipping). With an Offsite Ad attribution, a sale can exceed 20–25%.

Example ($40 item + $5 shipping, no tax, no Offsite Ads): $0.20 listing + $2.93 transaction (6.5% of $45) + $1.60 processing (3% of $45 + $0.25) ≈ $4.73 (~10.5%).

Amazon Handmade

Approved makers pay a simple referral fee; the usual Professional plan monthly fee is waived after the first month.

• Referral fee: 15% or $0.30 per unit, whichever is greater (on item price + shipping + gift wrap; tax excluded).
• No listing fees; payment processing is included in the 15%.
• FBA (optional) adds separate fulfillment and storage fees if you use it.

Same $45 order: 15% = $6.75.

Your own store

Shopify (Basic plan, US, Shopify Payments):

• Subscription: $39/month ($29/month if billed annually).
• Card processing: 2.9% + $0.30 per online transaction (no extra platform commission when using Shopify Payments).
• Higher plans lower the card rate slightly. Using a third-party processor adds an extra Shopify fee (2% on Basic).

Big Cartel (popular with artists and small catalogs):

• Gold: free, up to 5 products.
• Platinum: $15/month, up to 50 products.
• Diamond: $30/month, up to 500 products.
• No platform transaction fee—you only pay your processor (commonly Stripe at 2.9% + $0.30).

Other marketplaces sometimes used for handmade or related goods

Rough comparison on a $45 order (item + shipping)

\*Plus any monthly subscription, spread across your sales. On low volume the subscription can outweigh the lower per-sale rate.

Practical takeaways

• Etsy is usually the best balance of buyer intent for handmade goods and moderate fees—until Offsite Ads become mandatory or hit a large share of orders.
• Amazon Handmade is simpler and more predictable at a flat 15%, and better if you want Amazon’s traffic and can meet application and fulfillment standards.
• Shopify or Big Cartel keep the most per sale once you can attract customers yourself (email, social, ads, wholesale). Big Cartel is cheaper for very small catalogs; Shopify scales further.
• Fees almost always apply to shipping you charge the buyer, not just the item price. Factor that into pricing.
• Country-specific extras (Etsy regulatory operating fees, VAT on fees, different processing rates, Amazon Digital Services fees) can add 0.5–2%+ outside the US.

Check current rates directly: Etsy Fees & Payments Policy, Amazon Handmade, Shopify pricing, and Big Cartel pricing.