“Which ecological fashion brands should I buy from for sustainable clothing?”

Great question. “Best” depends on what you need (basics, denim, sneakers, outdoor gear, size range, vegan, budget). Here’s a concise, up‑to‑date short list of widely available brands with credible, current third‑party or first‑party sustainability signals, grouped by what they’re good for.

• Outdoor and repairs-first
• Patagonia — robust materials and supply‑chain programs plus Worn Wear for trade‑in, resale, and repairs. If you like to buy once and keep gear in play, this ecosystem is hard to beat. (patagonia.com)

• Denim with lifetime repairs
• Nudie Jeans — free repairs forever at repair shops/partners, take‑back, and reuse; strong transparency in recent social/sustainability reports. Great if you want one pair kept going for years. (nudiejeans.com)

• Everyday basics (organic cotton)
• Pact — essentials made with GOTS‑certified organic cotton; rated “Good” by Good On You. Quality can vary by item, so check product reviews. (directory.goodonyou.eco)
• Kotn — impact‑driven basics brand; Certified B Corp with a high, publicly listed score. (bcorporation.net)

• Casual/outdoorsy apparel
• tentree — apparel made with lower‑impact fibers; rated “Good” by Good On You. They pair products with reforestation initiatives and publish progress updates. (directory.goodonyou.eco)
• Outerknown — surf‑inspired apparel with a “Good” Good On You rating and solid material choices. (directory.goodonyou.eco)

• Sneakers and footwear
• Veja — sneakers with traceable materials and a current “Good” rating on Good On You; choose vegan or chrome‑free leather lines if that matters to you. (directory.goodonyou.eco)
• Allbirds — clear per‑product carbon footprints and reduction targets; strong life‑cycle accounting and methodology published. (cdn.allbirds.com)

• Circular options you can shop today
• Patagonia Worn Wear (used Patagonia with repairs/warranty) and EILEEN FISHER Renew (brand‑run take‑back, resale, and remanufactured capsules). Buying from brand‑run resale keeps pieces in circulation and usually comes with some form of quality control. (wornwear.patagonia.com)

How to vet any brand quickly

• Check an independent rating: Good On You aggregates public evidence and rates thousands of brands; “Good” or “Great” is a strong signal. (goodonyou.eco)
• Look for repair/take‑back: Published repair programs, trade‑ins, or used shops are tangible circularity, not just marketing. (wornwear.patagonia.com)
• Prefer proof over promises: Scores (e.g., B Corp) and published LCAs/carbon methods beat vague “eco” claims. (bcorporation.net)

Want me to tailor picks to you? Tell me:

• What you need (tees/underwear, denim, workwear, gym, outerwear)
• Budget range
• Size range or fit needs
• Any must‑haves (vegan, plastic‑free, Made in USA, natural fibers only, etc.)

For sustainable clothing, prioritize brands with credible material certifications, transparent supply chains, durable designs, repair or resale programs, and strong labor standards. Good options include:

• Armedangels — A strong all-rounder for everyday menswear and womenswear. Good On You highlights its long-lasting garments, GOTS-certified cotton, lower-impact materials, and Fair Wear Foundation code of conduct. goodonyou.eco
• Patagonia — Particularly good for outdoor clothing. It uses organic and recycled materials, supports environmental organizations, and is known for durability and repair-oriented practices. vogue.co.uk
• Nudie Jeans — A good choice for denim, with organic denim and free lifetime repairs for its jeans. tiltedmap.com
• ELV Denim — Makes locally produced jeans from 100% upcycled materials, making it especially suitable if you want to avoid virgin textile production. vogue.co.uk
• Organic Basics — Focuses on underwear, T-shirts, and other simple staples made mainly from organic and recycled materials; it is also a B Corp and 1% for the Planet member. tiltedmap.com
• Pact — A relatively accessible option for basics, using organic cotton and Fair Trade-certified manufacturing. tiltedmap.com
• Asket — Best for a minimalist capsule wardrobe. It emphasizes durable essentials, supply-chain transparency, and buying fewer, better garments. vogue.co.uk
• Reformation — Offers fashion-oriented womenswear and has pursued lower-impact materials and climate targets. Check individual product information, since sustainability can vary by garment. vogue.co.uk
• Ninety Percent — Makes ethically produced basics and states that 90% of profits go to charitable causes and the people who make its clothing. vogue.co.uk
• Wolven — Specializes in activewear and swimwear made from recycled plastic bottles. tiltedmap.com
• Stella McCartney — A higher-end option using innovative alternatives such as plastic-free leather substitute Mirum and seaweed-based Kelsun. vogue.co.uk
• Marine Serre — Notable for incorporating substantial amounts of upcycled and recycled materials into its collections. vogue.co.uk

How to choose among them

• For basics: Armedangels, Organic Basics, Pact, or Asket.
• For jeans: Nudie Jeans or ELV Denim.
• For outdoor wear: Patagonia.
• For activewear: Wolven.
• For fashion-led pieces: Reformation, Ninety Percent, Marine Serre, or Stella McCartney.
• For affordable options: Pact and some Armedangels or Organic Basics items.

No brand is sustainable in every respect. Before buying, check the specific garment for GOTS, Fair Trade, Bluesign, OEKO-TEX, or Responsible Wool Standard certification; these standards address different parts of fiber production, chemical safety, processing, or animal welfare. usatoday.com

Also consider buying secondhand, choosing items you will wear frequently, washing them less aggressively, and favoring brands that offer repairs. A genuinely durable secondhand garment can be a better choice than a new item marketed as “eco-friendly.”

There's no single "best" sustainable brand — it depends on what you're shopping for and what issues matter most to you. That said, here are the brands that come up repeatedly across expert ratings and roundups, organized so you can find what fits your wardrobe.

Top-rated across the board

Good On You, which rates brands on their environmental and labour impact, gives its highest "Great" rating to Etiko, MUD Jeans, Armedangels, LA Relaxed, Mila.Vert, No Nasties, Triarchy, and Citizen Wolf. Germany's Armedangels stands out for covering all the basics in womenswear and menswear using certified lower-impact materials like GOTS-certified cotton, plus adoption of the Fair Wear Foundation Code of Conduct to protect workers. Newer entrants worth noting include indilisi (from People Tree founder Safia Minney), father-and-daughter label Vottera, and size-inclusive brand LOUDBODIES.

Denim

• MUD Jeans and Triarchy (both top-rated by Good On You)
• Nudie Jeans — uses 100% organic denim and offers free repairs on any pair for life, really standing behind its quality (tiltedmap.com)
• DL 1961 — family-run, reweaves much of its fabric from old jeans at its own factory, optimizing water, energy and dye use for a low-impact, circular process (tiltedmap.com)
• ELV Denim (East London Vintage) — each piece is produced locally from 100% upcycled materials (vogue.co.uk)

Everyday basics & essentials

• Everlane — known for "radical transparency," revealing how much its products actually cost to make; transitioning to 100% organic denim and cotton, with recycled cashmere and recycled leather (vogue.co.uk, tiltedmap.com)
• Organic Basics — a B Corp and 1% for the Planet member specializing in certified organic, recycled and recyclable basics like tees and underwear (vogue.co.uk, tiltedmap.com)
• Pact — organic cotton, recycled polyester and Fair Trade manufacturing, with carbon offsetting and transparent sourcing on each product page (tiltedmap.com)
• Asket — launched in the "pursuit of less," offering full transparency about how garments are made (vogue.co.uk)
• Sézane — limited-quantity runs that avoid overproduction, focusing on pieces built to last (vogue.co.uk)
• Unbound Merino — logo-free merino wool with Science Based Climate Targets, renewable-energy operations, and Fair Trade + GOTS certified clothing (tiltedmap.com)

Bigger names with strong commitments

• Patagonia — has spearheaded sustainable practices for decades, using organic and recycled materials and donating 1% of sales to grassroots environmental nonprofits (vogue.co.uk)
• Reformation — started as a small vintage store in LA in 2009 and has set an ambitious goal of becoming climate positive by the end of 2025 (vogue.co.uk)
• Ganni — a leader in the sustainability space via its Fabrics of the Future initiative (including bacteria-grown leather) and a commitment to cut total greenhouse gas emissions 50% by 2027 (vogue.co.uk)
• Ninety Percent — gives 90% of its profits to charitable causes and the people who make its clothes (vogue.co.uk)

Luxury & designer

• Chloé — the first luxury house to become a B-Corp (2021), targeting 90% lower-impact materials by 2025, with digital IDs for traceability (vogue.co.uk)
• Stella McCartney — targeting net-zero emissions by 2040 and an early adopter of innovations like Mirum (plastic-free leather) and Kelsun (seaweed fibre) (vogue.co.uk)
• Gabriela Hearst — among the first to use deadstock materials on the runway, working with artisans like Manos Del Uruguay (vogue.co.uk)
• Vivienne Westwood — around 90% of ready-to-wear made from preferred materials including organic, recycled and regenerative cotton, sustainable viscose, linen and hemp (vogue.co.uk)
• Marine Serre — around 50% of collections made from upcycled materials, with the rest recycled or sustainably sourced (vogue.co.uk)
• Ahluwalia — uses upcycled, recycled and organic materials for its printed pieces (vogue.co.uk)

Activewear

• Wolven — a female-owned small business making yoga pants, swimsuits and athletic wear entirely from recycled plastic bottles (tiltedmap.com)

How to choose

Rather than chasing a single "perfect" brand, look for concrete signals: certifications like GOTS (Global Organic Textile Standard) and Fair Trade, membership in the Fair Wear Foundation or 1% for the Planet, B Corp status, published Science Based Climate Targets, and genuine supply-chain transparency. Repair schemes (like Nudie's lifetime repairs) and limited production runs also matter, since the most sustainable garment is the one you wear for years.

If you tell me what you're specifically shopping for — denim, workwear, underwear, a special occasion piece — I can narrow this down further.

Here's a curated list of ecological/sustainable fashion brands across different categories, budgets, and styles, based on current certifications, transparency, and environmental practices:

Outdoor & Activewear

• Patagonia – Patagonia has been making environmentally-minded outdoor clothing since 1973, and for nearly 50 years it's been a leading example of how a for-profit apparel company can do better by the planet, with 64% of its materials made from recycled fibers. It's also widely praised for repair/resale programs through Worn Wear.
• Girlfriend Collective – For eco-friendly activewear, Girlfriend Collective produces performance leggings and sportswear using recycled plastic bottles and prioritizes size inclusivity and supply chain transparency.
• prAna – An industry trailblazer in rugged performance clothing for climbing, yoga, hiking, and travel, and among the first major North American apparel brands to bring Fair Trade Certified™ garments to market.

Everyday Basics (Budget-Friendly)

• Pact – Known for organic cotton basics at accessible prices, with GOTS and Fair Trade credentials.
• Tentree – Tentree's Climate+ program offsets 10x the carbon impact of every product's lifecycle, is B Corp certified, and focuses on casual/outdoor basics made from organic cotton, recycled polyester, Tencel, and hemp.
• Organic Basics – elevates everyday essentials with more sustainable, durable materials.

Women's Fashion & Occasion Wear

• Reformation – Reformation manufactures over 65% of garments in their own 32 Los Angeles factories, with other global factories regularly audited, and is carbon-neutral through offsetting while incentivizing customers to switch to wind energy.
• Eileen Fisher – Eileen Fisher leads in circular fashion with its garment take-back and resale programs.
• Christy Dawn and MATE The Label – known for organic, non-toxic fabrics and small-batch production.

Men's Fashion

• Outerknown – Founded by surfing champion Kelly Slater, nearly 90% of the fibers sourced for its clothes are organic, recycled, or regenerated. It prioritizes worker and environmental wellbeing with fair labor and Fair Trade certifications, and has begun implementing regenerative organic cotton practices.
• Nudie Jeans – Swedish denim brand with strong environmental ethos and repair programs.

Footwear

• Allbirds – best known pick for sustainable sneakers using natural materials like wool and eucalyptus fiber.

Transparency-Focused

• Everlane – known for publishing factory cost breakdowns and transparent pricing on its site.

Tips for Choosing

Rather than trusting any single "best of" list, it's worth comparing actual credentials: don't choose a brand simply because it appears on an "ethical" list—compare its materials, certifications, factory information, durability, repair options, and transparency. Also keep in mind that there isn't one universally "most eco-friendly" clothing company—Patagonia is one of the strongest all-around choices for durability, repair, resale, and environmental responsibility, but other brands may be better depending on your priority, like Pact for organic basics, Kotn for cotton traceability, or Girlfriend Collective for recycled activewear.

Look for third-party certifications like GOTS (organic textiles), Fair Trade Certified, and B Corp status as reliable signals rather than vague "eco-friendly" marketing claims.

The most ecological choice is usually to buy less, choose secondhand, and repair what you already own. When you do buy new, prioritize brands with independent certifications (GOTS, Fair Trade, B Corp, Regenerative Organic Certified) over marketing claims alone. Ratings from independent reviewers such as Good On You are useful for cutting through greenwashing.

Strong, widely recommended options

Patagonia A long-standing leader. It is a Certified B Corp, makes the large majority of its products in Fair Trade Certified factories, uses a high share of preferred materials (organic, recycled, and Regenerative Organic Certified cotton, plus recycled synthetics), and runs a robust repair and resale program (Worn Wear). It also gives 1% of sales to environmental causes.

Pact One of the better accessible options for everyday basics (tees, underwear, loungewear). It focuses on GOTS-certified organic cotton made in Fair Trade Certified factories, which covers both chemical restrictions and social standards through the supply chain.

Girlfriend Collective Strong for activewear and loungewear. Garments are made primarily from recycled materials (such as plastic bottles and recovered fishing nets), fabrics are OEKO-TEX certified, and sizing is unusually inclusive (often XXS–6XL). It also offers a take-back program.

Eileen Fisher Best for timeless, higher-quality pieces meant to last. It is a Certified B Corp that uses organic, regenerative, and recycled fibers and runs a well-established Renew take-back and resale program.

Reformation Fashion-forward dresses and separates with a high share of recycled, regenerative, or renewable materials and public per-item impact data (RefScale). It is more mid-to-premium priced and operates at larger scale than many small ethical labels, so verify current practices if that matters to you.

Nudie Jeans and MUD Jeans Strong denim choices. Nudie uses organic and recycled cotton and offers free repairs for life. MUD Jeans emphasizes circularity (recycled denim and a lease/buy model) and scores highly with independent raters.

Other consistently well-regarded names

• Armedangels (Europe) — Frequently “Great” on Good On You; uses certified lower-impact materials such as GOTS cotton across a broad wardrobe range.
• Kotn — B Corp with traceable cotton basics.
• tentree — B Corp that plants trees per item and uses materials such as organic cotton and TENCEL.
• Outerknown and Asket — Focus on durable casual pieces, transparency, and repair/take-back.
• Stella McCartney and Chloé — Luxury options with long-standing material and (in Chloé’s case) B Corp commitments; expect higher prices.

Smaller or specialist labels that often rate highly with independent reviewers include Etiko, People Tree–related brands, Christy Dawn (regenerative cotton), and various Good On You “Great” labels that emphasize organic and fair-trade production.

Practical tips

• Prefer natural fibers with certifications (GOTS organic cotton, linen, hemp, TENCEL/lyocell from responsible forestry) or genuinely recycled content over vague “eco” claims.
• Check current ratings on Good On You before buying—scores change as brands improve or slip.
• Use brand repair and resale programs (Patagonia Worn Wear, Eileen Fisher Renew, etc.) and general secondhand platforms.
• Quality and longevity usually matter more than any single material claim. A well-made item worn for years beats frequent replacement of cheaper “sustainable” pieces.

No brand is impact-free. The biggest gains still come from buying fewer, better pieces and keeping them in use longer.

When shopping for sustainable and ecological clothing, the best brands focus on transparent supply chains, organic or recycled low-impact materials, fair living wages, and circularity (durability, repair services, or recycling programs).

Here are some of the most reputable eco-friendly fashion brands, categorized by style and price point:

1. Best for Basics & Everyday Essentials

• Pact (Affordable / Mid-range)
• What they do: Specializes in everyday essentials (tees, underwear, loungewear, bedding) made exclusively from GOTS-certified organic cotton.
• Why it’s green: Uses Fair Trade Certified factories, zero toxic dyes, and uses significantly less water than conventional cotton farming.
• Armedangels (Mid-range)
• What they do: A German brand making modern, stylish casual wear for men and women.
• Why it’s green: Certified B Corp, uses GOTS organic cotton, EcoVero viscose, and recycled wool; works closely with the Fair Wear Foundation.
• Colorful Standard (Mid-range)
• What they do: Seasonless, colorful staples (hoodies, tees, sweatpants, merino wool accessories).
• Why it’s green: 100% organic cotton and 100% recycled extra-fine merino wool, made in Portugal under strict EU labor laws using environmentally friendly dyes.

2. Best for Outdoor & Durable Casual Wear

• Patagonia (Mid to High-range)
• What they do: The gold standard in outdoor clothing, fleece, jackets, and durable casual wear.
• Why it’s green: Certified B Corp, 1% for the Planet founding member; heavy use of recycled synthetics and regenerative organic cotton; operates the Worn Wear program (free or low-cost repairs for life, plus a trade-in program).

3. Best for Denim

• Nudie Jeans (Mid to High-range)
• What they do: High-quality raw and washed denim for men and women.
• Why it’s green: Made from 100% GOTS-certified organic cotton, with complete supply chain transparency. They offer free lifetime repairs at their repair shops or by mail, and take back old jeans for recycling.
• MUD Jeans (Mid-range)
• What they do: Circular denim pioneer offering jeans and jackets.
• Why it’s green: Every pair contains up to 40% post-consumer recycled denim. They even offer a "Lease A Jeans" subscription model that guarantees the material is returned and recycled into new denim.

4. Best for Activewear & Underwear

• Girlfriend Collective (Mid-range)
• What they do: Inclusive, supportive activewear, leggings, sports bras, and loungewear.
• Why it’s green: Fabric is made from post-consumer recycled plastic bottles (RPET) and recycled fishing nets (ECONYL). Their factories are SA8000 certified (fair wages, safe conditions), and they run a take-back recycling program called ReGirlfriend.
• Organic Basics (Mid-range)
• What they do: Seamless underwear, activewear, and simple loungewear.
• Why it’s green: Certified B Corp using GOTS organic cotton, TENCEL™ lyocell, and recycled nylon, with low-impact manufacturing.

5. Best for Contemporary & Chic Styles

• Reformation (Mid to High-range)
• What they do: Trend-forward dresses, formalwear, tops, and tailored pieces.
• Why it’s green: Climate Neutral Certified; uses deadstock fabric, TENCEL, linen, and recycled cashmere. Each product page features a "RefScale" showing the water, carbon, and waste footprint compared to the industry standard.
• Kowtow (High-range)
• What they do: Architectural, minimalist womenswear based in New Zealand.
• Why it’s green: Committed to a 100% plastic-free collection—using only Fairtrade-certified organic cotton, natural rubber elastics, and corozo nut/shell buttons, designed entirely for circularity/biodegradation.

6. Best for Timeless, Circular High-End Fashion

• Eileen Fisher (High-end)
• What they do: Relaxed, elegant, timeless silhouettes for women.
• Why it’s green: A pioneer in sustainable luxury and a certified B Corp. Their Renew circular program takes back any worn Eileen Fisher garment, cleans/repairs it for resale, or deconstructs it into new textiles.
• Stella McCartney (Luxury)
• What they do: High-fashion luxury runway pieces, accessories, and tailoring.
• Why it’s green: Completely leather-, fur-, and feather-free; heavily invests in innovative materials (such as mushroom-based leather alternatives, recycled ocean plastics, and regenerative wool).

Key Third-Party Certifications to Look For

When evaluating any brand claiming to be sustainable, check for independent labels rather than self-made marketing claims:

• GOTS (Global Organic Textile Standard): Ensures organic fibers and non-toxic, safe processing throughout the supply chain.
• Fair Trade Certified / Fair Wear Foundation: Guarantees safe working conditions and fair wages for garment workers.
• B Corp Certification: Assesses the entire social and environmental performance of the company.
• OEKO-TEX Standard 100: Verifies the finished textile is free from harmful levels of toxic chemicals.
• Bluesign: Guarantees chemical safety and environmental responsibility during manufacturing.

Tip: The single most sustainable garment is the one already in existence. If you are looking for eco-conscious shopping, pairing these brands with secondhand platforms (such as Vestiaire Collective, eBay, Poshmark, or local vintage shops) is usually the lowest-impact route.

I'll research top-rated sustainable fashion brands and certifications to guide your eco-friendly choices.

I've identified some promising brands. Now I'll dig into the details on their eco-credentials.

If you want ecological clothing, buy from brands that can prove it with third-party certifications — not just "eco" marketing.

How to tell a truly sustainable brand

Look for:

• GOTS — certifies organic fibre and responsible processing
• Fair Trade Certified — ensures fair wages and safe conditions for garment workers
• B Corp Certification — verifies overall social and environmental performance
• OEKO-TEX Standard 100 — tests for harmful substances in finished textiles
• Bluesign — certifies responsible use of resources in textile manufacturing
• Cradle to Cradle — assesses product safety, recyclability, and renewable energy use

Avoid greenwashing warning signs:

Vague claims like “eco-friendly” or “green” with no certification backing, no supply chain transparency or factory disclosure, or fast-fashion production volumes with a “sustainable” product line

Why it matters: the fashion industry emitted around 2.1 billion tonnes of greenhouse gas emissions in 2018, and between 2000 and 2015, production of garments doubled while the duration of garment use decreased by 36%.

Sustainable materials to prioritize are organic cotton, recycled polyester and Tencel:

• Organic Cotton: Grown without synthetic pesticides or fertilizers
• Recycled Polyester: Made from post-consumer plastic bottles
• Tencel: Produced from sustainably sourced wood pulp, Tencel is biodegradable

1. Best overall leaders

These 3 consistently lead rankings:

1. Patagonia - best for outdoor + durability Known for its environmental activism, Patagonia offers a Worn Wear program that encourages customers to repair and recycle their clothing. It holds Fair Trade Certified status and is a certified B Corporation and 1% For The Planet.

2. Reformation - best for trendy women's wear This brand is celebrated for its transparency in sourcing and production, providing detailed information about the environmental impact of each garment. Reformation is GOTS Certified.

3. Eileen Fisher - best for timeless minimalism / circularity With its Renew program, Eileen Fisher focuses on upcycling and recycling old garments, promoting a circular economy in fashion. The brand is OEKO-TEX Certified.

2. Affordable sustainable basics

Slow fashion emphasizes buying less, buying better, and choosing pieces designed to last:

4. Pact - best cheap basics, $15–$60 per item Price range: $15–$60 per item. Pact uses GOTS-certified organic cotton and partners with Fair Trade Certified factories. They offer tees, hoodies, leggings, dresses, sleepwear and underwear made with GOTS certified organic cotton in Fair Trade Certified factories.

5. Kotn - best farm-to-closet essentials, $25–$90 Kotn maintains direct relationships with Egyptian cotton farmers and is Fair Trade Certified. Kotn’s affordable pieces are responsibly sourced from Egypt, and Kotn is a B-Corporation.

6. Thought Clothing - best casual versatile pieces Thought Clothing incorporates bamboo and organic cotton in its collections and holds B Corp certification.

7. Tentree - best casual with give-back, $40–$100 Price range: $40–$100. Tentree plants 10 trees for every purchase and uses organic and recycled materials. They’ve already planted over 100 million trees, using organic cotton, TENCEL™, recycled polyester, and hemp.

3. Denim, everyday and workwear

8. Outerknown - best sustainable casual wear Outerknown stands for people and planet since 2015. Accomplishments include working with Fair Trade Certified factories, working to raise awareness about ocean plastic.

9. Nudie Jeans - best sustainable jeans Their jeans are 100% organic cotton, but they offer free repairs for life. In 2019 Nudie Jeans marked their 10 year anniversary as a Fair Trade Certified company.

10. ASKET - best transparent business-casual ASKET takes transparency further — publishing the full cost breakdown, CO2 emissions, water usage, and energy consumption for every single garment. Everything is made in Europe from natural fibers including organic cotton, TENCEL™, and merino wool.

4. Activewear and outdoor

11. Girlfriend Collective - best size-inclusive activewear, $38–$88 Price range: $38–$88. This brand transforms recycled plastic bottles into activewear, offering size-inclusive options.

12. prAna - best for yoga / climbing They use sustainable bluesign partner materials to help ensure safe chemicals usage. prAna also works with a number of Fair Trade certified factories, with a goal to use 100% Fair Trade factories by 2028.

13. Cotopaxi - best durable outdoor gear Cotopaxi is a B Corporation and puts 1% of their revenue towards addressing poverty and supporting community development.

14. MATE the Label - best non-toxic athleisure MATE makes everything in Los Angeles, where workers are paid fair wages. They use GOTS-certified organic cotton, TENCEL™, and low-impact dyes, and are both The Climate Label certified and OEKO-TEX certified.

15. Toad&Co - best fun casual Toad&Co uses a variety of more sustainable fabrics like organic cotton and recycled materials. Their fabrics are OEKO-TEX certified to help ensure chemical safety and they resell second hand clothes right on their website.

5. Shoes, socks and underwear

16. Thousand Fell - best circular sneakers Thousand Fell makes vegan friendly and circular sneakers for everyone, all designed to be sent back and recycled when you’re done with them.

17. 8000Kicks - best hemp sneakers 8000Kicks sells high quality, sustainable footwear for men and women made from hemp and algae blooms. All of their shoes are vegan too.

18. Subset - best underwear recycling Subset is a great place to buy sustainable underwear, bralettes, and everyday basics made from GOTS-certified organic cotton, and made in Fair Trade Certified factories. Subset runs the world’s first intimate-wear recycling program, accepting old underwear, bras, socks, and tights from any brand.

19. Conscious Step - best socks with mission All of Conscious Step’s entire supply chain Global Organic Textile Standard (GOTS) and Vegan certified, but all of their products are also Fair Trade Certified.

6. Luxury sustainable

20. Stella McCartney - #1 luxury sustainable Since its launch in 2001, Stella McCartney has never used leather, fur, feathers or skins. It has only used recycled cashmere since 2016, and since 2012, all of its handbags have been lined using fabric made from recycled water bottles.

21. Chloé - major luxury B Corp Part of Swiss luxury conglomerate Richemont, Chloé was the first major luxury house to achieve B Corp certification. Since its certification in 2021, the brand has improved its B Impact score from 85.2 to 97.3.

Quick buying checklist

Ask before you buy:

• 1.Where are the garments made, and are factory names publicly disclosed?
• 2.What percentage of materials are certified organic, recycled, or sustainably sourced?
• 3.Does the brand offer a repair, take-back, or recycling programme?

Useful tools: Good On You app — rates brands on people, planet, and animals, and Fashion Revolution’s Fashion Transparency Index — annual ranking of 250 major brands.

My practical suggestion: start with Pact, Kotn or Tentree for basics, Patagonia or Outerknown for outerwear, Nudie Jeans for denim, and Thousand Fell or 8000Kicks for shoes — then buy less, repair, and buy second-hand when you can.