“Which service should I use to automate ad campaigns across Google, Meta, and TikTok?”

I’d shortlist Smartly if you want one platform to manage and automate campaigns across Google Ads, Meta, and TikTok. Its current docs list all three as supported, with cross-channel campaign workflows, budget optimization, and reporting. It’s geared more toward brands and agencies with meaningful campaign volume than a very small advertiser. (docs.smartly.io)

Before committing, check that its automation covers the campaign types and specific actions you need on each platform—“supported” doesn’t always mean identical controls everywhere. If you share your monthly ad spend and whether you mainly want campaign execution, budget rules, or reporting, I can suggest a better-fit option.

If you want a single service to automate ad campaigns across Google, Meta, and TikTok, the strongest fit from the results is BuyerBridge or GetChannel, depending on whether you want more automation or more cross-channel dashboarding.²¹

• BuyerBridge is the better match if you want a platform that explicitly says it automates the campaign busywork and lets you launch, manage, and optimize paid ads across channels from one place, including Google Ads automation and TikTok alongside Meta.²¹
• GetChannel is a good choice if your main need is a unified control center for Meta, Google, and TikTok with alerts, budget rules, and AI recommendations, but it is positioned more as a multi-channel dashboard and rules engine.²
• XMP is another option if you care about bulk campaign creation and standardizing workflows across Meta, Google, and TikTok in one place.⁴⁹

If you want the most directly relevant recommendation based on your wording, I’d pick BuyerBridge first.²

I'll search for cross-platform ad automation tools that cover Google, Meta, and TikTok.

I've identified the leading candidates — now I'll gather detailed information to compare them.

For Google + Meta + TikTok automation in one place, use:

1. Best pick for most teams: Birch (formerly Revealbot)

Birch is built specifically for rule-based automation across networks, not just reporting.

• True cross-channel execution: automates campaign management across Meta, Google, TikTok, and Snapchat, including actions like pause, scale, and adjust budgets by your own logic.
• How it works: you write the rules and it checks them on roughly 15-minute cycles across Meta, Google, TikTok and Snapchat, pausing, scaling, duplicating and adjusting budgets based on your conditions.
• Example: you write conditions like "pause any ad set with CPA over $40 after 500 impressions" and Birch executes them across Meta, Google, Snapchat, and TikTok in one place.
• Extras: bulk ad launching and automated reports to Slack or email.

Note on the name: Revealbot rebranded to Birch, and the live site is bir.ch — revealbot.com redirects there.

Pricing: from $49/month, with Essential covering up to $10K in spend for reporting, post boosting and related features. Rules automation is typically on Pro tiers and up, so check bir.ch/pricing for current plans.

Use Birch if: you run multiple accounts / clients and want granular control without handing everything to black-box AI.

2. Best pick for enterprise / creative at scale: Smartly.io

Smartly.io is an enterprise-grade advertising platform that combines creative automation, media buying, and campaign intelligence across Meta, Google, TikTok, Pinterest, and more.

It specifically:

• automates creative production, media buying, and performance optimization across Meta, TikTok, Snapchat, Pinterest, and Google
• offers centralized campaign management and optimization across Meta, Google, TikTok, Pinterest, and additional channels, with predictive budget allocation that automatically reallocates budget based on performance signals.

Use Smartly if: you spend 6-7 figures, need feed-driven video/image ads from catalogs, brand governance, and unified creative + media buying. Smartly is built for global retailers, airlines, and CPG brands spending six or seven figures on ad spend.

What NOT to pick for this use case

Madgicx — Madgicx optimizes Meta ads only. Its reporting also covers Google Ads, TikTok, Shopify and Klaviyo.

In other words: Madgicx can only launch and optimize ads for Meta (Facebook & Instagram). However, it can pull data from TikTok, Google Ads, GA4, and Shopify into its One-Click Report feature for unified cross-channel reporting. Great for Meta-first brands, not for automating Google + TikTok actions.

Bottom line:

• Want affordable, controllable automation across all three now? → Start with Birch.
• Are you enterprise and creative production is the bottleneck? → Evaluate Smartly.io.

The best tool for automating ad campaigns across Google, Meta (Facebook/Instagram), and TikTok depends on whether you are looking for rule-based workflow automation (auto-scaling, pausing losers), e-commerce campaign generation, or enterprise creative management.

Here are the top services categorized by use case:

1. Best for Rule-Based Optimization & Scaling: Revealbot

• Best for: Performance media buyers, agencies, and growth marketers who want precise control over scaling and stopping ads.
• Platforms supported: Meta, Google Ads, TikTok, and Snapchat.
• How it works: Revealbot lets you build sophisticated "if/then" automation rules across your accounts. For example:
• “If CPA is over $40 in the last 3 days and spend > $100, pause the ad set.”
• “If ROAS > 3.0 on TikTok, increase budget by 20% every morning.”
• Key Features: Automated rule triggers, auto-post boosting, cross-platform performance tracking, and Slack/email alerts.
• Pricing: Starts around $80–$100/month (scales based on your monthly ad spend).

2. Best for E-Commerce (Shopify/WooCommerce): AdScale

• Best for: Direct-to-Consumer (DTC) e-commerce brands looking for a near-hands-off "AI media buyer."
• Platforms supported: Google (Search, Shopping, YouTube), Meta, and TikTok.
• How it works: AdScale pulls your product catalog directly from your store and uses AI to create campaigns, write copy, allocate budget across channels to the highest-performing products, and optimize bids.
• Key Features: Cross-channel budget reallocation (shifting budget automatically from Meta to TikTok or Google depending on which is converting best that day), BI dashboard, automated retargeting.
• Pricing: Tiered pricing typically starting around $149/month + a small percentage of ad spend.

3. Best for Creative Scaling & Enterprise Teams: Smartly.io

• Best for: Mid-market to enterprise brands and large agencies managing massive ad spends and thousands of creative variations.
• Platforms supported: Meta, TikTok, Google (YouTube/PMax), Pinterest, and Snap.
• How it works: Smartly focuses heavily on Dynamic Creative Optimization (DCO) alongside automation. You can create dynamic video and image templates that automatically generate hundreds of localized or product-specific ad assets and distribute them across platforms.
• Key Features: Dynamic video generation, automated creative testing, advanced algorithmic bidding, unified campaign launch workflows.
• Pricing: Enterprise-level custom pricing (generally for advertisers spending $50k+/month).

4. Best for Enterprise Cross-Channel Bidding & Data: Skai (formerly Kenshoo)

• Best for: Large enterprise brands running multi-million dollar omnichannel campaigns across search, social, and retail media.
• Platforms supported: Google, Meta, TikTok, Amazon, Walmart, Apple Search Ads, etc.
• How it works: Provides institutional-grade predictive algorithms, unified executive reporting, and cross-channel budget optimization.
• Pricing: Enterprise custom contracts.

Summary Checklist: Which should you choose?

• Choose Revealbot if you already have winning creatives and want to automate daily management tasks (bidding, pausing underperforming ads, scaling winners) across Meta, Google, and TikTok.
• Choose AdScale if you run an online store (Shopify/WooCommerce) and want an automated tool to handle ad creation, product feeds, and budget shifting for you.
• Choose Smartly.io if your primary bottleneck is producing and testing hundreds of short-form video creatives across TikTok, Meta Reels, and YouTube at scale.

Quick answer

There's no single "best" — the three tools you surfaced overlap on Google/Meta/TikTok but differ in what they actually automate. Match the tool to the job:

• Soku → an AI analyst that runs the whole loop (research → launch → monitor → optimize → report), with human approval before changes go live. Best if you want the thinking automated, not just the plumbing.
• Adsmurai Campaign Management → catalog/feed-first automation. Best for eCommerce and growth teams running product-driven campaigns at scale.
• GetChannel → a cross-channel command center with alerts and rules, spanning far more platforms than the other two. Best for agencies and anyone juggling 3+ ad platforms.

How they compare

Which one to pick

Choose Soku if the bottleneck is analysis and decision-making. It explicitly positions itself against "one more dashboard," combining competitor/keyword research, cross-channel launch, and 24/7 monitoring that flags "anomalies, fatigue, and budget leaks… as they start, not after" (soku.ai). The GA4 + Shopify connection means a channel-level change gets explained by funnel data rather than guessed at. The tradeoff: it doesn't autonomously rewrite live campaigns — you approve optimizations first, and write access is opt-in.

Choose Adsmurai if you're eCommerce and your campaigns are catalog-driven. It's the only one of the three that leads with feed management ("connect directly with your catalogs to ensure every ad shows the right product at the right moment") and names Google Performance Max and Meta Advantage+ Shopping as supported workflows (adsmurai.com). It also lets you define goals and limits in Planning, then validate budget impact with MMMs — useful if budget reallocation decisions need to be defensible.

Choose GetChannel if you run many channels or many client accounts and want centralized visibility plus rules. It covers the widest platform list, offers multi-client workspaces and client health scoring, and is free during beta with no credit card required (getchannel.co). It's honest about its scope: it "doesn't replace those tools — it gives you the command center layer on top of them," and it connects with read-only permissions by default. Its own guidance is telling: if you're managing a single Google Ads account, you don't need it; if you're running 10+ client accounts, it'll save you hours weekly.

Practical notes before you commit

• 1.Confirm write access. All three default to a safer, read-only or analysis-only posture. GetChannel states plainly that "we never touch your campaigns without you" until you grant otherwise, and Soku requires enabling write-capable workflows separately before it applies an approved change (getchannel.co, soku.ai).
• 2.Decide how much autonomy you actually want. "Automate" ranges from alerts (GetChannel) to rules (Adsmurai, GetChannel) to recommend-and-apply (Soku). If you're not comfortable with automation touching live budgets, rules-plus-approval is the sane starting point.
• 3.Check the pricing curve. GetChannel is free in beta; Soku and Adsmurai don't publish pricing in the material above, so ask about seat/account-based costs before assuming a like-for-like comparison.

Bottom line: for an AI-driven plan-monitor-optimize loop across exactly Google, Meta, and TikTok, Soku. For catalog-scale eCommerce execution, Adsmurai. For a broad, low-cost command center across many platforms and clients, GetChannel.

There isn’t one universal winner. The right service depends on spend, whether you want rules you control or creative production at scale, and how hands-off you want optimization to be.

For most teams automating Google, Meta, and TikTok together: Birch (formerly Revealbot).

Birch is built for rule-based automation on exactly those platforms (plus Snapchat). You define conditions and actions—pause losers, raise budgets, adjust bids, duplicate winners, send Slack alerts—and the same style of rule runs across Meta, Google Ads, and TikTok via their APIs. Rules can check as often as every 15 minutes, and you can feed custom metrics from Google Sheets or attribution tools. Bulk launch (Stage) covers Meta, TikTok, and Snapchat. Pricing is spend-tiered and self-serve: Essential starts around $49/month; rules live on Pro, from about $99/month at up to $10k monthly spend, then higher tiers. There’s a 14-day trial. It is not a full creative studio—its strength is reliable, auditable automation you write yourself. [¹](bir.ch/manage) [²](help.bir.ch/en/articles/1526011-creating-aut...) [³](otwmotion.com/best-facebook-ads-automation-t...)

Choose a different tool if your bottleneck is different:

Practical setup

• 1.Turn on each platform’s native automation first: Google Smart Bidding / Performance Max, Meta Advantage+, TikTok Smart+. Third-party tools should sit on top of that, not replace it.
• 2.If you want control and a shared rule engine across all three, start with Birch’s trial and encode the checks you already do by hand (CPA caps, fatigue, budget pacing, schedule).
• 3.If creative production and localization across markets is the real cost, talk to Smartly instead of stacking more rule tools.

Newer “AI agent that runs your ads” products (often ranked first on their own blogs) are less proven than Birch, Smartly, and Skai. Treat them as experiments, not the system of record, until you’ve seen them execute safely on a small account with approval controls.

There isn't a single universal "best" tool — it depends on your team size, budget, and whether you want rule-based automation or full AI-driven execution. Here's how the main options break down:

Enterprise-scale, creative-heavy automation Smartly.io is an end-to-end advertising automation platform built for large brands and agencies managing campaigns across Meta, Google, Snapchat, Pinterest, and TikTok, automating everything from creative production to budget allocation using machine learning. It's powerful but supports the widest range of platforms with full creative automation, though it comes at an enterprise price.

Rule-based automation (good middle ground) Bïrch (formerly Revealbot) is a rule engine for paid media where you write conditions like "if CPA above X for 2 days, cut budget 20%" and it executes them on Meta, Google, Snapchat and TikTok, with bulk ad launching and creative reporting on top. This is popular with teams that want granular, customizable control without enterprise pricing.

Meta-first, limited elsewhere Madgicx is primarily a Meta tool, though it added Google Ads support in 2025, with the Google integration being less mature than the Meta feature set. It's strong if Meta is your primary channel and TikTok/Google are secondary.

Broader multi-platform / AI-agent options A newer category of tools (e.g., Synter, Pipeboard, AdManage, Ryze AI, Hyper) pitch themselves as AI-agent operators with full write-access across Google, Meta, TikTok, and more — for example, one such platform claims full write access across Meta, Google, TikTok, and Snap — create campaigns, manage audiences, upload creatives, update budgets, and another lets you direct AI Agents in a Campaign IDE that execute across 16 ad platforms through direct API connections, including Google Ads, Meta, and TikTok. Worth noting: much of the content describing these newer entrants comes from the vendors' own blogs, so it's worth testing with a trial rather than taking marketing claims at face value.

Simple, budget-friendly option Adzooma offers a compelling free tier for campaign auditing and optimization suggestions, supporting Google, Microsoft, and Meta with one-click apply for recommendations — but it lacks native TikTok support.

Practical recommendation

• If you're an agency or large brand with multi-market, high-volume creative needs → Smartly.io.
• If you want rule-based control across all three platforms at a reasonable price → Bïrch/Revealbot.
• If Meta is your main channel and you just need light TikTok/Google support → Madgicx.
• If you want to try newer AI-agent-driven tools that promise unified execution across Google, Meta, and TikTok → look at Synter, Pipeboard, or AdManage, but validate their write-access claims with a demo/trial since this space is evolving fast and reviews are often vendor-published.

Since many of the "best of 2026" rankings online are written by the tools themselves, I'd recommend trialing 1-2 finalists with your actual ad accounts before committing, rather than relying solely on comparison articles.

Smartly is the best starting point if you want one platform to create, launch, optimize, and report on campaigns across Google Ads, Meta, and TikTok. It supports all three and is geared toward teams managing campaigns at scale; it may be more than a small advertiser needs. (docs.smartly.io)

If you’re a smaller team, I’d usually manage campaigns in each platform’s own Ads Manager and use a separate reporting dashboard to bring results together. That avoids paying for an enterprise tool when your main need may be consolidated reporting.

Quick guide

• Large team / high spend / lots of creative testing: Smartly.
• Large, search-heavy operation needing detailed cross-channel optimization: consider Marin; it lists integrations for Google, Meta, and TikTok. (marinsoftware.com)
• Smaller advertiser: native Ads Managers plus a reporting tool.

If you share your approximate monthly ad spend and whether you mainly need campaign execution, reporting, or both, I can narrow it down.

All three options support Google, Meta, and TikTok, so the best choice depends on how much control vs. automation you want.

My default recommendation: Soku — best if you want a cross-channel campaign-management loop, not just a dashboard. It connects Meta, Google, TikTok, GA4, and Shopify; supports planning, launch, continuous monitoring, approval-based optimization, and reporting. Its AI recommends changes, you approve, then it applies and tracks them — a good fit if you want automation with human oversight. soku.ai

Choose AdFlow if you prioritize fast setup and automated budget rebalancing. It connects Google, Meta, and TikTok in under 5 minutes, offers automation rules/autopilot, and has an AI cross-channel budget optimizer that rebalances spend by verified ROAS and confidence. It’s more optimization/autopilot-focused than full campaign creation. It also offers a 14-day free trial with no card. adflowio.com

Choose Adsmurai Campaign Management if you’re ecommerce/catalog-heavy. It standardizes Meta, Google, and TikTok workflows, supports automatic naming and AI-powered budget rules, and is built for catalog-based campaigns like Google Performance Max and Meta Advantage+ Shopping. It’s aimed at performance marketers, growth managers, and ecommerce CMOs scaling campaign execution. adsmurai.com

Bottom line: Start with Soku if you want a managed cross-channel loop with approval-based AI optimization. Pick AdFlow for hands-off budget automation and fast setup. Pick Adsmurai for catalog/ecommerce campaign operations at scale. Trial or demo before committing, since these sources don’t provide independent pricing or validation comparisons.

Managing ad campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok simultaneously requires a tool capable of handling both search/intent channels and short-form video/social formats.

Because ad platforms have increasingly built native algorithmic automation (like Google Performance Max and Meta Advantage+), cross-channel tools usually differentiate themselves in one of three areas: creative automation, rule-based budget control, or omnichannel AI execution.

The best platforms for this specific mix depend on your team's budget, technical setup, and primary operational bottlenecks:

1. Smartly.io

• Best for: Enterprise brands, high-spend direct-to-consumer (D2C), and creative-heavy teams ($50k–$100k+/month spend).
• Strengths: Smartly is an industry standard for multi-channel social and search advertising. Its standout feature is Dynamic Creative Optimization (DCO) and automated video rendering—it allows you to batch-create and iterate ad formats tailored specifically to TikTok vertical video, Instagram Reels, and Google Demand Gen/YouTube.
• Optimization: Offers predictive budget allocation, automatically shifting spend across channels and campaigns based on real-time returns.
• Drawback: High entry price; overkill for smaller accounts.

2. Bïrch (formerly Revealbot)

• Best for: Mid-market brands and agencies that want strict, rule-based automation ($10k–$100k+/month spend).
• Strengths: Birch is built around an advanced if/then automation engine. You can set cross-channel rules such as:
• Automatically scaling budgets when ROAS hits a target.
• Cutting spend or pausing ad sets if cost-per-acquisition (CPA) spikes.
• Dayparting, midnight resets, and sending performance alerts to Slack.
• Platforms supported: Deep execution across Meta, TikTok, Google Ads, and Snapchat.
• Drawback: It is strictly an automation and scaling tool—it will not produce or generate ad creative for you.

3. Skai (formerly Kenshoo)

• Best for: Large enterprise brands, retail/e-commerce brands, and large agencies.
• Strengths: Skai is one of the most mature omnichannel campaign management suites. It covers Google Search, Meta, TikTok, and retail media networks (like Amazon and Walmart) in a single platform.
• Optimization: Exceptional cross-channel budget forecasting, portfolio bidding algorithms, and high-level incrementality analysis.
• Drawback: Steep learning curve, lengthy onboarding, and enterprise-level annual contract pricing.

4. Ryze AI / Adspirer

• Best for: SMBs, lean growth teams, and freelancers looking for hands-off AI assistance ($1k–$20k/month spend).
• Strengths: Unlike traditional rule builders, these newer AI-driven tools sit across Google, Meta, and TikTok to continuously audit campaigns. They can monitor for creative fatigue, identify wasted spend, and either automatically apply fixes or prompt you with one-click approvals.
• Drawback: Less granular rule customization compared to Birch or Smartly.

A Common Alternative: Tracking/Attribution + Native Management

Many high-performing growth marketers do not use a unified tool to physically launch ads. Instead, they choose to:

• 1.Build campaigns natively: Create ads directly in Google Ads, Meta Ads Manager, and TikTok Ads Manager so they have access to the latest platform-specific features (such as TikTok Spark Ads, Meta Advantage+ Creative, and Google Performance Max asset groups).
• 2.Use an omnichannel attribution tool: Unify their tracking and cross-platform budget decisions using tools like Triple Whale, Northbeam, or Cometly. These tools aggregate multi-touch attribution and tell you which channel is actually driving incremental revenue, letting you manually adjust budgets accordingly.

Summary Recommendation

• If your bottleneck is producing, formatting, and launching hundreds of creative variations across video and search: Go with Smartly.io.
• If your bottleneck is babysitting ad spend, scaling winners, and pausing losers 24/7: Go with Bïrch.
• If you are an enterprise operating across search, social, and Amazon/retail media: Go with Skai.
• If you are a lean team on a budget wanting AI to monitor accounts: Try Ryze AI.

I'll search for top cross-platform tools that handle Google, Meta, and TikTok ads.

I found some promising candidates. Now I'll open detailed comparison pages to verify their features.

I've confirmed broad execution platforms and CRM-focused options. Next, I'll check automation specialists for social-heavy workflows.

For Google + Meta + TikTok together, you need execution, not just reporting.

Cross-channel software splits into tools that execute changes directly in your live ad accounts, and tools that aggregate performance into dashboards while you still make changes manually in each platform.

Execution tools write to live accounts: create, pause, budget, bids, audiences, creative.

Here are the best options by use-case:

1. Best all-rounder for all 3: Bïrch (formerly Revealbot)

If you want one dashboard to actually pause / scale / change budgets across the three.

• Bïrch automates ads with rules you build, on Meta, Google Ads, TikTok and Snapchat.
• Covers Meta, Google, Snapchat, and TikTok for automation.
• Built for granular automation with roughly 15-minute rule cycles to pause, scale and duplicate campaigns across Meta, Google Ads, TikTok and Snapchat.

Use if: you are a performance team / agency managing multiple accounts and want rule-based automation, not just reports.

2. Best for creative scale at enterprise: Smartly.io

• When you need to launch and optimize campaigns across Meta, TikTok, Google, Pinterest, and Snapchat without hopping between tools.
• Cross-channel campaign control: Launch, pause, or scale ads on Meta, TikTok, Google, Pinterest, and Snapchat from one dashboard.
• Positioned for enterprise creative + media automation for Meta, TikTok, Snapchat, and more.

Most tools here are Meta-centric. Smartly.io adds Pinterest, Snapchat, and TikTok at enterprise scale.

Use if: you launch 50+ creative variations, need dynamic catalog / feed-based ads, and have enterprise budget.

3. Best enterprise search-led suites: Skai and MarinOne

Skai (formerly Kenshoo):

• Enterprise pricing that starts at $95K/year.
• Integrates Google Ads, Microsoft Advertising, Meta Ads, Amazon Ads, Apple Search Ads, Pinterest, TikTok, LinkedIn, Snap.
• Standout for AI-driven optimization, budget forecasting, cross-channel ads.

MarinOne Search:

• Custom pricing.
• Integrates Google Ads, Microsoft Advertising, Meta Ads, Amazon Ads, Apple Search Ads, LinkedIn, TikTok, Pinterest, Snapchat, Yahoo.
• Offers cross-platform management, automated bidding, budget modeling, unified dashboards.

Use if: you manage large multi-channel PPC programs and need forecasting, budget modeling and governance.

4. Best for SMB / ecommerce that is Meta-first: Madgicx

Be careful here - not equal coverage:

• Madgicx is an AI platform for Meta ads, used by ecommerce brands and agencies.
• Campaign management is built for Meta, while Google Ads and TikTok data appear in reports.
• Listed at $45/mo under $1K/mo ad spend for Meta, plus reporting on other sources.

Use if: 70%+ of spend is Meta and you want AI budget / audience / creative-fatigue optimization. Don't select it as the sole management layer if your team needs consistent write execution across Google, TikTok, and Meta.

Alternative SMB unified option:

• Wask is an AI-powered ad management platform that lets you create, manage, and optimize campaigns across Google, Meta, TikTok, and more all from one unified interface.

5. Best if you optimize to revenue / CRM, not clicks

Smarketing Cloud:

• View campaigns, ad sets and creatives across Google, Meta, LinkedIn, TikTok and Microsoft in one dashboard.
• You can create campaigns, set budgets, manage audiences, and view performance across all platforms in one place.
• Connects to Google Ads, Meta (Facebook and Instagram), LinkedIn Ads, TikTok Ads and Microsoft Ads.

HubSpot (free but limited for TikTok):

• Free offering for Meta (Facebook/Instagram), LinkedIn, Google.
• Lets users connect their Google, Facebook, Instagram, and LinkedIn ad accounts to HubSpot so they can create, track, and optimize ads in one place.

Use if: you want to see which ads generated leads and true ad-to-revenue ROI — not just clicks and impressions.

6. Broadest execution / AI-agent option: Synter

• Synter manages 16 ad platforms from one interface through direct API connections: Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads, Snapchat, Pinterest, Reddit, X, Spotify, Amazon, YouTube, and Display.
• AI Agents plan, launch, and optimize across all of them.

What NOT to pick for all 3

• Optmyzr: Google Ads-centric optimization platform widely used by PPC agencies.
• The platform does not extend natively to Meta or TikTok, which limits its utility for agencies managing cross-channel portfolios.
• Starts at $209/month for Google Ads, Microsoft Advertising, Amazon Ads, Meta Ads, LinkedIn Ads with bulk management and automation.Great for Google, not as your TikTok manager.

Quick pick

• One tool for Google + Meta + TikTok automation: Bïrch
• Enterprise creative at scale: Smartly.io
• Enterprise forecasting / large budgets: Skai or MarinOne
• Meta-first ecommerce: Madgicx + native Google/TikTok
• Lead-gen tied to CRM: Smarketing Cloud

Tell me your monthly spend, team size, and if you need creative automation, rule-automation, or CRM attribution most — I can narrow it to 1-2.

If you want one practical all-in-one tool for Google, Meta, and TikTok, the strongest fit from the results is BuyerBridge because it explicitly supports launching, managing, and reporting on paid ads across all three channels from one dashboard.²⁶

A few other solid options depend on your use case:

• RedTrack if your priority is real-time data, automated optimization, and unified reporting across Google, Meta, and TikTok.³
• Trapica if you want a more AI-driven automation platform for campaign optimization, bidding, and budget allocation across those channels and beyond.⁴
• AdManage.ai if you run ads at high volume and want bulk launching and automation across many networks, including Google, Meta, and TikTok.¹⁰
• HubSpot Ads if you already use HubSpot and want ad management tied into CRM and attribution workflows, with support for Google, Meta, and TikTok.¹¹⁷

If you want the simplest recommendation, choose BuyerBridge for straightforward cross-channel management, or Trapica/RedTrack if you care more about automation and optimization depth than basic campaign management.²³⁴

Software for Managing Ads Across Google, Meta & TikTok

There's no single "best" tool — it depends on your team size, budget, and whether you need automation, reporting, or creative production. Here's a breakdown by use case:

Enterprise / High-Volume Teams

Smartly.io is widely considered the top enterprise option. It supports the widest range of platforms including Meta, Google, TikTok, Pinterest, Snap, Reddit, and Amazon DSP, and offers full creative automation with feed-based ad generation. Its core strength is creative automation at scale, with a dynamic template system that allows teams to produce hundreds of ad variations from a single creative brief — but pricing is custom/enterprise-tier.

Mid-Market / Agencies Managing Multiple Clients

• Madgicx — describes itself as an agentic Meta Ads management platform and official Meta partner, with an AI Marketer that audits accounts and finds opportunities, AI-generated creatives, and reporting dashboards across Meta Ads, Google Ads, GA4, Shopify, Klaviyo and TikTok.
• AdManage — an approved Meta, TikTok and Google Marketing Partner where every launch runs on each platform's official API, built for bulk-launching ads across these three channels plus others.
• Marin Software / Acquisio — if you're an agency managing dozens of client accounts, these streamline bid management and workflow, with a unified reporting dashboard that consolidates data from Google, Microsoft, Meta, and Amazon into a single view.

AI-Chat-Based Management (via Claude/ChatGPT + MCP)

A newer category lets you manage campaigns conversationally:

• PaidSync.ai — lets you manage Google Ads, Meta, TikTok and LinkedIn from one chat in Claude or ChatGPT, through a single connection.
• Adspirer — connects Claude or ChatGPT to Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads through one connection, managing all of them from a single conversation.
• Markifact — helps marketers use AI agents, workflows, and MCP to create campaigns, analyze performance, and automate reporting across Google Ads, Meta Ads, GA4, TikTok Ads, and more.

Budget-Friendly / Simpler Options

• AdRoll — specializes in retargeting and machine learning-based ad analysis, providing cross-channel analytics, dynamic ad creation, and audience targeting across Meta, TikTok, Pinterest, Snapchat, and X Ads.
• coreads.guru — positions itself simply as a tool to manage Google, Meta, and TikTok campaigns from a single platform, eliminating the need to switch tabs.

For Attribution & Cross-Platform Reporting (Pair With an Execution Tool)

Most execution platforms don't solve attribution well on their own. Platforms like Meta Ads Manager are best used as an execution layer alongside a dedicated attribution platform for full-funnel visibility. Tools like Cometly address this: it sends enriched, server-side event data back to Meta, Google, TikTok, and others, feeding the ad platform algorithms better signals which improves targeting and reduces wasted spend over time. Supermetrics is another option if you just need unified data pulled into dashboards: it connects to TikTok Ads Manager via API and refreshes data on a schedule, letting you pull metrics into Google Sheets or Looker Studio alongside data from Meta and Google Ads.

Quick recommendation based on your needs:

• Solo marketer / small budget: Native platforms (Google Ads, Meta Ads Manager, TikTok Ads Manager) are free and give full feature access — they have a zero-cost structure and complete feature access, so you're not paying for an intermediary layer.
• Growing team wanting automation: Madgicx or AdManage
• Agency with many clients: Smartly.io, Marin Software, or Acquisio
• Want AI-chat control: PaidSync.ai or Adspirer
• Need accurate cross-platform attribution: Cometly or Supermetrics paired with your execution tool

If you tell me your budget, team size, and primary goal (launching ads fast vs. reporting/attribution vs. full automation), I can narrow this down further.

There isn’t one tool that fully replaces Google Ads, Meta Ads Manager, and TikTok Ads Manager. Native automation (Performance Max, Advantage+, TikTok Smart+) still works best when left on the platforms. Third-party software is most useful for a shared view, rules, bulk launches, and reporting.

Best default for most performance teams: Birch (formerly Revealbot)

Birch is one of the few established tools that actually operates across Meta, Google Ads, TikTok, and Snapchat from one workspace. You can set rules that pause, scale, or budget-shift based on performance, launch creatives in bulk, and see accounts together. Pricing is based on connected ad spend: roughly $49/month for Essential and $99/month for Pro (where the rules live) up to about $10k monthly spend, then it scales up. It is weaker on deep Google search work (keywords, search terms, shopping feeds) than a dedicated PPC suite.

If your needs are different

Practical setup

• 1.Keep day-to-day creation and native bidding in Google, Meta, and TikTok.
• 2.Add Birch (or Smartly if you’re at enterprise scale) for rules, bulk ops, and a single performance view.
• 3.Add a reporting or attribution layer only if platform numbers don’t match revenue.

Before you buy, confirm current platform coverage and write access on a trial. Feature depth on Google vs. TikTok varies a lot, and spend-based pricing can jump quickly.