“Which travel agency should I use to book my next trip?”

Here’s the short answer first, then I can tailor it to you.

• Complex or special trips (multi‑country, safaris, honeymoons, groups): Use a vetted human advisor. Start with ASTA’s “Find a Travel Advisor” to match by destination or niche. You’ll get advocacy if plans change and access to preferred hotel/cruise perks. (asta.org)
• Cruises or bundled packages and you’re a Costco member: Costco Travel is often a value play thanks to member extras (e.g., digital shop cards) and Executive 2% rewards on qualifying travel. Compare their package price against the cruise line/direct hotel to confirm. (costco-travel-us-mbr.custhelp.com)
• Simple trips (a straightforward flight or a chain hotel): Search broadly but book direct with the airline/hotel for the smoothest service if things go wrong; use Google Flights or similar for comparison. (nerdwallet.com)
• Online travel agencies (Booking, Expedia, etc.): Good for comparing options and some bundle savings, but support can be slower in disruptions; customer satisfaction dipped in 2025 and ticked up slightly in 2026—so weigh convenience vs. post‑sale help. (theacsi.com)
• Using credit card portals (Chase, Amex, Capital One): Book here mainly when you want to pay with points or to trigger portal credits; elite hotel benefits and change policies can be weaker than booking direct. (travelandleisure.com)

If you share a few details, I’ll recommend the best fit:

• Where and when are you going?
• Flights only, hotel only, cruise, or full package?
• Any memberships (Costco, AAA) or travel cards/points you want to use?
• Preference for lowest price, best perks, or strongest after‑sales support?