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Google vs ChatGPT: search engine market share
Google still accounts for 89.9% of search engine referrals worldwide as of September 2026, followed by Bing (5.3%) and Yahoo! (1.4%). In the same month ChatGPT accounts for 80.5% of AI chatbot referrals. These are two different measures: one is a share among search engines, the other a share among chatbots, so they cannot be added together or compared point for point.
By Essentras Editorial Team. Data: StatCounter Global Stats. Figures and sentences on this page are computed from the data at every refresh.
Updated October 13, 2026. Data through September 2026.
October 2026 is still in progress (13 days in). It is shown separately as month to date and is not used in headline figures.
What this measures. Share of search engine referrals: of all website visits that arrive from a search engine, the percentage that came from each one. It measures traffic sent to websites. It is not a count of searches or users. Share of AI chatbot referrals: of all website visits that arrive from an AI chatbot, the percentage that came from each assistant. It measures traffic sent to websites. It is not a count of users.
Search engine market share
Share of search engine referrals worldwide, September 2026, all devices. Change is in percentage points.
| Rank | Search engines | Share | vs 1 month ago | vs 3 months ago | vs 12 months ago |
|---|---|---|---|---|---|
| 1 | 89.9% | -1.1 | -1.3 | -0.4 | |
| 2 | Bing | 5.3% | +0.7 | +0.6 | +1.2 |
| 3 | Yahoo! | 1.4% | +0.1 | +0.1 | -0.1 |
| 4 | Yandex | 1.3% | +0.3 | +0.5 | -0.3 |
| 5 | DuckDuckGo | 0.7% | 0.0 | +0.1 | -0.1 |
| 6 | Baidu | 0.4% | -0.2 | 0.0 | -0.3 |
Google, Bing and the other search engines, month by month
Share of search engine referrals worldwide, January 2025 to October 2026.
- Bing
- Yandex
- Yahoo!
- Baidu
- DuckDuckGo
Everyone except Google, on a scale of their own
Dashed line: October 2026, month to date. Provisional until the month closes.
View data table
| Month | Bing | Yandex | Yahoo! | Baidu | DuckDuckGo | |
|---|---|---|---|---|---|---|
| Oct 26 month to date | 91.1% | 4.8% | 1.1% | 1.2% | 0.4% | 0.7% |
| Sep 26 | 89.9% | 5.3% | 1.3% | 1.4% | 0.4% | 0.7% |
| Aug 26 | 91.0% | 4.6% | 1.0% | 1.2% | 0.6% | 0.7% |
| Jul 26 | 91.3% | 4.5% | 1.0% | 1.2% | 0.5% | 0.7% |
| Jun 26 | 91.3% | 4.7% | 0.8% | 1.3% | 0.4% | 0.7% |
| May 26 | 90.5% | 5.0% | 1.0% | 1.4% | 0.5% | 0.7% |
| Apr 26 | 90.0% | 5.1% | 1.2% | 1.5% | 0.5% | 0.7% |
| Mar 26 | 89.9% | 5.1% | 1.3% | 1.5% | 0.5% | 0.8% |
| Feb 26 | 90.0% | 5.0% | 1.3% | 1.4% | 0.6% | 0.8% |
| Jan 26 | 89.9% | 4.4% | 1.9% | 1.4% | 0.7% | 0.7% |
| Dec 25 | 90.8% | 4.0% | 1.6% | 1.3% | 0.7% | 0.8% |
| Nov 25 | 90.0% | 4.2% | 2.2% | 1.4% | 0.7% | 0.9% |
| Oct 25 | 90.0% | 4.3% | 1.9% | 1.5% | 0.7% | 0.9% |
| Sep 25 | 90.4% | 4.1% | 1.7% | 1.5% | 0.8% | 0.9% |
| Aug 25 | 89.9% | 3.9% | 2.2% | 1.5% | 0.8% | 0.9% |
| Jul 25 | 89.5% | 4.0% | 2.2% | 1.5% | 0.7% | 1.0% |
| Jun 25 | 89.5% | 4.0% | 2.4% | 1.4% | 0.7% | 0.9% |
| May 25 | 89.6% | 4.0% | 2.5% | 1.3% | 0.7% | 0.8% |
| Apr 25 | 89.7% | 3.9% | 2.5% | 1.3% | 0.7% | 0.8% |
| Mar 25 | 89.7% | 4.0% | 2.5% | 1.3% | 0.6% | 0.8% |
| Feb 25 | 90.2% | 4.0% | 2.3% | 1.3% | 0.7% | 0.7% |
| Jan 25 | 89.8% | 3.9% | 2.7% | 1.3% | 0.7% | 0.7% |
AI chatbots over the same months
Share of AI chatbot referrals worldwide, April 2025 to October 2026. This is a share among chatbots, not a count of AI traffic.
- ChatGPT
- Gemini
- Perplexity
- Microsoft Copilot
- Claude
- DeepSeek
Dashed line: October 2026, month to date. Provisional until the month closes.
View data table
| Month | ChatGPT | Gemini | Perplexity | Microsoft Copilot | Claude | DeepSeek |
|---|---|---|---|---|---|---|
| Oct 26 month to date | 70.2% | 17.4% | 9.0% | 2.0% | 1.4% | 0.0% |
| Sep 26 | 80.5% | 10.9% | 5.8% | 1.8% | 1.0% | 0.0% |
| Aug 26 | 79.4% | 10.9% | 4.3% | 2.8% | 2.5% | 0.0% |
| Jul 26 | 77.9% | 9.9% | 5.9% | 3.1% | 3.2% | 0.0% |
| Jun 26 | 76.9% | 8.0% | 7.9% | 3.5% | 3.7% | 0.0% |
| May 26 | 79.1% | 7.0% | 7.7% | 3.2% | 3.0% | 0.0% |
| Apr 26 | 76.9% | 9.0% | 7.7% | 3.8% | 2.7% | 0.0% |
| Mar 26 | 78.2% | 8.7% | 7.1% | 3.2% | 2.9% | 0.0% |
| Feb 26 | 80.0% | 7.5% | 7.9% | 3.3% | 1.4% | 0.0% |
| Jan 26 | 80.5% | 7.2% | 7.9% | 3.5% | 0.9% | 0.0% |
| Dec 25 | 79.7% | 4.7% | 10.8% | 3.6% | 1.1% | 0.0% |
| Nov 25 | 81.8% | 3.0% | 11.1% | 3.1% | 1.1% | 0.0% |
| Oct 25 | 81.4% | 3.0% | 11.1% | 3.5% | 1.0% | 0.0% |
| Sep 25 | 81.1% | 2.8% | 10.9% | 4.0% | 1.0% | 0.2% |
| Aug 25 | 80.9% | 2.2% | 8.1% | 5.2% | 0.9% | 2.7% |
| Jul 25 | 82.7% | 2.2% | 8.0% | 4.6% | 0.9% | 1.6% |
| Jun 25 | 79.9% | 2.2% | 11.0% | 4.8% | 1.1% | 1.0% |
| May 25 | 79.8% | 2.0% | 11.8% | 5.2% | 0.5% | 0.8% |
| Apr 25 | 84.2% | 2.3% | 12.1% | 0.2% | 0.3% | 0.9% |
Side by side, month by month
The two groups of columns are separate measures from the same source. Read each group on its own.
| Month | Search engine referral share | AI chatbot referral share | ||
|---|---|---|---|---|
| Bing | ChatGPT | Gemini | ||
| Oct 26 month to date | 91.1% | 4.8% | 70.2% | 17.4% |
| Sep 26 | 89.9% | 5.3% | 80.5% | 10.9% |
| Aug 26 | 91.0% | 4.6% | 79.4% | 10.9% |
| Jul 26 | 91.3% | 4.5% | 77.9% | 9.9% |
| Jun 26 | 91.3% | 4.7% | 76.9% | 8.0% |
| May 26 | 90.5% | 5.0% | 79.1% | 7.0% |
| Apr 26 | 90.0% | 5.1% | 76.9% | 9.0% |
| Mar 26 | 89.9% | 5.1% | 78.2% | 8.7% |
| Feb 26 | 90.0% | 5.0% | 80.0% | 7.5% |
| Jan 26 | 89.9% | 4.4% | 80.5% | 7.2% |
| Dec 25 | 90.8% | 4.0% | 79.7% | 4.7% |
| Nov 25 | 90.0% | 4.2% | 81.8% | 3.0% |
| Oct 25 | 90.0% | 4.3% | 81.4% | 3.0% |
| Sep 25 | 90.4% | 4.1% | 81.1% | 2.8% |
| Aug 25 | 89.9% | 3.9% | 80.9% | 2.2% |
| Jul 25 | 89.5% | 4.0% | 82.7% | 2.2% |
| Jun 25 | 89.5% | 4.0% | 79.9% | 2.2% |
| May 25 | 89.6% | 4.0% | 79.8% | 2.0% |
| Apr 25 | 89.7% | 3.9% | 84.2% | 2.3% |
Between April 2025 and September 2026, Google's share of search engine referrals moved from 89.7% to 89.9% (+0.2 points), while ChatGPT's share of AI chatbot referrals moved from 84.2% to 80.5% (-3.7 points). The first is a share among search engines and the second a share among chatbots.
Why these numbers cannot be added up
Search engine market share is the share of website referrals that came from each search engine. AI chatbot market share is the share of website referrals that came from each AI chatbot. Each set of shares adds up to 100% on its own. They are two separate pies.
StatCounter publishes shares, not volumes. Neither measure says how many visits search engines or chatbots send in total, so this page cannot tell you how fast AI referral traffic is growing, only how the chatbots divide it between themselves.
A falling Google share would mean other search engines gained a larger share of search engine referrals. It would not by itself mean people moved to ChatGPT. ChatGPT does not appear among the search engine columns in StatCounter's search engine data.
By region
Google and Bing share of search engine referrals, and the largest AI chatbot, September 2026. Select a region for its AI chatbot breakdown.
| Region | Bing | Largest AI chatbot | |
|---|---|---|---|
| Worldwide | 89.9% | 5.3% | ChatGPT 80.5% |
| United States | 85.2% | 9.9% | ChatGPT 74.9% |
| Europe | 89.0% | 5.4% | ChatGPT 78.8% |
| United Kingdom | 91.4% | 6.1% | ChatGPT 79.8% |
| India | 96.7% | 1.9% | ChatGPT 77.3% |
| Brazil | 88.4% | 9.6% | ChatGPT 76.5% |
| Germany | 87.8% | 6.5% | ChatGPT 78.9% |
| France | 88.1% | 5.5% | ChatGPT 79.0% |
| Spain | 93.8% | 3.5% | ChatGPT 77.6% |
| Italy | 87.3% | 6.0% | ChatGPT 69.6% |
| Poland | 89.6% | 7.4% | ChatGPT 80.6% |
| Canada | 85.3% | 10.1% | ChatGPT 71.1% |
| Australia | 87.9% | 9.2% | ChatGPT 78.1% |
| United Arab Emirates | 93.5% | 3.9% | ChatGPT 80.7% |
| Saudi Arabia | 94.6% | 3.7% | ChatGPT 74.7% |
| Mexico | 88.0% | 9.5% | ChatGPT 70.9% |
| Japan | 59.1% | 31.6% | ChatGPT 74.1% |
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Download CSV: Google, Bing, WorldwideAI Market Share: ChatGPT, Gemini, Claude and Every Major AI ChatbotChatGPT
Data: StatCounter Global Stats, Search Engine Market Share, licensed CC BY-SA 3.0. Derived tables and charts on this page are shared under CC BY-SA 3.0. StatCounter CC BY-SA 3.0
About this data
Published by the Essentras Editorial Team. First published October 13, 2026; data last refreshed October 13, 2026. The latest complete month is September 2026. Every number is computed from StatCounter Global Stats (CC BY-SA 3.0) or taken by hand from a dated primary source linked beside it. If you spot an error, tell us and we will correct it and note the change. About Essentras
FAQ
Google vs ChatGPT: frequently asked questions
Is ChatGPT replacing Google?▾
Not in this data. Google's share of search engine referrals was 89.9% as of September 2026, against 89.7% in April 2025, a change of +0.2 points. Shares do not show volume, and ChatGPT is not part of the search engine measure, so this data cannot show a shift in how many people use each. What it does show is that Google remains by far the largest source of search engine referrals.
What is Google's market share?▾
Google accounts for 89.9% of search engine referrals worldwide as of September 2026, across all devices (StatCounter Global Stats). It ranges by region, from 59.1% in Japan to 96.7% in India among the regions tracked here.
What is Bing's market share?▾
Bing accounts for 5.3% of search engine referrals worldwide as of September 2026 (StatCounter Global Stats). Among the regions tracked here it is highest in Japan at 31.6%.
Is ChatGPT a search engine?▾
Whether to call ChatGPT a search engine is a question of definition. In StatCounter's data it is not counted as one: search engines and AI chatbots are two separate measures, and ChatGPT appears only in the AI chatbot measure, where it holds 80.5% of referrals as of September 2026.
Can I add AI chatbot share and search engine share together?▾
No. Each set of shares adds up to 100% within its own group, and neither gives a volume. A 70% share among chatbots and a 90% share among search engines describe different groups of traffic and cannot be combined.
How often is this updated?▾
Data is re-checked every 2 days. StatCounter publishes monthly and the previous month closes in the first days of the next.
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