The News Leader

newsleader.com

DA 62Domain Authority: 62/100 · strongMoz’s 0 to 100 score for how strongly a site performs in search. Higher means Google ranks it and AI tools are likelier to cite it.DR 70Domain Rating: 70/100 · very strongAhrefs’s 0 to 100 score for how strongly a site performs in search. Higher means Google ranks it and AI tools are likelier to cite it.· US Est. 1995 Blocks AI crawlers

NewsLeader.com is the digital home of The News Leader, delivering local reporting for Staunton , with coverage across Waynesboro and Augusta County in Virginia—featuring daily news, sports, obituaries and a full eNewspaper.

$2,167· 1-2 Weeks

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We get you published, or your money back A live URL and screenshot for every order. Price in the open

Want to publish an article on The News Leader? This page shows exactly what a placement on The News Leader costs, its domain authority and monthly reach, how fast it goes live, and whether the article is citable by AI tools like ChatGPT and Perplexity. Order directly through Essentras with a money-back guarantee if we don't publish.

Placement fee

$2,167

1-2 Weeks

Order this placement →

We get you published, or your money back

Refund if we miss the window No credit card to browse

Topic focus

General News

Audience

About 294,810 monthly visitors, a general readership.

Language: English

Region: US · Virginia; United States

Content mix

No coverage data

Editorial policy

Disclosure: None

Indexed: YES

SEO authority & reach

How easily The News Leader ranks on Google and gets surfaced by AI search. Scores run 0 to 100 (higher is better); data from Moz, SEMrush, Ahrefs and Tranco. Hover any metric for what it means.

Domain AuthorityMoz's 0 to 100 score predicting how well this site ranks on Google. 90+ is elite.

62/100

Moz

Authority ScoreSEMrush's 0 to 100 overall strength rating, built from backlinks, traffic and trust.

47/100

SEMrush

Organic visits / moEstimated visitors per month who arrive from Google search.

153k

Search-driven

Global rankWorldwide traffic rank from Tranco. Lower is bigger (#1 = most visited site).

#120,683

Tranco

AI search visibility

Blocked from AI answers

The News Leader blocks the crawlers that power live AI answers, so a placement here is unlikely to be surfaced or cited by ChatGPT, Perplexity, Claude or Google AI Overviews — even though it still carries human and SEO authority.

Cited in AI answers · what drives AI reach

ChatGPT Search

ChatGPT (browsing)

Claude

Google AI Overviews / Gemini

Perplexity

Apple Intelligence

Used for AI model training · secondary; blocking these doesn't stop citation

OpenAI (training)blocked

Anthropic (training)blocked

Anthropic (legacy)blocked

TikTok / Doubaoblocked

Common Crawlblocked

Meta AIblocked

Amazonblocked

Parsed live from robots.txt. Reflects the publisher's stated AI-crawler policy.

Targeting AI citation? Try these instead.

The News Leader blocks the AI answer engines. These comparable outlets are AI-open, so a placement can be cited by ChatGPT, Perplexity and Google AI Overviews.

Apple News (Syndication from Grit Daily)

DA 99 · $1,500

Medium

DA 95 · $250

Business Insider Africa

DA 94 · $1,667

Social profiles (2)

newsleaderStauntonnativeads

Example placement

Domain, authority & technical details

Founded1904

Domain registered1995 · GoDaddy Corporate Domains, LLC

Global rank (Tranco)#120,683

Ad partners (ads.txt)133

WikipediaView entry ↗

Money-back guarantee

Pay upfront. If we don't publish, you get a full refund.

Window-backed

Refund if we miss the turnaround shown above.

Price in the open

What you see is the price. No quote forms.

Proof, not promises

A live URL and screenshot for every order.

Frequently asked questions

How do I get published on The News Leader?

Add The News Leader to your cart on Essentras and check out. We handle editorial coordination and placement, with a money-back guarantee if we don't publish.

How much does a placement on The News Leader cost?

A placement on The News Leader costs $2,167. Every price is shown up front, with no hidden fees or agency retainer.

Can you pay to get published on The News Leader?

Yes. Essentras lets you order a sponsored placement on The News Leader at a transparent, fixed price with full disclosure compliance, backed by a money-back guarantee if we don't publish.

How long until my article is live on The News Leader?

Typical turnaround is 1-2 Weeks. The exact window is shown on the listing, and you get a refund if we miss it.

What is the Domain Authority (DA) of The News Leader?

The News Leader has a Domain Authority of 62 and a Domain Rating of 70. Both are 0 to 100 authority scores (Moz and Ahrefs); higher means more reach and ranking power.

Is the link from The News Leader dofollow?

The link policy varies for The News Leader. Check the listing for the current do-follow or no-follow status.

Will a placement on The News Leader be seen by AI tools like ChatGPT?

The News Leader blocks one or more major AI crawlers in its robots.txt, so a placement here is less likely to be surfaced or cited by AI assistants.

What topics does The News Leader cover?

The News Leader publishes on General News, among others.

Do I have to write the article myself?

Your choice. Upload your own article, or have our editorial team write it. Either way we handle publisher coordination, editorial review and disclosure compliance.

Is a placement on The News Leader worth it?

If The News Leader reaches your audience, a placement builds credibility, referral traffic and search authority, and can be cited by AI assistants. With a fixed price and pay-on-delivery, there is no agency retainer and no risk.