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USA Today

(250,000 Impressions)
usatoday.com
DA 94DR 92· US Est. 1994 Blocks AI crawlers
$8,653· 2-4 Weeks
We get you published, or your money back A live URL and screenshot for every order. Price in the open

Want to publish an article on USA Today (250,000 Impressions)? This page shows exactly what a placement on USA Today (250,000 Impressions) costs, its domain authority and monthly reach, how fast it goes live, and whether the article is citable by AI tools like ChatGPT and Perplexity. Order directly through Essentras with a money-back guarantee if we don't publish.

Placement fee
$8,653
2-4 Weeks
We get you published, or your money back
Refund if we miss the window No credit card to browse

Included with every placement

$348 of extras, at no extra cost

  • Custom article writing $200 value

    We write the article for this outlet. Agencies bill 50 to 200 for this alone.

  • Editorial review and draft approval Included

    You approve the draft before anything goes live, and edits are included.

  • Live-link monitoring $99 value

    We re-check your placement on a schedule and re-place it free if it stops resolving.

  • Screenshot proof and live link Included

    A dated screenshot and the live URL on delivery, so the coverage is provable later.

  • "As Seen On" badge kit Free

    A copy-paste badge for your own site, each logo linking to your published article.

  • The Authority Playbook $49 value

    Our 2026 guide to being cited by AI assistants and trusted by readers.

Every figure here is a price we actually charge for the service on its own. Nothing is added at checkout.

Already featured in USA Today? Build your free “As Seen On” badge →

Topic focus

General News

Audience

About 105,088,843 monthly visitors, a general readership.

Language: English
Region: US

Content mix

No coverage data

Editorial policy

Disclosure: None
Indexed: YES
No declared restrictions

SEO authority & reach

How easily USA Today ranks on Google and gets surfaced by AI search. Scores run 0 to 100 (higher is better); data from Moz, SEMrush, Ahrefs and Tranco. Hover any metric for what it means.

73
Overall quality73/100 · Very strong

Our single blended read on authority, traffic and editorial signal: how much weight a placement here actually carries.

Domain Authority
94/100
Moz
Authority Score
96/100
SEMrush
Organic visits / mo
22.4M
Search-driven
Ranking keywords
10.5M
Top 100 US
Traffic value
$18.8M
PPC equiv / mo
Backlinks
97.2M
Total
Ref. domains
640k
Unique
Global rank
#547
Tranco

AI search visibility

Blocked from AI answers

USA Today blocks the crawlers that power live AI answers, so a placement here is unlikely to be surfaced or cited by ChatGPT, Perplexity, Claude or Google AI Overviews, even though it still carries human and SEO authority.

Cited in AI answers · what drives AI reach
ChatGPT Search
ChatGPT (browsing)
Claude
Google AI Overviews / Gemini
Perplexity
Apple Intelligence
Used for AI model training · secondary; blocking these doesn't stop citation
OpenAI (training)blocked
Anthropic (training)blocked
Anthropic (legacy)blocked
TikTok / Doubaoblocked
Common Crawlblocked
Meta AIblocked
Amazonblocked

Parsed live from robots.txt. Reflects the publisher's stated AI-crawler policy.

Targeting AI citation? Try these instead.

USA Today (250,000 Impressions) blocks the AI answer engines. These comparable outlets are AI-open, so a placement can be cited by ChatGPT, Perplexity and Google AI Overviews.

Apple News (Syndication from Grit Daily)
DA 99 · $1,500
Medium
DA 95 · $97
Business Insider Africa
DA 94 · $1,667

Example placement

USA Today (250,000 Impressions) example
Domain, authority & technical details
Founded1982
Domain registered1994 · GoDaddy Corporate Domains, LLC
Global rank (Tranco)#547
Ad partners (ads.txt)134
WikipediaView entry ↗
Profile last updated Jun 8, 2026 · Enrichment v2
Money-back guarantee

Pay upfront. If we don't publish, you get a full refund.

Window-backed

Refund if we miss the turnaround shown above.

Price in the open

What you see is the price. No quote forms.

Proof, not promises

A live URL and screenshot for every order.

Frequently asked questions

How do I get published on USA Today?
Add USA Today to your cart on Essentras and check out. We handle editorial coordination and placement, with a money-back guarantee if we don't publish.
How much does a placement on USA Today cost?
A placement on USA Today costs $8,653. Every price is shown up front, with no hidden fees or agency retainer.
Can you pay to get published on USA Today?
Yes. Essentras lets you order a sponsored placement on USA Today at a transparent, fixed price with full disclosure compliance, backed by a money-back guarantee if we don't publish.
How long until my article is live on USA Today?
Typical turnaround is 2-4 Weeks. The exact window is shown on the listing, and you get a refund if we miss it.
What is the Domain Authority (DA) of USA Today?
USA Today has a Domain Authority of 94 and a Domain Rating of 92. Both are 0 to 100 authority scores (Moz and Ahrefs); higher means more reach and ranking power.
Is the link from USA Today dofollow?
The link policy varies for USA Today. Check the listing for the current do-follow or no-follow status.
Will a placement on USA Today be seen by AI tools like ChatGPT?
USA Today blocks one or more major AI crawlers in its robots.txt, so a placement here is less likely to be surfaced or cited by AI assistants.
What topics does USA Today cover?
USA Today publishes on General News, among others.
Do I have to write the article myself?
Your choice. Upload your own article, or have our editorial team write it. Either way we handle publisher coordination, editorial review and disclosure compliance.
Is a placement on USA Today worth it?
If USA Today reaches your audience, a placement builds credibility, referral traffic and search authority, and can be cited by AI assistants. With a fixed price and pay-on-delivery, there is no agency retainer and no risk.

Ready to publish on USA Today (250,000 Impressions)?

$8,653 placement · 2-4 Weeks · DA 94

We get you published, or your money back Refund if we miss the window
$8,653
2-4 Weeks