Variety

(400,000 Impressions)

variety.com

DA 93Domain Authority: 93/100 · eliteMoz’s 0 to 100 score for how strongly a site performs in search. Higher means Google ranks it and AI tools are likelier to cite it.DR 91Domain Rating: 91/100 · eliteAhrefs’s 0 to 100 score for how strongly a site performs in search. Higher means Google ranks it and AI tools are likelier to cite it.· GLOBAL Est. 1996 High Credibility Blocks AI crawlers

The price includes promotion, guaranteed 400,000 page views/impressions.

$33,333· 1-2 Weeks

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We get you published, or your money back A live URL and screenshot for every order. Price in the open

Want to publish an article on Variety (400,000 Impressions)? This page shows exactly what a placement on Variety (400,000 Impressions) costs, its domain authority and monthly reach, how fast it goes live, and whether the article is citable by AI tools like ChatGPT and Perplexity. Order directly through Essentras with a money-back guarantee if we don't publish.

Placement fee

$33,333

1-2 Weeks

Order this placement →

We get you published, or your money back

Refund if we miss the window No credit card to browse

Topic focus

Lifestyle

Audience

About 39,460,214 monthly visitors, a general readership.

Language: English

Region: GLOBAL

Content mix

No coverage data

Editorial policy

Disclosure: None

Indexed: YES

No declared restrictions

SEO authority & reach

How easily Variety ranks on Google and gets surfaced by AI search. Scores run 0 to 100 (higher is better); data from Moz, SEMrush, Ahrefs and Tranco. Hover any metric for what it means.

70

Overall quality70/100 · Very strong

Our single blended read on authority, traffic and editorial signal — how much weight a placement here actually carries.

Domain AuthorityMoz's 0 to 100 score predicting how well this site ranks on Google. 90+ is elite.

93/100

Moz

Authority ScoreSEMrush's 0 to 100 overall strength rating, built from backlinks, traffic and trust.

83/100

SEMrush

Organic visits / moEstimated visitors per month who arrive from Google search.

6.5M

Search-driven

Ranking keywordsHow many search terms it ranks for in Google's top 100 results (US).

2.5M

Top 100 US

Traffic valueWhat that monthly search traffic would cost to buy through Google Ads.

$2M

PPC equiv / mo

BacklinksTotal number of links from other websites pointing here.

62.6M

Total

Ref. domainsUnique websites linking to it — a stronger trust signal than raw backlink count.

271k

Unique

Global rankWorldwide traffic rank from Tranco. Lower is bigger (#1 = most visited site).

#2,010

Tranco

AI search visibility

Blocked from AI answers

Variety blocks the crawlers that power live AI answers, so a placement here is unlikely to be surfaced or cited by ChatGPT, Perplexity, Claude or Google AI Overviews — even though it still carries human and SEO authority.

Cited in AI answers · what drives AI reach

ChatGPT Search

ChatGPT (browsing)

Claude

Google AI Overviews / Gemini

Perplexity

Apple Intelligence

Used for AI model training · secondary; blocking these doesn't stop citation

OpenAI (training)blocked

Anthropic (training)blocked

Anthropic (legacy)blocked

TikTok / Doubaoblocked

Common Crawlblocked

Meta AIblocked

Amazonallowed

Parsed live from robots.txt. Reflects the publisher's stated AI-crawler policy.

Targeting AI citation? Try these instead.

Variety (400,000 Impressions) blocks the AI answer engines. These comparable outlets are AI-open, so a placement can be cited by ChatGPT, Perplexity and Google AI Overviews.

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DA 99 · $1,500

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DA 95 · $250

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DA 94 · $1,667

Social profiles (9)

varietyvarietyvarietyVarietyvarietyDaily VarietyAwards Circuit | Varie…TV Take with Daniel Ho…Variety Confidential

Example placement

Domain, authority & technical details

Founded1905

Domain registered1996 · eNom, LLC

Global rank (Tranco)#2,010

Ad partners (ads.txt)308

Pages indexed (est.)12k+

Credibility (MBFC)Left-Center · High · High Credibility

WikipediaView entry ↗

Profile last updated Jun 8, 2026 · Enrichment v2

Money-back guarantee

Pay upfront. If we don't publish, you get a full refund.

Window-backed

Refund if we miss the turnaround shown above.

Price in the open

What you see is the price. No quote forms.

Proof, not promises

A live URL and screenshot for every order.

Frequently asked questions

How do I get published on Variety?

Add Variety to your cart on Essentras and check out. We handle editorial coordination and placement, with a money-back guarantee if we don't publish.

How much does a placement on Variety cost?

A placement on Variety costs $33,333. Every price is shown up front, with no hidden fees or agency retainer.

Can you pay to get published on Variety?

Yes. Essentras lets you order a sponsored placement on Variety at a transparent, fixed price with full disclosure compliance, backed by a money-back guarantee if we don't publish.

How long until my article is live on Variety?

Typical turnaround is 1-2 Weeks. The exact window is shown on the listing, and you get a refund if we miss it.

What is the Domain Authority (DA) of Variety?

Variety has a Domain Authority of 93 and a Domain Rating of 91. Both are 0 to 100 authority scores (Moz and Ahrefs); higher means more reach and ranking power.

Is the link from Variety dofollow?

The link policy varies for Variety. Check the listing for the current do-follow or no-follow status.

Will a placement on Variety be seen by AI tools like ChatGPT?

Variety blocks one or more major AI crawlers in its robots.txt, so a placement here is less likely to be surfaced or cited by AI assistants.

What topics does Variety cover?

Variety publishes on Lifestyle, among others.

Do I have to write the article myself?

Your choice. Upload your own article, or have our editorial team write it. Either way we handle publisher coordination, editorial review and disclosure compliance.

Is a placement on Variety worth it?

If Variety reaches your audience, a placement builds credibility, referral traffic and search authority, and can be cited by AI assistants. With a fixed price and pay-on-delivery, there is no agency retainer and no risk.