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Variety

(Australia)
au.variety.com
DA 93DR 91· AU· Do-follow Open to AI search AI-citable
$3,300· 1 Week
We get you published, or your money back A live URL and screenshot for every order. Price in the open

Want to publish an article on Variety (Australia)? This page shows exactly what a placement on Variety (Australia) costs, its domain authority and monthly reach, how fast it goes live, and whether the article is citable by AI tools like ChatGPT and Perplexity. Order directly through Essentras with a money-back guarantee if we don't publish.

Placement fee
$3,300
1 Week
We get you published, or your money back
Refund if we miss the window No credit card to browse

Audience

Not yet profiled

Region: AU

Content mix

No coverage data

Editorial policy

Disclosure: None
Indexed: YES
No declared restrictions

SEO authority & reach

How easily Variety ranks on Google and gets surfaced by AI search. Scores run 0 to 100 (higher is better); data from Moz, SEMrush, Ahrefs and Tranco. Hover any metric for what it means.

70
Overall quality70/100 · Very strong

Our single blended read on authority, traffic and editorial signal — how much weight a placement here actually carries.

Domain Authority
93/100
Moz
Authority Score
83/100
SEMrush
Ranking keywords
2.5M
Top 100 US
Traffic value
$2M
PPC equiv / mo
Backlinks
62.6M
Total
Ref. domains
271k
Unique

AI search visibility

Citable by AI assistants (6/6 answer engines allowed)

Variety allows the AI answer engines, so a placement here can be surfaced and cited by ChatGPT, Perplexity, Claude and Google AI Overviews.

Cited in AI answers · what drives AI reach
ChatGPT Search
ChatGPT (browsing)
Claude
Google AI Overviews / Gemini
Perplexity
Apple Intelligence
Used for AI model training · secondary; blocking these doesn't stop citation
OpenAI (training)allowed
Anthropic (training)allowed
Anthropic (legacy)allowed
TikTok / Doubaoallowed
Common Crawlallowed
Meta AIallowed
Amazonallowed

Parsed live from robots.txt. Reflects the publisher's stated AI-crawler policy.

Domain, authority & technical details
Founded1905
First archived (Wayback)2022
Ad partners (ads.txt)1,074
Pages indexed (est.)6.7k+
WikipediaView entry ↗
Profile last updated Jun 8, 2026 · Enrichment v2
Money-back guarantee

Pay upfront. If we don't publish, you get a full refund.

Window-backed

Refund if we miss the turnaround shown above.

Price in the open

What you see is the price. No quote forms.

Proof, not promises

A live URL and screenshot for every order.

Frequently asked questions

How do I get published on Variety?
Add Variety to your cart on Essentras and check out. We handle editorial coordination and placement, with a money-back guarantee if we don't publish.
How much does a placement on Variety cost?
A placement on Variety costs $3,300. Every price is shown up front, with no hidden fees or agency retainer.
Can you pay to get published on Variety?
Yes. Essentras lets you order a sponsored placement on Variety at a transparent, fixed price with full disclosure compliance, backed by a money-back guarantee if we don't publish.
How long until my article is live on Variety?
Typical turnaround is 1 Week. The exact window is shown on the listing, and you get a refund if we miss it.
What is the Domain Authority (DA) of Variety?
Variety has a Domain Authority of 93 and a Domain Rating of 91. Both are 0 to 100 authority scores (Moz and Ahrefs); higher means more reach and ranking power.
Is the link from Variety dofollow?
Yes, Variety provides a dofollow link, which passes SEO authority to your site.
Will a placement on Variety be seen by AI tools like ChatGPT?
Yes. Variety allows AI crawlers, so a placement here can be discovered and cited by ChatGPT, Claude, Perplexity and Google AI Overviews.
Do I have to write the article myself?
Your choice. Upload your own article, or have our editorial team write it. Either way we handle publisher coordination, editorial review and disclosure compliance.
Is a placement on Variety worth it?
If Variety reaches your audience, a placement builds credibility, referral traffic and search authority, and can be cited by AI assistants. With a fixed price and pay-on-delivery, there is no agency retainer and no risk.

Ready to publish on Variety (Australia)?

$3,300 placement · 1 Week · DA 93

We get you published, or your money back Refund if we miss the window
$3,300
1 Week