WWD

wwd.com

DA 88Domain Authority: 88/100 · excellentMoz’s 0 to 100 score for how strongly a site performs in search. Higher means Google ranks it and AI tools are likelier to cite it.DR 87Domain Rating: 87/100 · excellentAhrefs’s 0 to 100 score for how strongly a site performs in search. Higher means Google ranks it and AI tools are likelier to cite it.· US Est. 1995 Blocks AI crawlers

$13,333· 1-2 Weeks

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We get you published, or your money back A live URL and screenshot for every order. Price in the open

Want to publish an article on WWD? This page shows exactly what a placement on WWD costs, its domain authority and monthly reach, how fast it goes live, and whether the article is citable by AI tools like ChatGPT and Perplexity. Order directly through Essentras with a money-back guarantee if we don't publish.

Placement fee

$13,333

1-2 Weeks

Order this placement →

We get you published, or your money back

Refund if we miss the window No credit card to browse

Topic focus

Fashion & Beauty

Audience

About 8,458,153 monthly visitors, a general readership.

Language: English

Region: US

Content mix

No coverage data

Editorial policy

Disclosure: Discreet

Indexed: YES

No declared restrictions

SEO authority & reach

How easily WWD ranks on Google and gets surfaced by AI search. Scores run 0 to 100 (higher is better); data from Moz, SEMrush, Ahrefs and Tranco. Hover any metric for what it means.

64

Overall quality64/100 · Strong

Our single blended read on authority, traffic and editorial signal — how much weight a placement here actually carries.

Domain AuthorityMoz's 0 to 100 score predicting how well this site ranks on Google. 90+ is elite.

88/100

Moz

Authority ScoreSEMrush's 0 to 100 overall strength rating, built from backlinks, traffic and trust.

70/100

SEMrush

Organic visits / moEstimated visitors per month who arrive from Google search.

1.1M

Search-driven

Ranking keywordsHow many search terms it ranks for in Google's top 100 results (US).

765k

Top 100 US

Traffic valueWhat that monthly search traffic would cost to buy through Google Ads.

$533k

PPC equiv / mo

BacklinksTotal number of links from other websites pointing here.

22.7M

Total

Ref. domainsUnique websites linking to it — a stronger trust signal than raw backlink count.

107k

Unique

Global rankWorldwide traffic rank from Tranco. Lower is bigger (#1 = most visited site).

#6,738

Tranco

AI search visibility

Blocked from AI answers

WWD blocks the crawlers that power live AI answers, so a placement here is unlikely to be surfaced or cited by ChatGPT, Perplexity, Claude or Google AI Overviews — even though it still carries human and SEO authority.

Cited in AI answers · what drives AI reach

ChatGPT Search

ChatGPT (browsing)

Claude

Google AI Overviews / Gemini

Perplexity

Apple Intelligence

Used for AI model training · secondary; blocking these doesn't stop citation

OpenAI (training)blocked

Anthropic (training)blocked

Anthropic (legacy)blocked

TikTok / Doubaoblocked

Common Crawlblocked

Meta AIblocked

Amazonallowed

Parsed live from robots.txt. Reflects the publisher's stated AI-crawler policy.

Targeting AI citation? Try these instead.

WWD blocks the AI answer engines. These comparable outlets are AI-open, so a placement can be cited by ChatGPT, Perplexity and Google AI Overviews.

Apple News (Syndication from Grit Daily)

DA 99 · $1,500

Medium

DA 95 · $250

Business Insider Africa

DA 94 · $1,667

Social profiles (10)

WWDwwdwomenwwdv3WWD VoicesWISE WOMEN DIARIESBAO WWDIt's Mike JonesMust Travel

Example placement

Domain, authority & technical details

Founded1910

Domain registered1995 · eNom, LLC

Global rank (Tranco)#6,738

Ad partners (ads.txt)278

Pages indexed (est.)302k+

WikipediaView entry ↗

Profile last updated Jun 8, 2026 · Enrichment v2

Money-back guarantee

Pay upfront. If we don't publish, you get a full refund.

Window-backed

Refund if we miss the turnaround shown above.

Price in the open

What you see is the price. No quote forms.

Proof, not promises

A live URL and screenshot for every order.

Frequently asked questions

How do I get published on WWD?

Add WWD to your cart on Essentras and check out. We handle editorial coordination and placement, with a money-back guarantee if we don't publish.

How much does a placement on WWD cost?

A placement on WWD costs $13,333. Every price is shown up front, with no hidden fees or agency retainer.

Can you pay to get published on WWD?

Yes. Essentras lets you order a sponsored placement on WWD at a transparent, fixed price with full disclosure compliance, backed by a money-back guarantee if we don't publish.

How long until my article is live on WWD?

Typical turnaround is 1-2 Weeks. The exact window is shown on the listing, and you get a refund if we miss it.

What is the Domain Authority (DA) of WWD?

WWD has a Domain Authority of 88 and a Domain Rating of 87. Both are 0 to 100 authority scores (Moz and Ahrefs); higher means more reach and ranking power.

Is the link from WWD dofollow?

The link policy varies for WWD. Check the listing for the current do-follow or no-follow status.

Will a placement on WWD be seen by AI tools like ChatGPT?

WWD blocks one or more major AI crawlers in its robots.txt, so a placement here is less likely to be surfaced or cited by AI assistants.

What topics does WWD cover?

WWD publishes on Fashion & Beauty, among others.

Do I have to write the article myself?

Your choice. Upload your own article, or have our editorial team write it. Either way we handle publisher coordination, editorial review and disclosure compliance.

Is a placement on WWD worth it?

If WWD reaches your audience, a placement builds credibility, referral traffic and search authority, and can be cited by AI assistants. With a fixed price and pay-on-delivery, there is no agency retainer and no risk.