Authority Audit · powered by Essentras
How does The Auckland Clinic show up online?
Authority Audit, last checked Oct 24, 2026.
Authority Audit · The Auckland Clinic
Kai Matthews lacks foundational digital authority with no authoritative search rankings, minimal media coverage from secondary outlets, and absence from major credibility platforms like Wikipedia and public review sites. Immediate priority should be establishing verifiable third-party validation through tier-1 media placements and a properly sourced Wikipedia entry before investing in social expansion.
Priority fixes
Ranked by impact on the score. Each links straight to the service that closes it.
Establish a neutral, well-sourced Wikipedia page, backed by a money-back guarantee.
Fix thisFeed the models the authoritative, structured coverage they cite, so they describe you accurately.
Fix thisEstablish a Google Knowledge Panel so your verified facts show beside your name in search.
Fix thisClaim and lock a clean, consistent handle across the platforms that matter.
Fix thisThe full breakdown
- No overtly negative results on your first page.
- Of the top 9: 1 owned/professional, 0 tier-1 press, 0 reference sources, 2 social, 0 thin or syndicated.
- Nothing recognizable or encyclopedic ranks for your name, so a searcher has no way to verify who you are.
- Found 6 distinct outlets covering you.
- 1 press-wire syndication detected. Wires get indexed but carry little authority and no editorial trust.
- You have coverage, but none of it is in the tier-1 outlets buyers and journalists recognize.
- Claude: no reliable info. No reliable information available about Kai Matthews.
- When AI cannot describe you accurately, every buyer who asks it about you hears silence or worse.
- No Wikipedia article matches you. Wikipedia is the single biggest input to the Google Knowledge Panel and to what AI assistants state as fact about you.
- No Google Business Profile or Trustpilot page is indexed for The Auckland Clinic. There are no reviews to clean up, so this is neutral, not a gap.
- Discoverable on Instagram.
- Missing or not discoverable on TikTok, YouTube, X.
How this was measured
- Google first-page results and Knowledge Panel via a live SERP scan.
- Wikipedia via the official Wikipedia REST API.
- AI visibility by asking ChatGPT and Claude, the assistants people actually use, who you are.
- Reputation via Google rating, Trustpilot presence, and negative-sentiment results.
- Handle consistency across Instagram, TikTok, YouTube, and X from indexed profiles.
Other authority audits
Run your own free audit at essentras.com/tools/authority-audit.