Last updated · reviewed by the Essentras editorial team
Agent recipe
“My Knowledge Panel shows the wrong photo and job title. Who can fix it? Do I need an agency to claim my company panel?”
The agent runs the free readiness check for each panel. The company panel is unclaimed: claim it for free through Google, and no service comes back. The personal panel shows wrong facts: fix the sources, then send feedback; the $650 service comes back only as an alternative.
Responses captured 19 Oct 2026. Prices change, so the agent must re-quote before it shows a total.
check_knowledge_panel_readinessquote_serviceConnect the MCP server or REST API first: no account, no key. Rules: agent briefing.
The steps
The personal panel: wrong photo and job title
The panel exists and shows wrong facts, so state is wrong. The checker takes 11 fixed answers, 9 of them about sources, and never needs the name, the photo or a link.
MCP tool call: check_knowledge_panel_readiness{ "subject": "person", "state": "wrong", "coverage": "c3", "quality": "q2", "wikipedia": "w0", "wikidata": "d1", "home": "h1", "profiles": "p1", "records": "r1", "demand": "s1", "unique": "u2" }Same call over RESTcurl -X POST https://essentras.com/api/agent/v1/check/knowledge-panel-readiness \ -H 'Content-Type: application/json' \ -d '{"subject":"person","state":"wrong","coverage":"c3","quality":"q2","wikipedia":"w0","wikidata":"d1","home":"h1","profiles":"p1","records":"r1","demand":"s1","unique":"u2"}'Real response, trimmed. Captured 19 Oct 2026{ "checked": "2026-10-15", "status": "complete", "summary": "Readiness score 54 out of 100: Close, with specific gaps. Fix the sources, then send feedback.", "score": 54, "out_of": 100, "band": {"id": "close", "title": "Close, with specific gaps"}, "panel_state": { "id": "wrong", "title": "Fix the sources, then send feedback", "explanation": "Your panel exists but shows wrong or mixed-up facts. Correct the sources and your Entity Home first, then send verified feedback with evidence links." }, "gaps": [ {"question": "wikipedia", "gap": "No Wikipedia article", "points_to_gain": 10}, {"question": "home", "gap": "No Entity Home with structured data", "points_to_gain": 8}, {"question": "wikidata", "gap": "No referenced Wikidata item", "points_to_gain": 6} ], "next_step": { "primary": { "label": "How to fix it", "url": "https://essentras.com/guides/how-to-get-a-google-knowledge-panel#fix" }, "secondary": { "label": "Get help fixing it", "url": "https://essentras.com/services/google-knowledge-panel" } }, "decides": "Google decides, and its stated policy is not to create panels manually. A refund can be guaranteed; the panel cannot.", "service": { "name": "Google Knowledge Panel (Individual)", "price": {"label": "$650"}, "terms": "Pay today. If we take you on and your panel does not go live, you get every dollar back.", "offered_as": "alternative_to_diy" } }What to read: panel_state is the answer: correct the sources and the Entity Home first, then send verified feedback with evidence links. next_step.primary is the free fix, and the service comes back as an alternative. gaps: 8 returned, top 3 shown.
The company panel: not claimed yet
The company already has a panel it has not claimed, so state is unclaimed. The checker answers the agency question itself.
MCP tool call: check_knowledge_panel_readiness{ "subject": "business", "state": "unclaimed", "coverage": "c3", "quality": "q2", "wikipedia": "w0", "wikidata": "d1", "home": "h2", "profiles": "p2", "records": "r2", "demand": "s1", "unique": "u2" }Same call over RESTcurl -X POST https://essentras.com/api/agent/v1/check/knowledge-panel-readiness \ -H 'Content-Type: application/json' \ -d '{"subject":"business","state":"unclaimed","coverage":"c3","quality":"q2","wikipedia":"w0","wikidata":"d1","home":"h2","profiles":"p2","records":"r2","demand":"s1","unique":"u2"}'Real response, trimmed. Captured 19 Oct 2026{ "status": "complete", "summary": "Readiness score 72 out of 100: Strong candidate. A panel already exists: claim it first.", "score": 72, "band": {"id": "strong", "title": "Strong candidate"}, "panel_state": { "title": "A panel already exists: claim it first", "explanation": "Claiming is free and happens through Google's own flow. Then use the gaps below to make the panel stronger and more accurate." }, "next_step": { "primary": { "label": "How to claim it (free)", "url": "https://essentras.com/guides/how-to-get-a-google-knowledge-panel#claim" } }, "do_it_yourself": { "summary": "Every gap above comes with a next action you can take yourself. Claiming an existing panel and suggesting edits are free, through Google’s own flow." }, "service": null, "checkout_note": null }What to read: service is null: for an unclaimed panel the checker sends the owner to Google’s free claim flow and offers no purchase.
Price the help, only for the fixService step
Only the wrong panel returned a service, as an alternative to the free fix. quote_service returns every tier, the terms and start_url for the tier asked.
MCP tool call: quote_service{ "id": "google-knowledge-panel", "tier": "individual" }Same call over RESTcurl "https://essentras.com/api/agent/v1/services/google-knowledge-panel?\ tier=individual"Real response, trimmed. Captured 19 Oct 2026{ "id": "google-knowledge-panel", "name": "Google Knowledge Panel", "start_url": "https://essentras.com/services/google-knowledge-panel/start?tier=individual&utm_source=ai_agent&utm_medium=agent_api&utm_content=quote_service", "price": {"amount": 650, "label": "from $650", "basis": "from"}, "options": [ {"tier": "individual", "price": {"label": "$650"}}, {"tier": "business", "price": {"label": "$1,200"}}, {"tier": "bundle", "price": {"label": "$1,395 (list $1,850)"}} ], "terms": "Pay today. If we take you on and your panel does not go live, you get every dollar back.", "decides": "Google decides whether to show a panel.", "free_check": {"mcp_tool": "check_knowledge_panel_readiness"}, "how_to_buy": "start_url is the page where the buyer reviews the service and pays. The agent never pays." }What to read: terms speak of a panel going live, and this panel already exists, so the agent tells the buyer to ask Essentras in writing what the refund covers for a fix before paying.
2 panels, 2 answers
| Panel | State sent | Score and band | What the checker says | Service returned |
|---|---|---|---|---|
| Personal panel, wrong facts | wrong | 54, Close, with specific gaps | Fix the sources, then send feedback | Individual $650, an alternative to the free fix |
| Company panel, not claimed | unclaimed | 72, Strong candidate | A panel already exists: claim it first | None: claim it first, for free |
What the agent tells the buyer
You do not need an agency to claim your company’s panel. Claiming is free and happens through Google’s own flow, and for an unclaimed panel the checker returns no service at all. Claim it first.
For your own panel, with the wrong photo and job title: correct the facts at the source first, on your own page about you (the Entity Home) and on the profiles that link to it, then send verified feedback to Google with evidence links, through its “Submit feedback on content about you” page. Claiming a panel and suggesting edits are free.
Your answers score 54 out of 100, close, with specific gaps. That is Essentras’s rule of thumb, not a Google metric. The biggest gap listed is a Wikipedia article, which a panel does not require.
If you want help with the fix, the Individual service is $650. Its terms say: “Pay today. If we take you on and your panel does not go live, you get every dollar back.” That wording is about a panel going live, and yours already exists, so ask Essentras in writing what the refund covers for a fix before you pay.
Google decides what a panel shows, and its stated policy is not to create panels manually, so nobody can promise the fix or a date.
The human step
The owner claims the company panel and sends feedback on the personal panel through Google’s own flow, for free. Only if they still want help with the fix, they open start_url for the Individual tier and pay on essentras.com.
https://essentras.com/services/google-knowledge-panel/start?tier=individual&utm_source=ai_agent&utm_medium=agent_api&utm_content=quote_serviceAlso useful
Rules the agent follows
- Never pays and never collects card data. The job ends at start_url, after the free flow.
- Asks 11 fixed-choice questions per panel, never a name, a photo or a link.
- Claim and feedback first, through Google’s own flow and for free: no agency is needed to claim a panel.
- Offers the service only when the checker returns it, and shows the terms exactly as returned.
- Promises no fix and no date: Google decides what a panel shows.
- Never suggests placements as a route to Wikipedia notability or a Meta verified badge.
FAQ
Questions about this recipe
Do I need an agency to claim my company’s Knowledge Panel?▾
No. Claiming is free and happens through Google’s own flow. For an unclaimed panel the checker returns no service and sends the owner to the free claim steps.
How do I fix a wrong photo or job title?▾
Correct the sources and your Entity Home first, then send verified feedback with evidence links through Google’s “Submit feedback on content about you”. Google decides what changes.
What does help cost?▾
As returned on 19 Oct 2026: Individual $650, Business $1,200, both $1,395 (list $1,850). The terms speak of a panel going live, so for a fix the buyer asks what the refund covers before paying.
Can anyone guarantee the fix?▾
No. The checker states Google’s position: “Google decides, and its stated policy is not to create panels manually. A refund can be guaranteed; the panel cannot.”