Last updated · reviewed by the Essentras editorial team
International press release distribution
Press release distribution by country: the UK, India, Canada, Australia and the UAE
International press release distribution works market by market: each country has its own wires, prices, labelling rules, languages and time zone. This hub compares the UK, India, Canada, Australia and the UAE, with what local wires publish about price, 586 outlets from the Essentras catalog and baskets quoted today.
Sources: each wire's own page, the regulator or law of each country, government time pages and the Essentras API
What you will do
- Compare 5 markets side by side: outlets, prices, label rules and time zones.
- See which local wires publish a price, and which only quote.
- Learn the rule on labelling paid content in each country, from its own regulator or law.
- Convert send times between London, Toronto, Dubai, Mumbai and Sydney.
- Open the country page you need for named outlets and quoted baskets.
Start here in 1 click
The whole catalog, a free shortlist for your release, and the Essentras distribution service. None needs an account.
Every outlet, with prices
3,888 buyable outlets across all countries, each with its price, turnaround, link policy and label.
AI Match: a shortlist for your release
Free. Describe your company and the countries you need in 1 sentence, and get a ranked list of outlets with prices.
Press release distribution service
How Essentras distributes a release to named outlets, with prices before you pay.
Paid placements are paid: they are not earned coverage, and each runs with the label its listing states. Counts and prices from the public API, 4 Nov 2026.
Pick a country
Press release distribution in 5 countries
Each country page lists the local wires and what they charge, named outlets with prices, 3 baskets quoted today, the local rule on labels and the time zones that matter.
United Kingdom
Wires from £85 + VAT; the CAP Code requires advertorials to be labelled.
- Outlets
- 160
- Median price
- $1,529
- Cheapest basket
- $1,410.30
- Run a label
- 56 of 160
India
Wires quote per project; ASCI requires ads that look like editorial to be disclosed.
- Outlets
- 197
- Median price
- $663
- Cheapest basket
- $1,790.10
- Run a label
- 50 of 197
Canada
Wires quote; English and French; new clock rules in the west since 1 Nov 2026.
- Outlets
- 44
- Median price
- $5,000
- Cheapest basket
- $3,993.30
- Run a label
- 35 of 44
Australia
Medianet from $125 + GST per release; the AANA Code requires advertising to be clearly distinguishable.
- Outlets
- 137
- Median price
- $2,077
- Cheapest basket
- $2,963.70
- Run a label
- 14 of 137
United Arab Emirates
Wires quote, portals from $60; the law requires ads to be identified.
- Outlets
- 48
- Median price
- $4,667.50
- Cheapest basket
- $2,250.90
- Run a label
- 8 of 48
Side by side
The 5 markets compared
What changes from country to country, read on 4 Nov 2026. Catalog figures cover every listing the API files under each country.
| Country | Outlets (median) | Cheapest basket quoted | Cheapest published wire price | Rule on paid content | Time today |
|---|---|---|---|---|---|
| United Kingdom | 160 ($1,529) | $1,410.30 | £85 + VAT (ResponseSource) | CAP Code 2.1 and 2.4; DMCC Act 2024, Schedule 20 | UTC+0 (GMT) |
| India | 197 ($663) | $1,790.10 | Projects from ₹10,000 (NewsVoir) | ASCI Code and guidelines; Press Council norms | UTC+5:30 (IST) |
| Canada | 44 ($5,000) | $3,993.30 | None published by the Canadian wires | Competition Act s. 52; Ad Standards clause 2 | UTC-3:30 to UTC-7 (Toronto UTC-5) |
| Australia | 137 ($2,077) | $2,963.70 | $125 + GST per release (Medianet) | AANA Code 2.7; Australian Consumer Law | UTC+8 to UTC+11 (Sydney UTC+11) |
| United Arab Emirates | 48 ($4,667.50) | $2,250.90 | $60 (Dubai PR Network) | Media law, executive regulation Article 33 | UTC+4 |
- Baskets were priced as a whole with POST /api/agent/v1/quote; each country page shows all 3 with their outlets.
- Wire prices are in the currency each vendor publishes; check the vendor page before you buy.
Wires
Wires that cover several countries, and what they publish
Global wires sell circuits by country or region. Few publish a price outside the US, so most international distribution starts with a quote.
| Wire | Published price | How countries are sold |
|---|---|---|
| EIN Presswire | $149 for 1 release, $499 for 5, $999 for 15 | 1 or 2 country targets per release, depending on the package |
| Business Wire | US only: $475 local, $510 regional, $940 national | International circuits on quote; in the Middle East through AETOSWire |
| PR Newswire (Cision) | None: quote form | National and regional circuits, sold as packages |
| ACCESS Newswire | Subscriptions from $920 a month | Country circuit prices were not readable |
- Business Wire and ACCESS Newswire were read in Internet Archive copies because their live pages returned 403 on 4 Nov 2026. GlobeNewswire's pages returned 403 and are not shown.
Labelling rules
How each country requires paid content to be labelled
The wording differs, but the principle is the same everywhere: readers must be able to tell that paid promotional content is advertising. Each Essentras listing states its label before you pay.
| Country | Who sets it | The rule, in short | Listings that run a label |
|---|---|---|---|
| United Kingdom | ASA (CAP Code); the DMCC Act 2024 | Advertorials must be made clear as marketing; paid editorial that hides the payment is banned. | 56 of 160 |
| India | ASCI; Press Council of India; CCPA | Ads formatted like editorial must clearly disclose that they are ads; in print, advertorials are headed "Advertisement/ Advertorials". | 50 of 197 |
| Canada | Competition Bureau; Ad Standards | Content can be misleading if it does not make clear it is an advertisement. | 35 of 44 |
| Australia | AANA; ACCC (Australian Consumer Law) | Advertising must be clearly distinguishable as such. | 14 of 137 |
| United Arab Emirates | Federal media law; National Media Authority | Ads must be clearly identified and separate from editorial; fines from AED 20,000. | 8 of 48 |
- Each country page quotes the rule, with its number and date. This is general information, not legal advice.
Time zones
When to send: time zones in the 5 markets today
Send in the morning of the market you target. Offsets below are for 4 Nov 2026; the UK and parts of Canada and Australia change clocks during the year.
| City | Offset today | When it is 09:00 in London | Next change |
|---|---|---|---|
| London | UTC+0 (GMT) | 09:00 | BST from 28 Mar 2027 |
| Toronto and Montreal | UTC-5 | 04:00 | Ontario and Quebec still change clocks |
| Vancouver | UTC-7 | 02:00 | None: Pacific time all year since 1 Nov 2026 |
| Dubai | UTC+4 | 13:00 | None: no daylight saving |
| Mumbai | UTC+5:30 (IST) | 14:30 | IST, kept by CSIR-NPL |
| Sydney | UTC+11 (AEDT) | 20:00 | AEST from 4 Apr 2027 |
- Sources: gov.uk, the governments of Quebec and British Columbia, CP24 for Ontario (30 Oct 2026), u.ae and Visit Abu Dhabi, CSIR-NPL and the NSW Government, all read 4 Nov 2026.
Which route
Wire, paid placement or local pitching: which route fits
International distribution mixes 3 routes. A wire posts your release in each market; a paid placement buys an article on a named site; pitching earns coverage only if a journalist picks the story.
Wire
Reach and a record in each market. Prices are mostly quoted per circuit; the local wires on each country page publish what they charge.
Paid placement
An article on 1 named site, at the price and with the label its listing states. Published or your money back. Refund or free re-placement if the turnaround is missed, counted in business days with a grace period.
Pitching
Earned coverage if a journalist picks the story. It costs your time or an agency fee, and nothing can be bought.
Step by step
How to distribute a press release in several countries
1. List the markets and languages
Name each country, and the language its media reads: French for Quebec, Arabic for Arabic media in the UAE, Hindi or a state language for regional India.
2. Localize, do not just translate
Local datelines, currency, spelling and a quote that matters to that market. Each country page has a header template.
3. Get wire quotes per country
Ask for the circuit you need in each market, and compare with the local wires that publish prices.
4. Pick named outlets per country
Use the country pages for outlets with price, turnaround and label, or a quoted basket.
5. Check the label rule
For promotional copy, choose listings that run a label, or ask for a label in your brief.
6. Schedule by local morning
Send each version in its market's morning, with the time zone written in any embargo.
Often added to international distribution, and cheaper ways to start
Optional. You can do everything on this page without any of these.
Often added
The Guaranteed 7 (US reach)
From $999
For a launch that needs US reach as well as international coverage: your story on 7 named US outlets, including MSN, USA Today and AP News. Published on all 7, or your money back.
See the Guaranteed 7AI Visibility Tracker
$49 a month
Checks every week whether AI assistants mention your brand, so you can see what the coverage changed.
Track AI mentions
Not ready yet?
Press Monthly
$97 a month
1 press placement every month. The outlet is matched to your niche and shown to you before anyone writes.
See Press MonthlyAI Match shortlist
Free
Describe your company in 1 sentence and get a ranked list of outlets that fit, with the price next to each.
Get my free shortlistFree press release distribution
Free
The free routes that still work, what they reach and where they stop.
Read the free guide
FAQ
Frequently asked questions
What is international press release distribution?▾
Sending a release to the media of several countries, usually through a wire circuit per country or region, sometimes with a translated version per market and paid placements on named local sites.
How much does international press release distribution cost?▾
It depends on the market. Published local wire prices start at £85 + VAT in the UK, $125 + GST per release in Australia and $60 for a Dubai portal post; Indian and Canadian wires quote. EIN Presswire sells releases from $149 with 1 or 2 country targets (read 4 Nov 2026).
Which countries does this page cover?▾
The UK, India, Canada, Australia and the UAE, with 586 outlets in the Essentras catalog between them. The whole catalog has 3,888 outlets in many more countries.
Do I need a different press release for each country?▾
Usually, yes: local dateline, currency, spelling and quote, and a version in the local language where the media reads it, such as French in Quebec or Arabic for Arabic media in the UAE.
Do paid articles need a label in every country?▾
In all 5, paid promotional content must be identifiable as advertising, through an advertising code, consumer law or both; the UAE media law and a 2024 UK act say it outright. Each listing states its label before you pay.
Can international coverage be guaranteed?▾
Not by a wire or a pitch: editors decide. A paid placement is bought, and its only guarantee is the refund. Every listing states: Published or your money back. Refund or free re-placement if the turnaround is missed, counted in business days with a grace period.
Next steps
- 01
Open the country page
Wires, outlets, quoted baskets, the label rule and time zones for that market.
- 02
Localize the release
A version per market, in the language its media reads.
- 03
Shortlist outlets
Filter by price, label and turnaround, or start from a quoted basket.
- 04
Send by local morning
With the time zone written in every embargo.
Get a free shortlist for your release
Describe your company and the countries you need; get a ranked list of outlets with prices.
Get my free shortlist See the distribution serviceChecked on . Wire pages, rules and time pages were read that day. Essentras prices, labels and basket totals come from the public API on the same day.
Sources
- PR Fire, pricing (read 4 Nov 2026)
- ResponseSource, pricing (read 4 Nov 2026)
- NewsVoir, press release distribution (read 4 Nov 2026)
- Medianet, how much it costs to distribute a press release (read 4 Nov 2026)
- Dubai PR Network, submit a press release (read 4 Nov 2026)
- EIN Presswire, pricing (read 4 Nov 2026)
- Business Wire, US distribution pricing (Internet Archive copy of 12 Oct 2026)
- CAP Code, section 02 (read 4 Nov 2026)
- DMCC Act 2024, Schedule 20 (read 4 Nov 2026)
- ASCI, the ASCI Code (read 4 Nov 2026)
- Competition Bureau, influencer marketing and the Competition Act (read 4 Nov 2026)
- AANA, Code of Ethics (read 4 Nov 2026)
- National Media Authority, legislation (read 4 Nov 2026)
- gov.uk, When do the clocks change? (read 4 Nov 2026)
- Government of British Columbia, daylight saving time (read 4 Nov 2026)
- u.ae, UAE fact sheet (read 4 Nov 2026)
- NSW Government, daylight saving (read 4 Nov 2026)
- Essentras public API (read 4 Nov 2026)
Prices, rules and terms change. Check each source before you buy. This page is general information, not legal advice. Paid placements are advertising bought from the outlet and run with the label each listing states.