Last updated · reviewed by the Essentras editorial team
AI visibility tools / Head to head
Peec AI vs Otterly.ai
Which $29-to-$95/month AI-visibility dashboard to buy, and what neither one will do for you.
Otterly.ai is cheaper to start, covering 4 AI engines from $29/month with a free trial. Peec AI costs more from $95/month, but includes daily tracking from its first tier and, at its top self-serve tier, multi-country benchmarking. Pick Otterly for a fast, cheap check. Pick Peec for deeper, ongoing analytics across more markets. Neither platform fixes what it finds.
Peec AI
Self-serve SaaS dashboard that tracks how a brand appears across AI answer engines (ChatGPT, Google AI Overviews/AI Mode, Copilot, Gemini and more).
Otterly.ai
A self-serve SaaS dashboard that tracks how often and how favorably a brand is mentioned across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Gemini, Google AI Mode and Claude available as separate paid add-ons.
Essentras
Earned-media and entity execution with its own measured corpus of AI answers, priced per item rather than per seat.
Why Peec AI and Otterly.ai buyers end up looking at a third option
Neither of these is in the business of changing what AI models say about a brand, only measuring it. If what the dashboard shows is a gap, in citations, press coverage, or Wikipedia presence, that needs closing with real publications or entity work, that is a separate buy: Essentras prices each placement individually and shows the outlet's own terms before you pay, rather than selling a monthly seat. It will not replace either platform's tracking, and it cannot guarantee a ranking or an AI citation any more than they can.
The destination is named before you pay
You pick the outlet from the catalog, see its price, turnaround and link policy, and receive that URL. No blind retainer, no placeholder list.
We publish how we measure
The /ai-check corpus is real answers from six models, updated and open to read. The method is checkable rather than a proprietary score.
You can buy one unit
No seats, no prompt allowance, no annual prepay and no notice window. One placement is a complete purchase with nothing to cancel.
Peec AI vs Otterly.ai, side by side
| Peec AI | Otterly.ai | Essentras | |
|---|---|---|---|
| entry price | $95/mo (Starter) | $29/mo (Lite) | priced per order |
| pricing published | yes | yes | yes, per outlet |
| billing model | monthly or annual subscription | monthly or annual subscription | per placement |
| minimum commitment | none monthly, annual 12mo | none monthly, annual prepaid | none |
| ai engines at entry | 3 of 6, by choice | 4 base engines | 6, in /ai-check study |
| full engine coverage | 13 models, Enterprise only | 7, with paid add-ons | n/a, published study only |
| seats | unlimited, all tiers | unlimited from Standard | not seat-based |
| api / bi connectors | API, MCP, Looker: all tiers | API, MCP, Looker: Standard+ | not applicable |
| core deliverable | visibility dashboard | visibility dashboard | confirmed URL on chosen outlet |
| executes the fix | no | no | yes: placements + entity work |
| g2 rating | 4.7/5 (21 reviews) | 4.7/5 (54 reviews) | not applicable |
| who it is built for | ongoing analytics, in-house/agency | cheap first check, Looker reporting | closing gaps, not just measuring |
Published list pricing, checked 4 October 2026 on each vendor's own site. Vendors change pricing and add-ons without notice, and quote-only vendors negotiate per deal, so confirm at the source before you buy. Anything we could not verify is marked, not estimated.
The decision, in three lines
Pick Peec AI if
Peec AI is the better pick once you need daily tracking from the first paid tier, several projects, and, at its top self-serve tier, multi-country coverage, and you are an agency or in-house team willing to pay more for that depth.
Pick Otterly.ai if
Otterly.ai is the better pick when the goal is the cheapest possible self-serve start: a free trial, no sales call, and a dashboard that plugs straight into Google Looker Studio, with the understanding that its $29 tier's 15 prompts a month and 4-engine coverage will likely need an upgrade or add-on fairly quickly.
Pick Essentras if
Neither of these is in the business of changing what AI models say about a brand, only measuring it. If what the dashboard shows is a gap, in citations, press coverage, or Wikipedia presence, that needs closing with real publications or entity work, that is a separate buy: Essentras prices each placement individually and shows the outlet's own terms before you pay, rather than selling a monthly seat. It will not replace either platform's tracking, and it cannot guarantee a ranking or an AI citation any more than they can.
Where Peec AI genuinely wins
Peec AI genuinely wins for a team that already has in-house content, PR and SEO capability and just needs a reliable, self-serve, reasonably priced instrument to see daily how its brand and competitors are showing up across ChatGPT, Gemini, Copilot and AI Overviews, broken down by country, project and prompt, and to pipe that data into its own reporting stack via API/MCP, an agency managing several client brands, or an in-house team that wants the dashboard and will do its own execution, is better served by Peec's software-only model than by paying for an execution program it does not need.
Where Otterly.ai genuinely wins
A team that just needs a cheap, no-sales-call way to see whether a brand shows up in ChatGPT and AI Overviews this week, and already reports to clients or leadership through Google Looker Studio, gets working software for $29-$189/month with no contract and a free trial. For a solo marketer, a small agency building a white-label dashboard, or anyone who wants to monitor for a few months before committing budget to a GEO investment at all, Otterly is a genuinely cheaper, faster first step than hiring anyone to do placement work. If the job is "produce a visibility number for a slide" rather than "change what the model says," Otterly is the right tool and a paid earned-media engagement would be premature.
Measured, not asserted
The numbers behind this page
Every comparison on this site rests on two things we recompute rather than claim: the live catalog of what we actually sell, and a running study of what answer engines actually say. Both are linked below so you can check them.
Corpus figures recomputed 5 October 2026. Catalog figures are live.
How we compared
Both sides were compared on the same 12 dimensions, using published list pricing read off each vendor's own site on 4 October 2026. Where a vendor publishes nothing, the cell says so rather than carrying an estimate.
- 01Is the price published on the vendor's own pricing page today, or does learning it require a demo call? Profound, and the Enterprise tier of almost every other vendor here, is quote-only.
- 02How many AI engines are covered on the cheapest tier you can actually buy, and what the rest cost as add-ons. Peec caps self-serve at 3 of 6 models; Otterly's base tiers cover 4 and charge separately for Gemini, Google AI Mode and Claude.
- 03How many prompts or credits the plan includes per period, what an extra block costs, and how many user seats are included before per-seat fees apply. Semrush and Ahrefs ship one seat and charge $40 to $100/mo for each additional user.
- 04Exit terms in writing: monthly cancellation versus a prepaid annual term, the notice window before auto-renewal, and whether unused time is refunded. Peec, Otterly, Writesonic and HubSpot all state that prepaid fees are not refunded.
- 05Whether the product changes anything outside your own domain, or only reports on it. Measurement tells you a competitor was cited instead; it does not place the article, build the entity, or fix the review profile that caused it.
Deliberately excluded. Features neither side documents publicly, and any claim that rests only on a single review or a vendor's own case study.
Essentras sells services in this category, so this page is not a neutral review. Every competitor figure is published list pricing you can check on the vendor's own site, and the case for choosing a competitor over us is stated on every entry rather than left out.
FAQ
Peec AI vs Otterly.ai, FAQ
What is the core difference between Peec AI and Otterly.ai?▾
Both are self-serve dashboards that track how often and how favorably AI engines such as ChatGPT, Gemini, Perplexity and Copilot mention a brand. Peec AI starts at $95/month and lets you choose 3 of 6 engines from its first tier, with daily tracking included from Starter. Otterly.ai starts at $29/month and covers 4 base engines, with Gemini, Google AI Mode and Claude sold as separate add-ons. Neither does the work of changing what the models say.
Which is cheaper, Peec AI or Otterly.ai?▾
Otterly.ai has the lower list price: $29/month for its Lite tier against $95/month for Peec AI's Starter tier. But Lite is capped at 15 prompts a month, which independent reviews flag as too low for real tracking, and full engine coverage on Otterly, adding Gemini, Google AI Mode and Claude, can push the effective monthly cost past $400. Compare prompt volume and engine coverage, not just the headline price.
Do either Peec AI or Otterly.ai cover every major AI engine at the entry price?▾
No. Peec AI's self-serve tiers (Starter, Pro, Advanced) let you pick only 3 of 6 listed engines; the full 13-model set, including Claude and GPT-5 Search, is reserved for its custom-quoted Enterprise plan. Otterly.ai's base tiers cover 4 engines (ChatGPT, Google AI Overviews, Perplexity, Copilot); Gemini, Google AI Mode and Claude are separate paid add-ons on every tier below Enterprise.
What happens if I want to cancel?▾
Monthly plans on both platforms cancel any time with no minimum term. Annual plans are where the commitment lives. Peec AI's annual plans auto-renew for a full 12 months and need 30 days' notice before renewal, with no pro-rata refund on early exit unless the fault is Peec's. Otterly.ai's annual plans are paid upfront and are explicitly non-refundable under its own Terms of Service, even for an unused portion of the term.
Which platform has the better reviews?▾
Both carry the same headline G2 score: 4.7 out of 5. Otterly.ai's rating comes from 54 reviews, Peec AI's from 21, as listed on G2 at the time each record was checked. Neither vendor has a meaningful Capterra or Trustpilot presence to cross-check against, so G2 is the only independently verifiable rating source available for either one.
Do Peec AI or Otterly.ai fix an AI visibility problem, or just report it?▾
Just report it. Both are measurement products: they show how a brand is mentioned, ranked and perceived across AI engines, and in Peec AI's case, which sources the models actually cited. Neither one places content, secures a citation, or builds the Wikipedia presence or publication coverage that would change what a model says next. Closing a gap the dashboard surfaces is separate work, done in-house or bought elsewhere.
Is there a free trial?▾
Otterly.ai's own pricing page offers an immediate free trial with no sales call. Peec AI's self-serve tiers are sign-up-and-pay plans with no stated free trial; only its custom Enterprise tier involves talking to sales. If trying before paying matters to you, that is a point in Otterly's favor, though it is worth confirming current trial terms directly on each vendor's pricing page before signing up.
Other comparisons in this category
Same decision, different pairings. Each page carries the published price for both sides.
Head to head
Alternatives
From measurement to placement
No membership, no circuit you cannot inspect, no quote form between you and a number.