Last updated · reviewed by the Essentras editorial team
AI visibility tools / Head to head
Profound vs Peec AI
Profound is the enterprise quote. Peec AI is the published self-serve price. Here is what each actually buys.
Pick Peec AI if you want a published price and can start today at $95/mo. Pick Profound if you need the widest engine coverage, SOC 2 and SSO, and your organisation already runs procurement for an annual contract. Neither platform places content. Both only measure and flag gaps.
Profound
Enterprise AI-answer-engine monitoring platform tracking brand visibility, citations, and prompt volume across up to 9 AI engines, plus workflow agents that draft content for human approval.
Peec AI
Self-serve SaaS dashboard that tracks how a brand appears across AI answer engines (ChatGPT, Google AI Overviews/AI Mode, Copilot, Gemini and more).
Essentras
Earned-media and entity execution with its own measured corpus of AI answers, priced per item rather than per seat.
Why Profound and Peec AI buyers end up looking at a third option
Both Profound and Peec AI stop at measurement, showing which AI engines mention a brand without closing the gap: neither books the article, the Wikipedia page or the Knowledge Panel entry that might change the answer. Essentras is the right call when the job is closing that gap, buying named outlet placements, Wikipedia work or review-profile work, each priced and shown before purchase, rather than another monthly dashboard. It has no SSO, no procurement portal and no enterprise seat model, and like the other two, it cannot guarantee a ranking or a citation.
The destination is named before you pay
You pick the outlet from the catalog, see its price, turnaround and link policy, and receive that URL. No blind retainer, no placeholder list.
We publish how we measure
The /ai-check corpus is real answers from six models, updated and open to read. The method is checkable rather than a proprietary score.
You can buy one unit
No seats, no prompt allowance, no annual prepay and no notice window. One placement is a complete purchase with nothing to cancel.
Profound vs Peec AI, side by side
| Profound | Peec AI | Essentras | |
|---|---|---|---|
| Entry price | No published price, free trial only | $95/mo | Priced per placement, shown first |
| Pricing published | No, quote-only above trial | Yes, three paid tiers | Yes, per outlet |
| Contract term | Annual, auto-renews | Monthly or 12-month annual | None, order by order |
| Minimum commitment | 1 year | 1 month | 1 order |
| AI engines tracked | Up to 9 at Enterprise | 3 of 6 self-serve, 13 at Enterprise | 6, in its own published study |
| Function | Measurement plus draft fixes | Measurement only | Named placements, not measurement |
| Executes placements | No | No | Yes |
| Guaranteed outcome | No | No | No |
| SSO / SOC 2 | Enterprise tier only | Enterprise tier only | Not offered |
| Built for | Enterprise teams with in-house PR | Self-serve SEO/marketing teams | Buyers who want gaps closed, not shown |
Published list pricing, checked 4 October 2026 on each vendor's own site. Vendors change pricing and add-ons without notice, and quote-only vendors negotiate per deal, so confirm at the source before you buy. Anything we could not verify is marked, not estimated.
The decision, in three lines
Pick Profound if
Choose Profound when you need the broadest engine coverage, up to 9 AI engines at Enterprise tier, SOC 2 and SSO for a security review, and workflow agents that draft fixes at scale. It suits a team with budget and a procurement process for an annual contract, not one that wants a published price today.
Pick Peec AI if
Choose Peec AI when you want to see a price and start tracking the same day, from $95/mo with no sales call. It suits a team that already has in-house content and PR capability and only needs a self-serve dashboard to measure where the gaps are.
Pick Essentras if
Both Profound and Peec AI stop at measurement, showing which AI engines mention a brand without closing the gap: neither books the article, the Wikipedia page or the Knowledge Panel entry that might change the answer. Essentras is the right call when the job is closing that gap, buying named outlet placements, Wikipedia work or review-profile work, each priced and shown before purchase, rather than another monthly dashboard. It has no SSO, no procurement portal and no enterprise seat model, and like the other two, it cannot guarantee a ranking or a citation.
Where Profound genuinely wins
An enterprise brand or agency that already has its own content, PR and entity-management muscle and just needs best-in-class, continuously-updated measurement, exact prompt volumes, sentiment and citation tracking across the widest set of answer engines, SOC 2/SSO for a security-conscious buying committee, and API access to pipe the data into its own BI stack, should genuinely pick Profound. Its workflow agents (FactCheck, Context Manager) also give a large marketing org a way to keep brand facts current across many SKUs/markets at a scale a smaller earned-media engagement isn't built to monitor.
Where Peec AI genuinely wins
Peec AI genuinely wins for a team that already has in-house content, PR and SEO capability and just needs a reliable, self-serve, reasonably priced instrument to see daily how its brand and competitors are showing up across ChatGPT, Gemini, Copilot and AI Overviews, broken down by country, project and prompt, and to pipe that data into its own reporting stack via API/MCP, an agency managing several client brands, or an in-house team that wants the dashboard and will do its own execution, is better served by Peec's software-only model than by paying for an execution program it does not need.
Measured, not asserted
The numbers behind this page
Every comparison on this site rests on two things we recompute rather than claim: the live catalog of what we actually sell, and a running study of what answer engines actually say. Both are linked below so you can check them.
Corpus figures recomputed 5 October 2026. Catalog figures are live.
How we compared
Both sides were compared on the same 10 dimensions, using published list pricing read off each vendor's own site on 4 October 2026. Where a vendor publishes nothing, the cell says so rather than carrying an estimate.
- 01Is the price published on the vendor's own pricing page today, or does learning it require a demo call? Profound, and the Enterprise tier of almost every other vendor here, is quote-only.
- 02How many AI engines are covered on the cheapest tier you can actually buy, and what the rest cost as add-ons. Peec caps self-serve at 3 of 6 models; Otterly's base tiers cover 4 and charge separately for Gemini, Google AI Mode and Claude.
- 03How many prompts or credits the plan includes per period, what an extra block costs, and how many user seats are included before per-seat fees apply. Semrush and Ahrefs ship one seat and charge $40 to $100/mo for each additional user.
- 04Exit terms in writing: monthly cancellation versus a prepaid annual term, the notice window before auto-renewal, and whether unused time is refunded. Peec, Otterly, Writesonic and HubSpot all state that prepaid fees are not refunded.
- 05Whether the product changes anything outside your own domain, or only reports on it. Measurement tells you a competitor was cited instead; it does not place the article, build the entity, or fix the review profile that caused it.
Deliberately excluded. Features neither side documents publicly, and any claim that rests only on a single review or a vendor's own case study.
Essentras sells services in this category, so this page is not a neutral review. Every competitor figure is published list pricing you can check on the vendor's own site, and the case for choosing a competitor over us is stated on every entry rather than left out.
FAQ
Profound vs Peec AI, FAQ
What is the main difference between Profound and Peec AI?▾
Pricing model is the clearest split. Peec AI publishes list prices starting at $95/mo and lets you sign up without a sales call. Profound shows only a 7-day free trial and a custom Enterprise quote, so a serious evaluation starts with a sales conversation rather than a credit card. Both track AI-engine visibility. Neither executes the fixes.
Which one is cheaper?▾
Peec AI has a published floor: $95/mo for its Starter tier, rising to $495/mo for Advanced, with a custom Enterprise quote above that. Profound publishes no price past its free trial. Every paid tier is a custom Enterprise quote, so there is no list price to compare against Peec AI's self-serve tiers.
Does either platform guarantee an AI citation or search ranking?▾
No. Neither vendor's published material claims a guaranteed citation or ranking, and no AI-visibility platform can make that guarantee because the engines decide what to surface. Both are measurement tools: they report what is currently happening and, in Profound's case, draft proposed fixes for a human to approve, not a promise about future results.
How many AI engines does each one track?▾
Peec AI's self-serve tiers track 3 of 6 listed models at a time, with extra models available as paid add-ons. The full 13-model set, including Claude and GPT-5 Search, is Enterprise-only. Profound tracks up to 9 engines, but the broadest coverage and full prompt-volume data also sit behind its Enterprise tier, not the free trial.
Can I cancel either subscription easily?▾
Peec AI's monthly plans cancel any time, effective at the end of the current cycle. Its annual plan auto-renews for 12 months and needs 30 days' notice to stop. Profound has no published monthly option. Contracts are annual, auto-renew, and also require 30 days' written notice before the renewal date, per its Master Subscription Agreement.
Do Profound or Peec AI actually get a brand placed in AI answers?▾
No. Both are reporting and benchmarking tools. Profound adds workflow agents that draft corrected content and surface AI-bot traffic for a human to approve, and Peec AI ranks the gaps it finds, but neither one buys a publication placement, builds a Wikipedia page or secures a citation. That work, if a buyer wants it done rather than measured, sits outside both platforms.
Why do people search "Profound vs Peec AI" specifically?▾
Because they are the two most visible names in AI-visibility tracking pulling in opposite directions. Profound is the funded enterprise platform sold through a sales process, Peec AI is the fastest-growing, self-serve challenger with a public price list. Peec even publishes its own comparison page against Profound, which keeps the pairing near the top of search results.
Other comparisons in this category
Same decision, different pairings. Each page carries the published price for both sides.
Head to head
Alternatives
From measurement to placement
No membership, no circuit you cannot inspect, no quote form between you and a number.