Live data
Perplexity Users & Market Share
As of September 2026, Perplexity accounts for 5.8% of AI chatbot referrals worldwide, ranking number 3 of 6. That is down 5.1 points from 10.9% in September 2025. Its high in the series was 12.1% in April 2025.
We list no official user count for Perplexity: we could not verify one at a primary source. Third-party estimates, where they exist, are in the table below.
By Essentras Editorial Team. Data: StatCounter Global Stats. Figures and sentences on this page are computed from the data at every refresh.
Updated October 14, 2026. Data through September 2026.
October 2026 is still in progress (14 days in). It is shown separately as month to date and is not used in headline figures.
What this measures. Share of AI chatbot referrals: of all website visits that arrive from an AI chatbot, the percentage that came from each assistant. It measures traffic sent to websites. It is not a count of users.
Perplexity market share over time
Monthly share of AI chatbot referrals worldwide.
- Perplexity
Dashed line: October 2026, month to date. Provisional until the month closes.
View data table
| Month | Perplexity |
|---|---|
| Oct 26 month to date | 9.5% |
| Sep 26 | 5.8% |
| Aug 26 | 4.3% |
| Jul 26 | 5.9% |
| Jun 26 | 7.9% |
| May 26 | 7.7% |
| Apr 26 | 7.7% |
| Mar 26 | 7.1% |
| Feb 26 | 7.9% |
| Jan 26 | 7.9% |
| Dec 25 | 10.8% |
| Nov 25 | 11.1% |
| Oct 25 | 11.1% |
| Sep 25 | 10.9% |
| Aug 25 | 8.1% |
| Jul 25 | 8.0% |
| Jun 25 | 11.0% |
| May 25 | 11.8% |
| Apr 25 | 12.1% |
Perplexity rank over time
Position among the 6 assistants by referral share, by month (1 is highest).
| Apr 25 | May 25 | Jun 25 | Jul 25 | Aug 25 | Sep 25 | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | 3 | 3 |
Perplexity market share by region
Share of AI chatbot referrals in each region, September 2026, strongest first.
| Region | Share | Rank | Difference |
|---|---|---|---|
| Worldwide | 5.8% | 3 | |
| Italy | 6.2% | 3 | +0.4 |
| Germany | 5.3% | 3 | -0.6 |
| France | 4.7% | 3 | -1.1 |
| Saudi Arabia | 4.3% | 3 | -1.5 |
| Spain | 3.9% | 3 | -1.9 |
| Canada | 3.8% | 4 | -2.1 |
| Europe | 3.7% | 3 | -2.1 |
| India | 3.6% | 3 | -2.2 |
| Mexico | 3.2% | 4 | -2.7 |
| Australia | 3.2% | 4 | -2.7 |
| United States | 3.1% | 4 | -2.8 |
| Poland | 3.0% | 3 | -2.8 |
| United Kingdom | 2.7% | 4 | -3.1 |
| United Arab Emirates | 2.3% | 4 | -3.6 |
| Brazil | 2.1% | 3 | -3.7 |
| Japan | 2.0% | 4 | -3.8 |
Perplexity user numbers
We list no official user count for Perplexity: we could not verify one at a primary source. Third-party estimates, where they exist, are in the table below.
Perplexity in the Essentras AI Answer Index
| Assistant | Answers | Names the brand checked | Companies per answer | Citations per answer |
|---|---|---|---|---|
| Perplexity | 334 | 18.0% | 5.6 | 22.5 |
- play.google.com48
- apps.apple.com46
- forbes.com39
- reddit.com38
- justdial.com32
- zapier.com32
- pcmag.com24
- techradar.com21
- amazon.com20
- clutch.co19
FAQ
Perplexity: frequently asked questions
How many people use Perplexity?▾
We could not verify an official user count for Perplexity at a primary source, so we do not publish one. What we can measure is referral share: 5.8% of AI chatbot referrals worldwide in September 2026.
What is Perplexity's market share?▾
Perplexity accounts for 5.8% of AI chatbot referrals worldwide in September 2026, rank 3 of 6. By region it ranges from 2.0% in Japan to 6.2% in Italy. This is StatCounter's measure of website referrals, not a count of users.
Is Perplexity growing?▾
Perplexity had 5.8% in September 2026, vs 10.9% in September 2025 (-5.1 points). Its high in the series was 12.1% in April 2025. Month to date for October 2026 shows 9.5%, which is provisional.
Where is Perplexity most popular?▾
By referral share, Perplexity is strongest in Italy (6.2%) among the regions we track, and weakest in Japan (2.0%).
What does market share mean here?▾
Market share on this page is share of AI chatbot referrals, from StatCounter Global Stats: the percentage of website visits that came from each assistant. It is a measure of traffic sent, not of users.
Data: StatCounter Global Stats, AI Chatbot Market Share, licensed CC BY-SA 3.0. Derived tables and charts on this page are shared under CC BY-SA 3.0. StatCounter CC BY-SA 3.0
See what ChatGPT, Gemini and Claude say about your brand
Market share tells you how much traffic assistants send. The free AI Check shows what they say when a buyer asks about your category.