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Gemini Users & Market Share
As of September 2026, Gemini accounts for 10.9% of AI chatbot referrals worldwide, ranking number 2 of 6. That is up 8.1 points from 2.8% in September 2025.
Gemini: 950M monthly active users (July 22, 2026, per Google, Alphabet Q2 2026 earnings remarks (Sundar Pichai)).
By Essentras Editorial Team. Data: StatCounter Global Stats. Figures and sentences on this page are computed from the data at every refresh.
Updated October 13, 2026. Data through September 2026.
October 2026 is still in progress (13 days in). It is shown separately as month to date and is not used in headline figures.
What this measures. Share of AI chatbot referrals: of all website visits that arrive from an AI chatbot, the percentage that came from each assistant. It measures traffic sent to websites. It is not a count of users.
Gemini market share over time
Monthly share of AI chatbot referrals worldwide.
- Gemini
Dashed line: October 2026, month to date. Provisional until the month closes.
View data table
| Month | Gemini |
|---|---|
| Oct 26 month to date | 17.4% |
| Sep 26 | 10.9% |
| Aug 26 | 10.9% |
| Jul 26 | 9.9% |
| Jun 26 | 8.0% |
| May 26 | 7.0% |
| Apr 26 | 9.0% |
| Mar 26 | 8.7% |
| Feb 26 | 7.5% |
| Jan 26 | 7.2% |
| Dec 25 | 4.7% |
| Nov 25 | 3.0% |
| Oct 25 | 3.0% |
| Sep 25 | 2.8% |
| Aug 25 | 2.2% |
| Jul 25 | 2.2% |
| Jun 25 | 2.2% |
| May 25 | 2.0% |
| Apr 25 | 2.3% |
Gemini rank over time
Position among the 6 assistants by referral share, by month (1 is highest).
| Apr 25 | May 25 | Jun 25 | Jul 25 | Aug 25 | Sep 25 | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 3 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 3 | 3 | 3 | 2 | 2 | 3 | 2 | 2 | 2 | 2 | 2 |
Gemini market share by region
Share of AI chatbot referrals in each region, September 2026, strongest first.
| Region | Share | Rank | Difference |
|---|---|---|---|
| Worldwide | 10.9% | 2 | |
| Mexico | 21.5% | 2 | +10.6 |
| Italy | 19.6% | 2 | +8.7 |
| Brazil | 18.1% | 2 | +7.2 |
| Saudi Arabia | 16.9% | 2 | +5.9 |
| Japan | 16.7% | 2 | +5.8 |
| Canada | 16.5% | 2 | +5.5 |
| India | 16.0% | 2 | +5.1 |
| Spain | 14.6% | 2 | +3.7 |
| Poland | 14.2% | 2 | +3.3 |
| United States | 13.4% | 2 | +2.5 |
| United Arab Emirates | 13.4% | 2 | +2.5 |
| Europe | 12.8% | 2 | +1.9 |
| France | 11.8% | 2 | +0.9 |
| Germany | 11.3% | 2 | +0.4 |
| United Kingdom | 10.2% | 2 | -0.7 |
| Australia | 9.6% | 2 | -1.3 |
Gemini user numbers
| Product | Measure | Figure | As of | Source |
|---|---|---|---|---|
| Gemini | Monthly active users | 950M | July 22, 2026 | Google, Alphabet Q2 2026 earnings remarks (Sundar Pichai) |
| Gemini | Share of AI assistant app audience | 27.7% | May 2026 | Sensor Tower, State of AI 2026 (reported by TechCrunch) |
| Gemini | Monthly active users | 662M | May 2026 | Sensor Tower, State of AI 2026 (reported by TechCrunch) |
| Share of enterprise LLM API usage | 20% | July 2025 | Menlo Ventures, 2025 Mid-Year LLM Market Update |
Gemini in the Essentras AI Answer Index
| Assistant | Answers | Names the brand checked | Companies per answer | Citations per answer |
|---|---|---|---|---|
| Gemini | 319 | 22.3% | 8.1 | 1.9 |
No domain list: this assistant returns its sources as search redirect links (Google grounding URLs), which hide the destination site, or no source passed the 3-check, 3-category threshold yet.
Compare Gemini
FAQ
Gemini: frequently asked questions
How many people use Gemini?▾
Gemini: 950M monthly active users (July 22, 2026, per Google, Alphabet Q2 2026 earnings remarks (Sundar Pichai)). Gemini: 662M monthly active users (May 2026, per Sensor Tower, State of AI 2026 (reported by TechCrunch)). Referral share is a different measure: it counts traffic sent to websites, not users.
What is Gemini's market share?▾
Gemini accounts for 10.9% of AI chatbot referrals worldwide in September 2026, rank 2 of 6. By region it ranges from 9.6% in Australia to 21.5% in Mexico. This is StatCounter's measure of website referrals, not a count of users.
Is Gemini growing?▾
Gemini had 10.9% in September 2026, vs 2.8% in September 2025 (+8.1 points). Its high in the series was 10.9% in September 2026. Month to date for October 2026 shows 17.4%, which is provisional.
Where is Gemini most popular?▾
By referral share, Gemini is strongest in Mexico (21.5%) among the regions we track, and weakest in Australia (9.6%).
What does market share mean here?▾
Market share on this page is share of AI chatbot referrals, from StatCounter Global Stats: the percentage of website visits that came from each assistant. It is a measure of traffic sent, not of users.
Data: StatCounter Global Stats, AI Chatbot Market Share, licensed CC BY-SA 3.0. Derived tables and charts on this page are shared under CC BY-SA 3.0. StatCounter CC BY-SA 3.0
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