Last updated · reviewed by the Essentras editorial team
Industry playbook
Fashion and beauty PR: magazines, prices and how brands get featured
Fashion and beauty brands get featured in 3 ways. An editor picks the product after testing a sample sent weeks ahead, and that choice cannot be bought. A publicist pitches for you: 5W says its beauty programs start around $15,000 a month. Or you buy a paid placement with the label its listing states, such as WWD at $13,333.
Sources: the FTC, the FDA, the CFDA, Condé Nast and Hearst pages, an editor's own words, agency pages, and 283 fashion and beauty listings in the Essentras API
What you will do
- See how fashion and beauty editors choose products: samples, testing time, market editors and the show calendar.
- Compare pitching, an agency, gifting and paid placements by published price, timing and who decides.
- Check 30 titles in the catalog with price, turnaround and label, and the famous titles it does not list.
- Pick 1 of 3 baskets quoted today ($1,411.20, $7,799.40 or $23,752.80) or build your own.
- Follow the FTC rules for gifting and sponsored content, and the FDA line between cosmetic and drug claims.
Start here in 1 click
The fashion and beauty catalog sorted by price, the cheapest US fashion title with a short window, and a free shortlist. None needs an account.
Fashion and beauty outlets, cheapest first
Every fashion and beauty listing with its price, turnaround, link policy and label, before you pay.
- In the API
- 283 fashion and beauty, 665 lifestyle
- In the US
- 69 fashion and beauty
- At $500 or less
- 62 listings
- Median price
- $2,360 (fashion and beauty)
Fashion Week Daily
$1,000
- Turnaround
- 3 to 5 business days
- Label
- Published as a standard editorial article, with no sponsored label.
- Link
- Nofollow
AI Match: a shortlist for your brand
Free. Describe your brand in 1 sentence and get a ranked list of outlets that fit it, with the price next to each.
Paid placements are paid: they are not earned coverage, and each runs with the label its listing states. Counts from the public API, 3 Nov 2026. The fashion and beauty set includes every beauty listing.
How editors choose
How do fashion and beauty editors decide what to feature?
Editors feature products for their readers, not for the brand. Beauty editors test products for weeks; fashion editors pull pieces for shoots and shopping pages. Timing and a clean product page matter as much as the pitch.
Testing takes weeks
Allure's editor in chief told Glossy (17 Sep 2026) she wants a product at least 2 months before launch, so she can use it for at least 28 days before writing. A sample that arrives on launch day misses the story.
Editors are not your PR team
In the same interview she said her job is to help readers choose, not to promote brands, and that launch or business news fits B2B titles better. Pitch consumer titles on what the reader gets.
First impressions are checked
Allure tests products all year for its Best of Beauty awards, and indie brands do submit. Early in the testing rounds the team looks at the brand's website and Instagram, then the packaging.
Shopping pages can earn commissions
Vogue's and Allure's sites say featured products are independently selected by editors and that the publisher may earn a commission on purchases through retail links. Make the product buyable online before a story could run.
| Who | What they decide | What to send | When |
|---|---|---|---|
| Beauty editor or director | Which products get tested, written about and awarded | The product, the ingredient list, the claims you can support, the price and the launch date | At least 2 months before launch |
| Fashion or market editor | Which pieces go into market pages, shopping stories and shoots | Lookbook, line sheet with prices, retailer links, samples you can lend | Ahead of the season the story covers |
| Commerce or shopping editor | Product lists with retail links | Retail links, stock dates and any affiliate program | Before sale events such as Black Friday and Prime Day, which the Allure posting names |
- Sources: Glossy's interview with Allure editor in chief Jessica Cruel (17 Sep 2026); Condé Nast's posting for Market Editor, Allure (via Built In; listing removed 5 Dec 2025).
A sample is not a payment for coverage
Sending a product for review is normal. Asking for coverage in return, or paying an editor, is not: editorial coverage is the editor's decision. When a brand pays for a page, it is advertising, and the FTC expects readers to be able to tell.
When to pitch
When should a fashion or beauty brand pitch?
Fashion runs on 2 show seasons a year; beauty runs on launch dates, testing time and awards. Work back from the date a story could run: the CFDA took applications for the September 2026 shows from 15 Apr to 20 May 2026, and editors who test products want them at least 2 months ahead.
| Season shown | New York | London | Milan | Paris |
|---|---|---|---|---|
| Autumn/Winter 2026 (shown Feb and Mar 2026) | 11 to 16 Feb 2026 | 19 to 23 Feb 2026 | 24 Feb to 2 Mar 2026 | 2 to 10 Mar 2026 |
| Spring/Summer 2027 (shown Sep and Oct 2026) | 10 to 15 Sep 2026 | 17 to 21 Sep 2026 | 22 to 28 Sep 2026 | 28 Sep to 6 Oct 2026 |
| Fall/Winter 2027 (shown from Feb 2027) | 10 to 16 Feb 2027 | Not listed yet | Not listed yet | Not listed yet |
- The CFDA has owned and organized the Fashion Calendar and the official New York Fashion Week schedule since 2014, as its calendar page states. For Paris, the Fédération de la Haute Couture et de la Mode publishes its own calendar.
Awards and showrooms have fixed dates too: Allure announced its 2026 Best of Beauty winners on 17 Sep 2026, and the Fédération de la Haute Couture et de la Mode ran SPHERE, its showroom for selected emerging designers, from 30 Sep to 6 Oct 2026.
Routes and prices
Pitching, an agency, gifting or paid placements: what does each cost?
Pitching, agencies and gifting aim at coverage or posts that an editor or a creator decides. A paid placement buys a page on a named outlet at a listed price, published with the label its listing states.
| Route | What it costs, as published | Time to a live page | Who decides | What readers see |
|---|---|---|---|---|
| Pitch editors yourself | $0, plus samples and shipping | Weeks to months, if an editor says yes | The editor | An editorial mention, review or award, with no label |
| Hire a publicist or agency | 5W: beauty programs from around $15,000 a month. AMW estimates: $3,000 to $8,000 a month for emerging designers, $25,000 to $50,000 or more for luxury houses | Months; agencies plan by season | Editors decide; the agency pitches | The same as pitching |
| Gift products to creators | The product and shipping; a paid post is a separate fee | Days to weeks | The creator | A post that must disclose the free product (FTC) |
| Buy a paid placement (Essentras) | $53 to $161,654 a page; median $2,360 across 283 fashion and beauty listings | The window each listing states, such as 3 to 5 business days on Fashion Week Daily or 4 weeks or more on The Cut | You choose the outlet; it edits and publishes | An article with the label its listing states |
- "Earned" means an editor or creator chose to cover you. A paid placement is paid whatever its label says, and it is never an editor's pick.
What fashion and beauty PR agencies publish about their fees
| Source | Figure, as published | What the figure is | Date |
|---|---|---|---|
| 5W Public Relations, beauty and fashion agency guide | Beauty programs start at around $15,000 a month, depending on scope | The agency's own starting price | Updated 29 Oct 2026 |
| AMW, fashion PR cost guide | $3,000 to $8,000 a month (emerging designers), $10,000 to $25,000 (established brands), $25,000 to $50,000 or more (luxury); fashion week adds $15,000 to $40,000 per event | The agency's estimate of market pricing; no sources cited | No date on the page |
- Fashion and beauty agencies rarely publish rate cards; most quote after a call. Where an agency gives no figure, this page gives none. Published retainers across industries are compared in the PR agency cost guide.
Earned, affiliate, paid
Earned, affiliate or sponsored: what does the reader see?
Fashion and beauty titles publish 3 kinds of pages that can look alike. Knowing which kind you earned or bought decides what you can say about it afterwards.
| Kind of page | Who decides | Money involved | Label | Example or source |
|---|---|---|---|---|
| Editorial (earned) | The editor | None from the brand | No label | An editor's review, roundup or award |
| Affiliate shopping page | The editor picks | The publisher may earn a commission from retailers on sales | A site disclosure that products are independently selected by editors | Vogue's and Allure's site disclosures |
| Sponsored or branded content | The brand pays; the publisher produces it | A fee to the publisher | Terms the FTC says readers understand: "Ad", "Advertisement", "Paid Advertisement", "Sponsored Advertising Content" | FTC native advertising guide (December 2015) |
| Paid placement through Essentras | You choose the outlet; it edits | The listed price | As the listing states it: a sponsored or partner label, a discreet disclosure, or none | Essentras API, 3 Nov 2026 |
A label you cannot see is still a paid page
160 of 283 fashion and beauty listings state they run with no sponsored label. The FTC says content that promotes a product is deceptive if readers cannot tell it is an ad, and it holds advertisers responsible. Before you buy a listing with no label, read the FTC guide and ask your counsel; when you share any paid page, call it sponsored in your own post, and never present it as an editor's pick.
Titles you can buy
Which fashion and beauty titles can you buy, and at what price?
The Essentras API returned 283 listings for fashion and beauty, 220 for beauty (all inside the fashion set) and 665 for lifestyle on 3 Nov 2026. Every listing is a paid placement; prices, windows and labels below are as the listings state them.
| Segment | Listings | In the US | Median price | Middle half | US median | Labels |
|---|---|---|---|---|---|---|
| Fashion and beauty | 283 | 69 | $2,360 | $659 to $6,011 | $1,667 | No label 160, sponsored or partner label 109, discreet 14 |
| Beauty | 220 | 44 | $1,980 | $500 to $7,524 | $990 | No label 108, sponsored or partner label 109, discreet 3 |
| Lifestyle | 665 | 212 | $1,950 | $650 to $5,000 | $1,500 | No label 401, sponsored or partner label 239, discreet 25 |
- Counts: GET /api/agent/v1/outlets?topic=fashion, ?topic=beauty and ?topic=lifestyle. The API matches the topic or the genre, so news sites that list fashion as a genre are included; the top price, $161,654, is a UK national news site.
US fashion, beauty and celebrity titles in the catalog
| Outlet | Market | Price | Turnaround | Label, as the listing states it | Link | Note |
|---|---|---|---|---|---|---|
| Women's Journal | US | $243 | 3 to 5 business days | Published with a discreet disclosure. | Nofollow | |
| My Face Hunter | US | $325 | 3 business days | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Fashion Week Daily | Global | $1,000 | 3 to 5 business days | Published as a standard editorial article, with no sponsored label. | Nofollow | Market listed as global |
| Galore Magazine | US | $1,667 | 1 to 3 business days | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Haute Beauty | US | $2,000 | 1 to 2 weeks | Published with a discreet disclosure. | Dofollow | |
| Nylon | US | $3,333 | 1 to 2 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| The Zoe Report | US | $3,333 | 1 to 2 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Bustle | US | $3,333 | 1 to 2 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Fashion United | US | $4,259 | 1 to 2 weeks | Published with a sponsored or partner label. | Nofollow | |
| Foot Wear News | Global | $8,800 | 1 to 2 weeks | Published with a discreet disclosure. | Dofollow | footwearnews.com redirects to wwd.com/footwear-news (checked 4 Nov 2026) |
| Allure | US | $11,667 | 2 to 3 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | Not the same site as Make Allure, a $500 listing |
| Glamour | US | $11,667 | 2 to 3 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Teen Vogue | US | $11,667 | 2 to 3 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | The catalog has no Vogue US listing |
| Self | US | $11,667 | 2 to 3 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| WWD | US | $13,333 | 1 to 2 weeks | Published with a discreet disclosure. | Nofollow | |
| Sourcing Journal | US | $13,333 | 1 to 2 weeks | Published with a discreet disclosure. | Dofollow | sourcingjournal.com redirects to wwd.com/sourcing-journal (checked 4 Nov 2026) |
| The Cut | US | $119,395 | 4 weeks or more | Published with a sponsored or partner label. | Nofollow | |
| Goop | US | $137,763 | 3 to 7 business days | Published with a sponsored or partner label. | Dofollow |
Fashion and beauty editions outside the US
| Outlet | Market | Price | Turnaround | Label, as the listing states it | Link | Note |
|---|---|---|---|---|---|---|
| Female First | GB | $2,000 | 1 to 3 business days | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Harper's Bazaar (Australia) | AU | $3,333 | 1 to 3 weeks | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Elle Canada | CA | $4,167 | 2 weeks | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Elle India; Staff | IN | $4,167 | 1 week | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Vogue (Türkiye) | Not stated | $5,000 | 2 to 3 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | Published under license, per Condé Nast |
| Harper's Bazaar Arabia | AE | $5,000 | 1 to 2 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Cosmopolitan Middle East | AE | $5,000 | 1 to 2 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Grazia | FR | $9,530 | 1 to 2 weeks | Published with a sponsored or partner label. | Dofollow | |
| Madame.lefigaro.fr | FR | $15,164 | 2 to 4 weeks | Published with a sponsored or partner label. | Nofollow | |
| Vogue (Ukraine) | UA | $18,333 | 1 to 2 weeks | Published with a discreet disclosure. | Dofollow | Published under license, per Condé Nast |
| Vogue.in | IN | $31,742 | 3 to 7 business days | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Vogue Germany | DE | $62,997 | 2 to 4 weeks | Published with a sponsored or partner label. | Nofollow |
- Condé Nast's Vogue page lists 30 markets and marks 18 as published under license, among them Türkiye and Ukraine. An edition reaches its own market, not US readers.
Famous titles the catalog does not list
| Titles searched | What the search returned | The paid route instead |
|---|---|---|
| Vogue, Harper's Bazaar, ELLE, Cosmopolitan and InStyle (US editions) | Other editions only. Vogue: 5 listings (India, Germany, Türkiye, Ukraine and Teen Vogue), no Vogue US. Harper's: 5, none in the US | The publisher's advertising team: Condé Nast lists an advertising contact; Hearst's Harper's BAZAAR page links to advertising information |
| Byrdie, Refinery29, Who What Wear, Vanity Fair, W, Town & Country, Tatler | 0 listings for each name | The publisher's own advertising team |
| Business of Fashion, Glossy, Beauty Independent | 0 listings for each name | The publisher's own advertising or events team |
Similar names are different sites
Make Allure ($500) is not Allure. A listing named after an edition, such as Vogue (Türkiye) or Harper's Bazaar Arabia, is that edition, not the US magazine. Open the website on each listing before you buy.
Media Placement Price Index How to get featured in a magazine
3 budget baskets
What does a fashion or beauty placement budget buy?
3 baskets priced with the Essentras quote API on 3 Nov 2026, volume discount included. Each outlet links to its listing, where you see the label before you pay.
| Basket | Outlets (price each) | Subtotal | Volume discount | Total quoted | Cart |
|---|---|---|---|---|---|
| Indie label starterA first "as seen in" line; each listing states 5 business days or less | Fashion Week Daily ($1,000), My Face Hunter ($325), Women's Journal ($243) | $1,568 | -$156.80 (10% volume discount) | $1,411.20 | Add these 3 to cart |
| Beauty launchFor a launch aimed at US readers | Haute Beauty ($2,000), Nylon ($3,333), The Zoe Report ($3,333) | $8,666 | -$866.60 (10% volume discount) | $7,799.40 | Add these 3 to cart |
| Trade and wholesaleFor news aimed at retailers and buyers; Footwear News is now a section of wwd.com | WWD ($13,333), Foot Wear News ($8,800), Fashion United ($4,259) | $26,392 | -$2,639.20 (10% volume discount) | $23,752.80 | Add these 3 to cart |
- Buy 3 or more placements for 10% off the basket, 5 or more for 15%. Refunded if not published, or if the turnaround is missed. Turnaround is counted in business days, paused while we are waiting on you, plus a 3 business day grace period.
Why 3 placements: the discount applies to the whole basket from the 3rd placement. Fashion Week Daily and My Face Hunter cost $1,325 together; adding Women's Journal ($243) brings the total to $1,411.20, so the 3rd page adds $86.20.
FTC and FDA rules
What do the FTC and FDA rules mean for fashion and beauty PR?
In the US, gifting, creator posts and sponsored articles are advertising law questions, and beauty claims can also be drug law questions. This summarizes the agencies' own pages and is not legal advice: a lawyer reviews any claim or campaign you are unsure about.
| Rule | What it says | What it means for PR | Source |
|---|---|---|---|
| Free products are a material connection | A connection the audience does not expect must be disclosed clearly. It includes free or discounted products, even when no endorsement was required. | Ask every creator you gift to disclose the free product in the post. | 16 CFR 255.5, as amended 26 Jul 2023 |
| Disclose in the post, in plain words | Put it with the endorsement, not in a bio or behind "more". "Ad", "sponsored" or "thanks to [brand] for the free product" work; "sp", "collab" or "ambassador" alone do not. | Give creators the exact words, and check their posts. | FTC, Disclosures 101 for Social Media Influencers (November 2019) |
| Platform tools may not be enough | A paid partnership tag is not automatically sufficient; the influencer and the brand stay responsible. | Use the tool and a written disclosure. | FTC, Endorsement Guides: What People Are Asking |
| The brand is responsible | Advertisers should train and monitor the people who promote them, even through an agency. | Keep a list of gifted creators and check what they post. | The same FTC page |
| Sponsored articles are ads | Content that promotes a product must be identifiable as advertising, with a clear label near the headline. | Know how each paid page will be labeled before you buy it. | FTC native advertising guide (December 2015) |
| No fake or bought reviews | Fake reviews, reviews bought on the condition that they are positive, undisclosed insider reviews and buying fake followers are prohibited. Knowing violations carry civil penalties of up to $53,088 each (16 CFR 1.98). | Never make a positive review a condition of a gift. | 16 CFR Part 465 (in force since 21 Oct 2024); FTC Q&A (November 2024) |
Beauty claims: cosmetic or drug?
Intended use decides
FDA classifies a product by what it is meant to do. Cleansing, beautifying or changing the appearance is a cosmetic; treating or preventing disease, or affecting the body's structure or function, is a drug. Some products are both, such as a moisturizer with sun protection.
Your PR is evidence of intent
FDA says intended use can come from claims in labeling, advertising, on the internet and in other promotional materials. A press release that says a product restores hair growth or reduces cellulite can make it a drug in FDA's view.
"Cosmeceutical" has no legal meaning
FDA says the term has no meaning under the law. Describe what the product does for appearance, and send any claim about skin or hair biology to a regulatory lawyer.
MoCRA duties
Under the Modernization of Cosmetics Regulation Act of 2022, companies register facilities, list products, report serious adverse events within 15 business days and keep records that support safety (FDA, current as of 29 Oct 2026).
A regulatory lawyer reviews claims
Before any ingredient, result, safety, "clinical" or sustainability claim reaches an editor, a creator or a paid page, a regulatory lawyer reviews it. This page does not assess any claim.
Launch in 8 steps
How to launch a collection or a beauty product in the press
An order that respects editors' lead times and the disclosure rules, for a launch about 3 months away.
1. Write the story in 1 sentence
Who it is for, what is new and 1 fact a reader can check: a price, an ingredient, a material or a maker.
2. Review every claim
Ingredient, result, safety, origin and sustainability claims go to a regulatory lawyer, with the evidence behind each.
3. Build the press kit
Photos or a lookbook, a line sheet with prices, the ingredient list, retail links and credited images.
4. Send to editors early
Beauty: the product at least 2 months before launch. Fashion: lookbooks and sample availability before the season the story covers.
5. Gift creators with written terms
Ship with a note that asks for a clear disclosure of the free product and for an honest opinion, never a positive review.
6. Book paid placements for the launch date
If pages must be live on a date, pick listings whose stated window fits, and check each label before you buy.
7. Launch and follow up
Release the news on the agreed date, answer editor questions the same day and correct errors fast.
8. Reuse what ran, honestly
Quote earned coverage as earned, call paid pages sponsored where you share them, and log every gift, post and placement.
Templates
Copy-ready templates for fashion and beauty PR
Placeholders are in [brackets]. Never ask for coverage in return for a product, and never present a paid page as an editor's choice.
Product preview to a beauty editor
Email to 1 editor who covers your category, at least 2 months before launch.
Subject: [Product], launching [date]: a sample for testing? Hi [first name], You covered [their recent story]. We launch [product] on [date]: [what it does for the reader, 1 sentence]. What it is: [format, size, price, where to buy]. Claims we can support: [claim, with the test or source]. Could I send a sample now, so you have time to use it before launch? No coverage is expected in return. [Name], [brand] | [press kit link]
Lookbook and samples note to a market editor
For fashion: send with the lookbook before the season your pieces suit.
Subject: [Brand] [season]: lookbook, prices and samples Hi [first name], Our [season] collection: [what is new, 1 line]. Lookbook and line sheet with US prices: [link]. Sizes on loan: [sizes]. Samples ship within [days]; we cover shipping both ways. Stockists: [retailer links]. Tell me the date of any story or shoot and I will hold the piece. [Name], [brand]
Gifting note with the FTC disclosure
In the box and in the email. It asks for disclosure, not for a review.
Hi [name], We are sending you [product] as a gift. You do not need to post about it. If you do, please say in the post itself that you received it for free, for example "Gifted by [brand]". The FTC says a platform tag alone may not be enough. Your honest opinion is welcome, whatever it is. [Name], [brand]
Brief for a paid placement
What to send with an Essentras order. You approve the draft before it goes live.
Outlet: [outlet name from the listing] Goal: [launch date | "as seen in" line | brand search results] Angle: [1 sentence] Facts we can state: [price, materials, ingredients, where to buy] Claims reviewed by: [lawyer, date] Images: [links, with credits] Do not say: [unreviewed claims, competitor names] Label: as the listing states it ([label]) Approval: [name, email]
Mistakes
Fashion and beauty PR mistakes that waste the budget
Sending product too late
Editors who test products need weeks; Allure's editor in chief asks for at least 2 months.
Unreviewed beauty claims
A claim about hair growth or cellulite can make a cosmetic a drug in FDA's view, and the FTC expects evidence for every claim.
Calling a paid page a feature
Call a paid page sponsored when you share it, and never present it as an editor's pick.
Buying a famous name, not your reader
An edition outside your market, or a site with a similar name, will not reach your buyers. Check the website on each listing.
Optional add-ons, and cheaper starts
Optional. You can do everything on this page without any of these.
Often added
A Knowledge Panel for the brand or founder
$650 or $1,200
Independent coverage gives Google sources to corroborate a designer or a brand. Google decides whether a panel shows.
See the Knowledge Panel serviceTrack what AI assistants say about your brand
$49 a month
The AI Visibility Tracker asks shoppers' questions to AI assistants every week and keeps every answer and its sources.
See the trackerAn "As seen on" badge for your site
Free
Link each outlet logo to the article and copy the HTML. Call paid pages sponsored.
Build the badge
Not ready yet?
Press Monthly
$97 a month
1 press placement every month, matched to your niche and shown to you before we write. Cancel any time; plan months have no fixed turnaround.
See Press MonthlyA page on Medium
$97, 1 business day
A feature on Medium, a publishing platform, not a news outlet. The listing states: "Published as a standard editorial article, with no sponsored label."
Publish on MediumThe AI Visibility Baseline
$97
What AI assistants already say about your brand, before you spend on coverage. The assistants decide what they answer.
See the baseline
FAQ
Frequently asked questions
How do fashion brands get featured in magazines?▾
Editors choose products for their readers, so the free route is a timely pitch with samples, a lookbook and retail links, weeks or months before the story runs. A publicist pitches for a fee. A paid placement buys a page that runs with the label its listing states, such as Haute Beauty at $2,000 (a discreet disclosure).
How much does a fashion PR agency cost?▾
5W says its beauty programs start at around $15,000 a month. AMW estimates $3,000 to $8,000 a month for emerging designers, $10,000 to $25,000 for established brands and $25,000 to $50,000 or more for luxury houses. Few agencies publish fees; verify at the source.
How do I get featured in Vogue?▾
Coverage in Vogue is its editors' decision; its site says featured products are independently selected by editors. Vogue Scandinavia takes submissions through #MyVogueScandinavia on Instagram. Essentras lists Vogue in India ($31,742), Germany, Türkiye and Ukraine, and Teen Vogue ($11,667), but no Vogue US listing.
Should I send free products to editors and influencers?▾
Sending samples for review is normal. An influencer who posts about a free product must disclose it clearly in the post under the FTC Endorsement Guides, and the brand should monitor the people it gifts. Never make a positive review a condition of the gift.
Is a paid placement the same as an editorial feature?▾
No. An editorial feature is the editor's choice; a paid placement is a page you buy, published with the label its listing states. 160 of 283 fashion and beauty listings state no sponsored label, and the FTC expects paid content to be identifiable as an ad.
When should a beauty brand pitch a launch?▾
At least 2 months before launch for editors who test products: Allure's editor in chief asks for that much time so she can use a product for 28 days before writing. Fashion follows the show calendar; New York Fashion Week next runs 10 to 16 Feb 2027.
Can a beauty press release make claims about skin or hair?▾
Only claims you can support, and some claims change how FDA sees the product: FDA says claims in advertising and promotional materials, such as restoring hair growth or reducing cellulite, can make a cosmetic a drug. A regulatory lawyer reviews every claim first.
Does Essentras sell earned fashion PR?▾
No. Essentras sells paid placements on 3,888 named outlets at listed prices, with the label each listing states, plus free tools to plan. For editorial coverage, pitch editors yourself or hire a publicist.
Next steps
- 01
Write the 1-sentence story
Who it is for, what is new and 1 fact a reader can check.
- 02
Get claims reviewed
A regulatory lawyer reads every claim before it reaches an editor or a creator.
- 03
Send samples on the editors' clock
At least 2 months ahead for products that editors test.
- 04
Price the pages you need by a date
Start from a basket above or the catalog sorted by price.
- 05
Disclose and keep a log
Disclosure terms for every gift, and a record of what ran and how it was labeled.
See every fashion and beauty listing
283 listings with price, turnaround, link policy and label. The beauty launch basket above is $7,799.40 quoted today, volume discount included.
Browse fashion and beauty outlets Or get a free shortlist firstChecked on . Every Essentras price, turnaround, link policy, label, count and basket total here comes from the public catalog API, read on this date (baskets priced with the quote endpoint). Other figures carry their own source and date below.
Sources
- FTC, Disclosures 101 for Social Media Influencers (November 2019), read 3 Nov 2026
- FTC, FTC's Endorsement Guides: What People Are Asking, read 3 Nov 2026
- eCFR, 16 CFR 255.5, Disclosure of material connections (amended 26 Jul 2023), read 3 Nov 2026
- FTC, Native Advertising: A Guide for Businesses (December 2015), read 3 Nov 2026
- FTC, Consumer Reviews and Testimonials Rule: Questions and Answers (November 2024), read 3 Nov 2026
- eCFR, 16 CFR 1.98, civil monetary penalty amounts, read 3 Nov 2026
- FDA, Is It a Cosmetic, a Drug, or Both? (content current as of 11 Sep 2024), read 3 Nov 2026
- FDA, Modernization of Cosmetics Regulation Act of 2022 (content current as of 29 Oct 2026), read 3 Nov 2026
- CFDA Fashion Calendar, Important Dates 2026 and 2027, read 3 Nov 2026
- CFDA, The September 2026 Official NYFW Schedule Application is Open (15 Apr 2026), read 3 Nov 2026
- Fédération de la Haute Couture et de la Mode, Paris Fashion Week and SPHERE, read 3 Nov 2026
- Glossy, How to win Allure's Best of Beauty awards with EIC Jessica Cruel (17 Sep 2026), read 3 Nov 2026
- Condé Nast, Market Editor, Allure (posting via Built In; removed 5 Dec 2025), read 3 Nov 2026
- Vogue and Allure, site disclosures on products and affiliate commissions, read 3 Nov 2026
- Vogue Scandinavia, how to be featured with #MyVogueScandinavia (21 Jan 2026), read 3 Nov 2026
- Condé Nast, Vogue brand page (markets and licensed editions), read 3 Nov 2026
- Condé Nast, contact page (advertising contacts), read 3 Nov 2026
- Hearst, Harper's BAZAAR brand page, read 3 Nov 2026
- 5W Public Relations, How to Choose a Beauty or Fashion PR Agency (updated 29 Oct 2026), read 3 Nov 2026
- AMW, How Much Does Fashion PR Cost? (no date), read 3 Nov 2026
- Essentras public catalog API: fashion and beauty listings (topic=fashion), read 3 Nov 2026
- Essentras public catalog API: baskets priced with POST /api/agent/v1/quote, 3 Nov 2026
Essentras sells paid placements on named outlets and does not sell earned PR. Agency figures are each agency's own published figures, as dated; confirm them at the source. Rules are summarized from the agencies' own pages and are not legal advice. Paid placements are not earned coverage.
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