Last updated · reviewed by the Essentras editorial team
Industry playbook
Fintech PR: getting coverage in financial media without a retainer
Fintech companies reach financial media 3 ways: pitch reporters news they can verify, hire an agency (5W says its fintech retainers start around $15,000 a month), or buy paid placements with the label each listing states (median $2,500). Compliance reviews every claim first, under the SEC, FINRA, CFPB or FCA rules that apply.
Sources: the SEC, FINRA, the CFPB, the FTC, the FCA and UK law, the SABEW code of ethics, agency pages, and 367 financial listings in the Essentras API
What you will do
- See what business and financial reporters are asked to check and refuse, from the SABEW code of ethics.
- Read the US and UK rules that touch fintech communications (SEC, FINRA, CFPB, FTC, FCA) on the official pages, with what each means for PR.
- Compare pitching, agencies, wires and paid placements by published price.
- Check 32 financial, business and fintech trade listings with price, turnaround and label.
- Pick 1 of 4 baskets quoted today (from $1,950.30 to $3,932.10), with templates and a compliance check.
Start here in 1 click
The financial catalog sorted by price, a labeled release page for an announcement, and a free shortlist. None needs an account.
Financial outlets, cheapest first
Every listing with a financial genre, with its price, turnaround, link policy and label, before you pay.
- In the API
- 367 financial listings
- In the US
- 36, median $650
- In the UK
- 14, median $2,921
- At $500 or less
- 51 listings
PR Newswire with Yahoo Finance
$667
- Turnaround
- 3 to 5 business days
- Label
- Published with a sponsored or partner label.
- Use it for
- A reviewed funding round, launch or partnership
AI Match: a shortlist for your news
Free. Describe your company or announcement in 1 sentence and get a ranked list of outlets that fit, with the price next to each.
Paid placements are paid: they are not earned coverage, and each runs with the label its listing states. Counts from the public API, 4 Nov 2026. Regulated content goes through compliance review before any paid page goes live.
What reporters check
How do financial and business journalists decide what to cover?
Business and financial journalists work under ethics codes that limit gifts, travel and conflicts of interest, and they need numbers they can check. The code of ethics of SABEW (the Society for Advancing Business Editing and Writing, updated 1 Jun 2015) is a practical map of what your pitch must respect.
| What the code asks | What it means for your pitch |
|---|---|
| Accept no gift or special treatment worth more than token value | Offer data, access and interviews, not perks |
| Accept no out-of-town travel paid for by outside sources | Brief reporters where they are, in person or by video |
| Disclose investment positions; avoid active trading and short-term profit-seeking | Never offer a reporter shares, allocations or early access to a product with returns |
| Keep information confidential during reporting so nobody profits before publication | Share embargoed numbers only with reporters who accepted the terms |
| Advertising should look distinctly different from news and be identified as advertising | Never ask for a paid page to pass as news; keep the label the listing states |
| Promising a story in exchange for advertising is unethical | Never tie ad spend or a paid placement to coverage in a pitch |
Numbers they can check
Amounts, customers and volumes with their source and period. A figure you cannot back up is a figure a reporter will not print.
Regulatory status in 1 line
Licensed, registered, or working through a partner bank or processor, as counsel confirmed. A vague answer invites the question you did not answer.
People who will talk
A founder, a customer and an investor or analyst who agreed to take calls. A quote in a release is not an interview.
A paid placement is not a story
Coverage is a reporter's decision. A paid placement is a page you buy, with the label its listing states. Mixing the 2 in a pitch is the fastest way to lose a reporter.
US and UK rules
Which US and UK rules touch fintech PR and paid content?
Which rules bind you depends on what you are: an investment adviser, a broker-dealer, a consumer finance or payments company, or a firm reaching UK readers. This table summarizes the official pages, read on 4 Nov 2026. It is not legal advice and not investment advice: your compliance team or counsel decides what applies to you.
| Who it binds | Rule | What it says | What it means for PR | Source |
|---|---|---|---|---|
| SEC-registered investment advisers | SEC Marketing Rule | An ad may not include an untrue statement of material fact, a claim the adviser cannot substantiate on demand, or benefits without fair and balanced treatment of material risks. Paid testimonials and endorsements need a clear and prominent disclosure of the payment and of material conflicts, plus a written agreement. Gross performance needs net performance with equal prominence. | The rule covers any communication to more than 1 person that offers advisory services, and paid testimonials. Ask compliance whether a release or a paid article counts, and keep the substantiation on file. | 17 CFR 275.206(4)-1 (eCFR, current to 2 Nov 2026); SEC press release 2024-121 |
| Broker-dealers (FINRA members) | FINRA Rule 2210 | Communications to more than 25 retail investors within 30 calendar days are retail communications: a qualified registered principal approves each before use, some are filed with FINRA, and records are kept. Content must be fair and balanced, with no false, exaggerated, unwarranted, promissory or misleading claim, and may not predict or project performance. | A paid article or release the firm distributes is a communication like any other: principal approval first. A testimonial paid more than $100 in value must say it is paid. | FINRA Rule 2210 |
| Consumer finance: lending, payments, cards, accounts | CFPB: unfair, deceptive or abusive acts or practices | The Dodd-Frank Act makes it unlawful for a provider of consumer financial products or services, or a service provider, to engage in unfair, deceptive or abusive acts or practices. A representation is deceptive if it misleads or is likely to mislead, a reasonable consumer would read it that way, and it is material. The net impression counts, and fine print may not cure a misleading headline. | Rate, fee and approval claims in a headline, a release or a paid article must match the terms. Read them as your target audience would. | CFPB UDAAP examination procedures (manual version of October 2012; page modified 25 Sep 2023) |
| Any US company paying for an article | FTC: native advertising | An ad should not suggest it is anything other than an ad. A paid article that promotes the sponsor's products needs a clear disclosure; labels such as Ad, Advertisement, Paid Advertisement or Sponsored Advertising Content are likely to be understood, while Promoted is at best ambiguous. | When the article promotes your product, choose a listing that states a sponsored label, or request the label in your brief. | FTC, Native Advertising: A Guide for Businesses (December 2015) |
| Anyone reaching UK readers with a financial promotion | FSMA section 21 and FCA rules | In the course of business, only an authorised person may communicate an invitation or inducement to engage in investment activity, unless an authorised person with permission approves it or an exemption applies. A breach is a criminal offence, punishable by up to 2 years in prison, an unlimited fine or both, and the restriction can reach communications from outside the UK. Promotions must be fair, clear and not misleading. | Before paid content reaches UK readers, ask whether it is a financial promotion and who approves it. Firms stay responsible for every promotion they make or cause to be made, including through affiliates. | FSMA s.25 (legislation.gov.uk, up to date to 3 Nov 2026); FCA FG24/1 (March 2024); FCA, Approving financial promotions (updated 28 May 2024) |
Enforcement, as the regulators report it: on 9 Sep 2024 the SEC settled with 9 advisers whose ads had untrue or unsubstantiated statements, or testimonials, endorsements and third-party ratings without the required disclosures, for $1,240,000 in combined penalties. In the UK, the FCA had 19,766 promotions by authorised firms amended or withdrawn in 2024 (10,008 in 2023), issued 2,240 alerts about unauthorised firms and individuals, and interviewed 20 finfluencers under caution (data published 7 Feb 2025).
No legal or investment advice
This page summarizes official pages and gives no legal, regulatory or investment advice. Nothing here is an offer of, or a view on, any financial product. Your compliance team or counsel reviews every claim, ad and paid placement before it goes out.
Routes and prices
Pitching, an agency, a wire or a paid placement: what does each cost?
Pitching and agencies aim at coverage a reporter decides. Wires publish your release on their networks. A paid placement buys a page on a named outlet at a listed price, with the label its listing states.
| Route | What it costs, as published | Time to a live page | Who decides | What readers see |
|---|---|---|---|---|
| Pitch reporters yourself | $0 | Days to months | The reporter and the editor | An article the newsroom controls, with outside voices |
| Hire a fintech PR agency | 5W: from around $15,000 to $75,000 or more a month. CSG estimates $7,500 to $25,000 a month | Months | Reporters decide; the agency pitches | The same as pitching |
| Send a wire release | From $120 (PRWeb Basic) and $149 (EIN Presswire Basic) to $865 (ACCESS Newswire National); Business Wire from $475 (US domestic local); PR Newswire and GlobeNewswire publish no list price | The day you schedule | You | Your release, reposted by sites on the network |
| Buy a labeled press release page (Essentras) | AP News $317, PR Newswire with Yahoo Finance $667, Reuters $3,000 | 3 to 5 business days (AP News) to 1 to 2 weeks (Reuters) | You choose the page; the outlet publishes | A release page with the sponsored or partner label its listing states |
| Buy a paid placement in financial media (Essentras) | $53 to $119,395; median $2,500 across 367 financial listings; Business Insider $420, Benzinga $1,000, Fortune $2,333 | The window each listing states, such as 3 to 5 business days on Business Insider or 1 month on Bloomberg | You choose the outlet; it edits and publishes | An article with the label its listing states |
What fintech PR agencies publish about their fees
| Source | Figure, as published | What the figure is | Date |
|---|---|---|---|
| 5W Public Relations, fintech PR cost | Retainers start around $15,000 a month and run to $75,000 or more, depending on scope; outside legal or compliance review is billed outside the retainer | The agency's own price range | Published 31 Oct 2026 |
| Communications Strategy Group (CSG), cost of fintech marketing and PR | Retainers $7,500 to $25,000 a month by scope; small agencies or freelancers $3,000 to $7,000 | Industry estimates, not CSG's own prices | Updated 24 Feb 2026 |
| Everything-PR, what a PR firm costs | Financial PR $5,000 to $100,000 or more a month | Its own estimate, not a rate card; the site says its ownership overlaps with 5W | Updated 2 Nov 2026 |
- Where an agency gives no figure, this page gives none. Published retainers across industries are compared in the PR agency cost guide.
PR agency cost vs paying per placement Press release distribution cost
Outlets you can buy
Which financial outlets can you buy, and at what price?
Crypto is out of scope for this page: the statistics leave out the 72 financial listings tagged cryptocurrency or Web3, and no crypto-specific outlet is named. Every listing below is a paid placement; prices, windows and labels are as the listings state them on 4 Nov 2026.
| Scope | Listings | Median price | Middle half | At $500 or less | Labels |
|---|---|---|---|---|---|
| All markets | 367 | $2,500 | $847 to $7,512 | 51 | No label 143, sponsored or partner label 222, discreet 2 |
| US | 36 | $650 | $303 to $3,247 | 11 | No label 22, sponsored or partner label 12, discreet 2 |
| UK | 14 | $2,921 | $496 to $3,006 | 4 | No label 4, sponsored or partner label 10, discreet 0 |
- Count: GET /api/agent/v1/outlets?topic=financial (439 listings before the crypto filter). The API matches the topic or the genre, so general news and local sites that list a financial genre are included. topic=finance returned 1 and topic=fintech 1 (TechCrunch, tagged fintech). Business titles such as Business Insider and Fortune list a news or business genre, so they are named below from name searches.
Press release pages on financial news sites
| Outlet | Market | Price | Turnaround | Label, as the listing states it | Link | Note |
|---|---|---|---|---|---|---|
| AP News; Press Release | Global | $317 | 3 to 5 business days | Published with a sponsored or partner label. | Nofollow | |
| PRNewsWire / Yahoo Finance | Global | $667 | 3 to 5 business days | Published with a sponsored or partner label. | Nofollow | PR Newswire distribution with Yahoo Finance, as the listing names it |
| Yahoo News/Finance; Press Release | Global | $667 | 3 to 5 business days | Published with a discreet disclosure. | Nofollow | |
| Business Insider / Yahoo / AP News; Press Release | US | $833 | 3 to 5 business days | Published with a discreet disclosure. | Nofollow | Business Insider markets pages, Yahoo and AP News in 1 listing |
| Barchart; Press Release | US | $867 | 3 to 5 business days | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Reuters; Press Release | US | $3,000 | 1 to 2 weeks | Published with a sponsored or partner label. | Dofollow |
US business and markets titles
| Outlet | Market | Price | Turnaround | Label, as the listing states it | Link | Note |
|---|---|---|---|---|---|---|
| Business Insider | US | $420 | 3 to 5 business days | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Benzinga; Contributor | US | $1,000 | 1 week | Published with a discreet disclosure. | Nofollow | Contributor page, as the listing names it |
| Investing.com | US | $1,727 | 1 to 2 weeks | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| TheStreet.com | US | $1,950 | 1 to 3 business days | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Fortune | US | $2,333 | 1 to 3 business days | Published with a sponsored or partner label. | Nofollow | |
| Insider Monkey | US | $3,247 | 1 week | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Due.com (Syndicates to Entrepreneur, Nasdaq & MSN) | US | $8,800 | 1 week | Published as a standard editorial article, with no sponsored label. | Dofollow | Due.com; the listing states syndication to Entrepreneur, Nasdaq and MSN |
| Tech Crunch; Includes Social Posts | Global | $23,333 | 2 to 3 weeks | Published with a sponsored or partner label. | Nofollow | Market listed as global; the only listing tagged fintech |
| ABA Banking Journal | US | $28,763 | 1 to 2 weeks | Published with a sponsored or partner label. | Dofollow | |
| Kiplinger | US | $38,110 | 4 weeks or more | Published with a sponsored or partner label. | Nofollow | |
| Wall Street Journal (500,000 Impressions) | US | $141,667 | 3 to 4 weeks | Published with a sponsored or partner label. | Nofollow | wsj.com; listed as 500,000 impressions |
| Bloomberg | US | $220,000 | 1 month | Published with a sponsored or partner label. | Dofollow |
Fintech and finance trade sites
| Outlet | Market | Price | Turnaround | Label, as the listing states it | Link | Note |
|---|---|---|---|---|---|---|
| Economic Insider | US | $243 | 3 to 5 business days | Published with a discreet disclosure. | Dofollow | economicinsider.com, not Business Insider (businessinsider.com) |
| Wall Street Times | US | $243 | 3 to 5 business days | Published with a discreet disclosure. | Dofollow | wallstreettimes.com, not The Wall Street Journal (wsj.com) |
| Fintech Herald | US | $300 | 1 to 3 business days | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Finance Digest | US | $863 | 3 to 5 business days | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Finextra | GB | $867 | 1 to 2 weeks | Published as a standard editorial article, with no sponsored label. | Dofollow | |
| Fintech Finance News | US | $1,000 | 1 week | Published as a standard editorial article, with no sponsored label. | Dofollow | ffnews.com |
| Global Banking & Finance | US | $1,000 | 3 to 5 business days | Published as a standard editorial article, with no sponsored label. | Nofollow | |
| Money Times | US | $1,000 | 1 to 3 business days | Published as a standard editorial article, with no sponsored label. | Dofollow |
UK titles
| Outlet | Market | Price | Turnaround | Label, as the listing states it | Link |
|---|---|---|---|---|---|
| ALL TOP STARTUPS | GB | $496 | 3 to 7 business days | Published as a standard editorial article, with no sponsored label. | Dofollow |
| Sharecast.Com | GB | $3,006 | 1 to 3 business days | Published with a sponsored or partner label. | Nofollow |
| Investing.com (United Kingdom) | GB | $5,000 | 1 week | Published as a standard editorial article, with no sponsored label. | Nofollow |
| Entrepreneur (UK) | GB | $5,000 | 1 week | Published as a standard editorial article, with no sponsored label. | Dofollow |
| Cityam.com | GB | $21,100 | 2 to 4 weeks | Published with a sponsored or partner label. | Dofollow |
| MoneyWeek | GB | $27,124 | 1 to 2 weeks | Published with a sponsored or partner label. | Nofollow |
| Titles searched | What the search returned | The route instead |
|---|---|---|
| Financial Times, American Banker, Seeking Alpha, The Motley Fool, Barron's, Investopedia, Morningstar, Zacks, NerdWallet, Bankrate | 0 listings for each name | A pitch to the newsroom, or the publisher's own advertising team |
| PYMNTS, Fintech Futures, The Financial Brand, Tearsheet, The Fintech Times, FinTech Magazine, AltFi, The Banker, This is Money, Axios | 0 listings for each name | A pitch to the trade reporter who covers your category |
| CNBC, Forbes, MarketWatch, Fortune | CNBC: 2 listings, both outside the US (CNBC TV18, CNBC Turkey). Forbes: 10 international editions, no forbes.com listing. MarketWatch: only Market Watch Media, marketwatchmedia.com, not MarketWatch. Fortune: the listing named Fortune is fortune.com; Biz Fortune, bizfortune.com, is a different site | Pitch the US newsroom; check the website before you buy a similar name |
Check the label, and review before you buy
143 of 367 financial listings state no sponsored label. For regulated financial promotions (investment products, securities, lending or deposit terms), compliance review comes first, then a labeled page: a press release page that states a label, such as AP News ($317) or PR Newswire with Yahoo Finance ($667), a listing that states a sponsored label (222 of 367), or a label you ask for in your brief. The FTC expects an ad to be identifiable as an ad, the SABEW code asks for advertising to be identified, and the FCA's social media guidance notes the ASA rule that paid influencer content must be obviously identifiable as advertising. A paid page is never presented as independent coverage.
4 budget baskets
What does a fintech placement budget buy?
4 baskets priced with the Essentras quote API on 4 Nov 2026, volume discount included. Each outlet links to its listing, where you see the label before you pay.
| Basket | Outlets (price each) | Subtotal | Volume discount | Total quoted | Cart |
|---|---|---|---|---|---|
| Labeled announcement pagesA funding round or launch on 3 release pages that state a sponsored or partner label | AP News; Press Release ($317), PRNewsWire / Yahoo Finance ($667), Reuters; Press Release ($3,000) | $3,984 | -$398.40 (10% volume discount) | $3,585.60 | Add these 3 to cart |
| Fintech trade starterB2B fintech news for banks, lenders and payments teams | Fintech Herald ($300), Finextra ($867), Fintech Finance News ($1,000) | $2,167 | -$216.70 (10% volume discount) | $1,950.30 | Add these 3 to cart |
| Business and markets reachBusiness Insider, Benzinga and Fortune, with mixed labels | Business Insider ($420), Benzinga; Contributor ($1,000), Fortune ($2,333) | $3,753 | -$375.30 (10% volume discount) | $3,377.70 | Add these 3 to cart |
| UK fintech starterFor UK readers, after a financial promotion check | ALL TOP STARTUPS ($496), Finextra ($867), Sharecast.Com ($3,006) | $4,369 | -$436.90 (10% volume discount) | $3,932.10 | Add these 3 to cart |
- Buy 3 or more placements for 10% off the basket, 5 or more for 15%. Refunded if not published, or if the turnaround is missed. Turnaround is counted in business days, paused while we are waiting on you, plus a 3 business day grace period.
- Every listing in the "Labeled announcement pages" basket states a sponsored or partner label. In the "Fintech trade starter" basket, Fintech Herald, Finextra and Fintech Finance News state no sponsored label. In the "Business and markets reach" basket, Business Insider states no sponsored label, and Benzinga; Contributor states a discreet disclosure. In the "UK fintech starter" basket, ALL TOP STARTUPS and Finextra state no sponsored label. For regulated financial promotions (investment products, securities, lending or deposit terms), use a labeled page, either a press release page that states a label or any listing that states a sponsored label, or ask for the label in your brief. A paid page is never presented as independent coverage.
The volume discount is why each basket has 3 outlets: Business Insider, Benzinga and Fortune cost $3,753 together, and the 10% basket discount takes $375.30 off. The quote adds: "Add 2 more placement(s) for 15% off the whole basket." Finextra ($867) appears in both the trade and the UK baskets; buy it once.
Announce in 8 steps
How to announce a funding round or a launch in 8 steps
An order that keeps the facts, the rules and the reporters in step.
1. Name the news and what you are
A round, a launch, a partnership or a license. Whether you are an adviser, a broker-dealer, a consumer finance company or a firm reaching UK readers decides which rules apply.
2. Write a fact sheet
Every number with its source and period, your regulatory status and partner bank, fees, and what the product does not do.
3. Run compliance review
Compliance or counsel reads every claim. Broker-dealer retail communications need a registered principal's approval before use; UK promotions need an authorised person or an approver.
4. Pick the reporters
5 to 10 who covered your category recently. Offer data, interviews and a demo; no gifts or paid trips, which the SABEW code asks members to refuse.
5. Pitch under embargo
Set the date and time, share only with reporters who accept the terms, and keep the information confidential until then.
6. Publish on the day
A wire release or a labeled release page, such as AP News ($317) or PR Newswire with Yahoo Finance ($667).
7. Add labeled paid placements
After review. For regulated financial promotions (investment products, securities, lending or deposit terms), use a labeled page or ask for the label in your brief. Never present a paid page as independent coverage.
8. Follow up and keep records
Answer questions the same day, fix errors, and keep a record of what was published, where, when and who approved it.
Templates
Copy-ready templates for fintech PR
Placeholders are in [brackets]. Every claim, number and quote passes compliance review first; no template is legal advice.
Funding round pitch to a fintech reporter
For an announced round. Numbers you can document, read by compliance.
Subject: Under embargo until [date, time, time zone]: [Company] raises [amount] to [what it will do] Hi [first name], You covered [their recent story] on [date]. Under embargo until [date, time, time zone]: [Company] has raised [amount] in a [round type] led by [lead investor], with [other investors]. [1 sentence on what the money pays for.] What we can share: [customers, volume or revenue figure, with its source and period]. Regulatory status: [as counsel confirmed]. What we cannot share: [terms], and why. [Founder] and [investor] are free [dates]. Press kit: [link] [Name], [title] | [phone]
Product launch pitch to a trade reporter
For a launch, a partnership or a new license. Facts first, limits stated.
Subject: [Company] launches [product] for [buyer]: [1 number] Hi [first name], [What launches, for whom, from when, in which markets, in 1 or 2 sentences.] Why it matters to your readers: [the problem, with 1 sourced figure]. What it does not do: [limits, fees, eligibility]. Who is behind it: [partner bank, processor, regulator, as applicable]. A demo and a customer who agreed to talk: [names, dates]. [Name], [company] | [press kit link]
Compliance check before anything goes out
Run it on every release, pitch and paid placement brief. Your compliance team or counsel owns the answers; this list is not legal advice.
1. What are we? [SEC-registered adviser | broker-dealer | consumer lender or payments | UK authorised firm | none of these] 2. Does the text offer or promote a regulated product or service? [no | yes: which] 3. Every number: source, date and file location? [yes | list the gaps] 4. Risks and limits as prominent as the benefits? [yes | fix] 5. Any testimonial, endorsement or rating? Paid? Disclosed? [details] 6. Performance shown? Net next to gross? [not shown | details] 7. UK readers? A financial promotion? Who approves it? [details] 8. Paid placement? Label stated by the listing or requested? [details] Approved by: [name, role, date]
Brief for a paid placement (fintech)
What to send with an Essentras order. You approve the draft before it goes live; a paid page is never presented as independent coverage.
Outlet: [outlet name from the listing] Goal: [announcement | founder profile | "as seen in" line | brand search results] Approved claims (reviewed by [name], [date]): [list] Required statements: [risk warnings, disclosures, regulatory status line] Do not say: [promised returns, "risk-free", "safe", unreviewed numbers] Regulated financial promotion (investment products, securities, lending or deposit terms)? [no | yes: labeled page or label requested] Label: [sponsored label requested | as the listing states it] UK readers: [no | yes, approved by (authorised firm), (date)] Approval: [name, email]
Mistakes
Fintech PR mistakes that cost trust
Numbers you cannot prove
The SEC rule bars ad claims an adviser cannot substantiate on demand, and the CFPB judges a consumer ad by its net impression.
Hiding that a page or a quote was paid
The FTC expects ads to be identifiable as ads, and SEC and FINRA rules require paid testimonials to say they are paid.
A headline the fine print contradicts
The CFPB says fine print may not cure a misleading headline: rate, fee and approval claims must match the terms.
UK promotions without approval
Communicating an unapproved financial promotion in the course of business is a criminal offence in the UK, and the restriction can reach communications from abroad.
Optional add-ons, and cheaper starts
Optional. You can do everything on this page without any of these.
Often added
A Knowledge Panel for the founder or the company
$650 or $1,200
Independent coverage gives Google sources to corroborate a founder or a company. Google decides whether a panel shows.
See the Knowledge Panel serviceTrack what AI assistants say about you
$49 a month
The AI Visibility Tracker asks buyers' and investors' questions to AI assistants every week and keeps every answer and its sources.
See the trackerRemove an outdated article from Google
$2,200
For an old or inaccurate article that ranks for a founder's name. Google and the publisher decide. No removal, no fee: if the content is not removed, you get every dollar back.
Check the article
Not ready yet?
Press Monthly
$97 a month
1 press placement every month, matched to your niche and shown to you before we write. Cancel any time; plan months have no fixed turnaround.
See Press MonthlyA page on Medium
$97, 1 business day
A post on Medium, a publishing platform, not a news outlet. The listing states: "Published as a standard editorial article, with no sponsored label."
Publish on MediumThe AI Visibility Baseline
$97
What AI assistants already say about your company, before you spend on coverage. The assistants decide what they answer.
See the baseline
FAQ
Frequently asked questions
What does a fintech PR agency do?▾
It pitches financial, business and trade reporters, prepares founders as spokespeople, plans announcements around funding rounds, launches and licenses, and handles crises. 5W says its fintech retainers start around $15,000 a month and run to $75,000 or more.
How much does fintech PR cost?▾
Agencies: from around $15,000 a month (5W); CSG estimates $7,500 to $25,000. A wire release: from $120 (PRWeb Basic). A paid placement: median $2,500 across 367 financial listings on Essentras; the labeled announcement basket is $3,585.60 quoted today.
How can a fintech startup get press coverage without a retainer?▾
Pitch 5 to 10 reporters who cover your category with numbers they can check, a clear regulatory status and people who will talk. On announcement day, publish a wire release or a labeled release page, and add paid placements with their labels for reach.
Can a fintech pay to be featured in financial media?▾
Yes, as a paid placement with the label its listing states, which is not coverage. Business Insider is $420, Benzinga $1,000 and Fortune $2,333 on Essentras today. Regulated content goes through compliance first, and a labeled page is the safer fit.
Do SEC or FINRA rules apply to a fintech press release?▾
It depends on what you are. The SEC Marketing Rule binds registered investment advisers and covers communications that offer advisory services; FINRA Rule 2210 binds broker-dealers; consumer finance companies answer to the CFPB on deceptive claims. Your compliance team or counsel decides which apply.
Does the FCA regulate fintech PR in the UK?▾
It regulates financial promotions. Only an authorised person may communicate a promotion in the course of business, unless an authorised approver signs it off or an exemption applies; a breach is a criminal offence, up to 2 years in prison. The FCA had 19,766 promotions amended or withdrawn in 2024.
Which financial outlets can I buy on Essentras?▾
This guide names 32 financial, business and fintech trade listings, from Fintech Herald ($300) and Business Insider ($420) to Bloomberg ($220,000), each with its label. The catalog listed no Financial Times, American Banker, Seeking Alpha or Barron's on 4 Nov 2026.
Does Essentras give investment or legal advice?▾
No. Essentras sells paid placements on 3,888 named outlets at listed prices, with the label each listing states, plus free tools to plan. It gives no investment, legal or regulatory advice and does not sell earned coverage.
Next steps
- 01
Name the news and what you are
Round, launch, partnership or license; adviser, broker-dealer, consumer finance or UK.
- 02
Get compliance review
Compliance or counsel reads every claim before a reporter or a paid page sees it.
- 03
Pick 5 to 10 reporters
Those who covered your category recently, with data and people who will talk.
- 04
Publish on the day
A wire release or a labeled release page, at the embargo time.
- 05
Price the pages you need
Start from a basket above, or the catalog sorted by price.
See every financial listing
367 financial listings with price, turnaround, link policy and label. The labeled announcement basket above is $3,585.60 quoted today, volume discount included.
Browse financial outlets Or get a free shortlist firstChecked on . Every Essentras price, turnaround, link policy, label, count and basket total here comes from the public catalog API, read on this date (baskets priced with the quote endpoint). Other figures carry their own source and date below.
Sources
- SABEW, Codes of Ethics (updated 1 Jun 2015), read 4 Nov 2026
- eCFR, 17 CFR 275.206(4)-1, Investment adviser marketing (title 17 current to 2 Nov 2026), read 4 Nov 2026
- SEC, press release 2024-121: 9 advisers charged in the marketing rule sweep (9 Sep 2024), read 4 Nov 2026
- FINRA, Rule 2210, Communications with the Public, read 4 Nov 2026
- CFPB, UDAAP examination procedures (page modified 25 Sep 2023), read 4 Nov 2026
- CFPB, UDAAP examination procedures, full text (manual version of October 2012), read 4 Nov 2026
- FTC, Native Advertising: A Guide for Businesses (December 2015), read 4 Nov 2026
- legislation.gov.uk, Financial Services and Markets Act 2000, section 25 (up to date to 3 Nov 2026), read 4 Nov 2026
- FCA, FG24/1 Finalised guidance on financial promotions on social media (March 2024), read 4 Nov 2026
- FCA, Approving financial promotions (updated 28 May 2024), read 4 Nov 2026
- FCA, Financial promotions and adverts (updated 28 May 2024), read 4 Nov 2026
- FCA, Financial promotions data 2024 (published 7 Feb 2025), read 4 Nov 2026
- 5W Public Relations, Fintech PR Cost (published 31 Oct 2026), read 4 Nov 2026
- Communications Strategy Group, The True Cost of FinTech Marketing and PR (updated 24 Feb 2026), read 4 Nov 2026
- Everything-PR, How Much Does a PR Firm Cost? (updated 2 Nov 2026), read 4 Nov 2026
- PRWeb, pricing, checked 14 Oct 2026
- EIN Presswire, pricing, checked 14 Oct 2026
- ACCESS Newswire, submit a press release (prices), checked 16 Oct 2026
- Business Wire, pricing, checked 14 Oct 2026
- PR Newswire, distribution page (no list price), checked 14 Oct 2026
- GlobeNewswire, distribution FAQ (no list price), checked 16 Oct 2026
- Essentras public catalog API: financial listings (topic=financial), read 4 Nov 2026
- Essentras public catalog API: baskets priced with POST /api/agent/v1/quote, 4 Nov 2026
Essentras sells paid placements on named outlets and does not sell earned PR. This page gives no legal, regulatory or investment advice, and nothing on it is an offer of, or a view on, any financial product; compliance or counsel reviews regulated communications. Agency and wire fees are their own published figures, as dated. Paid placements are not earned coverage.
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